Customer Data Platform on Google Cloud

Break data silos without limitations imposed by point solutions or inflexible clouds. Automatically move data from hundreds of SaaS applications like Google Marketing Platform, Google Ads, YouTube, Salesforce CRM, Adobe Analytics, and Facebook Ads at no additional cost with BigQuery Data Transfer Service (DTS) and third-party transfers. Ingest data and activate in real time with stream analytics.

Don’t settle for less mature capabilities or models that do not deliver. Use Google-class AI. Reduce time to value with our smart analytics reference patterns for common analytics use cases like ecommerce recommendation systems, forecasting customers' lifetime value, and designing propensity-to-purchase solutions with sample code and technical reference guides.

Enhance your analytics and AI initiatives with pre-built data solutions and valuable datasets including Google datasets like Google trends, which provides the top 25 search terms and top 25 rising search terms over a five-year window in 210 distinct locations in the US. You can also leverage Google’s community mobility reports and 200+ public datasets like the American community survey. 

Take advantage of the same reliable, secure-by-design infrastructure and global low-latency network that Google uses to protect your consumer PII. The rich set of controls and capabilities we offer is always expanding and includes features like data encryption by default, identity- and role-based access controls, and Data Loss Prevention to discover and classify PII at scale. 

With Looker (Google Cloud’s enterprise platform for BI and embedded analytics) you can enable your marketing teams with self-service analytics. Once they’ve uncovered an insight, they can send audience segment lists to marketing platforms like Google Ads, Braze, Marketo and HubSpot. Thanks to Google Cloud's open approach you can also easily integrate ISV solutions like Lytics and Bloomreach.