Google Merchant Center Price Insights table

Overview

The Price Insights report shows suggested sale prices for your products and predicts the performance that you can expect if you update your products' prices. You can use the Price Insights report to price your products more effectively. The report is similar to the Price Insights Report from Google Merchant Center.

The data is written to a table named PriceInsights_MERCHANT_ID if you are using an individual Merchant ID, or PriceInsights_AGGREGATOR_ID if you're using an MCA account.

Schema

The PriceInsights_ table has the following schema:

Column	BigQuery data type	Description	Example data
`aggregator_id`	`INTEGER`	Multi Client Account (MCA) ID if the merchant is part of an MCA. Null otherwise.	12345
`merchant_id`	`INTEGER`	Google Merchant Center account ID. This field is a primary key.	1234
`id`	`STRING`	Content API REST ID of the product in the form: `channel:content_language:feed_label:offer_id`, similar to the way it's defined in the products table schema. This field is a primary key.	online:en:AU:666840730
`title`	`STRING`	The title of the product.	TN2351 black USB
`brand`	`STRING`	The brand of the product.	Brand Name
`offer_id`	`STRING`	Merchant provided id of the product.	tddy123uk
`price`	`RECORD`	The current price of the product.	1$ = `amount_micros: 1000000 currency_code: USD`
`suggested_price`	`RECORD`	Sale or discounted price predicted by Google to maximize gross profit for your business. It is based on complex models to simulate the performance of the product at different price points over the past 7 days. To calculate suggested prices, we compare your existing price with the prices of a group of similar businesses selling the same products. The model additionally considers factors such as product demand, number of sellers offering similar products, and predicted profit margins for businesses similar to yours. These factors are analyzed to provide expected impressions, clicks, conversions, and gross profit if the suggested price is implemented. While the suggested prices provide valuable insights, predictions don't guarantee future performance outcomes.	1$ = `amount_micros: 1000000 currency_code: USD`
`predicted_impressions_change_fraction`	`FLOAT`	Predicted increase in impressions if the suggested sale price is applied. Predictions are generated by models based on the past 7 days of performance data.
`predicted_clicks_change_fraction`	`FLOAT`	Predicted increase in clicks if the suggested sale price is applied. Predictions are generated by models based on the past 7 days of performance data.
`predicted_conversions_change_fraction`	`FLOAT`	Predicted increase in conversions if the suggested sale price is applied. Predictions are generated by models based on the past 7 days of performance data.
`product_type_l1`	`STRING`	Product type attribute of the product.
`product_type_l2`	`STRING`	Product type attribute of the product.
`product_type_l3`	`STRING`	Product type attribute of the product.
`product_type_l4`	`STRING`	Product type attribute of the product.
`product_type_l5`	`STRING`	Product type attribute of the product.
`category_l1`	`STRING`	Google product category of the product.	Animals & Pet Supplies
`category_l2`	`STRING`	Google product category of the product.	Pet Supplies
`category_l3`	`STRING`	Google product category of the product.	Dog Supplies
`category_l4`	`STRING`	Google product category of the product.	Dog Beds
`category_l5`	`STRING`	Google product category of the product.