Google Cloud for Startups

Get up and running quickly and easily with mentorship, training, and Cloud credits from the Google Cloud for Startups program.

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Start and scale with Google Cloud

Build your startup with the infrastructure and tools used by Google. The Google Cloud for Startups program is designed to grow with you. Your early-stage startup can take advantage of community events, training, and Cloud credits as you build and scale your business.

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Build, test, and run on our trusted platform

On Google Cloud Platform, you can code and scale your app on App Engine with ease. Tailor your deployment on Compute Engine or leverage Google Kubernetes Engine for deploying containerize applications.

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Enhance your product with Google Cloud AI

Whether you need natural language recognition, image or video analysis, or translation services, we have powerful pre-trained or custom ML models to help you enhance your app.

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Create immersive location experiences with Google Maps Platform

Incorporate Street View imagery, static maps, intuitive routes, or places information into your app with Google Maps Platform.

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Transform how your team works

Grow your early team using Hire. Help them collaborate and be more productive with G Suite.

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Get technical training

Join other startup developers at local events or attend workshops. Get hands-on lab learning for Google Cloud Platform, G Suite, and other products through Qwiklabs.

Startups building on Google Cloud

Over four million applications are built on Google Cloud Platform. Here are a few.


“Google’s ecosystem was hands-down the best, making it easy to integrate many services together without overburdening our process or weighing down our stack.”

— Jeremy Lorino, Chief Architect, Now IMS


“The scale we’ve achieved with such a small team is pretty amazing, but none of it would be possible without an awesome cloud provider.”

— Indraneel Mukherjee, Founder, LiftIgniter

Descartes Labs

“With Google Cloud Platform, we benefited by having a virtual supercomputer on demand, without having to deal with all the usual space, power, cooling, and networking issues.”

— Mark Johnson, CEO, Descartes Labs

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Program options

Our program is designed to grow with you. Early-stage companies can apply directly for our program, taking advantage of Cloud credits and scaled support. From there, you can qualify for our Start, Spark, and Surge programs, depending on your needs and growth.

To qualify, startups must be based in an approved territory and can not have previously received promotional Cloud credits outside of the free-tier offering. Additional offers may be available through our venture partners. Please contact your investor, incubator, or accelerator to learn more.

Features Start package Spark package Surge package
GCP and Firebase credits $3,000 in credit for 1 year.
Credit can be applied to all Google Cloud Platform and Firebase products.
Up to $20,000 in credit for 1 year. Credit can be applied to all Google Cloud Platform and Firebase products. Up to $100,000 in credit for 1 year. Credit can be applied to all Google Cloud Platform and Firebase products.
G Suite credits: new subscription Up to 5 free users on G Suite Basic for 12 months. Up to 10 free users on G Suite Basic for 12 months. Up to 10 free users on G Suite Basic for 12 months.
G Suite credits: existing subscription
Upgrade your existing G Suite to the Business edition at a 25% discount, or to the Enterprise edition at a 30% discount. Valid for 12 months.
Google Maps API credits
$200 a month for Google Maps API $600 a month for Google Maps API
Get invitations to Code Labs, classroom-style and online training courses to learn everything you need to scale your vision.
Six months free of Hire by Google to recruit faster X X X
$500 in Qwiklabs credits per company X X X
Spotlight series
Opportunity to be selected for user profiles, speaking opportunities at Google events, and early product announcements.

Startup program referral partners

We work with a network of organizations that help startups thrive. We’d love to hear from you if you’re interested in becoming a referral partner with Google Cloud Platform to help individuals and startups build what’s next. Startups who are referred through these partners are able to apply for Spark and Surge Packages.

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Additional opportunities

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We help and fund startups across multiple verticals through various initiatives including GV, Gradient Ventures, and Capital G.

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Launchpad Accelerator is a program for startups of all stages that empowers them with customized machine learning training, equity-free support, and mentorship from Google engineers and Launchpad's global mentor network.

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Google for Startups helps startups thrive across every corner of the world. We bring the best of Google's products, connections, and best practices to enable startups to build something better. Learn more at

FAQs for Startups

Reach out to your incubator, accelerator, or VC firm. They will be able to send you an application link directly.
We’ll get back to you within 48 business hours of receiving your application.
This program is designed for early-stage startup companies that are focused on growth potential.
Google Cloud has tools to help nearly any organization, but Google Cloud for Startups is designed to help companies that are focused on growth potential, so it’s less applicable for small businesses. If you are a small business, you can get started with a free trial.
You can apply directly to our program.
For any program-specific questions, please submit a request, and a member of our support team will get back to you within a couple of business days.
If you’re experiencing a technical issue with your account, please contact Google Cloud technical support.

FAQs for referral partners

You can apply directly to become a referral partner. The Google Cloud for Startups team will send an update within two business days from when your entry was submitted.
Your companies will apply through a unique form provided by your organization.
No, send as many of them as you wish. We can’t wait to help them grow.

Additional resources

Google Cloud Platform YouTube channel

Helping you build what's next with secure infrastructure, developer tools, APIs, data analytics, and machine learning.

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Google Cloud Platform podcast

Tune in every week to listen to our hosts discuss Google Cloud Platform.

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Google Cloud Platform on Medium

Curated articles for developers on all things Google Cloud Platform.

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The Lever

The Lever is Google Launchpad’s applied machine learning blog.

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Firebase YouTube channel

Learn about tools and resources that help you build better apps and improve app quality using Firebase.

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Google Cloud for Startups newsletter

Sign-up for our newsletter and email updates to be the first to know about program updates, local events, and new product releases.

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Cloud OnAir

Discover the latest in cloud technology in live 45-minute webinars with Google Cloud experts.

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Get started

Learn and build

Get up and running on Google Cloud quickly with free credits. Apply for the program or sign up for our Startups newsletter.