ITBM: Improving its digital marketing services supported by Google Cloud and Devoteam G Cloud
About ITBM
ITBM is a leading digital marketing company offering innovative and strategic solutions for data analytics and e-learning platform development.
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About Devoteam G Cloud
Devoteam G Cloud is an IT consulting company offering strategy, solution implementation, and project management services.
ITBM adopted cloud solutions to power data collection processes, optimize customer experience, and enhance business strategies.
Google Cloud results
- Infrastructure management costs optimized by 90%
- Ability to draw insights
- Faster and more efficient response times
- Higher resource monitoring and security
Improved performance and streamlined operations
ITBM is a marketing and digital platform development agency based in Mexico, specialized in data analytics and the creation of e-learning platforms. It focuses on providing high-quality, tailored products and services within the marketing content and strategy market for companies in several industries, including digital events and platform and website development.
The company is well-known for its responsiveness and data analysis level in the campaigns and projects it performs, serving over 1,500 companies per year and over 1,500,000 users. This has enabled ITBM to become an industry leader.
ITBM’s team comprises 50 employees specially trained to operate within a highly competitive and challenging market, driving its customers’ success and overcoming the barriers of the ever-changing digital environment.
Constant improvement as a goal
ITBM faced significant technical challenges. First, it had to reduce delivery times and improve its platform interfaces to stand out among its competitors. The existing infrastructure was also neither scalable nor efficient enough to process the large volume of generated data. This led to delays and obstacles in forecasting demand both for ITBM and its customers.
The organization also needed to solve the infrastructure issues of maintenance and high costs. This limited its capacity to provide more cost-effective and efficient solutions. The lack of flexibility prevented ITBM from quickly adapting to changing market needs.
The lack of a comprehensive and efficient solution became a barrier to growth. ITBM needed a reliable, scalable platform to accelerate data analytics processes, improve user experience, and reduce infrastructure costs.
The path to success
Driven by its intention to grow, the ITBM team decided to move towards innovating its services supported by Google Cloud and its strategic partner Devoteam G Cloud. This marked a significant step forward.
The main solutions adopted by the company included BigQuery, which has accelerated data analytics processes and significantly improved efficiency, and Natural Language AI, which has helped the team identify sentiment in survey comments and has been providing valuable insights.
Compute Engine has become an essential tool for day-to-day operations, as it simplifies the allocation and automation of infrastructure-related tasks. Moreover, Security Command Center offers threat detection features with excellent results in penetration tests.
Both Google Cloud and Devoteam G Cloud teams were key throughout the implementation process, providing ITBM with continuous support and facilitating technology adoption. Their extensive expertise and knowledge were critical to the transition’s success, maximizing the benefits obtained.
"Google Cloud’s team was always there for us, from day one. They helped us understand all the potential benefits we could achieve and kept us informed at all times of any available updates. Response times were also excellent and the support team always provided us with quick solutions."
—Oscar Burgos, Founder & CEO, ITBMTechnologies that lead to new possibilities
Deployment took approximately six months, and unlocked significant benefits for ITBM.
First, the company has accelerated time-to-market, as it can now roll out its products and services faster and more efficiently. Hosting its infrastructure on Google Cloud enabled ITBM to expand to the Asian market and capture new business opportunities in this region.
Improving the performance of its platforms was one of the most important achievements. Thanks to Compute Engine and BigQuery, ITBM has significantly increased the operating speed of its platforms, which leads to better user experience, faster response times, and higher service availability.
Second, the company has reduced infrastructure management costs, thus optimizing operating expenses by 90% compared to previous years. This has provided greater flexibility and the possibility of allocating resources more efficiently.
Through these new solutions, the company can unlock insights to enhance its products and services, as well as to offer its customers relevant KPIs for employee satisfaction. It has also improved resource monitoring and security.
Finally, partnering with Google Cloud and Devoteam G Cloud has strengthened ITBM’s standing among its competitors, as it continues to offer high-quality products and services to its customers.
"Thanks to all UI enhancements brought by Google Cloud, we can now manage our entire infrastructure with only one online resource, who controls all server metrics and can promptly detect when our infrastructure needs to expand for any reason whatsoever."
—Oscar Burgos, Founder & CEO, ITBMNext strategic steps
ITBM has clearly defined next steps to continue powering its business through Google Cloud solutions.
The team wants to incorporate other Google Cloud tools and services to maximize its benefits, including the integration of BigQuery and Looker to improve data analytics and generate more detailed reports from surveys.
Recently, it has also started to use Bard, an artificial intelligence solution that allows the team to add AI features to all its e-learning tools.
Besides adopting new tools and services, ITBM aims to continue enhancing its digital transformation and optimizing internal processes. This means expanding the integration between Google Cloud solutions and the company’s daily tasks, leveraging all platform capacities to improve internal collaboration, team productivity, and document and file management.
The company’s roadmap is clear: to continue leveraging the benefits brought by Google Cloud solutions. Thanks to the robust technology basis it has built, ITBM is now ready to keep innovating and reach new levels of success in the industry.
"For ITBM, Google Cloud is a partner that provides a high level of reliability and performance at an affordable cost with flexible solutions to meet its customers’ needs quickly."
—Irlanda Dimayuga López, Marketing and Communications Manager, Devoteam G CloudTell us your challenge. We're here to help.
Contact us
About ITBM
ITBM is a leading digital marketing company offering innovative and strategic solutions for data analytics and e-learning platform development.
About Devoteam G Cloud
Devoteam G Cloud is an IT consulting company offering strategy, solution implementation, and project management services.