UiPath delivers data for intelligent automation with embedded analytics
About UiPath
UiPath has a vision to deliver the Fully Automated Enterprise™, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading robotic process automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.
Tell us your challenge. We're here to help.
Contact usUiPath has been a trailblazer in pursuit of the world’s best robotic process automation (RPA) software. With a vision of a fully automated enterprise, the company was founded in 2005 and grew into a publicly traded company in 2021 (NYSE: PATH).
To meet increasing demand from companies pursuing digital transformation, UiPath offers software that automates repetitive tasks and creates end-to-end, self-executing workflows. This enables businesses to reduce costs, increase revenue, adapt to their customers’ needs, and free employees to focus on high-value work.
Amid the global pandemic, UiPath expanded its customer base by 33 percent in 2020 as RPA became vital to keeping businesses running in a remote work environment. Any vertical can use RPA to power applications such as order processing and payments, inventory monitoring, and shipment tracking.
UiPath's drive to innovate has been the catalyst for its rapid rise, and nearly two-thirds of Fortune Global 500 companies are UiPath users.
Key takeaways:
- Built and launched new cloud analytics product in six months—with only one dedicated product manager
- Increased value to customers with embedded analytics
- Embedded analytics empower UiPath customers to easily quantify the benefits of RPA while reducing the time spent generating reports by up to 99 percent
- Product flexibility, customization, and ability to scale enabled the product team to become more agile and strategic
From POC to launch in six months with Looker
After evaluating several alternative providers, UiPath selected Looker, Google Cloud’s modern business intelligence and data application platform, to power its analytics platform for customers. With Looker, UiPath built a product that went from proof of concept to beta in six months.
Michelle Yurovsky, UiPath Principal Product Manager, Analytics, says that Looker stood out for ease of implementation, fast time to value, technical expertise, and customer support. Looker “has a cloud service, does on-prem, and is super lightweight,” she notes. “We trusted that Looker would help us solve our biggest challenges.”
One of UiPath’s top priorities was efficiency, minimizing both development time and demands on internal resources. As a product team of one, Yurovsky says Looker’s ability to meet the challenge was crucial. “Our engineering team had no capacity to help, and we needed Looker to do it quickly. The POC was fast and well executed. We felt so much support from every aspect of Looker.”
UiPath embedded Looker analytics in its product to power its Insights platform, which tracks, measures, and forecasts performance and ROI of users’ automation programs. UiPath improved its customer experience by making analytics faster and easier to use, which allows customers to better understand and optimize their use of UiPath.
Among the benefits UiPath gained with Looker were:
- UiPath provides on-premises and cloud users a uniform, superior experience because of the flexibility offered by Looker’s APIs and extensible modeling layer
- Customers can access dashboard templates as well as customize their own reports
- UiPath customers of all technical levels are able to leverage analytics to optimize their automations, leading to increased customer satisfaction
- Users can customize time and cost savings measurements for their automated processes with Looker’s custom fields
- UiPath updates templates, responds to customer requests, and iterates its product effortlessly with LookML, Looker’s semantic modeling layer, which is built for reusability and agility
Pushing the easy button for complex data insights
Using embedded analytics to power their Insights product enabled UiPath to enhance the platform’s value to customers by providing rapid insights into how their automations perform. Now it’s easy for users to learn how effectively their robots are working and to quantify their time and cost savings.
“Our key to scaling is proving to our customers that what we have done is worth it to them. If a customer only uses a robot for three hours a day, we want to show that and let them know they’re underutilizing it,” Yurovsky explains. “We don't want to oversell them. We want to help them get the most and optimize their work with us. It’s an opportunity for customers to scale and then use what they have efficiently.”
UiPath’s analytics eliminate manual reporting for its team and customers. Users can instantly see, measure, and increase the value they get from the UiPath Platform. Reports documenting time saved, compliance improvements, efficiency gains, and reductions in errors make the benefits of automation initiatives tangible to business stakeholders.
“Customers want to know: Did the automation work, and if it didn't, why not? And how much time and money did they save? Enabling them to do this in this easy, consumable way that doesn't have to be built by a data scientist is really powerful,” notes Yurovsky.
UiPath’s analytics have revolutionized users’ process for quantifying savings and benefits. Customers share experiences of reducing time to prepare reports by 99 percent. With the potential to drill down into data at their fingertips, companies can easily track and accurately measure the impact of their automation program. They then can easily schedule reports for delivery, making this information sharing seamless within their existing workflows.
Because the analytics solution is a managed service, UiPath takes care of any issues. This makes analytics even more cost-effective and worry free for customers. “The audience for our product isn't data analysts,” says Yurovsky. “We provide very complicated data. We surface it in a way that people can understand, and they don't need to worry about the back end.”
UiPath monetizes its data to boost value
Building valuable intelligence into its platform has made data a revenue driver for UiPath. Sophisticated but user-friendly analytics increase client engagement, differentiate UiPath from competitors, attract new customers, and enhance user experience.
Among the key results of the analytics product:
- Greater engagement. Increased quality, product differentiation, and greater value make UiPath stickier. “Customers really see these benefits without a lot of effort on their part. And now we have this end-to-end reporting platform story, which is something that no one else really has right now,” Yurovsky comments.
- Financial gains and monetization. UiPath’s strong analytics offering attracts new customers and deepens the value that existing customers receive. This helps UiPath continue its rapid revenue growth. UiPath’s bottom line also benefits from savings in development and product costs. UiPath is able to continue innovating without being weighed down by costly technical debt because of Looker’s flexibility.
- Stronger product development and management. Because UiPath’s analytics are reliable, Yurovsky is free to think about vision and strategy as well as talk to customers. Now, with Looker, interactions with customers are “purely positive, with joyful feedback. It just makes my job so fun,” she says.
- Increased innovation. UiPath is more agile because of the ease of use and adaptability of Looker. The company can quickly implement a new idea. Yurovsky says, “We're constantly making customers' lives easier by doing complicated things for them, and then surfacing them in a very easy way.”
Onward and upward with innovation
UiPath’s move into new products with embedded analytics is another step in its innovation-driven growth journey. The company knows that automation helps companies achieve their business objectives and that data-driven insights are critical to this effort.
Keeping customer needs foremost, UiPath successfully launched a data analytics product in six months with Looker. Customers can now easily discover the data they want as well as evaluate and document the business benefits of UiPath.
These analytics initiatives have delivered strategic, technical, and financial gains to UiPath, enabling it to indirectly monetize its data. The future holds the promise of more innovation as UiPath continues to listen to its customers and look for new opportunities as Looker introduces more features and functions.
Tell us your challenge. We're here to help.
Contact us
About UiPath
UiPath has a vision to deliver the Fully Automated Enterprise™, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading robotic process automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.