RJ Consultores by TOTVS builds a dynamic pricing resource with Google Cloud's AI
About RJ Consultores by TOTVS
With over three decades of expertise, RJ Consultores by TOTVS provides IT solutions for passenger road transport by developing software services to sell bus tickets in over 10 countries.
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Contact usThe company deployed its Revenue Management solution in the cloud, with a streamlined use of resources to develop machine-learning and data analytics algorithms, thus enhancing value delivered to clients.
Google Cloud results
- Use of interconnected, complementary tools
- Monitoring 30+ processes simultaneously
- Efficient data processing, including batches with 40+ million records for the biggest client
Experts can better focus on strategy
Headquartered in Belo Horizonte, RJ Consultores by TOTVS has been operating for over three decades as a bus ticket sales software developer, bringing innovation to this industry's operations. Its technological solutions are developed for the digital transformation of road transport companies, where all processes are carried out electronically in an integrated and secure way.
The company sells around 2.5 million tickets per day, serving 10 countries in three continents and over 400 active clients globally. Its core product, totalBUS, provides a set of solutions, including Pricing & Revenue Plus.
This service collects and analyzes granular data and dynamically manages prices and offers. It also gives critical information to monitor prices, thereby supporting smart, assertive, and data-driven decision-making, which helps the company maximize client revenue.
Although the organization already relied on a multi-cloud environment to develop and support its operations and products, the team identified the need for other cloud-based alternatives for a vital component of this solution: Revenue Management. This feature is responsible for dynamic pricing, which enables clients to get the best route and price options.
As this resource takes several variables into account, such as baggage inclusion, seat allocation, and other additional items, the intensive use of data and AI solutions was key to build Revenue Management. Consequently, RJ Consultores by TOTVS kicked off its Google Cloud journey.
"Ever since we started our dynamic pricing project, we considered using Google Cloud, for its AI and ML solutions portfolio. The platform entered the equation as it featured an intuitive, streamlined, and efficient interface."
—Régis Moura, Project Portfolio Manager, RJ Consultores by TOTVSA challenge to be addressed and the necessary support to move forward
Conversations between the company's and Google Cloud's engineering and technical teams began in 2021. The organization intended to deploy a tool to support Revenue Management, and Vertex AI was the perfect match. Later, teams completed a fully functional PoC, based on actual target audience data, to assess its implementation.
The development journey took six months, and the project entered into production during the first half of 2022, focusing on enhancing user experience and delivering immediate value and a future-based vision to clients.
"We needed support, continuous integration, and as much automation as possible, so that we could focus on strategy, building algorithms, and data analytics. Vertex AI was the treasure we found along the way, acting as a process hub in terms of orchestration."
—Daniel Neves, Master Data Scientist, RJ Consultores by TOTVSOther tools were also significant for the project, including Cloud Build, which mirrors code repositories of RJ Consultores by TOTVS and runs CI/CD processes. Also, Cloud Storage stores elements generated and data used by Revenue Management processes.
Moreover, Cloud Run responds to requests from other RJ Consultores products. And Compute Engine maintains VMs for coding and testing algorithms before integrating them into automated pipelines. Using these and other interconnected and complementary tools, together with the agile support services provided by Google Cloud's team, contributed to the project's success.
Easier management and automated task execution
Choosing user-friendly, managed solutions to develop Revenue Management brought several benefits to RJ Consultores by TOTVS, such as reinvesting time that otherwise would have been spent on infrastructure. This enabled experts to focus more on strategy and to monitor over 30 processes simultaneously.
Google Cloud technology also led to more efficient data processing, including tasks related to batches with over 40 million records, for the biggest client, and an average of 20 million records for other clients.
"Google Cloud helped us streamline our operations so that we can build and define our pipeline end-to-end quickly and robustly. No downtime; no integration errors. We also greatly improved data processing, and we now have more quality time to focus on what really matters."
—Daniel Neves, Master Data Scientist, RJ Consultores by TOTVSToday, the team's mission is to continue evolving. To that end, the company is assessing the possibility of building an optimization feature that would benefit its clients, both in terms of market share and revenue. The power of Google Kubernetes Engine would be crucial for this endeavor.
The organization also intends to explore new cloud solutions to decide on driver relocation, based on the route specified for each trip. AI-based applications offered by Google Cloud are also under analysis by RJ Consultores by TOTVS to reach this goal.
Tell us your challenge. We're here to help.
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About RJ Consultores by TOTVS
With over three decades of expertise, RJ Consultores by TOTVS provides IT solutions for passenger road transport by developing software services to sell bus tickets in over 10 countries.