Google AdWords Report Transformation

Table mapping for AdWords reports

When your Google AdWords reports are transferred to BigQuery, the reports are transformed into the following BigQuery tables:

Google AdWords report BigQuery table(s)
Account Performance Report

Customer

HourlyAccountConversionStats

AccountConversionStats

HourlyAccountStats

AccountNonClickStats

AccountBasicStats

AccountStats

Ad Performance Report

AdBasicStats

AdCrossDeviceStats

AdConversionStats

AdStats

AdCrossDeviceConversionStats

Ad

Adgroup Performance Report

AdGroupStats

AdGroupBasicStats

AdGroupCrossDeviceStats

HourlyAdGroupConversionStats

HourlyAdGroupStats

AdGroupConversionStats

AdGroupCrossDeviceConversionStats

AdGroup

Age Range Performance Report

AgeRange

AgeRangeBasicStats

AgeRangeStats

AgeRangeConversionStats

AgeRangeNonClickStats

Audience Performance Report

Audience

AudienceConversionStats

AudienceNonClickStats

AudienceBasicStats

AudienceStats

Bid Goal Performance Report

BidGoal

BidGoalStats

HourlyBidGoalStats

BidGoalConversionStats

Budget Performance Report

Budget

BudgetStats

Campaign Location Target Report

CampaignLocationTargetStats

LocationBasedCampaignCriterion

Campaign Performance Report

Campaign

CampaignBasicStats

CampaignConversionStats

CampaignCrossDeviceStats

HourlyCampaignConversionStats

CampaignStats

HourlyCampaignStats

CampaignCrossDeviceConversionStats

CampaignCookieStats

Click Performance Report ClickStats
Criteria Performance Report

Criteria

CriteriaBasicStats

CriteriaStats

CriteriaConversionStats

CriteriaNonClickStats

Gender Performance Report

Gender

GenderBasicStats

GenderStats

GenderConversionStats

GenderNonClickStats

Geo Performance Report

GeoConversionStats

GeoStats

Keywords Performance Report

Keyword

KeywordBasicStats

KeywordCrossDeviceStats

KeywordStats

KeywordCrossDeviceConversionStats

KeywordConversionStats

Paid Organic Query Report PaidOrganicStats
Parental Status Performance Report

ParentalStatus

ParentalStatusBasicStats

ParentalStatusStats

ParentalStatusConversionStats

ParentalStatusNonClickStats

Placement Performance Report

PlacementBasicStats

PlacementNonClickStats

PlacementStats

Placement

PlacementConversionStats

Search Query Performance Report

SearchQueryStats

SearchQueryConversionStats

Shopping Performance Report

ShoppingProductConversionStats

ShoppingProductStats

Video Performance Report

VideoBasicStats

VideoConversionStats

VideoStats

Video

VideoNonClickStats

Column mapping for AdWords reports

The BigQuery tables created by an AdWords transfer consist of the following columns (fields):

BigQuery table(s) Columns
Account Performance Report: Customer table

source

AccountCurrencyCode

AccountDescriptiveName

AccountTimeZone

CanManageClients

CustomerDescriptiveName

ExternalCustomerId

IsAutoTaggingEnabled

IsTestAccount

Account Performance Report: AccountStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

Week

Year

Account Performance Report: AccountConversionStats table

AdNetworkType1

AdNetworkType2

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

Date

DayOfWeek

Device

ExternalCustomerId

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

Week

Year

Account Performance Report: HourlyAccountStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

HourOfDay

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerConversion

Week

Year

Account Performance Report: HourlyAccountConversionStats table

AdNetworkType1

AdNetworkType2

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

Date

DayOfWeek

Device

ExternalCustomerId

HourOfDay

Month

MonthOfYear

Quarter

ValuePerConversion

Week

Year

Account Performance Report: AccountNonClickStats table

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCpe

AverageCpv

ContentBudgetLostImpressionShare

ContentImpressionShare

ContentRankLostImpressionShare

CostPerAllConversion

CrossDeviceConversions

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

InvalidClickRate

InvalidClicks

Month

MonthOfYear

Quarter

SearchBudgetLostImpressionShare

SearchExactMatchImpressionShare

SearchImpressionShare

SearchRankLostImpressionShare

ValuePerAllConversion

VideoViewRate

VideoViews

Week

Year

Account Performance Report: AccountBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdNetworkType1

AdNetworkType2

AveragePosition

Clicks

Conversions

ConversionValue

Cost

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

Slot

ViewThroughConversions

Ad Performance Report: Ad table

AccentColor

AdGroupId

AdType

AllowFlexibleColor

Automated

BusinessName

CallOnlyPhoneNumber

CallToActionText

CampaignId

CombinedApprovalStatus

CreativeDestinationUrl

CreativeFinalAppUrls

CreativeFinalMobileUrls

CreativeFinalUrls

CreativeTrackingUrlTemplate

CreativeUrlCustomParameters

Description

Description1

Description2

DevicePreference

DisplayUrl

EnhancedDisplayCreativeLandscapeLogoImageMediaId

EnhancedDisplayCreativeLogoImageMediaId

EnhancedDisplayCreativeMarketingImageMediaId

EnhancedDisplayCreativeMarketingImageSquareMediaId

ExternalCustomerId

FormatSetting

Headline

HeadlinePart1

HeadlinePart2

CreativeId (maps to the Id field in the AdWords report)

ImageAdUrl

ImageCreativeImageHeight

ImageCreativeImageWidth

ImageCreativeMimeType

ImageCreativeName

LabelIds

Labels

LongHeadline

MainColor

Path1

Path2

PolicySummary

PricePrefix

PromoText

ShortHeadline

Status

Ad Performance Report: AdStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

CostPerCurrentModelAttributedConversion

CriterionId

CriterionType

Ctr

CurrentModelAttributedConversions

CurrentModelAttributedConversionValue

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

CreativeId (maps to the Id field in the AdWords report)

Impressions

InteractionRate

Interactions

InteractionTypes

IsNegative

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

ValuePerCurrentModelAttributedConversion

Week

Year

Ad Performance Report: AdConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

CriterionId

CriterionType

Date

DayOfWeek

Device

ExternalCustomerId

CreativeId (maps to the Id field in the AdWords report)

IsNegative

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

Week

Year

Ad Performance Report: AdCrossDeviceStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCpe

AverageCpv

AveragePageviews

AverageTimeOnSite

BaseAdGroupId

BaseCampaignId

BounceRate

CampaignId

ClickAssistedConversions

ClickAssistedConversionsOverLastClickConversions

ClickAssistedConversionValue

CostPerAllConversion

CriterionId

CriterionType

CrossDeviceConversions

Date

DayOfWeek

EngagementRate

Engagements

ExternalCustomerId

CreativeId (maps to the Id field in the AdWords report)

ImpressionAssistedConversions

ImpressionAssistedConversionsOverLastClickConversions

ImpressionAssistedConversionValue

IsNegative

Month

MonthOfYear

PercentNewVisitors

Quarter

ValuePerAllConversion

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Ad Performance Report: AdCrossDeviceConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

CostPerAllConversion

CriterionId

CriterionType

CrossDeviceConversions

Date

DayOfWeek

ExternalCustomerId

CreativeId (maps to the Id field in the AdWords report)

IsNegative

Month

MonthOfYear

Quarter

ValuePerAllConversion

Week

Year

Ad Performance Report: AdBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

CriterionId

CriterionType

Date

Device

ExternalCustomerId

CreativeId (maps to the Id field in the AdWords report)

Impressions

Interactions

InteractionTypes

IsNegative

Slot

ViewThroughConversions

Adgroup Performance Report: AdGroup table

AdGroupDesktopBidModifier

AdGroupId

AdGroupMobileBidModifier

AdGroupName

AdGroupStatus

AdGroupTabletBidModifier

AdGroupType

BiddingStrategyId

BiddingStrategyName

BiddingStrategySource

BiddingStrategyType

BidType

CampaignId

ContentBidCriterionTypeGroup

CpcBid

CpmBid

CpvBid

EffectiveTargetRoas

EffectiveTargetRoasSource

EnhancedCpcEnabled

ExternalCustomerId

LabelIds

Labels

TargetCpa

TargetCpaBidSource

TrackingUrlTemplate

UrlCustomParameters

Adgroup Performance Report: AdGroupStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

CostPerCurrentModelAttributedConversion

Ctr

CurrentModelAttributedConversions

CurrentModelAttributedConversionValue

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

ValuePerCurrentModelAttributedConversion

Week

Year

Adgroup Performance Report: AdGroupConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

Date

DayOfWeek

Device

ExternalCustomerId

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

Week

Year

Adgroup Performance Report: AdGroupCrossDeviceStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCpe

AverageCpv

AveragePageviews

AverageTimeOnSite

BaseAdGroupId

BaseCampaignId

BounceRate

CampaignId

ClickAssistedConversions

ClickAssistedConversionsOverLastClickConversions

ClickAssistedConversionValue

ContentImpressionShare

ContentRankLostImpressionShare

CostPerAllConversion

CrossDeviceConversions

Date

DayOfWeek

EngagementRate

Engagements

ExternalCustomerId

ImpressionAssistedConversions

ImpressionAssistedConversionsOverLastClickConversions

ImpressionAssistedConversionValue

Month

MonthOfYear

NumOfflineImpressions

NumOfflineInteractions

OfflineInteractionRate

PercentNewVisitors

Quarter

RelativeCtr

SearchExactMatchImpressionShare

SearchImpressionShare

SearchRankLostImpressionShare

ValuePerAllConversion

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Adgroup Performance Report: AdGroupCrossDeviceConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

CostPerAllConversion

CrossDeviceConversions

Date

DayOfWeek

ExternalCustomerId

Month

MonthOfYear

Quarter

ValuePerAllConversion

Week

Year

Adgroup Performance Report: HourlyAdGroupStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

CostPerCurrentModelAttributedConversion

Ctr

CurrentModelAttributedConversions

CurrentModelAttributedConversionValue

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

HourOfDay

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerConversion

ValuePerCurrentModelAttributedConversion

Week

Year

Adgroup Performance Report: HourlyAdGroupConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

Date

DayOfWeek

Device

ExternalCustomerId

HourOfDay

Month

MonthOfYear

Quarter

ValuePerConversion

Week

Year

Adgroup Performance Report: AdGroupBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

Slot

ViewThroughConversions

Age Range Performance Report: AgeRange table

AdGroupId

BaseAdGroupId

BaseCampaignId

BidModifier

BidType

CampaignId

CpcBid

CpcBidSource

CpmBid

CpmBidSource

Criteria

CriteriaDestinationUrl

ExternalCustomerId

FinalAppUrls

FinalMobileUrls

FinalUrls

Id

IsNegative

IsRestrict

Status

TrackingUrlTemplate

UrlCustomParameters

Age Range Performance Report: AgeRangeBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

ViewThroughConversions

Age Range Performance Report: AgeRangeStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpm

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Age Range Performance Report: AgeRangeConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Age Range Performance Report: AgeRangeNonClickStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpe

AverageCpv

BaseAdGroupId

BaseCampaignId

CampaignId

CriterionId (maps to the Id field in the AdWords report)

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Month

MonthOfYear

Quarter

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Audience Performance Report: Audience table

source

AdGroupId

BaseAdGroupId

BaseCampaignId

BidModifier

BidType

CampaignId

CpcBid

CpcBidSource

CpmBid

CpmBidSource

Criteria

CriteriaDestinationUrl

CriterionAttachmentLevel

ExternalCustomerId

FinalAppUrls

FinalMobileUrls

FinalUrls

CriterionId (maps to the Id field in the AdWords report)

IsRestrict

Status

TrackingUrlTemplate

UrlCustomParameters

UserListName

Audience Performance Report: AudienceStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

CriterionId (maps to the Id field in the AdWords report)

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

Week

Year

Audience Performance Report: AudienceConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

CriterionId (maps to the Id field in the AdWords report)

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

ViewThroughConversions

Week

Year

Audience Performance Report: AudienceNonClickStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpe

AverageCpv

BaseAdGroupId

BaseCampaignId

CampaignId

CriterionId (maps to the Id field in the AdWords report)

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Month

MonthOfYear

Quarter

Slot

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Audience Performance Report: AudienceBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

Date

Device

ExternalCustomerId

CriterionId (maps to the Id field in the AdWords report)

Impressions

Interactions

InteractionTypes

Slot

ViewThroughConversions

Bid Goal Performance Report: BidGoal table

AccountDescriptiveName

ExternalCustomerId

BidStrategyID (maps to the Id field in the AdWords report)

Name

PageOnePromotedBidCeiling

PageOnePromotedBidChangesForRaisesOnlyStr (maps to the PageOnePromotedBidChangesForRaisesOnly field in the AdWords report)

PageOnePromotedBidModifier

PageOnePromotedRaiseBidWhenBudgetConstrainedStr

PageOnePromotedRaiseBidWhenLowQualityScoreStr

PageOnePromotedStrategyGoal

Status

TargetCpa

TargetCpaMaxCpcBidCeiling

TargetCpaMaxCpcBidFloor

TargetOutrankShareFlt

TargetOutrankShareBidChangesForRaisesOnlyStr

TargetOutrankShareCompetitorDomain

TargetOutrankShareMaxCpcBidCeiling

TargetOutrankShareRaiseBidWhenLowQualityScoreStr

TargetRoas

TargetRoasBidCeiling

TargetRoasBidFloor

TargetSpendBidCeiling

TargetSpendSpendTarget

Type

Bid Goal Performance Report: BidGoalStats table

AdGroupCount

AdGroupCriteriaCount

AverageCpc

AverageCpm

AveragePosition

BidStrategyID (maps to the Id field in the AdWords report)

CampaignCount

Clicks

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

Impressions

Month

MonthOfYear

NonRemovedAdGroupCount

NonRemovedAdGroupCriteriaCount

NonRemovedCampaignCount

Quarter

ValuePerConversion

Week

Year

Bid Goal Performance Report: HourlyBidGoalStats table

AdGroupCount

AdGroupCriteriaCount

AverageCpc

AverageCpm

AveragePosition

BidStrategyID (maps to the Id field in the AdWords report)

CampaignCount

Clicks

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

HourOfDay

Impressions

Month

MonthOfYear

NonRemovedAdGroupCount

NonRemovedAdGroupCriteriaCount

NonRemovedCampaignCount

Quarter

ValuePerConversion

Week

Year

Bid Goal Performance Report: BidGoalConversionStats table

AdGroupCount

AdGroupCriteriaCount

AllConversionRate

AllConversions

AllConversionValue

BidStrategyID (maps to the Id field in the AdWords report)

CampaignCount

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

Month

MonthOfYear

NonRemovedAdGroupCount

NonRemovedAdGroupCriteriaCount

NonRemovedCampaignCount

Quarter

ValuePerAllConversion

ViewThroughConversions

Week

Year

Budget Performance Report: Budget table

AccountDescriptiveName

Amount

BudgetId

BudgetName

BudgetReferenceCount

BudgetStatus

DeliveryMethod

ExternalCustomerId

IsBudgetExplicitlyShared

Period

Budget Performance Report: BudgetStats table

AllConversionRate

AllConversions

AllConversionValue

AssociatedCampaignId

AssociatedCampaignName

AssociatedCampaignStatus

AverageCost

AverageCpc

AverageCpe

AverageCpm

AverageCpv

AveragePosition

BudgetCampaignAssociationStatus

BudgetId

Clicks

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CrossDeviceConversions

Ctr

EngagementRate

Engagements

ExternalCustomerId

Impressions

InteractionRate

Interactions

InteractionTypes

ValuePerAllConversion

ValuePerConversion

VideoViewRate

VideoViews

ViewThroughConversions

Campaign Performance Report: Campaign table

source

AdvertisingChannelSubType

AdvertisingChannelType

Amount

BiddingStrategyId

BiddingStrategyName

BiddingStrategyType

BidType

BudgetId

CampaignDesktopBidModifier

CampaignGroupId

CampaignId

CampaignMobileBidModifier

CampaignName

CampaignStatus

CampaignTabletBidModifier

CampaignTrialType

EndDate

EnhancedCpcEnabled

ExternalCustomerId

IsBudgetExplicitlyShared

LabelIds

Labels

Period

ServingStatus

StartDate

TrackingUrlTemplate

UrlCustomParameters

Campaign Performance Report: CampaignStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseCampaignId

CampaignGroupId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

CostPerCurrentModelAttributedConversion

Ctr

CurrentModelAttributedConversions

CurrentModelAttributedConversionValue

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

ValuePerCurrentModelAttributedConversion

Week

Year

Campaign Performance Report: CampaignConversionStats table

AdNetworkType1

AdNetworkType2

BaseCampaignId

CampaignGroupId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

Date

DayOfWeek

Device

ExternalCustomerId

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

Week

Year

Campaign Performance Report: CampaignCrossDeviceStats table

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCpe

AverageCpv

AveragePageviews

AverageTimeOnSite

BaseCampaignId

BounceRate

CampaignGroupId

CampaignId

ClickAssistedConversions

ClickAssistedConversionsOverLastClickConversions

ClickAssistedConversionValue

ContentBudgetLostImpressionShare

ContentImpressionShare

ContentRankLostImpressionShare

CostPerAllConversion

CrossDeviceConversions

Date

DayOfWeek

EngagementRate

Engagements

ExternalCustomerId

ImpressionAssistedConversions

ImpressionAssistedConversionsOverLastClickConversions

ImpressionAssistedConversionValue

InvalidClickRate

InvalidClicks

Month

MonthOfYear

NumOfflineImpressions

NumOfflineInteractions

OfflineInteractionRate

PercentNewVisitors

Quarter

RelativeCtr

SearchBudgetLostImpressionShare

SearchExactMatchImpressionShare

SearchImpressionShare

SearchRankLostImpressionShare

ValuePerAllConversion

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Campaign Performance Report: CampaignCrossDeviceConversionStats table

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseCampaignId

CampaignGroupId

CampaignId

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

CostPerAllConversion

CrossDeviceConversions

Date

DayOfWeek

ExternalCustomerId

Month

MonthOfYear

Quarter

ValuePerAllConversion

Week

Year

Campaign Performance Report: HourlyCampaignStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseCampaignId

CampaignGroupId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

CostPerCurrentModelAttributedConversion

Ctr

CurrentModelAttributedConversions

CurrentModelAttributedConversionValue

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

HourOfDay

Impressions

ImpressionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerConversion

ValuePerCurrentModelAttributedConversion

Week

Year

Campaign Performance Report: HourlyCampaignConversionStats table

AdNetworkType1

AdNetworkType2

BaseCampaignId

CampaignGroupId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

Date

DayOfWeek

Device

ExternalCustomerId

HourOfDay

Month

MonthOfYear

Quarter

ValuePerConversion

Week

Year

Campaign Performance Report: CampaignCookieStats table

AdNetworkType1

AdNetworkType2

AverageFrequency

BaseCampaignId

CampaignGroupId

CampaignId

Date

ExternalCustomerId

ImpressionReach

Month

MonthOfYear

Week

Campaign Performance Report: CampaignBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdNetworkType1

AdNetworkType2

AveragePosition

BaseCampaignId

CampaignGroupId

CampaignId

Clicks

Conversions

ConversionValue

Cost

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

Slot

ViewThroughConversions

Campaign Location Target Report: LocationBasedCampaignCriterion table

source

BidModifier

CampaignId

ExternalCustomerId

CriterionId (maps to the Id field in the AdWords report)

IsNegative

Campaign Location Target Report: CampaignLocationTargetStats table

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpe

AverageCpm

AverageCpv

AveragePosition

CampaignId

Clicks

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CrossDeviceConversions

Ctr

Date

EngagementRate

Engagements

ExternalCustomerId

CriterionId (maps to the Id field in the AdWords report)

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

VideoViewRate

VideoViews

ViewThroughConversions

Week

Year

Click Performance Report: ClickStats table

AccountDescriptiveName

AdFormat

AdGroupId

AdNetworkType1

AdNetworkType2

AoiCityCriteriaId

AoiCountryCriteriaId

AoiMetroCriteriaId

AoiMostSpecificTargetId

AoiRegionCriteriaId

CampaignId

CampaignLocationTargetId

Clicks

ClickType

CreativeId

CriteriaId

CriteriaParameters

Date

Device

ExternalCustomerId

GclId

KeywordMatchType

LopCityCriteriaId

LopCountryCriteriaId

LopMetroCriteriaId

LopMostSpecificTargetId

LopRegionCriteriaId

MonthOfYear

Page

Slot

UserListId

Criteria Performance Report: Criteria table

AdGroupId

ApprovalStatus

BaseAdGroupId

BaseCampaignId

BidModifier

BidType

CampaignId

CpcBid

CpcBidSource

CpmBid

CpvBid

CpvBidSource

CreativeQualityScore

Criteria

CriteriaDestinationUrl

CriteriaType

DisplayName

EnhancedCpcEnabled

EstimatedAddClicksAtFirstPositionCpc

EstimatedAddCostAtFirstPositionCpc

ExternalCustomerId

FinalAppUrls

FinalMobileUrls

FinalUrls

FirstPageCpc

FirstPositionCpc

HasQualityScore

Id

IsNegative

LabelIds

Labels

Parameter

PostClickQualityScore

QualityScore

SearchPredictedCtr

Status

SystemServingStatus

TopOfPageCpc

TrackingUrlTemplate

UrlCustomParameters

VerticalId

Criteria Performance Report: CriteriaBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversions

AllConversionValue

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

ViewThroughConversions

Criteria Performance Report: CriteriaStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CostPerCurrentModelAttributedConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Ctr

CurrentModelAttributedConversions

CurrentModelAttributedConversionValue

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

ValuePerCurrentModelAttributedConversion

Week

Year

Criteria Performance Report: CriteriaConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Criteria Performance Report: CriteriaNonClickStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpe

AverageCpv

BaseAdGroupId

BaseCampaignId

CampaignId

CriterionId (maps to the Id field in the AdWords report)

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Month

MonthOfYear

Quarter

Slot

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Gender Performance Report: Gender table

AdGroupId

BaseAdGroupId

BaseCampaignId

BidModifier

BidType

CampaignId

CpcBid

CpcBidSource

CpmBid

CpmBidSource

Criteria

CriteriaDestinationUrl

ExternalCustomerId

FinalAppUrls

FinalMobileUrls

FinalUrls

Id

IsNegative

IsRestrict

Status

TrackingUrlTemplate

UrlCustomParameters

Gender Performance Report: GenderBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

ViewThroughConversions

Gender Performance Report: GenderStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpm

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Gender Performance Report: GenderConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Gender Performance Report: GenderNonClickStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpe

AverageCpv

BaseAdGroupId

BaseCampaignId

CampaignId

CriterionId (maps to the Id field in the AdWords report)

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Month

MonthOfYear

Quarter

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Geo Performance Report: GeoStats table

AdFormat

AdGroupId

AdGroupName

AdGroupStatus

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpm

AverageCpv

AveragePosition

CampaignId

CityCriteriaId

Clicks

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CountryCriteriaId

CrossDeviceConversions

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

Impressions

InteractionRate

Interactions

InteractionTypes

IsTargetingLocation

LocationType

MetroCriteriaId

Month

MonthOfYear

MostSpecificCriteriaId

Quarter

RegionCriteriaId

ValuePerAllConversion

ValuePerConversion

VideoViewRate

VideoViews

ViewThroughConversions

Week

Year

Geo Performance Report: GeoConversionStats table

AdFormat

AdGroupId

AdGroupName

AdGroupStatus

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

CampaignId

CityCriteriaId

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CountryCriteriaId

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

IsTargetingLocation

LocationType

MetroCriteriaId

Month

MonthOfYear

MostSpecificCriteriaId

Quarter

RegionCriteriaId

ValuePerAllConversion

ValuePerConversion

ViewThroughConversions

Week

Year

Keywords Performance Report: Keyword table

AdGroupId

ApprovalStatus

BiddingStrategyId

BiddingStrategyName

BiddingStrategySource

BiddingStrategyType

BidType

CampaignId

CpcBid

CpcBidSource

CpmBid

CreativeQualityScore

Criteria

CriteriaDestinationUrl

EnhancedCpcEnabled

EstimatedAddClicksAtFirstPositionCpc

EstimatedAddCostAtFirstPositionCpc

ExternalCustomerId

FinalAppUrls

FinalMobileUrls

FinalUrls

FirstPageCpc

FirstPositionCpc

HasQualityScore

CriterionId (maps to the Id field in the AdWords report)

IsNegative

KeywordMatchType

LabelIds

Labels

PostClickQualityScore

QualityScore

SearchPredictedCtr

Status

SystemServingStatus

TopOfPageCpc

TrackingUrlTemplate

UrlCustomParameters

VerticalId

Keywords Performance Report: KeywordStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCost

AverageCpc

AverageCpm

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

CostPerCurrentModelAttributedConversion

Ctr

CurrentModelAttributedConversions

CurrentModelAttributedConversionValue

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

CriterionId (maps to the Id field in the AdWords report)

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

ValuePerCurrentModelAttributedConversion

Week

Year

Keywords Performance Report: KeywordConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerConversion

Date

DayOfWeek

Device

ExternalCustomerId

CriterionId (maps to the Id field in the AdWords report)

Month

MonthOfYear

Quarter

Slot

ValuePerConversion

Week

Year

Keywords Performance Report: KeywordCrossDeviceStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCpe

AverageCpv

AveragePageviews

AverageTimeOnSite

BaseAdGroupId

BaseCampaignId

BounceRate

CampaignId

ClickAssistedConversions

ClickAssistedConversionsOverLastClickConversions

ClickAssistedConversionValue

CostPerAllConversion

CrossDeviceConversions

Date

DayOfWeek/p>

EngagementRate

Engagements

ExternalCustomerId

CriterionId (maps to the Id field in the AdWords report)

ImpressionAssistedConversions

ImpressionAssistedConversionsOverLastClickConversions

ImpressionAssistedConversionValue

Month

MonthOfYear

PercentNewVisitors

Quarter

SearchExactMatchImpressionShare

SearchImpressionShare

SearchRankLostImpressionShare

ValuePerAllConversion

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Keywords Performance Report: KeywordCrossDeviceConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

CostPerAllConversion

CrossDeviceConversions

Date

DayOfWeek

ExternalCustomerId

CriterionId (maps to the Id field in the AdWords report)

Month

MonthOfYear

Quarter

ValuePerAllConversion

Week

Year

Keywords Performance Report: KeywordBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AveragePosition

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

Date

Device

ExternalCustomerId

CriterionId (maps to the Id field in the AdWords report)

Impressions

Interactions

InteractionTypes

Slot

ViewThroughConversions

Paid Organic Query Report: PaidOrganicStats table

AdGroupId

AverageCpc

AveragePosition

CampaignId

Clicks

CombinedAdsOrganicClicks

CombinedAdsOrganicClicksPerQuery

CombinedAdsOrganicQueries

Ctr

Date

DayOfWeek

ExternalCustomerId

Impressions

CriterionId (maps to the KeywordId field in the AdWords report)

Month

MonthOfYear

OrganicAveragePosition

OrganicClicks

OrganicClicksPerQuery

OrganicImpressions

OrganicImpressionsPerQuery

OrganicQueries

Quarter

QueryMatchType

SearchQuery

SerpType

Week

Year

Parental Status Performance Report: ParentalStatus table

AdGroupId

BaseAdGroupId

BaseCampaignId

BidModifier

BidType

CampaignId

CpcBid

CpcBidSource

CpmBid

CpmBidSource

Criteria

CriteriaDestinationUrl

ExternalCustomerId

FinalAppUrls

FinalMobileUrls

FinalUrls

CriterionId (maps to the Id field in the AdWords report)

IsNegative

IsRestrict

Status

TrackingUrlTemplate

UrlCustomParameters

Parental Status Performance Report: ParentalStatusBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

ViewThroughConversions

Parental Status Performance Report: ParentalStatusStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpm

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Parental Status Performance Report: ParentalStatusConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Parental Status Performance Report: ParentalStatusNonClickStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpe

AverageCpv

BaseAdGroupId

BaseCampaignId

CampaignId

CriterionId (maps to the Id field in the AdWords report)

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Month

MonthOfYear

Quarter

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Placement Performance Report: Placement table

source

AdGroupId

BaseAdGroupId

BaseCampaignId

BidModifier

BidType

CampaignId

CpcBid

CpcBidSource

CpmBid

CpmBidSource

Criteria

CriteriaDestinationUrl

DisplayName

ExternalCustomerId

FinalAppUrls

FinalMobileUrls

FinalUrls

CriterionId (maps to the Id field in the AdWords report)

IsNegative

IsRestrict

Status

TrackingUrlTemplate

UrlCustomParameters

Placement Performance Report: PlacementStats table

ActiveViewCpm

ActiveViewCtr

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpm

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Impressions

InteractionRate

Interactions

InteractionTypes

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Placement Performance Report: PlacementConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

ClickType

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

GmailForwards

GmailSaves

GmailSecondaryClicks

Month

MonthOfYear

Quarter

ValuePerAllConversion

ValuePerConversion

Week

Year

Placement Performance Report: PlacementNonClickStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpe

AverageCpv

BaseAdGroupId

BaseCampaignId

CampaignId

CriterionId (maps to the Id field in the AdWords report)

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Month

MonthOfYear

Quarter

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Placement Performance Report: PlacementBasicStats table

ActiveViewImpressions

ActiveViewMeasurability

ActiveViewMeasurableCost

ActiveViewMeasurableImpressions

ActiveViewViewability

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversions

AllConversionValue

BaseAdGroupId

BaseCampaignId

CampaignId

Clicks

Conversions

ConversionValue

Cost

CriterionId (maps to the Id field in the AdWords report)

CrossDeviceConversions

Date

Device

ExternalCustomerId

Impressions

Interactions

InteractionTypes

ViewThroughConversions

Search Query Performance Report: SearchQueryStats table

AdFormat

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

AverageCost

AverageCpc

AverageCpe

AverageCpm

AverageCpv

AveragePosition

CampaignId

Clicks

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CreativeId

CrossDeviceConversions

Ctr

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Impressions

InteractionRate

Interactions

InteractionTypes

CriterionId (maps to the KeywordId field in the AdWords report)

Month

MonthOfYear

Quarter

Query

QueryMatchTypeWithVariant

QueryTargetingStatus

ValuePerAllConversion

ValuePerConversion

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

ViewThroughConversions

Week

Year

Search Query Performance Report: SearchQueryConversionStats table

AdFormat

AdGroupId

AdNetworkType1

AdNetworkType2

AllConversionRate

AllConversions

AllConversionValue

CampaignId

ConversionCategoryName

ConversionRate

Conversions

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CostPerConversion

CreativeId

CrossDeviceConversions

Date

DayOfWeek

Device

ExternalCustomerId

CriterionId (maps to the KeywordId field in the AdWords report)

Month

MonthOfYear

Quarter

Query

QueryMatchTypeWithVariant

QueryTargetingStatus

ValuePerAllConversion

ValuePerConversion

ViewThroughConversions

Week

Year

Shopping Performance Report: ShoppingProductStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AggregatorId

AllConversionRate

AllConversions

AllConversionValue

AverageCpc

Brand

CampaignId

CategoryL1

CategoryL2

CategoryL3

CategoryL4

CategoryL5

Channel

ChannelExclusivity

Clicks

ConversionRate

Conversions

ConversionValue

Cost

CostPerAllConversion

CostPerConversion

CountryCriteriaId

CrossDeviceConversions

Ctr

CustomAttribute0

CustomAttribute1

CustomAttribute2

CustomAttribute3

CustomAttribute4

Date

DayOfWeek

Device

ExternalCustomerId

Impressions

LanguageCriteriaId

MerchantId

Month

OfferId

ProductCondition

ProductTypeL1

ProductTypeL2

ProductTypeL3

ProductTypeL4

ProductTypeL5

Quarter

SearchClickShare

SearchImpressionShare

ValuePerAllConversion

ValuePerConversion

Week

Year

Shopping Performance Report: ShoppingProductConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AggregatorId

AllConversionRate

AllConversions

AllConversionValue

Brand

CampaignId

CategoryL1

CategoryL2

CategoryL3

CategoryL4

CategoryL5

Channel

ChannelExclusivity

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ConversionValue

CostPerAllConversion

CountryCriteriaId

CustomAttribute0

CustomAttribute1

CustomAttribute2

CustomAttribute3

CustomAttribute4

Date

DayOfWeek

Device

ExternalCustomerId

LanguageCriteriaId

MerchantId

Month

OfferId

ProductCondition

ProductTypeL1

ProductTypeL2

ProductTypeL3

ProductTypeL4

ProductTypeL5

Quarter

StoreId

ValuePerAllConversion

ValuePerConversion

Week

Year

Video Performance Report: Video table

AdGroupId

CampaignId

ExternalCustomerId

VideoDuration

VideoId

VideoTitle

Video Performance Report: VideoStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpm

CampaignId

Clicks

ClickType

ConversionRate

Conversions

ConversionValue

Cost

CostPerConversion

CreativeId

CreativeStatus

Ctr

Date

DayOfWeek

Device

ExternalCustomerId

Impressions

Month

MonthOfYear

Quarter

VideoChannelId

VideoId

Week

Year

Video Performance Report: VideoConversionStats table

AdGroupId

AdNetworkType1

AdNetworkType2

CampaignId

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ConversionValue

CreativeId

CreativeStatus

Date

DayOfWeek

Device

ExternalCustomerId

Month

MonthOfYear

Quarter

VideoChannelId

VideoId

Week

Year

Video Performance Report: VideoNonClickStats table

AdGroupId

AdNetworkType1

AdNetworkType2

AverageCpv

CampaignId

CreativeId

Date

DayOfWeek

Device

EngagementRate

Engagements

ExternalCustomerId

Month

MonthOfYear

Quarter

VideoChannelId

VideoId

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

Week

Year

Video Performance Report: VideoBasicStats table

AdGroupId

AdNetworkType1

AdNetworkType2

CampaignId

Clicks

Conversions

ConversionValue

Cost

CreativeId

CreativeStatus

Date

Device

ExternalCustomerId

Impressions

VideoChannelId

VideoId

ViewThroughConversions

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