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Generate text, images, code, and more with Google Cloud AI

Transform content creation and discovery, research, customer service, and developer efficiency—all with the power of Google Cloud generative AI.

New customers can get $300 in free credits to fully explore Google Cloud AI products.


What is generative AI?

Generative AI or generative artificial intelligence refers to the use of AI to create new content, like text, images, music, audio, and videos.

Generative AI is powered by foundation models (large AI models) that can multi-task and perform out-of-the-box tasks, including summarization, Q&A, classification, and more. Plus, with minimal training required, foundation models can be adapted for targeted use cases with very little example data. 

How does generative AI work?

Generative AI works by using an ML model to learn the patterns and relationships in a dataset of human-created content. It then uses the learned patterns to generate new content. 

The most common way to train a generative AI model is to use supervised learning - the model is given a set of human-created content and corresponding labels. It then learns to generate content that is similar to the human-created content and labeled with the same labels.

Common generative AI applications

Generative AI processes vast content, creating insights and answers via text, images, and user-friendly formats. Generative AI can be used to:

- Improve customer interactions through enhanced chat and search experiences 

- Explore vast amounts of unstructured data through conversational interfaces and summarizations 

- Assist with repetitive tasks like replying to requests for proposals (RFPs), localizing marketing content in five languages, and checking customer contracts for compliance, and more

What generative AI offerings does Google Cloud have?

With Vertex AI, interact with, customize, and embed foundation models into your applications—no ML expertise required. Access foundation models on Model Garden, tune models via a simple UI on Generative AI Studio, or use models in a data science notebook.

Vertex AI Search and Conversation offers developers the fastest way to build generative AI powered search engines and chatbots. 

And, Duet AI serves as an always-on AI collaborator that helps users of all skill levels where they need it.

Need help implementing generative AI solutions?

Work with Google's experts to get up and running quickly with generative AI. Explore our consulting service offerings in generative AI which can help your organization with:

- Creating new text and image content

Discovering trends and gaining insights from data 

Summarizing for faster decision-making

Automating solutions and processes

Check out the entire Google Cloud Consulting portfolio of service offerings. 

Google’s approach to responsible AI

Google Cloud products and product updates have safety and security built in, are guided by Google's AI Principles, and are focused on helping enterprises control their use of IP, data, and individual privacy.

How It Works

Generative AI is poised to usher in a new wave of interactive, multimodal experiences that transform how we interact with information, brands, and one another. Harnessing the power of decades of Google’s research, innovation, and investment in AI, Google Cloud is bringing businesses and governments the ability to generate text, images, code, videos, audio, and more from simple natural language prompts.

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Latest on generative AI with Google Cloud

Common Uses

Personalize content discovery

Product catalog enhancement

Content generation and prototyping

Research and information discovery

Healthcare search and discovery

Improve developer efficiency

Document summarization

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Vertex AI Search & Conversation

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Build better conversational experiences

Generative AI demo

Generative AI sample prompts

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