Search Ads 360 report transformation

This document describes how you can transform your reports for Search Ads 360.

To see the Search Ads 360 report transformation that uses the old Search Ads 360 reporting API, see Search Ads 360 report transformation (Deprecated).

Table mapping for Search Ads 360 reports

When your Search Ads 360 reports are transferred to BigQuery, the reports are transformed into the following BigQuery tables and views. When you view the tables and views in BigQuery, the value for customer_id is your Search Ads 360 customer ID.

ad_group

Tables:: p_sa_AdGroup_customer_id
p_sa_AdGroupConversionActionAndDeviceStats_customer_id
p_sa_AdGroupDeviceStats_customer_id
p_sa_AdGroupStats_customer_id
Views:: sa_AdGroup_customer_id
sa_AdGroupConversionActionAndDeviceStats_customer_id
sa_AdGroupDeviceStats_customer_id
sa_AdGroupStats_customer_id

ad_group_ad

Tables:: p_sa_Ad_customer_id
p_sa_AdConversionActionAndDeviceStats_customer_id
p_sa_AdDeviceStats_customer_id
Views:: a_Ad_customer_id
sa_AdConversionActionAndDeviceStats_customer_id
sa_AdDeviceStats_customer_id

ad_group_asset

Tables:: p_sa_AdGroupAssetStats_customer_id
p_sa_AdGroupConversionActionAndAssetStats_customer_id
Views:: sa_AdGroupAssetStats_customer_id
sa_AdGroupConversionActionAndAssetStats_customer_id

ad_group_audience_view

Tables:: p_sa_AdGroupAudienceConversionActionAndDeviceStats_customer_id
p_sa_AdGroupAudienceDeviceStats_customer_id
Views:: sa_AdGroupAudienceConversionActionAndDeviceStats_customer_id
sa_AdGroupAudienceDeviceStats_customer_id

ad_group_criterion

Tables:: p_sa_AdGroupCriterion_customer_id
p_sa_NegativeAdGroupCriterion_customer_id
p_sa_NegativeAdGroupKeyword_customer_id
Views:: sa_AdGroupCriterion_customer_id
sa_NegativeAdGroupCriterion_customer_id
sa_NegativeAdGroupKeyword_customer_id

age_range_view

Tables:: p_sa_AgeRangeConversionActionAndDeviceStats_customer_id
p_sa_AgeRangeDeviceStats_customer_id
Views:: sa_AgeRangeConversionActionAndDeviceStats_customer_id
sa_AgeRangeDeviceStats_customer_id

asset

Tables:: p_sa_Asset_customer_id
Views:: sa_Asset_customer_id

asset_set_asset

Tables:: p_sa_AccountConversionActionAndAssetStats_customer_id
p_sa_AssetSetStats_customer_id
Views:: sa_AccountConversionActionAndAssetStats_customer_id
sa_AssetSetStats_customer_id

bidding_strategy

Tables:: p_sa_BidStrategy_customer_id
p_sa_BidStrategyStats_customer_id
Views:: sa_BidStrategy_customer_id
sa_BidStrategyStats_customer_id

campaign

Tables:: p_sa_Campaign_customer_id
p_sa_CampaignConversionActionAndDeviceStats_customer_id
p_sa_CampaignDeviceStats_customer_id
p_sa_CampaignStats_customer_id
Views:: sa_Campaign_customer_id
sa_CampaignConversionActionAndDeviceStats_customer_id
sa_CampaignDeviceStats_customer_id
sa_CampaignStats_customer_id

campaign_asset

Tables:: p_sa_CampaignAssetStats_customer_id
p_sa_CampaignConversionActionAndAssetStats_customer_id
Views:: sa_CampaignAssetStats_customer_id
sa_CampaignConversionActionAndAssetStats_customer_id

campaign_audience_view

Tables:: p_sa_CampaignAudienceConversionActionAndDeviceStats_customer_id
p_sa_CampaignAudienceDeviceStats_customer_id
Views:: sa_CampaignAudienceConversionActionAndDeviceStats_customer_id
sa_CampaignAudienceDeviceStats_customer_id

campaign_criterion

Tables:: p_sa_CampaignCriterion_customer_id
p_sa_NegativeCampaignCriterion_customer_id
p_sa_NegativeCampaignKeyword_customer_id
Views:: sa_CampaignCriterion_customer_id
sa_NegativeCampaignCriterion_customer_id
sa_NegativeCampaignKeyword_customer_id

cart_data_sales_view

Tables:: p_sa_CartDataSalesStats_customer_id
Views:: sa_CartDataSalesStats_customer_id

conversion

Tables:: p_sa_Conversion_customer_id
Views:: sa_Conversion_customer_id

conversion_action

Tables:: p_sa_ConversionAction_customer_id
Views:: sa_ConversionAction_customer_id

customer

Tables:: p_sa_Account_customer_id
p_sa_AccountConversionActionAndDeviceStats_customer_id
p_sa_AccountDeviceStats_customer_id
p_sa_AccountStats_customer_id
Views:: sa_Account_customer_id
sa_AccountConversionActionAndDeviceStats_customer_id
sa_AccountDeviceStats_customer_id
sa_AccountStats_customer_id

customer_asset

Tables:: p_sa_AccountAssetStats_customer_id
Views:: sa_AccountAssetStats_customer_id

gender_view

Tables:: p_sa_GenderConversionActionAndDeviceStats_customer_id
p_sa_GenderDeviceStats_customer_id
Views:: sa_GenderConversionActionAndDeviceStats_customer_id
sa_GenderDeviceStats_customer_id

keyword_view

Tables:: p_sa_Keyword_customer_id
p_sa_KeywordConversionActionAndDeviceStats_customer_id
p_sa_KeywordDeviceStats_customer_id
p_sa_KeywordStats_customer_id
Views:: sa_Keyword_customer_id
sa_KeywordConversionActionAndDeviceStats_customer_id
sa_KeywordDeviceStats_customer_id
sa_KeywordStats_customer_id

location_view

Tables:: p_sa_LocationConversionActionAndDeviceStats_customer_id
p_sa_LocationDeviceStats_customer_id
Views:: sa_LocationConversionActionAndDeviceStats_customer_id
sa_LocationDeviceStats_customer_id

product_group_view

Tables:: p_sa_ProductGroup_customer_id
p_sa_ProductGroupStats_customer_id
Views:: sa_ProductGroup_customer_id
sa_ProductGroupStats_customer_id

shopping_performance_view

Tables:: p_sa_ProductAdvertised_customer_id
p_sa_ProductAdvertisedConversionActionAndDeviceStats_customer_id
p_sa_ProductAdvertisedDeviceStats_customer_id
Views:: sa_ProductAdvertised_customer_id
sa_ProductAdvertisedConversionActionAndDeviceStats_customer_id
sa_ProductAdvertisedDeviceStats_customer_id

visit

Tables:: p_sa_Visit_customer_id
Views:: sa_Visit_customer_id

webpage_view

Tables:: p_sa_WebpageConversionActionAndDeviceStats_customer_id
p_sa_WebpageDeviceStats_customer_id
Views:: sa_WebpageConversionActionAndDeviceStats_customer_id
sa_WebpageDeviceStats_customer_id

Column details for Search Ads 360 reports

The BigQuery tables created by a Search Ads 360 transfer consist of the following columns (fields):

Search Ads 360 Table Name: Account

Search Ads 360 API Resource: customer

Search Ads 360 Field Name	Description
customer_account_type	Engine account type. For example: Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track.
customer_creation_time	The timestamp when this customer was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
customer_currency_code	The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
customer_descriptive_name	Optional, non-unique descriptive name of the customer.
customer_engine_id	ID of the account in the external engine account.
customer_id	The ID of the customer.
customer_last_modified_time	The datetime when this customer was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
customer_status	The status of the customer.
customer_time_zone	The local timezone ID of the customer.

Search Ads 360 Table Name: AccountAssetStats

Search Ads 360 API Resource: customer_asset

Search Ads 360 Field Name	Description
customer_asset_asset	Required. Immutable. The asset which is linked to the customer.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: AccountConversionActionAndAssetStats

Search Ads 360 API Resource: asset_set_asset

Search Ads 360 Field Name	Description
asset_set_asset_asset	Immutable. The asset which this asset set asset is linking to.
asset_set_asset_asset_set	Immutable. The asset set which this asset set asset is linking to.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: AccountConversionActionAndDeviceStats

Search Ads 360 API Resource: customer

Search Ads 360 Field Name	Description
customer_engine_id	ID of the account in the external engine account.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AccountDeviceStats

Search Ads 360 API Resource: customer

Search Ads 360 Field Name	Description
customer_engine_id	ID of the account in the external engine account.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
metrics_visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AccountStats

Search Ads 360 API Resource: customer

Search Ads 360 Field Name	Description
customer_engine_id	ID of the account in the external engine account.
customer_id	The ID of the customer.
metrics_content_budget_lost_impression_share	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
metrics_content_impression_share	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
metrics_content_rank_lost_impression_share	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
metrics_historical_quality_score	The historical quality score.
metrics_search_budget_lost_impression_share	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
metrics_search_impression_share	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
metrics_search_rank_lost_impression_share	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: Ad

Search Ads 360 API Resource: ad_group_ad

Search Ads 360 Field Name	Description
ad_group_ad_ad_display_url	The URL that appears in the ad description for some ad formats.
ad_group_ad_ad_expanded_dynamic_search_ad_description1	The first line of the ad's description.
ad_group_ad_ad_expanded_dynamic_search_ad_description2	The second line of the ad's description.
ad_group_ad_ad_expanded_text_ad_description1	The first line of the ad's description.
ad_group_ad_ad_expanded_text_ad_description2	The second line of the ad's description.
ad_group_ad_ad_expanded_text_ad_headline	The headline of the ad.
ad_group_ad_ad_expanded_text_ad_headline2	The second headline of the ad.
ad_group_ad_ad_expanded_text_ad_headline3	The third headline of the ad.
ad_group_ad_ad_final_urls	The list of possible final URLs after all cross-domain redirects for the ad.
ad_group_ad_ad_id	The ID of the ad.
ad_group_ad_ad_name	The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.
ad_group_ad_ad_text_ad_description1	The first line of the ad's description.
ad_group_ad_ad_text_ad_description2	The second line of the ad's description.
ad_group_ad_ad_text_ad_headline	The headline of the ad.
ad_group_ad_ad_type	The type of ad.
ad_group_ad_creation_time	The timestamp when this ad group ad was created. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_ad_engine_id	ID of the ad in the external engine account. This field is for SearchAds 360 account only. For example: Yahoo Japan, Microsoft, Baidu. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead.
ad_group_ad_engine_status	Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, pending review.
ad_group_ad_labels	The resource names of labels attached to this ad group ad.
ad_group_ad_last_modified_time	The datetime when this ad group ad was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_ad_status	The status of the ad.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: AdConversionActionAndDeviceStats

Search Ads 360 API Resource: ad_group_ad

Search Ads 360 Field Name	Description
ad_group_ad_ad_id	The ID of the ad.
ad_group_ad_engine_id	ID of the ad in the external engine account. This field is for SearchAds 360 account only. For example: Yahoo Japan, Microsoft, Baidu. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_by_conversion_date	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_all_conversions_value	The value of all conversions.
metrics_all_conversions_value_by_conversion_date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_by_conversion_date	The number of cross-device conversions by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
metrics_cross_device_conversions_value_by_conversion_date	The sum of cross-device conversions value by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AdDeviceStats

Search Ads 360 API Resource: ad_group_ad

Search Ads 360 Field Name	Description
ad_group_ad_ad_id	The ID of the ad.
ad_group_ad_engine_id	ID of the ad in the external engine account. This field is for SearchAds 360 account only. For example: Yahoo Japan, Microsoft, Baidu. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
metrics_visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AdGroup

Search Ads 360 API Resource: ad_group

Search Ads 360 Field Name	Description
ad_group_bid_modifier_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. The range is 1.0 - 6.0 for PreferredContent. Use 0 to opt out of a Device type.
ad_group_bid_modifier_device_type	Type of the device.
ad_group_cpc_bid_micros	The maximum CPC (cost-per-click) bid.
ad_group_creation_time	The timestamp when this ad group was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
ad_group_end_date	Date when the ad group ends serving ads. By default, the ad group ends on the ad group's end date. If this field is set, then the ad group ends at the end of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14
ad_group_engine_id	ID of the ad group in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "ad_group.id" instead.
ad_group_engine_status	The Engine Status for ad group.
ad_group_id	The ID of the ad group.
ad_group_labels	The resource names of labels attached to this ad group.
ad_group_language_code	The language of the ads and keywords in an ad group. This field is only available for Microsoft Advertising accounts.
ad_group_last_modified_time	The datetime when this ad group was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_name	The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
ad_group_start_date	Date when this ad group starts serving ads. By default, the ad group starts now or the ad group's start date, whichever is later. If this field is set, then the ad group starts at the beginning of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14
ad_group_status	The status of the ad group.
ad_group_targeting_setting_target_restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
bidding_strategy_id	The ID of the bidding strategy.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: AdGroupAssetStats

Search Ads 360 API Resource: ad_group_asset

Search Ads 360 Field Name	Description
ad_group_asset_ad_group	Required. Immutable. The ad group to which the asset is linked.
ad_group_asset_asset	Required. Immutable. The asset which is linked to the ad group.
ad_group_engine_id	ID of the ad group in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "ad_group.id" instead.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: AdGroupAudienceConversionActionAndDeviceStats

Search Ads 360 API Resource: ad_group_audience_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17.
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AdGroupAudienceDeviceStats

Search Ads 360 API Resource: ad_group_audience_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AdGroupConversionActionAndAssetStats

Search Ads 360 API Resource: ad_group_asset

Search Ads 360 Field Name	Description
ad_group_asset_ad_group	Required. Immutable. The ad group to which the asset is linked.
ad_group_asset_asset	Required. Immutable. The asset which is linked to the ad group.
ad_group_engine_id	ID of the ad group in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "ad_group.id" instead.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2018-04-17

Search Ads 360 Table Name: AdGroupConversionActionAndDeviceStats

Search Ads 360 API Resource: ad_group

Search Ads 360 Field Name	Description
ad_group_engine_id	Output only. ID of the ad group in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "ad_group.id" instead.
ad_group_id	Output only. The ID of the ad group.
bidding_strategy_id	Output only. The ID of the bidding strategy.
campaign_id	Output only. The ID of the campaign.
customer_id	Output only. The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AdGroupCriterion

Search Ads 360 API Resource: ad_group_criterion

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_creation_time	The timestamp when this ad group criterion was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_last_modified_time	The datetime when this ad group criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added.
ad_group_criterion_type	The type of the criterion.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
ad_group_name	The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
ad_group_status	The status of the ad group.
campaign_id	The ID of the campaign.
campaign_name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
campaign_status	The status of the campaign.
customer_account_type	Engine account type. For example: Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track.
customer_descriptive_name	Optional, non-unique descriptive name of the customer.
customer_id	The ID of the customer.

Search Ads 360 Table Name: AdGroupDeviceStats

Search Ads 360 API Resource: ad_group

Search Ads 360 Field Name	Description
ad_group_engine_id	ID of the ad group in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "ad_group.id" instead.
ad_group_id	The ID of the ad group.
bidding_strategy_id	The ID of the bidding strategy.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
metrics_visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AdGroupStats

Search Ads 360 API Resource: ad_group

Search Ads 360 Field Name	Description
ad_group_engine_id	ID of the ad group in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "ad_group.id" instead.
ad_group_id	The ID of the ad group.
bidding_strategy_id	The ID of the bidding strategy.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_content_impression_share	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
metrics_content_rank_lost_impression_share	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
metrics_historical_quality_score	The historical quality score.
metrics_search_impression_share	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
metrics_search_rank_lost_impression_share	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17.

Search Ads 360 Table Name: AgeRangeConversionActionAndDeviceStats

Search Ads 360 API Resource: age_range_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: AgeRangeDeviceStats

Search Ads 360 API Resource: age_range_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: Asset

Search Ads 360 API Resource: asset

Search Ads 360 Field Name	Description
asset_creation_time	The timestamp when this asset was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
asset_engine_status	The Engine Status of the asset.
asset_final_urls	A list of possible final URLs after all cross domain redirects.
asset_id	The ID of the asset.
asset_last_modified_time	The datetime when this asset was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
asset_sitelink_asset.description1	First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.
asset_sitelink_asset.description2	Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.
asset_sitelink_asset_link_text	URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.
asset_status	The status of the asset.
asset_tracking_url_template	URL template for constructing a tracking URL.
customer_id	The ID of the customer.

Search Ads 360 Table Name: AssetSetStats

Search Ads 360 API Resource: asset_set_asset

Search Ads 360 Field Name	Description
asset_set_asset_asset	Immutable. The asset which this asset set asset is linking to.
asset_set_asset_asset_set	Immutable. The asset set which this asset set asset is linking to.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: BidStrategy

Search Ads 360 API Resource: bidding_strategy

Search Ads 360 Field Name	Description
bidding_strategy_id	The ID of the bidding strategy.
bidding_strategy_name	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
bidding_strategy_status	The status of the bidding strategy.
bidding_strategy_target_cpa_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_cpa_cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_cpa_target_cpa_micros	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
bidding_strategy_target_impression_share_cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
bidding_strategy_target_outrank_share_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
bidding_strategy_target_roas_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_roas_cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_roas_target_roas	The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
bidding_strategy_target_spend_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
bidding_strategy_target_spend_target_spend_micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used.
segments_conversion_action	Resource name of the conversion action.

Search Ads 360 Table Name: BidStrategyStats

Search Ads 360 API Resource: bidding_strategy

Search Ads 360 Field Name	Description
bidding_strategy_id	The ID of the bidding strategy.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_by_conversion_date	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_all_conversions_value	The value of all conversions.
metrics_all_conversions_value_by_conversion_date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_by_conversion_date	The number of cross-device conversions by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
metrics_cross_device_conversions_value_by_conversion_date	The sum of cross-device conversions value by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: Campaign

Search Ads 360 API Resource: campaign

Search Ads 360 Field Name	Description
bidding_strategy_id	The ID of the bidding strategy.
bidding_strategy_name	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
campaign_advertising_channel_sub_type	Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
campaign_advertising_channel_type	The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
campaign_bidding_strategy_type	The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
campaign_budget_amount_micros	The amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount.
campaign_budget_delivery_method	The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.
campaign_budget_period	Period over which to spend the budget. Defaults to DAILY if not specified.
campaign_creation_time	The timestamp when this campaign was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
campaign_end_date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30.
campaign_engine_id	ID of the campaign in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "campaign.id" instead.
campaign_id	The ID of the campaign.
campaign_labels	The resource names of labels attached to this campaign.
campaign_last_modified_time	The datetime when this campaign was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
campaign_name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
campaign_network_settings_target_content_network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
campaign_network_settings_target_google_search	Whether ads will be served with google.com search results.
campaign_network_settings_target_partner_search_network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
campaign_network_settings_target_search_network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
campaign_start_date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
campaign_status	The status of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: CampaignAssetStats

Search Ads 360 API Resource: campaign_asset

Search Ads 360 Field Name	Description
campaign_asset_asset	Immutable. The asset which is linked to the campaign.
campaign_asset_campaign	Immutable. The campaign to which the asset is linked.
campaign_engine_id	ID of the campaign in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "campaign.id" instead.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: CampaignAudienceConversionActionAndDeviceStats

Search Ads 360 API Resource: campaign_audience_view

Search Ads 360 Field Name	Description
campaign_criterion_criterion_id	The ID of the criterion.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: CampaignAudienceDeviceStats

Search Ads 360 API Resource: campaign_audience_view

Search Ads 360 Field Name	Description
campaign_criterion_criterion_id	The ID of the criterion.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: CampaignConversionActionAndAssetStats

Search Ads 360 API Resource: campaign_asset

Search Ads 360 Field Name	Description
ad_group_id	The ID of the ad group.
campaign_asset_campaign	Immutable. The campaign to which the asset is linked.
campaign_engine_id	ID of the campaign in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "campaign.id" instead.
campaign_id	The ID of the campaign.
campain_asset_asset	Immutable. The asset which is linked to the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: CampaignConversionActionAndDeviceStats

Search Ads 360 API Resource: campaign

Search Ads 360 Field Name	Description
bidding_strategy_id	The ID of the bidding strategy.
campaign_engine_id	ID of the campaign in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "campaign.id" instead.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_by_conversion_date	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_all_conversions_value	The value of all conversions.
metrics_all_conversions_value_by_conversion_date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_by_conversion_date	The number of cross-device conversions by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
metrics_cross_device_conversions_value_by_conversion_date	The sum of cross-device conversions value by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: CampaignCriterion

Search Ads 360 API Resource: campaign_criterion

Search Ads 360 Field Name	Description
campaign_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
campaign_criterion_criterion_id	The ID of the criterion.
campaign_criterion_last_modified_time	The datetime when this campaign criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
campaign_criterion_location_geo_target_constant	The geo target constant resource name.
campaign_criterion_status	The status of the criterion.
campaign_criterion_type	The type of the criterion.
campaign_criterion_user_list_user_list	The User List resource name.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: CampaignDeviceStats

Search Ads 360 API Resource: campaign

Search Ads 360 Field Name	Description
bidding_strategy_id	The ID of the bidding strategy.
campaign_engine_id	ID of the campaign in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "campaign.id" instead.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
metrics_visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: CampaignStats

Search Ads 360 API Resource: campaign

Search Ads 360 Field Name	Description
bidding_strategy_id	The ID of the bidding strategy.
campaign_engine_id	ID of the campaign in the external engine account. This field is for non-Google Ads account only. For example: Yahoo Japan, Microsoft, Baidu. For Google Ads entity, use "campaign.id" instead.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_content_budget_lost_impression_share	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value greater than 0.9 is reported as 0.9001.
metrics_content_impression_share	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value lower than 0.1 is reported as 0.0999.
metrics_content_rank_lost_impression_share	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value greater than 0.9 is reported as 0.9001.
metrics_conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_conversions_value	The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_historical_quality_score	The historical quality score.
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
metrics_search_budget_lost_impression_share	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
metrics_search_impression_share	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
metrics_search_rank_lost_impression_share	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
metrics_visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: CartDataSalesStats

Search Ads 360 API Resource: cart_data_sales_view

Search Ads 360 Field Name	Description
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_client_account_cross_sell_gross_profit_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.client_account_cross_sell_gross_profit_micros
metrics_client_account_cross_sell_revenue_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.client_account_cross_sell_revenue_micros
metrics_client_account_cross_sell_units_sold	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.client_account_cross_sell_units_sold
metrics_client_account_lead_gross_profit_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.client_account_lead_gross_profit_micros
metrics_client_account_lead_revenue_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.client_account_lead_revenue_micros
metrics_client_account_lead_units_sold	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.client_account_lead_units_sold
metrics_cross_sell_gross_profit_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.cross_sell_gross_profit_micros
metrics_cross_sell_revenue_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.cross_sell_revenue_micros
metrics_cross_sell_units_sold	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.cross_sell_units_sold
metrics_lead_gross_profit_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.lead_gross_profit_micros
metrics_lead_revenue_micros	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.lead_revenue_micros
metrics_lead_units_sold	https://developers.google.com/search-ads/reporting/api/reference/fields/v0/cart_data_sales_view#metrics.lead_units_sold
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_product_brand	Brand of the product.
segments_product_item_id	Item ID of the product.
segments_product_sold_brand	Brand of the product sold.
segments_product_sold_item_id	Item ID of the product sold.
segments_product_sold_title	Title of the product sold.
segments_product_sold_type_l1	Type (level 1) of the product sold.
segments_product_sold_type_l2	Type (level 2) of the product sold.
segments_product_sold_type_l3	Type (level 3) of the product sold.
segments_product_sold_type_l4	Type (level 4) of the product sold.
segments_product_sold_type_l5	Type (level 5) of the product sold.
segments_product_title	Title of the product.
segments_product_type_l1	Type (level 1) of the product.
segments_product_type_l2	Type (level 2) of the product.
segments_product_type_l3	Type (level 3) of the product.
segments_product_type_l4	Type (level 4) of the product.
segments_product_type_l5	Type (level 5) of the product.

Search Ads 360 Table Name: Conversion

Search Ads 360 API Resource: conversion

Search Ads 360 Field Name	Description
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
conversion_ad_id	Ad ID. A value of 0 indicates that the ad is unattributed.
conversion_advertiser_conversion_id	For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the id column or the floodlight_order_id column depending on the advertiser's Floodlight instructions.
conversion_attribution_type	What the conversion is attributed to: Visit or Keyword+Ad.
conversion_click_id	A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the click id URL parameter.
conversion_conversion_date_time	The timestamp of the conversion event.
conversion_conversion_last_modified_date_time	The timestamp of the last time the conversion was modified.
conversion_conversion_quantity	The quantity of items recorded by the conversion, as determined by the qty url parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1.
conversion_conversion_revenue_micros	The adjusted revenue in micros for the conversion event. This will always be in the currency of the serving account.
conversion_conversion_visit_date_time	The timestamp of the visit that the conversion is attributed to.
conversion_criterion_id	Search Ads 360 criterion ID. A value of 0 indicates that the criterion is unattributed.
conversion_floodlight_order_id	The Floodlight order ID provided by the advertiser for the conversion.
conversion_floodlight_original_revenue	The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications.
conversion_id	The ID of the conversion
conversion_merchant_id	The SearchAds360 inventory account ID containing the product that was clicked on. SearchAds360 generates this ID when you link an inventory account in SearchAds360.
conversion_product_channel	The sales channel of the product that was clicked on: Online or Local.
conversion_product_country_code	The country (ISO-3166-format) registered for the inventory feed that contains the product clicked on.
conversion_product_id	The ID of the product clicked on.
conversion_product_language_code	The language (ISO-639-1) that has been set for the Merchant Center feed containing data about the product.
conversion_product_store_id	The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed.
conversion_status	The status of the conversion, either ENABLED or REMOVED.
conversion_visit_id	The SearchAds360 visit ID that the conversion is attributed to.
customer_account_type	Engine account type. For example: Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track.
customer_descriptive_name	Optional, non-unique descriptive name of the customer.
customer_id	The ID of the customer.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: ConversionAction

Search Ads 360 API Resource: conversion_action

Search Ads 360 Field Name	Description
conversion_action_creation_time	Timestamp of the Floodlight activity's creation, formatted in ISO 8601.
conversion_action_floodlight_settings_activity_group_tag	String used to identify a Floodlight activity group when reporting conversions.
conversion_action_floodlight_settings_activity_id	ID of the Floodlight activity in DoubleClick Campaign Manager (DCM).
conversion_action_floodlight_settings_activity_tag	String used to identify a Floodlight activity when reporting conversions.
conversion_action_name	The name of the conversion action. This field is required and should not be empty when creating new conversion actions.
conversion_action_status	The status of this conversion action for conversion event accrual.
conversion_action_type	The type of this conversion action.

Search Ads 360 Table Name: GenderConversionActionAndDeviceStats

Search Ads 360 API Resource: gender_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: GenderDeviceStats

Search Ads 360 API Resource: gender_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: Keyword

Search Ads 360 API Resource: keyword_view

Search Ads 360 Field Name	Description
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_creation_time	The timestamp when this ad group criterion was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_effective_cpc_bid_micros	The effective CPC (cost-per-click) bid.
ad_group_criterion_engine_id	ID of the ad group criterion in the external engine account. This field is for SearchAds 360 account only,. For example: Yahoo Japan, Microsoft, Baidu. For non-SearchAds 360 entity, use "ad_group_criterion.criterion_id" instead.
ad_group_criterion_engine_status	The Engine Status for ad group criterion.
ad_group_criterion_final_url_suffix	URL template for appending params to final URL.
ad_group_criterion_final_urls	The list of possible final URLs after all cross-domain redirects for the ad.
ad_group_criterion_keyword_match_type	The match type of the keyword.
ad_group_criterion_keyword_text	The text of the keyword (at most 80 characters and 10 words).
ad_group_criterion_labels	The resource names of labels attached to this ad group criterion.
ad_group_criterion_last_modified_time	The datetime when this ad group criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_criterion_quality_info_quality_score	The quality score. This field may not be populated if Google does not have enough information to determine a value.
ad_group_criterion_status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added.
ad_group_criterion_tracking_url_template	The URL template for constructing a tracking URL.
ad_group_id	The ID of the ad group.
bidding_strategy_id	The ID of the bidding strategy.
bidding_strategy_target_cpa_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_cpa_cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_impression_share_cpc_bid_ceiling_micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
bidding_strategy_target_outrank_share_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
bidding_strategy_target_roas_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_roas_cpc_bid_floor_micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_spend_cpc_bid_ceiling_micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: KeywordConversionActionAndDeviceStats

Search Ads 360 API Resource: keyword_view

Search Ads 360 Field Name	Description
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_engine_id	ID of the ad group criterion in the external engine account. This field is for SearchAds 360 account only. For example: Yahoo Japan, Microsoft, Baidu. For non-SearchAds 360 entity, use "ad_group_criterion.criterion_id" instead.
ad_group_id	The ID of the ad group.
bidding_strategy_id	The ID of the bidding strategy.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_by_conversion_date	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_all_conversions_value	The value of all conversions.
metrics_all_conversions_value_by_conversion_date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_by_conversion_date	The number of cross-device conversions by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
metrics_cross_device_conversions_value_by_conversion_date	The sum of cross-device conversions value by conversion date. For more information about `by_conversion_date` columns, see About the "All conversions" column.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: KeywordDeviceStats

Search Ads 360 API Resource: keyword_view

Search Ads 360 Field Name	Description
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_engine_id	ID of the ad group criterion in the external engine account. This field is for SearchAds 360 account only. For example: Yahoo Japan, Microsoft, Baidu. For non-SearchAds 360 entity, use "ad_group_criterion.criterion_id" instead.
ad_group_id	The ID of the ad group.
bidding_strategy_id	The ID of the bidding strategy.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
metrics_visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: KeywordStats

Search Ads 360 API Resource: keyword_view

Search Ads 360 Field Name	Description
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_id	The ID of the ad group.
bidding_strategy_id	The ID of the bidding strategy.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_historical_quality_score	The historical quality score.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: LocationConversionActionAndDeviceStats

Search Ads 360 API Resource: location_view

Search Ads 360 Field Name	Description
campaign_criterion_criterion_id	The ID of the criterion.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: LocationDeviceStats

Search Ads 360 API Resource: location_view

Search Ads 360 Field Name	Description
campaign_criterion_criterion_id	The ID of the criterion.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: NegativeAdGroupCriterion

Search Ads 360 API Resource: ad_group_criterion

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_creation_time	The timestamp when this ad group criterion was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_last_modified_time	The datetime when this ad group criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added.
ad_group_criterion_type	The type of the criterion.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for web page targeting. The list of web page targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: NegativeAdGroupKeyword

Search Ads 360 API Resource: ad_group_criterion

Search Ads 360 Field Name	Description
ad_group_criterion_creation_time	The timestamp when this ad group criterion was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_keyword_match_type	The match type of the keyword.
ad_group_criterion_keyword_text	The text of the keyword (at most 80 characters and 10 words).
ad_group_criterion_last_modified_time	The datetime when this ad group criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_criterion_status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: NegativeCampaignCriterion

Search Ads 360 API Resource: campaign_criterion

Search Ads 360 Field Name	Description
campaign_criterion_age_range_type	Type of the age range.
campaign_criterion_criterion_id	The ID of the criterion.
campaign_criterion_gender_type	Type of the gender.
campaign_criterion_last_modified_time	The datetime when this campaign criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
campaign_criterion_location_geo_target_constant	The geo target constant resource name.
campaign_criterion_status	The status of the criterion.
campaign_criterion_type	The type of the criterion.
campaign_criterion_user_list_user_list	The User List resource name.
campaign_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: NegativeCampaignKeyword

Search Ads 360 API Resource: campaign_criterion

Search Ads 360 Field Name	Description
campaign_criterion_criterion_id	The ID of the criterion.
campaign_criterion_keyword_match_type	The match type of the keyword.
campaign_criterion_keyword_text	The text of the keyword (at most 80 characters and 10 words).
campaign_criterion_last_modified_time	The datetime when this ad group criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
campaign_criterion_status	The status of the criterion.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.

Search Ads 360 Table Name: ProductAdvertised

Search Ads 360 API Resource: shopping_performance_view

Search Ads 360 Field Name	Description
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_product_bidding_category_level1	Bidding category (level 1) of the product.
segments_product_bidding_category_level2	Bidding category (level 2) of the product.
segments_product_bidding_category_level3	Bidding category (level 3) of the product.
segments_product_bidding_category_level4	Bidding category (level 4) of the product.
segments_product_bidding_category_level5	Bidding category (level 5) of the product.
segments_product_brand	Brand of the product.
segments_product_channel	Channel of the product.
segments_product_channel_exclusivity	Channel exclusivity of the product.
segments_product_condition	Condition of the product.
segments_product_country	Resource name of the geo target constant for the country of sale of the product.
segments_product_custom_attribute0	Custom attribute 0 of the product.
segments_product_custom_attribute1	Custom attribute 1 of the product.
segments_product_custom_attribute2	Custom attribute 2 of the product.
segments_product_custom_attribute3	Custom attribute 3 of the product.
segments_product_custom_attribute4	Custom attribute 4 of the product.
segments_product_item_id	Item ID of the product.
segments_product_language	Resource name of the language constant for the language of the product.
segments_product_store_id	Store ID of the product.
segments_product_title	Title of the product.
segments_product_type_l1	Type (level 1) of the product.
segments_product_type_l2	Type (level 2) of the product.
segments_product_type_l3	Type (level 3) of the product.
segments_product_type_l4	Type (level 4) of the product.
segments_product_type_l5	Type (level 5) of the product.

Search Ads 360 Table Name: ProductAdvertisedConversionActionAndDeviceStats

Search Ads 360 API Resource: shopping_performance_view

Search Ads 360 Field Name	Description
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments.conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.
segments_product_item_id	Item ID of the product.

Search Ads 360 Table Name: ProductAdvertisedDeviceStats

Search Ads 360 API Resource: shopping_performance_view

Search Ads 360 Field Name	Description
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.
segments_product_item_id	Item ID of the product.

Search Ads 360 Table Name: ProductGroup

Search Ads 360 API Resource: product_group_view

Search Ads 360 Field Name	Description
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_creation_time	Output only. The timestamp when this ad group criterion was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
ad_group_criterion_criterion_id	Output only. The ID of the criterion.
ad_group_criterion_effective_cpc_bid_micros	Output only. The effective CPC (cost-per-click) bid.
ad_group_criterion_engine_status	Output only. The Engine Status for ad group criterion.
ad_group_criterion_final_urls	The list of possible final URLs after all cross-domain redirects for the ad.
ad_group_criterion_last_modified_time	Output only. The datetime when this ad group criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
ad_group_criterion_listing_group_type	Type of the listing group.
ad_group_criterion_status	The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added.
ad_group_criterion_tracking_url_template	The URL template for constructing a tracking URL.
ad_group_id	Output only. The ID of the ad group.
campaign_id	Output only. The ID of the campaign.
customer_id	The ID of the customer.
product_group_view_resource_name	Output only. The resource name of the product group view. Product group view resource names have the form: customers/{customer_id}/productGroupViews/{ad_group_id}~{criterion_id}

Search Ads 360 Table Name: ProductGroupStats

Search Ads 360 API Resource: product_group_view

Search Ads 360 Field Name	Description
ad_group_criterion_criterion_id	Output only. The ID of the criterion.
ad_group_id	Output only. The ID of the ad group.
campaign_id	Output only. The ID of the campaign.
customer_id	The ID of the customer.
metrics_all_conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_all_conversions_value	The value of all conversions.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17

Search Ads 360 Table Name: Visit

Search Ads 360 API Resource: visit

Search Ads 360 Field Name	Description
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_account_type	Engine account type. For example: Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track.
customer_descriptive_name	Optional, non-unique descriptive name of the customer.
customer_id	The ID of the customer.
segments_ad_network_type	Ad network type.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.
visit_ad_id	Ad ID. A value of 0 indicates that the ad is unattributed.
visit_click_id	A unique string for each visit that is passed to the landing page as the click id URL parameter.
visit_criterion_id	Search Ads 360 keyword ID. A value of 0 indicates that the keyword is unattributed..
visit_id	The ID of the visit.
visit_merchant_id	The Search Ads 360 inventory account ID containing the product that was clicked on. Search Ads 360 generates this ID when you link an inventory account in Search Ads 360.
visit_product_channel	The sales channel of the product that was clicked on: Online or Local.
visit_product_country_code	The country (ISO-3166 format) registered for the inventory feed that contains the product clicked on.
visit_product_id	The ID of the product clicked on.
visit_product_language_code	The language (ISO-639-1) that has been set for the Merchant Center feed containing data about the product.
visit_product_store_id	The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed.
visit_visit_date_time	The timestamp of the visit event. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.

Search Ads 360 Table Name: WebpageConversionActionAndDeviceStats

Search Ads 360 API Resource: webpage_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_cross_device_conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
metrics_cross_device_conversions_value	The sum of the value of cross-device conversions.
segments_conversion_action_name	Conversion action name.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Table Name: WebpageDeviceStats

Search Ads 360 API Resource: webpage_view

Search Ads 360 Field Name	Description
ad_group_criterion_age_range_type	Type of the age range.
ad_group_criterion_bid_modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
ad_group_criterion_cpc_bid_micros	The CPC (cost-per-click) bid.
ad_group_criterion_criterion_id	The ID of the criterion.
ad_group_criterion_gender_type	Type of the gender.
ad_group_criterion_location_geo_target_constant	The geo target constant resource name.
ad_group_criterion_user_list_user_list	The User List resource name.
ad_group_criterion_webpage_conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage.
ad_group_id	The ID of the ad group.
campaign_id	The ID of the campaign.
customer_id	The ID of the customer.
metrics_average_cpc	The total cost of all clicks divided by the total number of clicks received.
metrics_average_cpm	Average cost-per-thousand impressions (CPM).
metrics_clicks	The number of clicks.
metrics_client_account_conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_conversions_value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_client_account_view_through_conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
metrics_cost_micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
segments_date	Date to which metrics apply, in yyyy-MM-dd format. For example: 2024-04-17
segments_device	Device to which metrics apply.

Search Ads 360 Match Tables

Search Ads 360 Match Tables are tables that contain only Attribute fields (fields containing settings or other fixed data), and they are defined for users to query account structure information. If you use the refresh window or schedule a backfill, Match Table snapshots are not updated.

Below is a list of Match Tables in Search Ads 360 transfer:

Account
Ad
AdGroup
AdGroupCriterion
Any ID mapping table
Asset
BidStrategy
Campaign
CampaignCriterion
ConversionAction
Keyword
NegativeAdGroupKeyword
NegativeAdGroupCriterion
NegativeCampaignKeyword
NegativeCampaignCriterion
ProductGroup