Customer Overview
Business insights: the recipe for customer-tailored solutions
As one of the world’s largest B2B food wholesalers, METRO has always championed independent businesses. When the industry began to shift to a more digitized order fulfillment system, METRO saw an opportunity to transform and take its customer-oriented solutions even further.
16
million customers around the world
34
countries served
30%
reduction in infrastructure cost realized
Tell us your challenge. We can help you get solving.
The Solution
Delivering tailor-made solutions at scale
METRO is in the business of helping its customers succeed. However, the disparate systems it relied on in each of 34 countries gave little insight or scalability to serve customer needs. With the scalability and compute power of Google Cloud, they now have a unified platform to pinpoint insights and deliver bespoke customer solutions around the world.
Localized opportunities realized globally
Moving operations to Google Cloud has opened up a world of opportunity. With the ability to quickly refine regional and customer data analysis, METRO quickly identifies specific needs (digital tools, products, and financial support) to keep customers, and their communities, thriving. And Google Cloud helps make it work at scale.
Expanding to new markets with ease
As METRO expands into new markets, with services like its METRO Marketplace with new offerings and products for the hotel, restaurant, and catering industries, its ecommerce platform must be able to scale along with it. Moving its SAP financial applications to Google Cloud has afforded them the ability to quickly scale as needed. And with Google Cloud machine learning, they can easily recognize new opportunities as they grow.
Explore our retail solutions
Discover how you can find success in your data and transform your retail operations with Google Cloud.
Technical overview
Scaling for customer prosperity
Cutting downtime with data for up-to-the-minute decision-making
Migrating its ecommerce platform to Compute Engine on Google Cloud and Virtual Private Cloud for easy integration with its backend systems, METRO has decreased outages by 80% so teams always have the access they need.
Learn how to customize offerings faster with Google Cloud
Omnichannel commerce
Provide seamless experiences across customer channels and leverage advanced ecommerce capabilities. AI-powered experiences improve conversion rates, drive growth across your business, and create customer delight.
Smart supplies and improved personalization
See how integrated analytics and machine learning help uncover more precise insights and create a smart supply chain to better respond to customer needs.
More stories
Solving other customer challenges
See how Google Cloud technology empowers organizations across the globe.
