Customer Overview
Unilever—making sustainable living commonplace
Serving over 2.5 billion consumers a day, Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries. The company has made sustainability an intrinsic part of its business partnering with Google Cloud on a sustainable sourcing initiative.
400+
Brands
2.5 billion
Customers per day
150,000
Employees
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The Solution
Utilized data for sustainable decision-making
As an initial step Unilever and Google Cloud collaborated on the first commercial application of Google Cloud and Earth Engine for sustainable commodity sourcing. By combining the power of cloud computing with satellite imagery and AI, Google Cloud is building a more holistic view of the forests, water cycles, and biodiversity that intersect Unilever’s supply chain, raising sustainable sourcing standards for suppliers.
Created a significant step change in sustainable transparency
This collaboration leads to better accountability in Unilever's supply chain, and also helps to detect deforestation and prioritise any habitats in need of urgent protection. It brings the company a step closer to its goals of regenerating nature and ending deforestation in their supply chain by 2023, and work with suppliers to increase transparency.
Unlock smarter marketing insights with Google Cloud
Using Google Cloud tools, Unilever scaled reach and personalization—a strong example of this is their recent ad campaign for Close Up toothpaste in Asia. Using search analytics, Unilever discovered that the second most searched term for their website users was “learning how to kiss.” Using this insight, the team created a three-day campaign for the brand around Valentine’s Day and deployed it in six key Asian markets.
Explore our sustainability solutions
See how organisations are sustainably transforming their operations and manufacturing with Google Cloud.
Technical overview
Combining the power of cloud computing with satellite imagery and AI
Developing geospatial innovations with Unilever
Organizations across industries are rethinking how geospatial relationships and insights can help realize a more prosperous and sustainable future. Leaders from Unilever and Google will share perspectives on how to unlock and accelerate innovation with a uniquely powerful, full-platform solution built on category-leading Google products like BigQuery, Earth Engine, Google Maps, and more.
Products used
Learn how you can enhance your sustainable decision-making with Google Cloud
The technology and climate science that help Unilever with sustainable sourcing
Google Cloud, in partnership with NGIS, is helping brands gain a deeper understanding of raw material sourcing.
Unilever and Google Cloud team up to reimagine the future of sustainable sourcing
Unilever and Google fight deforestation with cloud computing.
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