MadeiraMadeira relies on Google Cloud to obtain strategic data and insights
About MadeiraMadeira
MadeiraMadeira is a Brazilian ecommerce company selling over 3 million products in the furniture, home appliance, and construction material categories. Based in Curitiba in the state of Paraná, the organization has 2,200 employees, 70 guide shops, and 14 distribution centers across Brazil.
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Contact usLooker helped MadeiraMadeira efficiently handle higher data volumes, as well as obtain more scalability and make more assertive decisions.
Google Cloud results
- 95% of employees who need to prepare reports gained more agility in this task
- Time savings related to data collection and analytics
- Easy-to-manage environment and data quality assurance
- Customization of products and services leading to better customer experience
More independence within business units
MadeiraMadeira is a Brazilian ecommerce company selling over 3 million products in the furniture, home appliance, and construction material categories. Based in Curitiba in the state of Paraná, the organization has 2,200 employees, 70 guide shops, and 14 distribution centers across Brazil.
Besides offering a wide array of products, efficient logistics and customer service quality, and continuously applying innovative technologies, the company stands out in the market by focusing on custom ecommerce services following a marketplace model.
Ongoing company growth and the increased volume of digital transactions led the organization to seek a new business intelligence tool providing high performance and scalability levels. Data governance was also a growing concern for the company, given the amount and diversity of information both generated and used by teams.
"We tested solutions by several service providers. But the features and service delivery speed of Google Cloud's Looker were a cut above the rest. We believed the tool would help us evolve, mainly in dashboard generation."
—Marcus Mendes, Data Analytics Engineer Manager, MadeiraMadeiraThe robustness and security Looker offers were other decisive features, as MadeiraMadeira deals with both company-side and customer-side sensitive data.
Turning data into strategic insights
Looking to invest in the implementation of a BI platform that also offered users more autonomy, the company started a transition process to migrate its legacy data visualization platform to Looker. Kicking off in 2019 and ending in 2020, the seamless migration enabled the full integration of solutions to MadeiraMadeira's existing systems and operations.
Thanks to Google Cloud's support and the internal training of teams, the organization made sure all its professionals obtained the knowledge they needed during this stage.
Employees discovered how to leverage Looker based on their technological and business needs. This solution not only serves as a modern BI platform, but also as a self-service hub so that all professionals across the company can easily access available information.
"At present, we collect marketing data using Google Analytics and send it over to BigQuery through system integrations. With Looker, we can create internal models, obtain details on metrics, and explore other analytics features. But certainly the main benefit is autonomy, as users can now create their own dashboards."
—Marcus Mendes, Data Analytics Engineer Manager, MadeiraMadeiraToday, the company can efficiently handle higher data volumes thanks to Looker's better performance and scalability. Decision-making has become more assertive as a result. Consolidating information across company departments into a single solution is yet another feature that has improved analytics and planning.
Easy-to-use, impactful daily processes
As professionals can easily access data, they can plan robust, optimized strategies based on the insights provided by the solution. Using Looker also helped the company save time on data collection and analytics and bring more independence to business units in viewing and leveraging data for their own activities.
"Any professional in the company can now create dashboards in Looker, as well as easily manage the environment and access information transparently, thus ensuring data quality."
—Marcus Mendes, Data Analytics Engineer Manager, MadeiraMadeiraNearly 95% of the employees that need to perform reporting tasks can now do so more agilely, especially those in the Categories team. This has also enhanced customer experience as the company has more data to learn about their preferences and behavior, and it can customize its products, services, and customer-facing communications.
With all these advantages, MadeiraMadeira now realizes the growing significance of being a data-driven company, boosting its operations in its industry. The organization is planning to continue testing data and AI solutions, including Vertex AI and other generative AI resources, to ensure its data environment becomes stronger and offers more business value.
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About MadeiraMadeira
MadeiraMadeira is a Brazilian ecommerce company selling over 3 million products in the furniture, home appliance, and construction material categories. Based in Curitiba in the state of Paraná, the organization has 2,200 employees, 70 guide shops, and 14 distribution centers across Brazil.