Habi: Enhancing its digital real estate services with Google Cloud
About Habi
Habi is Colombia's first virtual platform for buying and selling real estate over the Internet.
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About Servinformación
Servinformación helps businesses grow strategically through innovative cloud solutions, location intelligence, analytics, governance, and more.
Habi managed to optimize its use of cloud solutions supported by partner Servinformación to deliver unprecedented real estate experiences to customers.
Google Cloud results
- Optimized business data analytics
- Improved employee productivity and collaboration
- More agile operations with reduced service setup and deployment times
- Enhanced security and reliability for financial and personal data
Improved data management and analytics
Habi is a virtual platform for the purchase and sale of real estate over the Internet, providing innovative IT solutions to customers based in Colombia and Mexico. As a leading proptech company, with a team of 1,600 dedicated professionals, it offers services ranging from property acquisition and strategic alliances with brokers to comprehensive consulting and financial solutions.
Following an approach to continuously drive the technological transformation of its operations, Habi has adopted cloud solutions since its inception four years ago, including Google Maps Platform and Google Workspace. Today, it has become a key player in the market, not only as the leading buyer of used homes in Mexico and Colombia, but also as the company with the most extensive database in the sector.
Innovation and detail have come together to revolutionize the real estate world with the development of applications that set new standards in the industry and allow the company to perfect and customize customer experience.
Towards better data management
As a company handling large volumes of data related to real estate, customers, and business aspects, Habi needed to improve its data storage and compute processes.
On top of this, the company sought to optimize the integration and execution of the advanced AI algorithms and models behind its operations, and to consolidate aspects related to the security of roles, identities, and data access permissions.
After a detailed analysis of top cloud solution providers, Habi decided to further its business relationship with Google Cloud so that it could stay ahead of its competitors and offer its customers world-class solutions. It was a decision primarily influenced by Google Cloud's well-known standing as a global leader in technology and data management.
"In our ongoing mission to optimize data storage, compute, transformation, and quality processes, Google Cloud proved to be an unrivaled partner, enabling us to continue redefining the standard of excellence in the digital real estate industry."
—Jorge Morantes, DevOps Engineer, HabiOptimizing services that drive business
Evolution and innovation are part of Habi's DNA. Supported by partner Servinformación, it decided to deploy Google Cloud technologies to store, manage, and process large volumes of property, customer, and transaction data.
Adopting BigQuery was essential for raising the data analytics level within the company and for obtaining valuable insights about user experience, from the time it takes to buy or sell a property to their website navigation experience.
Improving the use of geolocation tools was another aspect addressed in this new phase. The company began optimizing the use of Google Maps Platform to incorporate new features that would help it obtain more detailed geographic information and offer customers a complete overview of properties, thus improving decision-making and user experience.
The company's use of Google Workspace was also reviewed and improved. This helped the Habi team make the most of productivity and collaboration tools to simplify how employees share files, collaborate on projects, and communicate with each other.
Throughout this process, the synergy between Habi, Servinformación, and Google Cloud has been crucial to achieve an optimal use of the tools, identify more efficient alternatives, and obtain better results.
"Habi uses Google Cloud infrastructure to store real estate websites. That's why we can respond to business demands better and simplify the service we provide to our customers."
—Jorge Morantes, DevOps Engineer, HabiThe transformative power of technology
With Google Cloud solutions and the support of Servinformación, Habi managed to achieve and exceed its objectives. As Diego Gamboa, the company's Vice President of Engineering, points out: "We didn't just look for solutions; we looked for the best solutions that would drive our leadership in the industry."
In terms of technology, cloud-based tools offer a high level of security and reliability, which is essential for a company handling financial and personal information. In addition, Google Cloud solutions are highly scalable, which helps Habi grow without the need for large infrastructure investments.
The productivity and collaboration enhancements brought by Google Workspace have also enabled Habi's employees to work more efficiently and collaboratively.
In business terms, Google Cloud has helped the company elevate customer experience through a better understanding of the data collected, which leads to enhanced business decisions and more efficient, custom services.
This has also led to increased operational agility. Thanks to out-of-the-box cloud services, the company has managed to reduce setup and deployment times. Not only can it now accelerate market responsiveness, but it can also adapt quickly to changes in the industry.
By implementing Google Cloud technology in its engineering, data, and analytics areas, Habi has improved data management and democratization across the organization. Today, every department can make strategic decisions based on accurate, up-to-date information, and this commitment also extends to customers, who receive quality data during real estate transactions.
"Habi's business results in recent months have exceeded the expected KPIs, and some of these great results are due to Google Cloud's support as a technology ally. We're extremely happy to continue working with Habi's team to enhance their use of the technology and to keep on obtaining these results."
—María José Acuña, Business Account Manager, ServinformaciónThe key to the future lies in the cloud
Habi's next steps in the cloud are focused on innovation. By embracing the latest IT trends, Habi plans to integrate Google Cloud's AI solutions to improve direct communication with customers, for example through chatbots.
"New cloud technologies are a powerful tool to make Habi more competitive and successful," says Kevin Harvey Alfonso Vera, Sales Engineer at Servinformación. In this regard, the company is looking at the possibilities of generative tools to create new solutions to deliver unprecedented real estate experiences to its customers.
In an increasingly competitive market, relying on tools that streamline operations and accelerate innovation is essential for Habi. Data is more than just the asset behind the company's business decisions: it is the compass that guides its strategies and helps it be one step ahead in the real estate market.
Tell us your challenge. We're here to help.
Contact us
About Habi
Habi is Colombia's first virtual platform for buying and selling real estate over the Internet.
About Servinformación
Servinformación helps businesses grow strategically through innovative cloud solutions, location intelligence, analytics, governance, and more.