TrackingTrade ensures scalability and project data control using the cloud
About TrackingTrade
TrackingTrade focuses on digital sales, trade marketing, and field operations solutions for corporate business and operational areas.
Tell us your challenge. We're here to help.
Contact us
About Nublify
Focused on cloud services, Nublify offers computing technologies that support and allow customers to bring digital transformation to their businesses.
TrackingTrade was supported by Nublify during its migration journey to ensure a secure platform, systematize several operations, and increase raw data collection.
Google Cloud results
- 5,000 links compiled in an hour using Google Kubernetes Engine
- Significant increase in team productivity
- Scalability provided by the cloud
Achieved around 30% in cost savings.
Based in São Paulo with an office in Recife, TrackingTrade builds customized tech solutions to help customers with their digital transformation processes. It achieves this by creating dashboards to track data in real-time, providing audit and monitoring services, building automated workflows, and offering specialist consultancy services.
When working for corporate business departments, TrackingTrade ensures strategies are implemented for channel mix, pricing, logistics, and even improved customer services.
All its services are enhanced by the company's Project Management area actively monitoring every business customer's case, which plays a decisive role in increasing team response time and understanding.
By starting a new innovation journey, TrackingTrade aimed to systematize operations and find tools to help it automate technologies, collect data in the field, and send it to a hub. It also needed to deal with the reporting its customers needed.
That is why TrackingTrade started taking a closer look at data traffic volume. The company realized it urgently needed to create robust platforms and systems to meet market demand.
In the beginning, Google Cloud's Cloud Functions and Cloud Storage brought a few significant changes. The company began to grow and progress during that systematization process. That is when Nublify started supporting TrackingTrade to explore other cloud solutions.
The turning point for TrackingTrade
TrackingTrade's transformation journey began in late 2019, when it first focused on achieving cost savings to make scalability feasible for several projects. As a result, the company took an interest in public cloud resources, which can adjust their operational efficiency based on demand.
"For larger projects, we needed to improve our data collection practices in marketplaces with thousands of products. We thought that expanding our view and adopting Google Kubernetes Engine would be an interesting approach to the challenge. Then, with Nublify's help, we got into a migration pipeline to Google Cloud."
—Bruno Barros, CIO, TrackingTradeTo achieve its goal, the company created a platform called DAS (Data Analytics Streaming). This platform has data collection tools to help monitor information through visual dashboards, alerts, notifications, and reporting, which increase decision-making accuracy.
One of the key elements behind the migration's success was the partnership between TrackingTrade, Nublify, and Google Cloud and how they worked together. This helped them understand the project as a whole and focus on critical points and the tools that would be used to solve each issue.
"Certain technologies and environments are innovative. We played a key role and were closely involved in this new chapter for TrackingTrade, with engineers and professionals providing all the necessary expertise to kickstart the project. That's why the app's development and adjustments brought benefits."
—Fábio Lucinari, CEO, NublifyTools and benefits
As TrackingTrade creates customized solutions to meet its customers' challenges, several Google Cloud tools serve different purposes depending on their features and each customer's needs.
One of the products the company currently uses is Cloud Functions that supports report generation. The tool collects data in connection with TrackingTrade's database to make subsequent processes easier.
Cloud Storage handles image storage and processing for resizing purposes with direct connection via mobile. As for Pub/Sub, it is essential for communication queues. If a company needs to process a large number of products every hour, and each product has three or four variations, Pub/Sub plays a key role in organizing flow as a whole.
Google Kubernetes Engine is crucial for overall architecture, as it manages workloads and services distributed in containers, while BigQuery's importance lies in its interactive indexing system for fast, comprehensive data queries.
"Our work brought benefits, such as the compilation of 5,000 links within an hour using Google Kubernetes Engine with multiple replicas, a 30% cost savings rate, and guaranteed scalability."
—Bruno Barros, CIO, TrackingTradeOther positive aspects the company noticed were increased raw data collection, significant productivity gains, and a secure platform. Today, TrackingTrade aims to keep progressing to provide more benefits for all its customers. To do that, the company and Nublify keep in constant contact.
"Communication is always ongoing because we have integrated support. That support is what helps us feel confident about worry-free work. We know the critical environments and we are also aware of a series of important issues regarding tool usage, so we remain at their disposal," says Nublify's CEO.
TrackingTrade is planning its next steps, aiming to expand its usage of Google Kubernetes Engine by migrating other projects. It is also planning to adopt machine learning technologies for image recognition, a goal the company projects to meet in H2 2022.
Tell us your challenge. We're here to help.
Contact us
About TrackingTrade
TrackingTrade focuses on digital sales, trade marketing, and field operations solutions for corporate business and operational areas.
About Nublify
Focused on cloud services, Nublify offers computing technologies that support and allow customers to bring digital transformation to their businesses.