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PowerOfData migrates to Google Cloud and seizes chance to scale globally

About PowerOfData

PowerOfData is a startup whose mission is to transform data and analytics into tangible results that work in real life. The company focuses on developing its customers’ business through the power of data.

Industries: Technology
Location: Brazil

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After completing the migration journey, the company is assessing new businesses, helped by the growth of PoD DataFabric, the ease of scaling, and the guarantee of more processing power.

Results

  • Sales cycle was shortened from six to three months
  • 75% faster time to deliver results to the market
  • 70% reduction in response time via APIs using BigQuery

Reduced processing time by 94%

PowerOfData works with big data and analytics solutions, using technology to automate and accelerate the entire data-chain process for companies seeking to significantly improve results. Consequently, the company optimizes processes and integrates tools and data in a flexible, scalable way, suited to its customers’ situation.

A major milestone in the company’s journey was its inclusion in the seventh group of Google for Startups Accelerator (GFSA) in 2020. This experience led the company to rethink its strategies and plan for a 100% cloud operation. Besides other activities, GFSA is a program that helps startups overcome specific technical challenges, aiming to provide more opportunities. The companies’ founders attend workshops and in-person and remote learning sessions and are provided with mentorships and specialized support.

This goal was met by PowerOfData, whose biggest challenge was making PoD DataFabric, a data-engineering automation resource for machine learning built by the startup, available in Google Cloud Marketplace. The solution automates data-engineering processes and shortens the distance between stored data and the scientists who need them to work.

“Everyone is worried about creating a corporate data lake, yet business areas cannot consume that information and quickly extract value from it. This is a gap no one is paying attention to. PoD DataFabric bridges that gap,” explains Bruno Jardim, the company’s CTO.

The advantages of migration

The experience at GFSA consolidated the company’s decision to migrate to Google Cloud. PowerOfData became more confident and embarked on a new phase that would transform its journey, bringing along new business opportunities. The change was secure and satisfactory, backed by the support and know-how of GFSA’s mentors.

“We started by migrating just DataFabric, as our dream was to take it to Marketplace later. Everything went so well that we now have our entire platform in the cloud. We even started building two more tools.”

Bruno Jardim, CTO, PowerOfData

The company handles data storage and deployment elements in Cloud Storage and uses several Google Cloud solutions to refine its services even further.

For instance, they use Dataproc, a cluster for processing data; Cloud Functions, the orchestrator handling the cluster’s configuration; BigQuery, to store frequently accessed data; and Pub/Sub, a messaging service, to orchestrate PoD DataFabric.

Impacts and positive results

The benefits the startup highlights include the shorter time to deliver results to the market, which decreased by 75% (down from five months to three weeks), and the response time through APIs, using BigQuery, which reduced by 70%. Other positive figures were also noted.

“The main benefit came from using Dataproc, which helped us reduce processing times by 94%. One of our customers is a retailer whose processing time was 17 hours. Now it is just 30 minutes—a significant difference.”

Bruno Jardim, CTO, PowerOfData

The chance to scale globally, along with the increased processing power and reduced costs, helps the company make bolder plans. They have also noticed sales growth.

“Our sales cycle has been shortened from six to three months. In technical terms, having Google Cloud and taking our tool to Marketplace has opened up our sales cycle beyond Brazil.”

Bruno Jardim, CTO, PowerOfData

Thanks to the increased performance, service development, and the expansion of the customer portfolio, the company intends to maintain its partnership with Google and work to launch new solutions and continue evolving.

Tell us your challenge. We're here to help.

Contact us

About PowerOfData

PowerOfData is a startup whose mission is to transform data and analytics into tangible results that work in real life. The company focuses on developing its customers’ business through the power of data.

Industries: Technology
Location: Brazil