Dailyhunt: Improving user engagement with instant scalability and data-led insights
About Dailyhunt
Dailyhunt is a hyperlocal content and news aggregator platform that powers 350 million+ users to consume content in their local languages. One of India's fastest growing media platforms, what sets Dailyhunt apart is its focus on hyperlocal content, with technology that can interact with language dialects from different regions of the country.
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Contact usDailyhunt hyperlocal language content platform runs on a hybrid cloud CDN, carefully monitored through BigQuery in near-real-time to manage latency and performance.
Google Cloud results
- Petabyte scale CDN data ingestion and analysis within seconds on BigQuery
- Ensures low-latency and user experience with content delivery with analytics and near-real-time monitoring leveraging BigQuery
Performing critical CDN and user traffic analysis on BigQuery
Content platforms have become a powerful force in the global media and entertainment industry. While the world’s biggest services serve audiences large and small, the needs of niche local language markets can be missed. With a vision to "create the world’s largest, most inclusive platform for content creators and audiences," Dailyhunt aims to act as a bridge between human creative aspiration, and the tools that make it possible. This is realized by creating a scalable content, news and technology aggregation and delivery platform that is focused on hyperlocal audiences within India and beyond.
"Depending on where they are from, people in India speak many different languages and dialects," says Anoop Mohan, Associate Director at Dailyhunt. "This is why Dailyhunt provides support for more than 16 languages, serving a large audience across Tier 1, 2, and 3 cities in the country." Dailyhunt has more than 350 million monthly active users and is helping people connect with content and seek information in a format and language that is accessible to them.
Like any growing online service, Dailyhunt’s platforms needed to gain greater scalability and flexibility. The company decided to move away from a traditional on-prem setup into the cloud, and turned to Google Cloud as one of the solutions for its Dailyhunt app due to the scalability, reliability, security, and flexibility it offers.
User engagement and delight are key revenue drivers for Dailyhunt, which is why ensuring that the right content is delivered quickly to the right audience is crucial for user growth and revenue protection. "We have huge and instantaneous spikes in demand that are often unpredictable, which are caused by breaking news and viral content. We have been able to design and architect a highly scalable and reliable solution using CDNs and Google Cloud" says Anoop.
Serving hyperlocal language audiences at scale
Unlike monolingual platforms, Anoop and his team face the challenge of having to serve content in multiple languages. "Serving content in hyperlocal languages is not easy," says Anoop. "This is because the platform needs to understand hyperlocal semantics to be able to serve users with relevant and engaging content for the best personalized experience."
There are three key segments that Dailyhunt needs its technology to serve. Content creators, consumers, and personalized brand engagements. Ensuring all three have an exceptional experience requires careful management of Dailyhunt’s language models, AIML and Analytics, CDNs, and Service scalability and reliability. Particularly around major events such as elections and sports, having reliable scale through cloud partners ensures Dailyhunt delivers the right content to its users.
Leveraging Cloud CDN, the team is able to deliver reliable web and video content to its audience all across India, and beyond. Beyond delivering content, the engineers at Dailyhunt conduct CDN monitoring and analysis to keep track of the buffer time, performance, and watch for any latencies. "To keep users coming back and increase engagement, we have to deliver a world class user experience on the Dailyhunt platform. With Cloud CDN, we are able to ensure that content is delivered to users quickly, in the most hassle-free way for a seamless experience," says Anoop.
As a media organization, security and key management are major priorities for Dailyhunt. Using Secret Manager, the organization can keep its app secure from end-to-end, giving stakeholders the assurance that their data is kept confidential.
"To keep users coming back and increase engagement, we have to deliver a world class user experience on the Dailyhunt platform. With Cloud CDNs and highly scalable Google infrastructure, we are able to ensure that content is delivered to users quickly, in the most hassle-free way for a seamless experience."
—Anoop Mohan, Associate Director, DailyhuntImproving the user experience with data analytics
Analytics being the backbone of data driven organizations, Dailyhunt uses BigQuery analytics to capture all its CDN logs to analyze performance and user experience in real time. "BigQuery helps us to derive business critical metrics, KPIs and insights from CDN data. It’s where we analyze errors, issues and measure performance and user experience delivered on the Dailyhunt platform. We live stream petabytes of data into BigQuery, slice and dice and add relevant and complex analysis on top of the data. Even with petabytes of data, BigQuery is able to provide us with rich analysis and insights in seconds, which help us to act swiftly, make decisions faster and thus deliver a world class user experience on the Dailyhunt platform," explains Anoop.
The team also runs ad hoc analysis using Looker Studio, and applies further intelligence to automate alerts where mitigation is required to solve any identified problems with service delivery.
"BigQuery helps us to derive business critical metrics, KPIs and insights from CDN data. Even with petabytes of data, BigQuery is able to provide us with rich analysis and insights in seconds, which help us to act swiftly, make decisions faster and thus deliver a world class user experience on the Dailyhunt platform."
—Anoop Mohan, Associate Director, DailyhuntComfort and confidence through cloud managed services
Anoop believes that organizations should automate wherever possible, driven by data and insights derived and that has been a driving philosophy at Dailyhunt. "Automation lets you focus better on business goals and what you need to achieve in the bigger picture because it takes away the burden of the mundane, everyday tasks."
"We are a tech-savvy company and make sure to explore the latest technologies to address our business needs, and the team is very enthusiastic about adopting new technologies and seeing what Google Cloud can offer," he says.
Dailyhunt’s use of BigQuery has seen it work closely with the Google Cloud team to continuously optimize performance and test new features. In cases where Dailyhunt wanted to find improvements in cost factors, performance or to solve delays it was seeing in its implementation of Cloud Storage, Google engineering teams assisted in finding the right solutions and results, and also offered beta features to help Dailyhunt team explore improved performance.
Dailyhunt is also leveraging BigQuery ML to enhance its understanding of traffic fluctuations, error conditions, and any other anomalies across its CDN. Exploring wWith BigQuery ML, machine learning models can be created and executed directly on BigQuery, allowing new insights to be derived quickly and seamlessly without the hassle of moving data across platforms.
Reaching more audiences in new markets
Dailyhunt has expanded its platform globally, with a focus on the Middle East region. As such, it is exploring more Arabic language content delivery using its existing systems for hyperlocal language content, which can be readily applied to other regional language needs.
"The Google team has been really supportive in providing us with the expertise and solutions that we need," says Anoop. "They understand our business, and when we define our goals, they provide the right tools and strategies to achieve those goals, along with cost controls. With the support of Google Cloud, I am confident that we will be able to grow confidently to newer heights at Dailyhunt."
"The Google team has been really supportive in providing us with the expertise and solutions that we need. They understand our business, and when we define our goals, they provide the right tools and strategies to achieve those goals, along with cost controls. With the support of Google Cloud, I am confident that we will be able to grow confidently to newer heights at Dailyhunt."
—Anoop Mohan, Associate Director, DailyhuntTell us your challenge. We're here to help.
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About Dailyhunt
Dailyhunt is a hyperlocal content and news aggregator platform that powers 350 million+ users to consume content in their local languages. One of India's fastest growing media platforms, what sets Dailyhunt apart is its focus on hyperlocal content, with technology that can interact with language dialects from different regions of the country.