Customer Overview
Creating customer love: solved
Target has established and developed a culture that celebrates their customers, where inspiration and joy are expected with every interaction. It's what keeps them both innovative and beloved. It's also why Target chose Google Cloud for a next-generation technology platform.
1,800
store locations
100 million
guests per month on website & apps
350,000
team members
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The Solution
The business of delight
Twenty-five percent annual revenue growth is an outcome. Customer delight is how Target gets there. They understand and meet needs, despite how quickly technology and customer expectations change. Here's how Target does it—and, with Google Cloud, where they're going next.
Empathy at scale
Implementing technology has a ripple effect. Target solves problems by looking at their impact on customers, on sales associates, and on internal IT teams. With Google Cloud, Target implements storewide design and logistical solutions without compromising either internal or external experiences.
Explore our retail solutions
See how you can transform your retail operations with Google Cloud.
Technical overview
Giving stores superpowers
5,400 applications on a new Kubernetes-based platform, 24/7/365
Associates empowered with mobile apps like enterprise checkout bring value to customers. Developers using tools like open source software, CI/CD, and serverless delivery do more creative work, which positively impacts everyone. That's how Target built a new one-stop way to design, release, and manage apps to run on Google Cloud.
Products used
Google Cloud solutions
Continuous integration
Build new features faster, with better productivity and quality.
Continuous delivery
High-velocity software releases with security and quality.
More stories
Solving other customer challenges
See how Google Cloud technology empowers organizations across the globe.
