Lytics
Personalize your marketing at scale with Lytics’ AI-powered Decision Engine - Lytics, Customer Data Platform, the CDP built on GCP, unifies your first-party data and orchestrates trustful marketing experiences across all your channels.
Expertise
Solution
Solution Designations
Google Cloud Ready
The future of CDP incorporates your existing Google Cloud technologies in a “build” & “buy” approach – creating an integrated customer data system instead of another standalone silo.
Lytics is uniquely positioned to deliver on these requirements as the only customer data platform (CDP) built on the Google Cloud Platform.
Lytics draws on Google’s data storage, processing, natural language processing, and analytics capabilities with native integrations to Google BigQuery, Google Tag Manager, Google Analytics, Ads, and Display and Video 360. Lytics also connects to your marketing technology stack through our 140 pre-built connectors and open API.
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