Customer Overview
Catch the game like never before, with Google Cloud AI
Baseball is the ultimate numbers game. In fact, more than
15 million data points are captured each and every game,
helping teams game plan and fans get real-time stats. Now,
with Google Cloud AI in the game, fans are getting more than
the stats—they’re getting the stories beyond them. Like how
heat can affect a pitcher’s heater, or how hot dog sales
offer a glimpse at how the home team is playing. With AI,
you can catch the game like never before. To bring the stats and their meaning to their fans, MLB
leverages Google Cloud AI to contextualize those millions of
data points in real time, delivering insights to fans that
peel the layers off the game, add depth to the experience,
and find connections we couldn’t see before. This allows
fans to catch the game like never before with Google Cloud
AI, with smarter stats and deeper insights.
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The Solution
Smarter stats, outta-here insights
Statcast is a state-of-the-art tracking technology that allows for analysis of a massive amount of baseball data in real time across all 30 ballparks. Leveraging Google Cloud AI over APIs enables MLB to dive into this data pulling in stats from the ballpark, getting them into their databases, and delivering for usage within their own digital products, to broadcasters, to the venue operators, and to clubs using them for roster decision-making.
Google Cloud AI helps fans get more of the game they love
There’s a mantra in baseball that in every game, you can
see something you’ve never seen before. Now, with Google
Cloud AI, that’s pretty much a guarantee. In the time it
takes for a fastball to reach home plate, Google Cloud AI
analyzes massive amounts of data—on and off the field—and
makes deeper connections to create a richer experience for
fans. Beyond bat speeds and spin rates, what other kinds of fun
insights can fans expect with AI in the game? - You're likely to see more homers in hotter ballparks. You
might also see faster heaters. - When the home team is playing better than usual, hot dog
sales go up. - Players on teams with winged mascots steal 0.4 more bases
per game. Guess they really are flying. Get the stats you want, and the ones you never knew you
wanted, with Google Cloud AI.
Migrating toward innovation and a new fan experience
Real-time personalized fan experiences have been at the
forefront of this partnership for MLB, including leveraging
Google Cloud’s ML and AI offerings and expertise to explore
further ways to integrate technology into improving the fan
experience at home, or in the ballpark. This is evidenced by launching
MLB Film Room,
the highlight clip platform on MLB.com that gives fans
scalable search access to over 3.5 million clips in real
time, or Gameday 3D where a fan can watch the game in real
time from a 3D perspective, putting themselves “on the
field” to see new camera angles. Google Cloud also works with MLB broadcast partners to
develop new integrations, including the recently launched
Fox Foresight powered by Google Cloud. This leverages custom
models built on Google Cloud to generate real-time insights
about a specific game, matchup, or even a play as it
unfolds, in order to integrate them into the broadcast and
seamlessly allow the broadcasters to tell stories around the
game in a hyper-contextual way. Fox Sports is exploring
further upgrades to this product using Google Cloud AI,
continuing momentum from previous integrations built
together such as the Intelligent Asset Service (IAS) to
automate highlights in real time. Major League Baseball trademarks and copyrights are used
with permission of Major League Baseball. Visit
MLB.com.
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Technical overview
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