Consumer Packaged Goods (CPG)

Google Cloud for consumer packaged goods

Unlock consumer growth, capture new routes to market, and drive connected operations with Google Cloud’s industry-leading infrastructure, analytics, and AI/ML-powered solutions for the CPG industry.

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CPG digital transformation: where to invest now

Solutions

Solutions for CPG digital transformation

Unlock consumer growth with data-powered insights

Data warehouse modernization

Accelerate your time-to-consumer insights and solve for today’s CPG analytics by moving from any on-premises or cloud data warehouse to BigQuery.

Learn how a data warehouse changes business decision-making.

Customer data platforms

Break down data silos and create a holistic view of the customer to drive marketing and customer service success with a customer data platform powered by Google.

See why Lytics chose Google Cloud for its CDP solution.

Stream analytics

Ingest, process, and analyze real-time event streams and take action on high-value, perishable insights with Google Cloud’s stream analytics solutions.

Learn how you can make real-time analytics ubiquitous across your organization.

Looker

Looker offers trusted, real-time insights, combining easy-to-use analytics and data from multiple sources to drive business-wide decisions.

Watch this video for a quick overview.

Google Marketing Platform + Google Cloud

Unlock insights, deliver personalized experiences, and predict consumer behavior faster by combining Google Marketing Platform and other data in Google Cloud.

See how L'Oréal Taiwan uses predictive marketing.

Data lake modernization

Empower your teams to securely and cost-effectively ingest, store, and analyze large volumes of diverse, full-fidelity data and power new connected experiences.

See how P&G is modernizing to power connected experiences.

Transform go-to-market in the omnichannel ecosystem

Ecommerce modernization

Quickly launch new consumer experiences and D2C offerings by migrating and modernizing your ecommerce platform into a cloud‐native, containerized architecture.

Learn how Gordon Food Services is rapidly delivering new customer experiences.

Vision API Product Search

Make it easy for consumers to search for products with images. Vision API Product Search uses ML-powered object recognition to share matches from your catalog.

See how you can quickly get started with Vision API Product Search.

Recommendations AI

Deliver highly personalized product recommendations at scale across channels. Recommendations AI draws on Google's vast experience in delivering recommended content.

Read how Hanes Australasia is improving product recommendations and revenue.

AppSheet

Enable everyone in your organization from marketing to manufacturing to create intelligent no-code apps with AppSheet.

Learn how you can drive innovation across your enterprise with AppSheet.

Shelf execution

Manage shelf availability and merchandising compliance by housing all shelf data assets in Google Cloud and drive insights across systems.

Read how Trax uses Google Cloud to take shelves from image to insight.

New business channels using APIs

Drive ecosystem participation and generate new revenue sources by making valuable data and services available as APIs to your partners and developers.

Read how Kao is simplifying the business of beauty with Apigee.

Drive connected, efficient, and sustainable operations

SAP on Google Cloud

Break silos across SAP, marketing, manufacturing systems, and external sources to power next-level intelligent operations with your SAP data on Google Cloud.

See how Rémy Cointreau is driving business agility with SAP on Google Cloud.

Application migration

Improve your business by migrating your applications to Google Cloud.

Read why Keurig Dr Pepper is migrating technology applications to Google Cloud.

Google Workspace

Work faster, smarter, and more collaboratively than ever before with Google Workspace apps like Gmail, Docs, Drive, Calendar, and Meet to get things done.

Learn how Colgate Palmolive used Google Workspace.

Smart factory

Extract manufacturing data and unify it in the cloud to drive analytics and industry 4.0 use cases securely and at scale with Google Cloud edge and IoT solutions.

Read how Kewpie is making baby food production safer with AI/ML.

Hybrid and multicloud platform

Easily modernize your existing applications, build new ones, and run them flexibly and securely with the Anthos hybrid and multicloud platform.

Read this whitepaper to know how Anthos can fortify business continuity and agility.

Demand forecasting

Leverage advanced AI to accurately forecast demand, thus minimizing stockouts and reducing excess inventory.

Learn how Carrefour is delivering innovation that is changing the food industry.

Feeling inspired? Let’s solve your challenges together.

Connect with sales to find your CPG enterprise account team or chat with an agent now.

Contact sales

Learn how Google Marketing Platform and Google Cloud help you gain insights that improve bottom-line results.

Download the guide

Customers

See how CPG brands and manufacturers drive results with Google Cloud

Blog post

Procter & Gamble uses Google Cloud to improve consumer experience.

Blog post

Unilever uses Google Cloud to optimize marketing campaigns.

Case study

AB InBev is reducing manufacturing costs while improving the quality of its beer.

Case study

Mondelēz personalizes CPG sales and marketing on a global scale.

Video

Colgate-Palmolive is empowering global collaboration with Google Workspace.

Blog post

Kao is simplifying the business of beauty with APIs.

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Partners

Recommended CPG industry partners

Our large ecosystem of trusted technology and services partners can help you solve today’s most complex business problems and unlock value across the supply chain.