Clinique des Champs-Élysées: Structuring and accelerating growth using BigQuery
About Clinique des Champs-Élysées
Created in 1990, Clinique des Champs-Élysées is a leader in cosmetic medicine and surgery in France. Today, the Group achieves revenues of €30 million and has 200 employees, as well as around 100 practitioners. It has 14 facilities in France, as well as 2 international facilities.
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About RAISE Invest and Digital Value
About RAISE Invest
Founded in 2013, RAISE Invest is a private equity firm that targets growing French companies with turnovers of between €30 million and €500 million to support their development.
About Digital Value
Founded in 2008, Digital Value supports clients with strategic or operational issues, drawing on cutting-edge expertise in data analytics and data science, a high level of credibility in strategic marketing, and an "equipped" approach.
Supported by RAISE Invest, this leader in cosmetic medicine and surgery in France is accelerating its growth thanks to a base that centralizes all the data the company needs to optimize the management of its operations.
Google Cloud results
- Time saved when creating and updating reports
- Optimized decision-making thanks to data made more reliable through centralization
- Better visibility of operations and market trends
- Real-time analysis and management thanks to a high-performance infrastructure
- A solution that easily integrates with existing tools and that is scalable to support a rapid increase in volumes
Accelerating the growth of a mid-sized company through better use of data
Specializing in investments in unlisted companies that need cash flow to undertake a project or increase their development, private equity funds are investing more and more in technology, more specifically in data, to support the development of small organizations. In this regard, they sometimes conclude agreements with cloud providers in such a way as to offer their protégés the means to consolidate their data and significantly increase their value, allowing them to reduce their costs and/or discover new opportunities for growth.
Using data for growth
Created in 2013, RAISE Invest is committed to the dynamic of being conscious of creating a virtuous and caring ecosystem that supports companies at every stage of their development. As such, private equity funds place major importance on analytical ability. "A lot of companies that we observe don't realize that a reliable and scalable data infrastructure is needed to establish the foundation for growth. The more advanced ones already manage a multitude of sources but, due to a lack of consolidation, they can't expand their analytical ability and/or take advantage of the potential offered by artificial intelligence to accelerate their development," explains Aymeric Marraud des Grottes, Managing Partner at RAISE Invest.
It's a belief shared by Tracy Cohen Sayag, CEO and Co-Founder of Clinique des Champs-Élysées, a leader in the field of cosmetic medicine in France. "I've always managed my business using data. Strengthened by good growth dynamics, we weren't looking to RAISE Invest funds, but I was soon attracted by RAISE Invest's vision regarding the value of data. Our growth objectives were already clearly defined before they acquired an equity stake in the company, but their support, which materialized through the implementation of a data platform in Google Cloud in particular, allowed us to structure our approach while truly ramping up our development."
"Due to a lack of consolidation, a lot of companies can't develop their analytical abilities and/or take advantage of the potential offered by artificial intelligence to accelerate their development."
—Aymeric Marraud des Grottes, Managing Partner at RAISE InvestConsolidating data to expand analytical insights
When Aymeric Marraud des Grottes met the CEO of Clinique des Champs-Élysées, Tracy Cohen Sayag was already massively exploiting data to carry out analysis on all fronts. As well as financial indicators, she was also monitoring the number of calls or emails received each month, as well as visits to the company's website, client conversion rates, the best-selling products, etc. Having a 360° overview of her business and an array of indicators that allowed her to make the best possible choices for her company, Tracy Cohen Sayag was nevertheless facing increasing difficulty when it came to analytics. "As the company progressively developed, I was wasting more and more time updating my dashboards," she explains. "The results of the analysis would arrive too late. I was no longer forecasting, I was merely observing. In addition, I was restricted by data silos. I couldn't go as deep into the analysis as I wanted."
After acquiring an equity stake in Clinique des Champs-Élysées, RAISE Invest commissioned Digital Value, a specialist in digital and data analytics, to carry out an audit of the situation and recommend actions. The consulting firm came to the conclusion that the problems were mainly of a technical nature. The data was scattered across the IT system and used directly from the source systems. On top of that, only one part of the data was being used. "Once again, the limitations were mostly technical and mainly linked to the lack of centralization. Operational efficiency could be greatly improved through the use of additional internal data alongside external data, such as market and patient data, to better understand trends and anticipate actions," explains Romain Bury, Associate Director at Digital Value. "That's why we recommended the implementation of a centralized data infrastructure supported by Google Cloud BigQuery."
Anticipating increased levels
According to Romain Bury, "BigQuery was selected for its ease of use and its ability to collect all types of data, but also because of its significant scalability, an essential characteristic in supporting the growth of Clinique des Champs-Élysées." Created in 1990, the company has opened 13 new facilities in France since 2019, and Tracy Cohen Sayag doesn't intend to stop there. "Our goal is to open around 40 clinics in France by 2025, while also tackling the European market. In other words, our data volumes are literally going to explode, so we need a data infrastructure that can be expanded to support our rate of growth."
"BigQuery was selected for its ease of use and its ability to collect all types of data, but also because of its significant scalability, an essential characteristic in supporting the growth of Clinique des Champs-Élysées."
—Romain Bury, Associate Director at Digital ValueImplemented over the course of 2022, with pipelines that extract data from source systems before converting and standardizing it to then be ingested into BigQuery, the infrastructure is already starting to bear fruit. "There's no longer a need to log in to 30 different software programs before being able to carry out analyses. The data is gathered in a single base, improving its reliability so that we can cross-reference it from all sides. The potential for analysis is multiplied and management is a lot more refined," explains a delighted Tracy Cohen Sayag.
"What's more, BigQuery is able to natively interface with a lot of market solutions," adds Romain Bury. "Therefore, we haven't had to reconsider the tools used by Clinique des Champs-Élysées to create its dashboards. In the same way, adding new data sources, either internal or external, doesn't call into question the existing infrastructure. BigQuery adapts both in terms of technologies and data formats."
"Despite exponential volumes linked to business development and the addition of external sources, I've rediscovered the ability to forecast by drawing on the data to make better decisions."
—Tracy Cohen Sayag, CEO and Co-Founder of Clinique des Champs-ÉlyséesManagement in real time
After it started using the new data infrastructure, Clinique des Champs-Élysées was able to observe a clear improvement in performance. When it once took hours to get the result of a query, Tracy Cohen Sayag is now glad to get information more or less in real time. "Besides that, I no longer waste time updating reports, which gives me visibility over the business in real time. Despite exponential volumes linked to business development and the addition of external sources, I've rediscovered the ability to forecast by drawing on the data to make the best decisions."
Strengthened by this new, modern, and flexible infrastructure that she can rely on to enhance her multitude of management tools, the Director of Clinique des Champs-Élysées now intends to go even further by exploiting Google Cloud's ML features. The objective: to capitalize even more on data in order to innovate, offer new services to clients, and support the company's growth dynamics.
"Company development happens through a centralized data infrastructure. Without centralization, there is no acceleration. The success of Clinique des Champs-Élysées perfectly illustrates this intention and, as a private equity fund, we're convinced that we have a role to play in supporting companies on their path to growth by promoting the better exploitation of their data," concludes Aymeric Marraud des Grottes.
Tell us your challenge. We're here to help.
Contact us
About Clinique des Champs-Élysées
Created in 1990, Clinique des Champs-Élysées is a leader in cosmetic medicine and surgery in France. Today, the Group achieves revenues of €30 million and has 200 employees, as well as around 100 practitioners. It has 14 facilities in France, as well as 2 international facilities.
About RAISE Invest and Digital Value
About RAISE Invest
Founded in 2013, RAISE Invest is a private equity firm that targets growing French companies with turnovers of between €30 million and €500 million to support their development.
About Digital Value
Founded in 2008, Digital Value supports clients with strategic or operational issues, drawing on cutting-edge expertise in data analytics and data science, a high level of credibility in strategic marketing, and an "equipped" approach.