Farm to table, digitally enabled

A research based guide for CPG companies in the Food/Agriculture ecosystem on top opportunities for digital transformation  

• Four themes that will influence the actions of Food/Agriculture CPGs over the short and mid-term
• Business priorities and top use cases for tech-enabled transformation within each of the domains in the farm to table ecosystem
• Decisions and investments made by “winning” CPGs – capabilities that help these companies feed 7+ billion people while managing uncertainty and complexity
• Success stories from Google Cloud's partnership with leading Food/Agriculture CPGs

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