RealMassive: Real-time commercial real estate

About RealMassive

Founded in 2013 in Austin, Texas, RealMassive is a cloud-based source for real-time commercial real estate information. It provides hundreds of thousands of listings for office space, industrial space, retail space, and other commercial property.

Industries: Real Estate
Location: United States

By hosting its service on Google Cloud Platform and using Google Container Engine to automatically scale workloads up and down, RealMassive is updating billions of square feet of commercial real estate listings in real time while reducing costs by 50%.

Google Cloud Platform Results

  • Updates commercial real estate listings in real time and provides deep analytics with Google Cloud Platform
  • Scales quickly to meet the needs of any customer and launch new markets in a day
  • Reduces cloud hosting costs by 50%

More than 4 Billion square feet of listings worldwide

RealMassive is disrupting the $15 trillion global commercial real estate (CRE) industry—a sector that has traditionally been slow to embrace technology—in the same way that other companies have transformed residential real estate listings.

Instead of offering expensive subscriptions exclusively to brokers only, RealMassive’s cloud-based marketing and data management platform provides free access to billions of square feet of listings, connecting tenants, investors, owners, and brokers in a digital marketplace. The company provides intuitive search tools, digital marketing capabilities, and real-time performance analytics, leveraging big data to help CRE professionals collaborate and streamline their marketing efforts.

The industry is rapidly adopting RealMassive to reduce costs and accelerate space identification and deal flow, causing the platform to grow by millions of square feet daily. To continue to respond to increasing customer demand, the company needed a cloud-based solution that would allow it to scale while rapidly ingesting property and market information.

“What it comes down to for us is speed to market and cost. With Google Cloud Platform, we can confidently release services multiple times a day and launch new markets in a day. We’ve also reduced our cloud hosting costs by 50% by moving to microservices on Google Container Engine.”

Jason Vertrees, CTO, RealMassive

RealMassive chose Google Cloud Platform, initially using Google App Engine to host its web application. As the company expanded into new markets in 2015, data grew more than 1,360% in just three months. RealMassive found significant efficiency gains by moving to a microservices architecture, using Google Container Registry to store containerized applications for fast deployment and Google Container Engine to automatically scale its application resources in response to traffic and activity. As a result, the company can scale on-demand to handle huge volumes of real estate listings from large international customers and provide a more reliable experience.

“What it comes down to for us is speed to market and cost,” says Jason Vertrees, CTO at RealMassive. “With Google Cloud Platform, we can confidently release services multiple times a day and launch new markets in a day. We’ve also reduced our cloud hosting costs by 50% by moving to microservices on Google Container Engine.”

Providing real-time updates

Google Cloud Platform gives RealMassive an edge over competitors with the ability to provide real-time updates that give CRE professionals timely insights into real estate performance and pricing. Prospective tenants and their representatives have immediate access to accurate data through intuitive tools, allowing them to instantly see details about the best properties for them.

“With Google Cloud Platform, we’ve moved to a continuous integration and deployment model,” says Jason. “We update data and services all the time without worrying about resource provisioning. That gives us a lot of flexibility, and helps us present information faster and more accurately than competitors. And with Google, we have unprecedented scalability.”

“Every time I research a new project, I’m finding that Google already has a powerful API that supports what we need to do. If we used a different cloud provider, we would not get the same benefit.”

Jason Vertrees, CTO, RealMassive

Launching new markets in a day

Entering new real estate markets requires fast data acquisition. RealMassive uses Google Cloud Storage to store user activity and real estate images and Google Cloud Pub/Sub to publish and subscribe to data events from various services within a decentralized, microservice-oriented architecture. This allows the company to capture data and launch new markets quickly.

RealMassive also uses Google Maps APIs to enhance customer search experiences, match postal addresses with real-world properties, and provide data on average drive times to listed properties. By providing an ecosystem of interconnected APIs and services all sitting on top of a peerless infrastructure, GCP helps RealMassive achieve seamless integration with less developer effort.

“Every time I research a new project, I’m finding that Google already has a powerful API that supports what we need to do,” says Jason. “If we used a different cloud provider, we would not get the same benefit.”

Supporting fast growth

To collaborate internally and communicate with customers and business partners, RealMassive’s 20 employees use G Suite tools such as Gmail, Google Drive, Sheets, Docs, and Calendar. As the company expands globally, it uses Hangouts for face-to-face meetings across continents.

“G Suite is a great office toolset because it’s all integrated and it’s cloud-based for optimal mobility,” says Jason. “We use it all the time, and we’ve used it from day one. No other productivity suite even comes close to supporting our mobile teams.”

“We are really impressed by the overall usability and ease of developing on Google Cloud Platform. We can scale as fast as our business grows—right now, our systems easily handle our 10% quarter-over-quarter square foot growth—and continually introduce new features that add value for our customers.”

Jason Vertrees, CTO, RealMassive

Offering new insights to customers

As RealMassive crunches ever-increasing amounts of data to offer richer insights into CRE markets and submarkets, it plans to use Google BigQuery as a big data warehouse and Google Cloud Datalab to visualize results and build machine learning models based on TensorFlow and TensorFlow Serving that can adaptively provide relevant information to customers. It’s also using Google Cloud SQL to quickly deploy scalable, highly available databases, reducing DevOps overhead and improving time to market.

By leveraging Google’s infrastructure, data analytics, and machine learning resources, RealMassive can offer high-performance, data-driven services to customers and build a leadership position in the dynamic CRE market. It’s also using Google Cloud SQL to quickly deploy scalable, highly available databases, reducing DevOps overhead and improving time to market.

“We are really impressed by the overall usability and ease of developing on Google Cloud Platform,” adds Jason. “We can scale as fast as our business grows—right now, our systems easily handle our 10% quarter-over-quarter square foot growth—and continually introduce new features that add value for our customers.”

About RealMassive

Founded in 2013 in Austin, Texas, RealMassive is a cloud-based source for real-time commercial real estate information. It provides hundreds of thousands of listings for office space, industrial space, retail space, and other commercial property.

Industries: Real Estate
Location: United States

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