CPG digital transformation: where to invest now
The ongoing COVID-19 pandemic has amplified the need for consumer packaged goods (CPG) companies to double down on digital technologies to drive business growth and build resilience. In this ebook, we share the top analytics, AI/ML, and cloud use cases across CPG organizations with a potential to create up to $490 billion in new value by 2023.
Inside we share findings from new research and industry expert interviews
- Why digital and cloud are a catalyst for CPG's next transformation
- Value at stake for food and beverage, personal care and home, and beauty sub verticals
- Top 15 use cases by impact area and the key business goals they help CPG companies achieve
- Success stories of customer transformation with Google Cloud
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