MyTelescope: Generating actionable market intelligence at speed
About MyTelescope
MyTelescope democratizes access to market intelligence by turning search data into demand indicators and future key performance indicators, giving companies an instant overview of current demand and forecast of future trends.
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Contact usDigital market intelligence firm MyTelescope is serving up actionable insights for business and government, using Google Cloud's AI technology to drive faster speeds and more detailed search responses.
Google Cloud results
- 4x-5x faster query response
- Faster time to market
- Improved data accuracy
Four to five times faster search response times
Market intelligence—key insights on consumer and economic trends—is the beating heart of any organization's commercial forecast and budget planning, enabling smart decision making, and the identification of fresh opportunities. But according to Rodrigo Graviz, CEO and Co-Founder of market intelligence platform MyTelescope, traditional intelligence gathering, through painstaking research and consultancy analysis, can be slow and expensive. That makes it less accessible to organizations with limited resources.
"There's a well-known saying: 'I know my marketing budget is working, but I don't know which half'," Graviz observes. "So we looked at how we could solve that problem in an easy way. Our mission is to democratize decision making and make it easy for everybody, regardless of their background or resources, to be able to make a decision that is backed with information."
"Our mission is to democratize decision making and make it easy for everybody, regardless of their background or resources, to be able to make a decision that is backed with information."
—Rodrigo Graviz, CEO and Co-Founder, MyTelescopeAfter launching MyTelescope in 2020, Graviz and his colleagues started building their own machine learning (ML) models and language models to give customers an understanding of market sentiments and provide context on the direction of travel from both a brand and market perspective.
The company has already supported both commercial clients and public bodies in forecasting, from the United Nations turning to MyTelescope to understand the global spread of COVID-19 to the Swedish Central Bank, the Riksbank, using it to forecast economic bounce back after the pandemic.
MyTelescope has been using Google Cloud tools since its earliest days. All of MyTelescope's applications are hosted in Firebase, with high-volume raw data stored in BigQuery. This combination has allowed the company to rapidly build a product with a small team and scale globally. But with AI and ML technology evolving at pace, Graviz also wanted to ensure that MyTelescope was using the best tools to maximize its efficiency.
Generating detailed responses in record time
In 2023, MyTelescope migrated from its previous AI software provider to Vertex AI from Open AI, after Google's large language model, PaLM2, outperformed an alternative during use case testing.
"Using the PaLM API in Vertex AI has given MyTelescope much better accuracy and quality for our language GenAI use cases, as well as a significant improvement in speed for search responses. The generated text is more accurate, the formatting better and the data is more up to date."
—Rodrigo Graviz, CEO and Co-Founder, MyTelescope"Using the PaLM API in Vertex AI has given MyTelescope much better accuracy and quality for our language GenAI use cases, as well as a significant improvement in speed for search responses," says Graviz. "The generated text is more accurate, the formatting better, and the data is more up to date. The round trips using the latest PaLM 2 model text are also four to five times faster compared with GPT 4 with unchanged prompts."
MyTelescope's platform is fueled by generative search and generative AI built on over 81 billion global searches. Vertex AI is also making it possible to create more granular searches, so that users can quickly reach a more regional level. "If you undertook a survey for every single state in the U.S., for example, it would be very expensive and time consuming," says Graviz, "but you can do that quite easily now in the platform. You can even go down to city level. To have that automated, and updated automatically every month, is saving people a lot of time."
Setting up a virtual co-pilot
But MyTelescope wants to take its capabilities even further. It has partnered with energy firm Vattenfall to build a full conversational agent that can accompany clients on an end-to-end journey, from setting up their analysis to interpreting data from different perspectives.
As a large company, Vattenfall is using the new platform features to understand a multitude of trends in consumer spending and global affairs, so that it can make appropriate decisions on everything from investments to campaigns persuading customers of the merits of the clean energy transition. "We started with something really complex, because we thought, 'If we can solve that, we can solve it for anyone'," says Graviz. Vattenfall is creating its own white-label product, but the same technology will eventually be available to all of MyTelescope's customers, with the new platform acting less like a virtual assistant and more like a co-pilot that is less reliant on human briefing.
MyTelescope uses Vertex AI's language models of Vertex AI to help users find relevant analysis on a specific topic, and to set up their own analysis from scratch. The language models are integrated with many of MyTelescope's backend services, like identification, description, translation and recommendations of topics and sub-topics to include in an analysis. The models are also used to interpret and summarize and provide formatted text analysis results on every update.
"We are now building a fully conversational agent for the data," says Tommy Berglind, Rodrigo Graviz's Co-Founder and CTO at MyTelescope. "The agent will give different perspectives based on the role or interest of the user asking the questions. So if you're the PR person in the company, or if you're the product manager or if you're the social media person, you can ask the data different questions based on your needs, or your use case. We're also replacing our own legacy ML models for the sentiment of searches to the language models, to get a picture of what kind of searches are increasing. It's not just how many searches there are in a specific region, but also if those searches are positive or negative or neutral."
Scalability saves on costs
"Search data is the closest you can get to what's on people's minds and knowing when people are searching for things that they might not tell you they were looking for," says Graviz. "And it's so scalable – so you can actually compare trends and answers across markets globally without having to run millions and millions of surveys, which would have been super costly."
"What makes Google Cloud better than the others is the completeness of the ecosystem and ease of use. I think Google Cloud is the only place where we could host everything for our platform."
—Rodrigo Graviz, CEO and Co-Founder, MyTelescopeWith an increasing number of firms using market intelligence as a KPI, MyTelescope's work is making it easier for customers to ask for budgets with a data-led rationale. Thanks to Google Cloud's AI functionality, they are also able to rapidly access the information they need on market movements, drawing on actionable insights for policy, market expansion or product development.
"What makes Google Cloud better than the others is the completeness of the ecosystem and ease of use," says Graviz. "I think Google Cloud is the only place where we could host everything for our platform."
Tell us your challenge. We're here to help.
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About MyTelescope
MyTelescope democratizes access to market intelligence by turning search data into demand indicators and future key performance indicators, giving companies an instant overview of current demand and forecast of future trends.