Toyota powers thousands of European showrooms with Chrome OS digital signage

About Toyota

Toyota Motor Europe is the regional headquarters of Toyota in Europe.

Industries: Other
Location: Europe

About Fourcast

Fourcast provides Google Cloud solutions that help your company to transform digitally and enable your employees to work the way they live, with products they love.

After using video displays to present their cars in a way that reflected what customers saw online, Toyota Motor Europe wanted digital signage to become their retail showroom staple. Since the legacy systems they were using were expensive and difficult to maintain, the world-class car manufacturer's European division turned to Chrome Enterprise in 2015 for help.

Informative video displays, engaging customer experience

  • Nearly 10,000 Chrome OS-powered digital signs deployed across 3,600 retail locations in Europe
  • Detailed product information displayed on the Chrome OS-powered digital signage for sales reps and customers allowed for a smoother sales process
  • More time and resources saved with fewer maintenance tasks

A more unified online and offline sales experience

"Chrome OS digital signage has done everything we hoped it would. Its features let us show off what's great about Toyota cars. It's popular with sales staff and customers."

Steven Simons, IT Manager for Customer Retail and Product Systems, Toyota Motor Europe

Toyota Motor Europe worked with Chrome Enterprise partner, Fourcast, to replace all outdated digital signage equipment in their showrooms with ASUS Chromeboxes connected to 42-inch flatscreen TVs, which are easier for retailers to set up and manage without IT support.

The screens themselves have proven to be valuable sales tools, driving interest in various models and enabling salespeople to help customers make more informed decisions when purchasing a vehicle.

About Toyota

Toyota Motor Europe is the regional headquarters of Toyota in Europe.

Industries: Other
Location: Europe

About Fourcast

Fourcast provides Google Cloud solutions that help your company to transform digitally and enable your employees to work the way they live, with products they love.

Google Cloud Platform logo

12 Months FREE TRIAL

Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

TRY IT FREE
Google Cloud Platform logo

12 Months FREE TRIAL

Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

TRY IT FREE