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Ziniao: Continuing upgrading products and services with core technology to address challenges of cross-border ecommerce business

About Ziniao

Since its foundation in 2015, Ziniao has been upgrading its products and services with a mission of "securely accelerating Chinese brands’ market expansion abroad" to help more cross-border ecommerce sellers steadily and securely expand their businesses. With its years of experience in the industry, Ziniao has developed the multi-faceted, highly secure and efficient "Purple Bird Ecosystem" providing services to millions of cross-border ecommerce sellers by releasing a series of products centered around Purple Bird Browser to meet users’ needs, including Purple Bird Automation, Purple Bird Security Guard, Purple Bird Data Analytics and Purple Bird Operation Advisor. Moving forward, Ziniao will keep assisting Chinese brands through its technologies by simplifying their market expansion abroad.

Industries: Technology
Location: China

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Leveraging the extensive global network of Google Cloud, Ziniao builds a flexible cloud server infrastructure to provide cross-border ecommerce sellers with more stable and secure connectivity.

Google Cloud results

  • Offers 10% more network locations around the world with Google Cloud
  • Supports flexible and secure server network with VPC across multiple regions
  • Optimizes cloud infrastructure performance and costs with BigQuery

Increases connection stability by 20%

As the world’s manufacturing powerhouse, China is generating more than half of global retail ecommerce sales. Along with the increasing popularity of online shopping around the world, its cross-border ecommerce market is forecast to grow by over 160% between 2021 and 2025.

Most Chinese cross-border ecommerce companies operate across various platforms. They therefore need powerful digital tools to centralize and streamline the management of their virtual stores, advertising, logistics and warehousing around the world.

Ziniao offers a wide range of software solutions that facilitate Chinese ecommerce companies’ business abroad. Founded in 2015, the company has created the Purple Bird Ecosystem that includes browser, data analytics and retail management services exclusively designed for cross-border ecommerce operations. Its Purple Bird Browser, for example, allows merchants to manage their seller accounts on different ecommerce platforms in one place, while ensuring high data security.

Ziniao has been deploying the Purple Bird Browser in a multi-cloud environment to benefit from different brands’ technologies. In 2021, the software provider decided to add Google Cloud to the infrastructure of the browser for its extensive global network that supports stable and secure connectivity nearly everywhere around the world.

"A stable and secure global network is essential for cross-border ecommerce,” says Yongkang Gu, cloud engineering director at Ziniao. “Compared to other cloud providers, Google Cloud offers 10% more network locations, which enables our customers to operate their online business with the same level of connection stability and security in almost all countries across the globe."

A flexible and secure server network supported by Compute Engine and VPC

Ziniao now employs the virtual machines on Compute Engine as servers of the Purple Bird Browser and uses Virtual Private Cloud (VPC) for all network connections to ensure data transferring security. With the technical advice provided by the Google Cloud team, the company was able to automate the integration process and quickly merge Google Cloud with its existing cloud infrastructure in one month.

The combination of Compute Engine and VPC has helped the company significantly increase the flexibility and stability of its network, because Compute Engine provides multiple network interfaces on one server, while the subnets created on VPC can be linked with IPs in different regions. These features enable the servers of the Purple Bird Browser to be connected to various VPC subnets and swiftly switch between different IP addresses to establish connections.

"The fact that one VPC on Google Cloud can span multiple regions is a great advantage for us, as other similar offerings can only stay in one region," explains Gu. "With the great connection flexibility provided by Compute Engine and VPC, we are able to better distribute traffic and allow our users to connect to the regional networks they prefer."

"Also, when an IP can’t deliver good connection, we can immediately replace it with other IPs. As a result, the overall connection stability of our browser has risen by 20%," he adds.

On top of that, the whole global network of Google Cloud is backed by comprehensive security certifications. This means that the users of the Purple Bird Browser can always run their business under a high level of security.

"A stable and secure global network is essential for cross-border ecommerce. Compared to other cloud providers, Google Cloud offers 10% more network locations, which enables our customers to operate their online business with the same level of connection stability and security in many countries across the globe."

Yongkang Gu, Cloud Engineering Director, Ziniao

Expanding features with AI technologies

Ziniao is currently expanding its use of Google Cloud to improve its services. The team just started leveraging BigQuery to analyze its usage of cloud computing resources for cost and performance optimization. It also plans to employ Vision AI to automatically label ecommerce products through artificial intelligence (AI) image recognition, and Translation AI to facilitate cross-border communication by auto-translating texts in different languages.

"As the global ecommerce market evolves, we continue upgrading our software to facilitate our customers’ business abroad in an excellent way," says Gu. "Google Cloud has helped us greatly strengthen the stability and span of our network. With its advanced technologies like AI, we’re confident that it can enable us to achieve more."

Tell us your challenge. We're here to help.

Contact us

About Ziniao

Since its foundation in 2015, Ziniao has been upgrading its products and services with a mission of "securely accelerating Chinese brands’ market expansion abroad" to help more cross-border ecommerce sellers steadily and securely expand their businesses. With its years of experience in the industry, Ziniao has developed the multi-faceted, highly secure and efficient "Purple Bird Ecosystem" providing services to millions of cross-border ecommerce sellers by releasing a series of products centered around Purple Bird Browser to meet users’ needs, including Purple Bird Automation, Purple Bird Security Guard, Purple Bird Data Analytics and Purple Bird Operation Advisor. Moving forward, Ziniao will keep assisting Chinese brands through its technologies by simplifying their market expansion abroad.

Industries: Technology
Location: China