Google Cloud for consumer packaged goods
Google Cloud for consumer packaged goods
Redefine what’s possible for your business—from sustainable supply chains to personalized consumer engagement. Google Cloud delivers the secure data infrastructure and cutting-edge AI solutions you need to turn information into impact.
Reimagine the CPG value chain to drive business growth
Reimagine the CPG value chain to drive business growth
Unleash the power of agents to uncover insights, generate creative content, customize or personalize, and optimize media and creative performance.
Customer feature: Kraft Heinz turns creation bottlenecks into content breakthroughs with Google AI.
Google AI propels marketing from creative development to insights. Google’s Gen Media featuring Imagen and Veo models accelerate creative—whether copy, visuals, or video—boosting productivity, engagement and brand loyalty.
AI for product innovation rapidly turns relevant trends and insights into high-quality concepts using pre-built multimodal models. Teams accelerate the development process by creating and visualizing concepts at scale, driving high-impact innovation and faster time-to-market.
Using a Customer Data Platform on Google Cloud, CPGs can create a 360-degree view of their consumers for more personalized engagement and unleash rich insights across the value chain.
L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation: Powered by Veo and Imagen models, teams can generate high-quality visuals perfectly aligned with their brand.
Go deeper into marketing and innovation solutions for CPG:
L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation: Powered by Veo and Imagen models, teams can generate high-quality visuals perfectly aligned with their brand.
Go deeper into marketing and innovation solutions for CPG:
Unlock consumer growth with marketing and innovation
Unleash the power of agents to uncover insights, generate creative content, customize or personalize, and optimize media and creative performance.
Customer feature: Kraft Heinz turns creation bottlenecks into content breakthroughs with Google AI.
Google AI propels marketing from creative development to insights. Google’s Gen Media featuring Imagen and Veo models accelerate creative—whether copy, visuals, or video—boosting productivity, engagement and brand loyalty.
AI for product innovation rapidly turns relevant trends and insights into high-quality concepts using pre-built multimodal models. Teams accelerate the development process by creating and visualizing concepts at scale, driving high-impact innovation and faster time-to-market.
Using a Customer Data Platform on Google Cloud, CPGs can create a 360-degree view of their consumers for more personalized engagement and unleash rich insights across the value chain.
L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation: Powered by Veo and Imagen models, teams can generate high-quality visuals perfectly aligned with their brand.
Go deeper into marketing and innovation solutions for CPG:
L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation: Powered by Veo and Imagen models, teams can generate high-quality visuals perfectly aligned with their brand.
Go deeper into marketing and innovation solutions for CPG:
Transform sales and go-to-market
Google Cloud offers AI-powered sales solutions like website modernization, perfect shelf execution with Vision AI, and revenue growth management to help CPG businesses transform data into value and enhance consumer experiences.
Solution spotlight: Website Modernization accelerates time-to-market and personalized consumer experiences.
Google Cloud helps CPG businesses modernize their websites and improve consumer experiences. Models like Imagen and Veo enable more efficient web content generation, while creating unique brand moments. Additionally, customers leverage Google's advanced conversational search and agentic AI to understand consumer intent and create more personalized interactions driving higher conversion and loyalty.
Google Cloud Shelf Checking AI uses multimodal vision capabilities to identify higher profit opportunities to improve sales, enable quicker decision-making, and enhance shelving processes for better employee and floor execution.
Built on a unified data management platform, Revenue Growth Management provides CPG customers with agile, industry-leading insights on mix, pricing, promotion, assortment, and trade architecture, along with identifying whitespace opportunities for various categories and products.
Learn about McCormick's generative AI journey, its use of data and AI to meet the increasing global demand for flavor, and two game-changing Google Cloud products.
Go deeper into sales solutions for CPG:
Learn about McCormick's generative AI journey, its use of data and AI to meet the increasing global demand for flavor, and two game-changing Google Cloud products.
Go deeper into sales solutions for CPG:
Drive connected and efficient operations
Navigate a constantly changing geopolitical environment enabling agile and resilient operations that adapt to disruptions and drive efficiency. This demands end-to-end supply chain visibility, optimized manufacturing, and streamlined organizational effectiveness.
Customer feature: Turning chicken scratch into data riches: The secret ingredients in Tyson Foods' smart factories.
Gemini Enterprise with Google-quality search, enables organizations to uncover deeper insights and faster discovery across data, while bespoke and third-party agents automate repetitive tasks.
Leverage Manufacturing Data Engine to unify diverse assets to transform data into actionable intelligence, improving global processes and ROI. In addition, advanced orchestration with autonomous execution across the entire supply chain provides for proactive and reactive management of disruptions.
SAP on Google Cloud democratizes and enhances operational data with leading AI tools, optimizing cloud infrastructure to reduce IT workloads and TCO. It integrates AI/ML solutions and analytics for new data insights and improved sales effectiveness, while securing your cloud for efficient and reliable SAP workloads.
Go deeper into operations solutions for CPG:
Camanchaca migrates to the cloud and integrates its SAP data in BigQuery.
Go deeper into operations solutions for CPG:
Lead with sustainability
Transform supply chain data leveraging Google’s geospatial expertise—the same expertise that operates Google Earth, Maps, and Waze.
Feature article: Learn how AI and geospatial data are transforming sustainable sourcing.
Partnering with Google Cloud, CPG brands are empowered with the technology to do more for our environment and shared future. We help customers meet standards to decrease their footprint over time with sustainable sourcing, and measure, report and reduce emissions with carbon accounting.
With robust analytics and recommendations powered by AI/ML intelligence, CPG organizations can improve regional accuracy and visibility, enable supply chain transparency and traceability, and are empowered to make quicker and more accurate decisions.
Learn how Unilever collaborated with Google Cloud to go to the next level in sustainable sourcing.
Go deeper into sustainability solutions for CPG:
Google Cloud AI is uniquely positioned to support CPG organizations
Google Cloud AI is uniquely positioned to support CPG organizations
Multimodal AI reasoning
Empower teams with state-of-the-art models no matter the data set to improve productivity and outcomes. Like humans, Google AI doesn't just understand words, but also images, videos, and sounds. This technology allows for a much richer understanding of information, leading to better decision-making, more efficient operations, and more personalized consumer experiences.
Learn more about Gemini
A deep understanding of consumer intent
Leverage Google's deep understanding of consumers and decades of expertise to unlock deeper insights and streamline workflows, going far beyond mere information retrieval.
Infuse Google-quality search into both employee and consumer experiences to drive stronger retention and engagement. Employees can use AI to quickly locate the exact data they need, regardless of whether it's in a document, spreadsheet, or presentation. Alternatively, consumers can find answers more quickly with AI-powered search experiences. This saves time, improves productivity, drives incremental revenue, and helps both employees and customers make better-informed decisions.
Learn more about Vertex AI Search
Integrated AI platform with optionality and choice
Capitalize on a unified platform to deploy AI agents and experiences quickly and securely. Build, deploy and scale your solutions with Gemini and Google Cloud's flexible, end-to-end platform, Vertex AI. Work with any model, connect to any data, and accelerate innovation without limitations.
AI agents act as assistants that can handle complex tasks. Beyond just answering questions, AI agents can take action, such as managing schedules, processing orders, or even negotiating with suppliers. This can free up employees to focus on more strategic work, automate business processes, and ultimately boost productivity.
A specialized CPG partner ecosystem for faster deployment
Leverage the power of AI for your unique needs by partnering with specialized CPG experts who can help you deploy and transform across your organization.
Learn more about Google Cloud partners
See how leading CPGs innovate with Google Cloud
L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovationBy describing an idea with simple prompts, powered by Veo and Imagen models, teams can generate high-quality visuals perfectly aligned with their brand.Read now
General Mills: transforming food using data, analytics, and AIGeneral Mills delivered a modernized tech foundation, enabling teams, strategic revenue management, and supply chain digitization while enhancing resiliency and scalability of its data and technology platforms.Read now
Camanchaca migrates to the cloud and integrates its SAP data in BigQueryCamanchaca leverages Google Cloud’s technologies to support its digital transformation and honor its commitment to sustainability.Read now
Kraft Heinz is using data and AI to create the products and content consumers craveWith Google Cloud, Kraft Heinz used BigQuery, Vertex AI, Gemini, Imagen, and Veo to supercharge innovation and accelerate new product content development time from 8 weeks to 8 hours, resulting in simplified marketing workflows and faster time to market.Read now
Tyson Foods is turning chicken scratch into data riches: The secret ingredients in Tyson Foods' smart factoriesOne of the world's largest meat producers is using data, analytics, and AI to more efficiently feed a growing world.Read now
Mars Wrigley uses agile media experiments to measure sales lift with EPAM and Cortex FrameworkLearn about the Mars Wrigley approach: Connecting data for actionable audience insights.Read now
Resources to help accelerate your AI and cloud journey
The ROI of AI in Retail and CPGLearn how AI agents are helping engage shoppers across every touch point. Based on a survey of 585 senior leaders from retail and CPG organizations, this report unpacks the stats to give you an up-to-the-minute snapshot of how gen AI and agentic AI are delivering value today.Download now
The agentic era: Reshaping the future of business for consumer packaged goodsLearn how AI agents are changing the way CPG organizations operate, innovate, and connect with customers and clients.Download now
AI Trends 2025 Retail and CPGDownload the AI trends 2025 report to get an overview of the five big AI trends set to reshape business in 2025, as well as Google Cloud’s predictions on how these trends will play out in the retail and CPG industries.Download now
1,001 real-world gen AI use cases from the world's leading organizationsAI is here, AI is everywhere: Top companies, governments, researchers, and startups are already enhancing their work with Google's AI solutions.Read now
State of AI infrastructureThis report, based on a survey of 500+ global technology leaders, uncovers the key challenges and opportunities in building a robust, secure, and cost-effective AI-ready cloud.Download now
Delivering trusted and secure AILearn how Google Cloud’s approach to generative AI prioritizes enterprise-readiness with built-in mechanisms for robust data governance, privacy controls, IP indemnification, and responsible AI practices.Download now
Farm to table, digitally enabledA research based guide for CPG companies in the Food/Agriculture ecosystem on top opportunities for digital transformation.Download now
From prototype to productionRev your gen AI pilots into production with Your step-by-step guide to operationalizing your generative AI projectsDownload now
Google Cloud for Consumer Packaged Goods PlaylistLearn about Google Cloud CPG solutions and how customers drive transformation across their value chain.Watch and follow
New Way Now: Retail and CPG playlistDiscover how Google Cloud customers in CPG are putting AI and cloud technology to work to transform operations and supply chains, and reimagine customer experiences.Watch and follow
- AI agents: How to make them your new partners for business innovationAI agents, powered by generative AI, are rapidly transforming industries by acting as intelligent, collaborative partners that can interpret goals, plan multi-step actions, and work independently across systems, marking a significant shift in how businesses can find, understand, and act on their data.Read now
- The AI aisle: More than a dozen reasons why retail and CPG are already seeing ROI on gen AIMany retailers and consumer goods companies are already putting gen AI into production—and seeing real returns across their operations.Read now
- Procter & Gamble uses Google Cloud to improve consumer experienceLearn how technology fuels innovation at P&G.Read now
- Mars Wrigley uses agile media experiments to measure sales lift with EPAM and Cortex FrameworkLearn about the Mars Wrigley approach: Connecting data for actionable audience insights.Read now
- How AI and geospatial data are transforming sustainable sourcingRegulations are requiring businesses worldwide to avoid illicit and illegal sourcing. Two Google experts share how combining AI and geospatial data is helping the cause.Read now
- How a first-party data strategy helped Kraft Heinz deliver personalized experiencesWhy the right cloud ecosystem can be as important to your data cloud as the data itself.Read now
Reports and ebooks
- The ROI of AI in Retail and CPGLearn how AI agents are helping engage shoppers across every touch point. Based on a survey of 585 senior leaders from retail and CPG organizations, this report unpacks the stats to give you an up-to-the-minute snapshot of how gen AI and agentic AI are delivering value today.Download now
- The agentic era: Reshaping the future of business for consumer packaged goodsLearn how AI agents are changing the way CPG organizations operate, innovate, and connect with customers and clients.Download now
- AI Trends 2025 Retail and CPGDownload the AI trends 2025 report to get an overview of the five big AI trends set to reshape business in 2025, as well as Google Cloud’s predictions on how these trends will play out in the retail and CPG industries.Download now
- 1,001 real-world gen AI use cases from the world's leading organizationsAI is here, AI is everywhere: Top companies, governments, researchers, and startups are already enhancing their work with Google's AI solutions.Read now
- State of AI infrastructureThis report, based on a survey of 500+ global technology leaders, uncovers the key challenges and opportunities in building a robust, secure, and cost-effective AI-ready cloud.Download now
- Delivering trusted and secure AILearn how Google Cloud’s approach to generative AI prioritizes enterprise-readiness with built-in mechanisms for robust data governance, privacy controls, IP indemnification, and responsible AI practices.Download now
- Farm to table, digitally enabledA research based guide for CPG companies in the Food/Agriculture ecosystem on top opportunities for digital transformation.Download now
- From prototype to productionRev your gen AI pilots into production with Your step-by-step guide to operationalizing your generative AI projectsDownload now
Videos
- Google Cloud for Consumer Packaged Goods PlaylistLearn about Google Cloud CPG solutions and how customers drive transformation across their value chain.Watch and follow
- New Way Now: Retail and CPG playlistDiscover how Google Cloud customers in CPG are putting AI and cloud technology to work to transform operations and supply chains, and reimagine customer experiences.Watch and follow
Blogs
- AI agents: How to make them your new partners for business innovationAI agents, powered by generative AI, are rapidly transforming industries by acting as intelligent, collaborative partners that can interpret goals, plan multi-step actions, and work independently across systems, marking a significant shift in how businesses can find, understand, and act on their data.Read now
- The AI aisle: More than a dozen reasons why retail and CPG are already seeing ROI on gen AIMany retailers and consumer goods companies are already putting gen AI into production—and seeing real returns across their operations.Read now
- Procter & Gamble uses Google Cloud to improve consumer experienceLearn how technology fuels innovation at P&G.Read now
- Mars Wrigley uses agile media experiments to measure sales lift with EPAM and Cortex FrameworkLearn about the Mars Wrigley approach: Connecting data for actionable audience insights.Read now
- How AI and geospatial data are transforming sustainable sourcingRegulations are requiring businesses worldwide to avoid illicit and illegal sourcing. Two Google experts share how combining AI and geospatial data is helping the cause.Read now
- How a first-party data strategy helped Kraft Heinz deliver personalized experiencesWhy the right cloud ecosystem can be as important to your data cloud as the data itself.Read now
Explore Google Cloud products driving transformation in CPG
- Analytics Data Platform with BigQueryUnify multimodal data, accelerate innovation with AI, and simplify data analytics across all users in the enterprise.Learn more
- Gemini EnterpriseEmpower teams to discover, create, share, and run AI agents all in one secure platform.Learn more
- AI for marketingLearn how AI and agents are powering growth across five key areas of marketing. This how-to quickstart guide makes it easy for every marketer to use generative AI with actionable tips, prompts and use cases.Learn more
- Manufacturing Data EngineSeamlessly bridge factory floor and enterprise data, enabling rapid AI and agent-driven insights. Drive immediate improvements in manufacturing visibility, quality, and productivity.Learn more
- SAP on Google CloudExperience the full value of your SAP data on Google Cloud, reaching new levels of efficiency and innovation.Learn more
- Google Cloud databasesMigrate and modernize your data and experience unmatched reliability, price-performance, security, and global scale for all your applications.Learn more
- Customer Data PlatformDrive consumer centricity across your organization. Break data silos, drive predictive experiences with Google-class integrated AI/ML, and democratize insights with a self-serve interface.Learn more
- Vertex AI SearchUnlock Google-quality search for your enterprise apps and experiences. Build secure, search experiences for websites, intranet, and RAG systems for generative AI agents and apps.Learn more
- Vision AI and Cortex FrameworkKeep shelves stocked with perfect shelf execution.Learn more
- Google WorkspaceTransform team productivity and collaboration with cloud-native apps including Gmail, Docs, Drive, Meet, and more—all with AI seamlessly integrated.Learn more
- Google Distributed CloudA fully managed software and hardware solution for data centers and edge locations to address regulatory, local data processing, survivability, and low-latency needs.Learn more
- Website ModernizationUnlock the AI opportunity with an end-to-end, comprehensive website solution.Learn more
Security and compliance CPGs trust
Google Cloud helps CPG customers maintain control and sovereignty over their data, offering a transparent, independently verified security platform that protects consumer information, enterprise data, applications, and infrastructure—as rigorously as Google protects its own. Our security solutions help minimize the risk of production shutdowns by protecting manufacturing and operational technology from cyberattacks and safeguards valuable trade secrets, such as product formulas and marketing plans, from corporate espionage and theft.
- Google Security OperationsThe intelligence-driven and AI-powered security operations platform empowers security teams to better detect, investigate, and respond to cybersecurity threats.Learn more
- Google Threat IntelligenceGet comprehensive visibility and context on the threats that matter most to your organization.Learn more
- Mandiant Cybersecurity ConsultingIncident response and expert guidance so you can maintain confidence in business operations before, during, and after an incident.Learn more
Frequently asked questions
How does Google Cloud help CPG organizations break down data silos to gain actionable insights and efficiencies?
Google Cloud partners with CPG companies to build unified data platforms, integrating data from various sources to create a 360-degree view of their consumers and organization. This approach along with AI-powered analytics help marketers deliver hyper-relevant communication and experiences, enhancing customer engagement and conversion. Internally the same approach to unifying data helps optimize and automate operations, reducing costs and improving efficiency across supply chain, manufacturing, and back-office functions.
How can Google Cloud help CPG companies improve operational flexibility and supply chain visibility?
Google Cloud provides AI-powered solutions for supply chain optimization, including demand forecasting, logistics optimization, and supplier collaboration. We offer the Manufacturing Data Engine to modernize manufacturing operations and leverage AI for quality control, production process optimization, and predictive maintenance. Our Cortex Framework accelerates data ingestion and solution development, and Google Cloud also supports infrastructure and data warehouse modernization.
What solutions does Google Cloud offer to optimize go-to-market strategies for CPG companies in an omnichannel environment?
Google Cloud offers solutions for web modernization, including generating customized product descriptions at scale and enhancing engagement with conversational agents. Customers also work with us to optimize direct-to-consumer (DTC) and business-to-business (B2B) channels, revenue growth management, and shelf execution with AI-powered solutions for in-store analytics and planogram compliance.
How does Google Cloud support CPG companies in achieving their sustainability goals?
Google Cloud collaborates with CPG companies to implement sustainable practices across their value chain. We provide solutions for sustainable sourcing, ensuring ethical and traceable supply chains. Our tools help track and measure environmental impact, such as carbon footprint tracking, water usage monitoring, and waste reduction. We also assist in generating comprehensive ESG reports and offer 24/7 carbon-free energy solutions to support sustainability objectives.
How does Google Cloud support multi-cloud strategies?
Google Cloud supports robust multi-cloud strategies through our commitment to openness and interoperable technologies. We provide consistent platforms like Google Kubernetes Engine (GKE) for managing applications across environments, and our Google Distributed Cloud solutions extend our infrastructure where you need it, ensuring you can leverage the best of all clouds without being locked in.
How long does it take to move to Google Cloud?
The time it takes to migrate to Google Cloud depends on the scope and complexity of the project. Factors like the amount of data across the organization and the specific migration strategy play a role in determining the overall timeline. Google Cloud and/or your partner of choice will help you scope your project, set priorities, and determine a realistic timeline.
