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Farm to table, digitally enabled

A research based guide for CPG companies in the Food/Agriculture ecosystem on top opportunities for digital transformation  

  • Four themes that will influence the actions of Food/Agriculture CPGs over the short and mid-term
  • Business priorities and top use cases for tech-enabled transformation within each of the domains in the farm to table ecosystem
  • Decisions and investments made by “winning” CPGs – capabilities that help these companies feed 7+ billion people while managing uncertainty and complexity
  • Success stories from Google Cloud's partnership with leading Food/Agriculture CPGs
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