Transformación de informes de Google Ads

Asignación de tablas para informes de Google Ads

Cuando tus informes de Google Ads (antes conocido como Google AdWords) se transfieren a BigQuery, se transforman en las siguientes tablas y vistas de BigQuery.

Cuando ves las tablas y las vistas en BigQuery, el valor de customer_id es tu ID de cliente de Google Ads.

Informe de Google Ads de Google Tabla(s) de BigQuery Vista(s) de BigQuery
Informe de rendimiento de la cuenta p_Customer_customer_id
p_HourlyAccountConversionStats_customer_id
p_AccountConversionStats_customer_id
p_HourlyAccountStats_customer_id
p_AccountNonClickStats_customer_id
p_AccountBasicStats_customer_id
p_AccountStats_customer_id
Customer_customer_id
HourlyAccountConversionStats_customer_id
AccountConversionStats_customer_id
HourlyAccountStats_customer_id
AccountNonClickStats_customer_id
AccountBasicStats_customer_id
AccountStats_customer_id
Informe de rendimiento de anuncios p_AdBasicStats_customer_id
p_AdCrossDeviceStats_customer_id
p_AdConversionStats_customer_id
p_AdStats_customer_id
p_AdCrossDeviceConversionStats_customer_id
p_Ad_customer_id
AdBasicStats_customer_id
AdCrossDeviceStats_customer_id
AdConversionStats_customer_id
AdStats_customer_id
AdCrossDeviceConversionStats_customer_id
Ad_customer_id
Informe de rendimiento del grupo de anuncios p_AdGroupStats_customer_id
p_AdGroupBasicStats_customer_id
p_AdGroupCrossDeviceStats_customer_id
p_HourlyAdGroupConversionStats_customer_id
p_HourlyAdGroupStats_customer_id
p_AdGroupConversionStats_customer_id
p_AdGroupCrossDeviceConversionStats_customer_id
p_AdGroup_customer_id
AdGroupStats_customer_id
AdGroupBasicStats_customer_id
AdGroupCrossDeviceStats_customer_id
HourlyAdGroupConversionStats_customer_id
HourlyAdGroupStats_customer_id
AdGroupConversionStats_customer_id
AdGroupCrossDeviceConversionStats_customer_id
AdGroup_customer_id
Informe de rendimiento por rango de edad p_AgeRange_customer_id
p_AgeRangeBasicStats_customer_id
p_AgeRangeStats_customer_id
p_AgeRangeConversionStats_customer_id
p_AgeRangeNonClickStats_customer_id
AgeRange_customer_id
AgeRangeBasicStats_customer_id
AgeRangeStats_customer_id
AgeRangeConversionStats_customer_id
AgeRangeNonClickStats_customer_id
Informe de rendimiento del público p_Audience_customer_id
p_AudienceConversionStats_customer_id
p_AudienceNonClickStats_customer_id
p_AudienceBasicStats_customer_id
p_AudienceStats_customer_id
Audience_customer_id
AudienceConversionStats_customer_id
AudienceNonClickStats_customer_id
AudienceBasicStats_customer_id
AudienceStats_customer_id
Informe de rendimiento del objetivo de oferta p_BidGoal_customer_id
p_BidGoalStats_customer_id
p_HourlyBidGoalStats_customer_id
p_BidGoalConversionStats_customer_id
BidGoal_customer_id
BidGoalStats_customer_id
HourlyBidGoalStats_customer_id
BidGoalConversionStats_customer_id
Informe de rendimiento del presupuesto p_Budget_customer_id
p_BudgetStats_customer_id
Budget_customer_id
BudgetStats_customer_id
Informe de orientación geográfica de campañas p_CampaignLocationTargetStats_customer_id
p_LocationBasedCampaignCriterion_customer_id
CampaignLocationTargetStats_customer_id
LocationBasedCampaignCriterion_customer_id
Informe de rendimiento de campañas p_Campaign_customer_id
p_CampaignBasicStats_customer_id
p_CampaignConversionStats_customer_id
p_CampaignCrossDeviceStats_customer_id
p_HourlyCampaignConversionStats_customer_id
p_CampaignStats_customer_id
p_HourlyCampaignStats_customer_id
p_CampaignCrossDeviceConversionStats_customer_id
p_CampaignCookieStats_customer_id
Campaign_customer_id
CampaignBasicStats_customer_id
CampaignConversionStats_customer_id
CampaignCrossDeviceStats_customer_id
HourlyCampaignConversionStats_customer_id
CampaignStats_customer_id
HourlyCampaignStats_customer_id
CampaignCrossDeviceConversionStats_customer_id
CampaignCookieStats_customer_id
Informe de rendimiento de clics p_ClickStats_customer_id ClickStats_customer_id
Informe de rendimiento de criterios p_Criteria_customer_id
p_CriteriaBasicStats_customer_id
p_CriteriaStats_customer_id
p_CriteriaConversionStats_customer_id
p_CriteriaNonClickStats_customer_id
Criteria_customer_id
CriteriaBasicStats_customer_id
CriteriaStats_customer_id
CriteriaConversionStats_customer_id
CriteriaNonClickStats_customer_id
Informe de rendimiento por género p_Gender_customer_id
p_GenderBasicStats_customer_id
p_GenderStats_customer_id
p_GenderConversionStats_customer_id
p_GenderNonClickStats_customer_id
Gender_customer_id
GenderBasicStats_customer_id
GenderStats_customer_id
GenderConversionStats_customer_id
GenderNonClickStats_customer_id
Informe de rendimiento geográfico p_GeoConversionStats_customer_id
p_GeoStats_customer_id
GeoConversionStats_customer_id
GeoStats_customer_id
Informe de rendimiento de palabras clave p_Keyword_customer_id
p_KeywordBasicStats_customer_id
p_KeywordCrossDeviceStats_customer_id
p_KeywordStats_customer_id
p_KeywordCrossDeviceConversionStats_customer_id
p_KeywordConversionStats_customer_id
Keyword_customer_id
KeywordBasicStats_customer_id
KeywordCrossDeviceStats_customer_id
KeywordStats_customer_id
KeywordCrossDeviceConversionStats_customer_id
KeywordConversionStats_customer_id
Informe de consultas orgánicas pagas p_PaidOrganicStats_customer_id PaidOrganicStats_customer_id
Informe de rendimiento de estado parental p_ParentalStatus_customer_id
p_ParentalStatusBasicStats_customer_id
p_ParentalStatusStats_customer_id
p_ParentalStatusConversionStats_customer_id
p_ParentalStatusNonClickStats_customer_id
ParentalStatus_customer_id
ParentalStatusBasicStats_customer_id
ParentalStatusStats_customer_id
ParentalStatusConversionStats_customer_id
ParentalStatusNonClickStats_customer_id
Informe de rendimiento por posición p_PlacementBasicStats_customer_id
p_PlacementNonClickStats_customer_id
p_PlacementStats_customer_id
p_Placement_customer_id
p_PlacementConversionStats_customer_id
PlacementBasicStats_customer_id
PlacementNonClickStats_customer_id
PlacementStats_customer_id
Placement_customer_id
PlacementConversionStats_customer_id
Informe de rendimiento de búsquedas p_SearchQueryStats_customer_id
p_SearchQueryConversionStats_customer_id
SearchQueryStats_customer_id
SearchQueryConversionStats_customer_id
Informe de rendimiento de compras p_ShoppingProductConversionStats_customer_id
p_ShoppingProductStats_customer_id
ShoppingProductConversionStats_customer_id
ShoppingProductStats_customer_id
Informe de rendimiento de video p_VideoBasicStats_customer_id
p_VideoConversionStats_customer_id
p_VideoStats_customer_id
p_Video_customer_id
p_VideoNonClickStats_customer_id
VideoBasicStats_customer_id
VideoConversionStats_customer_id
VideoStats_customer_id
Video_customer_id
VideoNonClickStats_customer_id

Asignación de columnas para informes de Google Ads

Las tablas de BigQuery creadas mediante transferencias de Google Ads constan de las siguientes columnas (campos):

Tabla(s) de BigQuery Columnas
Informe de rendimiento de la cuenta: tabla Customer source
AccountCurrencyCodeAccountDescriptiveNameAccountTimeZoneCanManageClientsCustomerDescriptiveNameExternalCustomerIdIsAutoTaggingEnabledIsTestAccount
Informe de rendimiento de la cuenta: tabla AccountStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCtrDateDayOfWeekDeviceExternalCustomerIdImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterSlotValuePerConversionWeekYear
Informe de rendimiento de la cuenta: tabla AccountConversionStats AdNetworkType1
AdNetworkType2ClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionDateDayOfWeekDeviceExternalCustomerIdMonthMonthOfYearQuarterSlotValuePerConversionWeekYear
Informe de rendimiento de la cuenta: tabla HourlyAccountStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCtrDateDayOfWeekDeviceExternalCustomerIdHourOfDayImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerConversionWeekYear
Informe de rendimiento de la cuenta: tabla HourlyAccountConversionStats AdNetworkType1
AdNetworkType2ClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionDate DayOfWeekDeviceExternalCustomerIdHourOfDayMonthMonthOfYearQuarterValuePerConversionWeekYear
Informe de rendimiento de la cuenta: tabla AccountNonClickStats AdNetworkType1
AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCpeAverageCpvContentBudgetLostImpressionShareContentImpressionShareContentRankLostImpressionShareCostPerAllConversionCrossDeviceConversionsDateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdInvalidClickRateInvalidClicksMonthMonthOfYearQuarterSearchBudgetLostImpressionShareSearchExactMatchImpressionShareSearchImpressionShareSearchRankLostImpressionShareValuePerAllConversionVideoViewRateVideoViewsWeekYear
Informe de rendimiento de la cuenta: tabla AccountBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdNetworkType1AdNetworkType2AveragePositionClicksConversionsConversionValueCostDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesSlotViewThroughConversions
Informe de rendimiento de anuncios: tabla Ad AccentColor
AdGroupIdAdStrengthInfoAdTypeAllowFlexibleColorAutomatedBusinessNameCallOnlyPhoneNumberCallToActionTextCampaignIdCombinedApprovalStatusCreativeDestinationUrlCreativeFinalAppUrlsCreativeFinalMobileUrlsCreativeFinalUrlsCreativeTrackingUrlTemplateCreativeUrlCustomParametersDescriptionDescription1Description2DevicePreferenceDisplayUrlEnhancedDisplayCreativeLandscapeLogoImageMediaIdEnhancedDisplayCreativeLogoImageMediaIdEnhancedDisplayCreativeMarketingImageMediaIdEnhancedDisplayCreativeMarketingImageSquareMediaIdExpandedDynamicSearchCreativeDescription2ExpandedTextAdDescription2ExpandedTextAdHeadlinePart3ExternalCustomerIdFormatSettingGmailCreativeHeaderImageMediaIdGmailCreativeLogoImageMediaIdGmailCreativeMarketingImageMediaIdGmailTeaserBusinessNameGmailTeaserDescriptionGmailTeaserHeadlineHeadlineHeadlinePart1HeadlinePart2CreativeId (se asigna al campo ID en el informe de Google Ads)ImageAdUrlImageCreativeImageHeightImageCreativeImageWidthImageCreativeMimeTypeImageCreativeNameLabelIdsLabelsLongHeadlineMainColorMarketingImageCallToActionTextMarketingImageCallToActionTextColorMarketingImageDescriptionMarketingImageHeadlineMultiAssetResponsiveDisplayAdAccentColorMultiAssetResponsiveDisplayAdBusinessNameMultiAssetResponsiveDisplayAdCallToActionTextMultiAssetResponsiveDisplayAdDescriptionsMultiAssetResponsiveDisplayAdDynamicSettingsPricePrefixMultiAssetResponsiveDisplayAdDynamicSettingsPromoTextMultiAssetResponsiveDisplayAdFormatSettingMultiAssetResponsiveDisplayAdHeadlinesMultiAssetResponsiveDisplayAdLandscapeLogoImagesMultiAssetResponsiveDisplayAdLogoImagesMultiAssetResponsiveDisplayAdLongHeadlineMultiAssetResponsiveDisplayAdMainColorMultiAssetResponsiveDisplayAdMarketingImagesMultiAssetResponsiveDisplayAdSquareMarketingImagesMultiAssetResponsiveDisplayAdYouTubeVideosResponsiveSearchAdDescriptionsResponsiveSearchAdHeadlinesResponsiveSearchAdPath1ResponsiveSearchAdPath2Path1Path2PolicySummaryPricePrefixPromoTextShortHeadlineStatusSystemManagedEntitySourceUniversalAppAdDescriptionsUniversalAppAdHeadlinesUniversalAppAdHtml5MediaBundlesUniversalAppAdImagesUniversalAppAdMandatoryAdTextUniversalAppAdYouTubeVideos
Informe de rendimiento de anuncios: tabla AdStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCostPerCurrentModelAttributedConversionCriterionIdCriterionTypeCtrCurrentModelAttributedConversionsCurrentModelAttributedConversionValueDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksCreativeId (se asigna al campo ID en el informe de Google Ads)ImpressionsInteractionRateInteractionsInteractionTypesIsNegativeMonthMonthOfYearQuarterSlotValuePerConversionValuePerCurrentModelAttributedConversionWeekYear
Informe de rendimiento de anuncios: tabla AdConversionStats AdGroupId
AdNetworkType1AdNetworkType2BaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionCriterionIdCriterionTypeDateDayOfWeekDeviceExternalCustomerIdCreativeId (se asigna al campo ID en el informe de Google Ads)IsNegativeMonthMonthOfYearQuarterSlotValuePerConversionWeekYear
Informe de rendimiento de anuncios: tabla AdCrossDeviceStats AbsoluteTopImpressionPercentage
AdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCpeAverageCpvAveragePageviewsAverageTimeOnSiteBaseAdGroupIdBaseCampaignIdBounceRateCampaignIdClickAssistedConversions*ClickAssistedConversionsOverLastClickConversions*ClickAssistedConversionValue*CostPerAllConversionCriterionIdCriterionTypeCrossDeviceConversionsDateDayOfWeekEngagementRateEngagementsExternalCustomerIdCreativeId (se asigna al campo ID en el informe de Google Ads)ImpressionAssistedConversions*ImpressionAssistedConversionsOverLastClickConversions*ImpressionAssistedConversionValue*IsNegativeMonthMonthOfYearPercentNewVisitorsQuarterTopImpressionPercentageValuePerAllConversionVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento de anuncios: tabla AdCrossDeviceConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdConversionCategoryNameConversionTrackerIdConversionTypeNameCostPerAllConversionCriterionIdCriterionTypeCrossDeviceConversionsDateDayOfWeekExternalCustomerIdCreativeId (se asigna al campo ID en el informe de Google Ads)IsNegativeMonthMonthOfYearQuarterValuePerAllConversionWeekYear
Informe de rendimiento de anuncios: tabla AdBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicsConversionsConversionValueCostCriterionIdCriterionTypeDateDeviceExternalCustomerIdCreativeId (se asigna al campo ID del informe de Google Ads) ImpressionsInteractionsInteractionTypesIsNegativeSlotViewThroughConversions
Informe de rendimiento del grupo de anuncios: tabla AdGroup AdGroupDesktopBidModifier
AdGroupIdAdGroupMobileBidModifierAdGroupNameAdGroupStatusAdGroupTabletBidModifierAdGroupTypeAdRotationModeBiddingStrategyIdBiddingStrategyNameBiddingStrategySourceBiddingStrategyTypeCampaignIdContentBidCriterionTypeGroupCpcBidCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CpvBidEffectiveTargetRoasEffectiveTargetRoasSourceEnhancedCpcEnabledExternalCustomerIdLabelIdsLabelsTargetCpaTargetCpaBidSourceTrackingUrlTemplateUrlCustomParameters
Informe de rendimiento del grupo de anuncios: tabla AdGroupStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCostPerCurrentModelAttributedConversionCtrCurrentModelAttributedConversionsCurrentModelAttributedConversionValueDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterSlotValuePerConversionValuePerCurrentModelAttributedConversionWeekYear
Informe de rendimiento del grupo de anuncios: tabla AdGroupConversionStats AdGroupId
AdNetworkType1AdNetworkType2BaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionDateDayOfWeekDeviceExternalCustomerIdMonthMonthOfYearQuarterSlotValuePerConversionWeekYear
Informe de rendimiento del grupo de anuncios: tabla AdGroupCrossDeviceStats AbsoluteTopImpressionPercentage
AdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCpeAverageCpvAveragePageviewsAverageTimeOnSiteBaseAdGroupIdBaseCampaignIdBounceRateCampaignIdClickAssistedConversions*ClickAssistedConversionsOverLastClickConversions*ClickAssistedConversionValue*ContentImpressionShareContentRankLostImpressionShareCostPerAllConversionCrossDeviceConversionsDateDayOfWeekEngagementRateEngagementsExternalCustomerIdImpressionAssistedConversions*ImpressionAssistedConversionsOverLastClickConversions*ImpressionAssistedConversionValue*MonthMonthOfYearNumOfflineImpressionsNumOfflineInteractionsOfflineInteractionRatePercentNewVisitorsQuarterRelativeCtrSearchAbsoluteTopImpressionShareSearchBudgetLostAbsoluteTopImpressionShareSearchBudgetLostTopImpressionShareSearchExactMatchImpressionShareSearchImpressionShareSearchRankLostAbsoluteTopImpressionShareSearchRankLostImpressionShareSearchRankLostTopImpressionShareSearchTopImpressionShareTopImpressionPercentageValuePerAllConversionVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento del grupo de anuncios: tabla AdGroupCrossDeviceConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdConversionCategoryNameConversionTrackerIdConversionTypeNameCostPerAllConversionCrossDeviceConversionsDateDayOfWeekExternalCustomerIdMonthMonthOfYearQuarterValuePerAllConversionWeekYear
Informe de rendimiento del grupo de anuncios: tabla HourlyAdGroupStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCtrDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksHourOfDayImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerConversionWeekYear
Informe de rendimiento del grupo de anuncios: tabla HourlyAdGroupConversionStats AdGroupId
AdNetworkType1AdNetworkType2BaseAdGroupIdBaseCampaignIdampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionDateDayOfWeekDeviceExternalCustomerIdHourOfDayMonthMonthOfYearQuarterValuePerConversionWeekYear
Informe de rendimiento del grupo de anuncios: tabla AdGroupBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesSlotViewThroughConversions
Informe de rendimiento por rango de edad: tabla AgeRange AdGroupId
BaseAdGroupIdBaseCampaignIdBidModifierBiddingStrategyIdBiddingStrategyNameBiddingStrategyTypeCampaignIdCpcBidCpcBidSourceCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CpmBidSourceCriteriaCriteriaDestinationUrlExternalCustomerIdFinalAppUrlsFinalMobileUrlsFinalUrlsIdIsNegativeIsRestrictStatusTrackingUrlTemplateUrlCustomParameters
Informe de rendimiento por rango de edad: tabla AgeRangeBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesViewThroughConversions
Informe de rendimiento por rango de edad: tabla AgeRangeStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCostAverageCpcAverageCpmBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsCtrDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento por rango de edad: tabla AgeRangeConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento por rango de edad: tabla AgeRangeNonClickStats AdGroupId
AdNetworkType1AdNetworkType2AverageCpeAverageCpvBaseAdGroupIdBaseCampaignIdCampaignIdCriterionId (se asigna al campo ID en el informe de Google Ads)DateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdMonthMonthOfYearQuarterVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento del público: tabla Audience source
AdGroupIdBaseAdGroupIdBaseCampaignIdBidModifierBiddingStrategyIdBiddingStrategyNameBiddingStrategyTypeCampaignIdCpcBidCpcBidSourceCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CpmBidSourceCriteriaCriteriaDestinationUrlCriterionAttachmentLevelExternalCustomerIdFinalAppUrlsFinalMobileUrlsFinalUrlsCriterionId (se asigna al campo ID en el informe de Google Ads)IsRestrictStatusTrackingUrlTemplateUrlCustomParametersUserListName
Informe de rendimiento del público: tabla AudienceStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCtrDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksCriterionId (se asigna al campo ID en el informe de Google Ads)ImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterSlotValuePerConversionWeekYear
Informe de rendimiento del público: tabla AudienceConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksCriterionId (se asigna al campo ID en el informe de Google Ads)MonthMonthOfYearQuarterValuePerAllConversionValuePerConversionViewThroughConversionsWeekYear
Informe de rendimiento del público: tabla AudienceNonClickStats AdGroupId
AdNetworkType1AdNetworkType2AverageCpeAverageCpvBaseAdGroupIdBaseCampaignIdCampaignIdCriterionId (se asigna al campo ID en el informe de Google Ads)DateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdMonthMonthOfYearQuarterSlotVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento del público: tabla AudienceBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostDateDeviceExternalCustomerIdCriterionId (se asigna al campo ID en el informe de Google Ads)ImpressionsInteractionsInteractionTypesSlotViewThroughConversions
Informe de rendimiento del objetivo de la oferta: tabla BidGoal AccountDescriptiveName
ExternalCustomerIdBidStrategyID (se asigna al campo ID en el informe de Google Ads)NamePageOnePromotedBidCeilingPageOnePromotedBidChangesForRaisesOnlyStr (se asigna al campo PageOnePromotedBidChangesForRaisesOnly en el informe de Google Ads)PageOnePromotedBidModifierPageOnePromotedRaiseBidWhenBudgetConstrainedStr (se asigna al campo PageOnePromotedRaiseBidWhenBudgetConstrained en el informe de Google Ads)PageOnePromotedRaiseBidWhenLowQualityScoreStr (se asigna al campo PageOnePromotedRaiseBidWhenLowQualityScore en el informe de Google Ads)PageOnePromotedStrategyGoalStatusTargetCpaTargetCpaMaxCpcBidCeilingTargetCpaMaxCpcBidFloorTargetOutrankShareFltTargetOutrankShareBidChangesForRaisesOnlyStr (se asigna al campo TargetOutrankShareBidChangesForRaisesOnly en el informe de Google Ads)TargetOutrankShareCompetitorDomainTargetOutrankShareMaxCpcBidCeilingTargetOutrankShareRaiseBidWhenLowQualityScoreStr (se asigna al campo TargetOutrankShareRaiseBidWhenLowQualityScore en el informe de Google Ads)TargetRoasTargetRoasBidCeilingTargetRoasBidFloorTargetSpendBidCeilingTargetSpendSpendTargetType
Informe de rendimiento del objetivo de la oferta: tabla BidGoalStats AdGroupCount
AdGroupCriteriaCountAverageCpcAverageCpmAveragePositionBidStrategyID (se asigna al campo ID en el informe de Google Ads)CampaignCountClicksConversionRateConversionsConversionValueCostCostPerConversionCtrDateDayOfWeekDeviceExternalCustomerIdImpressionsMonthMonthOfYearNonRemovedAdGroupCountNonRemovedAdGroupCriteriaCountNonRemovedCampaignCountQuarterValuePerConversionWeekYear
Informe de rendimiento del objetivo de la oferta: tabla HourlyBidGoalStats AdGroupCount
AdGroupCriteriaCountAverageCpcAverageCpmAveragePositionBidStrategyID (se asigna al campo ID en el informe de Google Ads)CampaignCountClicksConversionRateConversionsConversionValueCostCostPerConversionCtrDateDayOfWeekDeviceExternalCustomerIdHourOfDayImpressionsMonthMonthOfYearNonRemovedAdGroupCountNonRemovedAdGroupCriteriaCountNonRemovedCampaignCountQuarterValuePerConversionWeekYear
Informe de rendimiento del objetivo de la oferta: tabla BidGoalConversionStats AdGroupCount
AdGroupCriteriaCountAllConversionRateAllConversionsAllConversionValueBidStrategyID (se asigna al campo ID en el informe de Google Ads)CampaignCountConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdMonthMonthOfYearNonRemovedAdGroupCountNonRemovedAdGroupCriteriaCountNonRemovedCampaignCountQuarterValuePerAllConversionViewThroughConversionsWeekYear
Informe de rendimiento del presupuesto: tabla Budget AccountDescriptiveName
AmountBudgetIdBudgetNameBudgetReferenceCountBudgetStatusDeliveryMethodExternalCustomerIdHasRecommendedBudgetIsBudgetExplicitlySharedPeriodRecommendedBudgetAmountTotalAmount
Informe de rendimiento del presupuesto: tabla BudgetStats AllConversionRate
AllConversionsAllConversionValueAssociatedCampaignIdAssociatedCampaignNameAssociatedCampaignStatusAverageCostAverageCpcAverageCpeAverageCpmAverageCpvAveragePositionBudgetCampaignAssociationStatusBudgetIdClicksConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCrossDeviceConversionsCtrEngagementRateEngagementsExternalCustomerIdImpressionsInteractionRateInteractionsInteractionTypesRecommendedBudgetEstimatedChangeInWeeklyClicksRecommendedBudgetEstimatedChangeInWeeklyCostRecommendedBudgetEstimatedChangeInWeeklyInteractionsRecommendedBudgetEstimatedChangeInWeeklyViewsValuePerAllConversionValuePerConversionVideoViewRateVideoViewsViewThroughConversions
Informe de rendimiento de campañas: tabla Campaign source
AdvertisingChannelSubTypeAdvertisingChannelTypeAmountBiddingStrategyIdBiddingStrategyNameBiddingStrategyTypeBudgetIdCampaignDesktopBidModifierCampaignGroupIdCampaignIdCampaignMobileBidModifierCampaignNameCampaignStatusCampaignTabletBidModifierCampaignTrialTypeEndDateEnhancedCpcEnabledExternalCustomerIdHasRecommendedBudgetIsBudgetExplicitlySharedLabelIdsLabelsMaximizeConversionValueTargetRoasPeriodRecommendedBudgetAmountServingStatusStartDateTotalAmountTrackingUrlTemplateUrlCustomParameters
Informe de rendimiento de campañas: tabla CampaignStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionBaseCampaignIdCampaignGroupIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCostPerCurrentModelAttributedConversionCtrCurrentModelAttributedConversionsCurrentModelAttributedConversionValueDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterSlotValuePerConversionValuePerCurrentModelAttributedConversionWeekYear
Informe de rendimiento de campañas: tabla CampaignConversionStats AdNetworkType1
AdNetworkType2BaseCampaignIdCampaignGroupIdCampaignIdClickTypeConversionAttributionEventTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionDateDayOfWeekDeviceExternalCustomerIdMonthMonthOfYearQuarterSlotValuePerConversionWeekYear
Informe de rendimiento de campañas: tabla CampaignCrossDeviceStats AbsoluteTopImpressionPercentage
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCpeAverageCpvAveragePageviewsAverageTimeOnSiteBaseCampaignIdBounceRateCampaignGroupIdCampaignIdClickAssistedConversions*ClickAssistedConversionsOverLastClickConversions*ClickAssistedConversionValue*ContentBudgetLostImpressionShareContentImpressionShareContentRankLostImpressionShareCostPerAllConversionCrossDeviceConversionsDateDayOfWeekEngagementRateEngagementsExternalCustomerIdImpressionAssistedConversions*ImpressionAssistedConversionsOverLastClickConversions*ImpressionAssistedConversionValue*InvalidClickRateInvalidClicksMonthMonthOfYearNumOfflineImpressionsNumOfflineInteractionsOfflineInteractionRatePercentNewVisitorsQuarterRelativeCtrSearchAbsoluteTopImpressionShareSearchBudgetLostAbsoluteTopImpressionShareSearchBudgetLostImpressionShareSearchBudgetLostTopImpressionShareSearchClickShareSearchExactMatchImpressionShareSearchImpressionShareSearchRankLostAbsoluteTopImpressionShareSearchRankLostImpressionShareSearchRankLostTopImpressionShareSearchTopImpressionShareTopImpressionPercentageValuePerAllConversionVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento de campañas: tabla CampaignCrossDeviceConversionStats AdNetworkType1
AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseCampaignIdCampaignGroupIdCampaignIdConversionAttributionEventTypeConversionCategoryNameConversionTrackerIdConversionTypeNameCostPerAllConversionCrossDeviceConversionsDateDayOfWeekExternalCustomerIdMonthMonthOfYearQuarterValuePerAllConversionWeekYear
Informe de rendimiento de campañas: tabla HourlyCampaignStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionBaseCampaignIdCampaignGroupIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCtrDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksHourOfDayImpressionsImpressionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerConversionWeekYear
Informe de rendimiento de campañas: tabla HourlyCampaignConversionStats AdNetworkType1
AdNetworkType2BaseCampaignIdCampaignGroupIdCampaignIdClickTypeConversionAttributionEventTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionDateDayOfWeekDeviceExternalCustomerIdHourOfDayMonthMonthOfYearQuarterValuePerConversionWeekYear
Informe de rendimiento de campañas: tabla CampaignCookieStats AbsoluteTopImpressionPercentage
AdNetworkType1AdNetworkType2AverageFrequencyBaseCampaignIdCampaignGroupIdCampaignIdDateExternalCustomerIdImpressionReachMonthMonthOfYearSearchBudgetLostAbsoluteTopImpressionShareSearchRankLostAbsoluteTopImpressionShareSearchBudgetLostTopImpressionShareSearchRankLostTopImpressionShareSearchTopImpressionShareTopImpressionPercentageWeek
Informe de rendimiento de campañas: tabla CampaignBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdNetworkType1AdNetworkType2AveragePositionBaseCampaignIdCampaignGroupIdCampaignIdClicksConversionsConversionValueCostDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesSlotViewThroughConversions
Informe de orientación geográfica de campañas: tabla LocationBasedCampaignCriterion source
BidModifierCampaignIdExternalCustomerIdCriterionId (se asigna al campo ID en el informe de Google Ads)IsNegative
Informe de orientación geográfica de campañas: tabla CampaignLocationTargetStats AllConversionRate
AllConversionsAllConversionValueAverageCostAverageCpcAverageCpeAverageCpmAverageCpvAveragePositionCampaignIdClicksConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCrossDeviceConversionsCtrDateEngagementRateEngagementsExternalCustomerIdCriterionId (se asigna al campo ID en el informe de Google Ads)ImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionVideoViewRateVideoViewsViewThroughConversionsWeekYear
Informe de rendimiento de clics: tabla ClickStats AccountDescriptiveName
AdFormatAdGroupIdAdNetworkType1AdNetworkType2AoiCityCriteriaIdAoiCountryCriteriaIdAoiMetroCriteriaIdAoiMostSpecificTargetIdAoiRegionCriteriaIdCampaignIdCampaignLocationTargetIdClicksClickTypeCreativeIdCriteriaIdCriteriaParametersDateDeviceExternalCustomerIdGclIdKeywordMatchTypeLopCityCriteriaIdLopCountryCriteriaIdLopMetroCriteriaIdLopMostSpecificTargetIdLopRegionCriteriaIdMonthOfYearPageSlotUserListId
Informe de rendimiento de criterios: tabla Criteria AdGroupId
ApprovalStatusBaseAdGroupIdBaseCampaignIdBidModifierCampaignIdCpcBidCpcBidSourceCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CpvBidCpvBidSourceCreativeQualityScoreCriteriaCriteriaDestinationUrlCriteriaTypeDisplayNameEnhancedCpcEnabledEstimatedAddClicksAtFirstPositionCpcEstimatedAddCostAtFirstPositionCpcExternalCustomerIdFinalAppUrlsFinalMobileUrlsFinalUrlsFirstPageCpcFirstPositionCpcHasQualityScoreIdIsNegativeLabelIdsLabelsParameterPostClickQualityScoreQualityScoreSearchPredictedCtrStatusSystemServingStatusTopOfPageCpcTrackingUrlTemplateUrlCustomParametersVerticalId
Informe de rendimiento de criterios: tabla CriteriaBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionsAllConversionValueAveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesViewThroughConversions
Informe de rendimiento de criterios: tabla CriteriaStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCostAverageCpcAverageCpmAveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCostPerCurrentModelAttributedConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsCtrCurrentModelAttributedConversionsCurrentModelAttributedConversionValueDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionValuePerCurrentModelAttributedConversionWeekYear
Informe de rendimiento de criterios: tabla CriteriaConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento de criterios: tabla CriteriaNonClickStats AdGroupId
AdNetworkType1AdNetworkType2AverageCpeAverageCpvBaseAdGroupIdBaseCampaignIdCampaignIdCriterionId (se asigna al campo ID en el informe de Google Ads)DateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdMonthMonthOfYearQuarterSlotVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento por género: tabla Gender AdGroupId
BaseAdGroupIdBaseCampaignIdBidModifierBiddingStrategyIdBiddingStrategyNameBiddingStrategyTypeCampaignIdCpcBidCpcBidSourceCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CpmBidSourceCriteriaCriteriaDestinationUrlExternalCustomerIdFinalAppUrlsFinalMobileUrlsFinalUrlsIdIsNegativeIsRestrictStatusTrackingUrlTemplateUrlCustomParameters
Informe de rendimiento por género: tabla GenderBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesViewThroughConversions
Informe de rendimiento por género: tabla GenderStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCostAverageCpcAverageCpmBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsCtrDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento por género: tabla GenderConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento por género: tabla GenderNonClickStats AdGroupId
AdNetworkType1AdNetworkType2AverageCpeAverageCpvBaseAdGroupIdBaseCampaignIdCampaignIdCriterionId (se asigna al campo ID en el informe de Google Ads)DateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdMonthMonthOfYearQuarterVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento por ubicación geográfica: tabla GeoStats AdFormat
AdGroupIdAdGroupNameAdGroupStatusAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCostAverageCpcAverageCpmAverageCpvAveragePositionCampaignIdCityCriteriaIdClicksConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCountryCriteriaIdCrossDeviceConversionsCtrDateDayOfWeekDeviceExternalCustomerIdImpressionsInteractionRateInteractionsInteractionTypesIsTargetingLocationLocationTypeMetroCriteriaIdMonthMonthOfYearMostSpecificCriteriaIdQuarterRegionCriteriaIdValuePerAllConversionValuePerConversionVideoViewRateVideoViewsViewThroughConversionsWeekYear
Informe de rendimiento por ubicación geográfica: tabla GeoConversionStats AdFormat
AdGroupIdAdGroupNameAdGroupStatusAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueCampaignIdCityCriteriaIdConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCountryCriteriaIdCrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdIsTargetingLocationLocationTypeMetroCriteriaIdMonthMonthOfYearMostSpecificCriteriaIdQuarterRegionCriteriaIdValuePerAllConversionValuePerConversionViewThroughConversionsWeekYear
Informe de rendimiento de palabras clave: tabla Keyword AdGroupId
ApprovalStatusBiddingStrategyIdBiddingStrategyNameBiddingStrategySourceBiddingStrategyTypeCampaignIdCpcBidCpcBidSourceCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CreativeQualityScoreCriteriaCriteriaDestinationUrlEnhancedCpcEnabledEstimatedAddClicksAtFirstPositionCpcEstimatedAddCostAtFirstPositionCpcExternalCustomerIdFinalAppUrlsFinalMobileUrlsFinalUrlsFirstPageCpcFirstPositionCpcHasQualityScoreCriterionId (se asigna al campo ID en el informe de Google Ads)IsNegativeKeywordMatchTypeLabelIdsLabelsPostClickQualityScoreQualityScoreSearchPredictedCtrStatusSystemServingStatusTopOfPageCpcTrackingUrlTemplateUrlCustomParametersVerticalId
Informe de rendimiento de palabras clave: tabla KeywordStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AverageCostAverageCpcAverageCpmAveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCostPerCurrentModelAttributedConversionCtrCurrentModelAttributedConversionsCurrentModelAttributedConversionValueDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksCriterionId (se asigna al campo ID en el informe de Google Ads)ImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterSlotValuePerConversionValuePerCurrentModelAttributedConversionWeekYear
Informe de rendimiento de palabras clave: tabla KeywordConversionStats AdGroupId
AdNetworkType1AdNetworkType2BaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerConversionDateDayOfWeekDeviceExternalCustomerIdCriterionId (se asigna al campo ID en el informe de Google Ads)MonthMonthOfYearQuarterSlotValuePerConversionWeekYear
Informe de rendimiento de palabras clave: tabla KeywordCrossDeviceStats AbsoluteTopImpressionPercentage
AdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCpeAverageCpvAveragePageviewsAverageTimeOnSiteBaseAdGroupIdBaseCampaignIdBounceRateCampaignIdClickAssistedConversions*ClickAssistedConversionsOverLastClickConversions*ClickAssistedConversionValue*CostPerAllConversionCrossDeviceConversionsDateDayOfWeek/p>EngagementRateEngagementsExternalCustomerIdCriterionId (se asigna al campo ID en el informe de Google Ads)ImpressionAssistedConversions*ImpressionAssistedConversionsOverLastClickConversions*ImpressionAssistedConversionValue*MonthMonthOfYearPercentNewVisitorsQuarterSearchAbsoluteTopImpressionShareSearchBudgetLostAbsoluteTopImpressionShareSearchBudgetLostTopImpressionShareSearchExactMatchImpressionShareSearchImpressionShareSearchRankLostAbsoluteTopImpressionShareSearchRankLostImpressionShareSearchRankLostTopImpressionShareSearchTopImpressionShareTopImpressionPercentageValuePerAllConversionVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento de palabras clave: tabla KeywordCrossDeviceConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdConversionCategoryNameConversionTrackerIdConversionTypeNameCostPerAllConversionCrossDeviceConversionsDateDayOfWeekExternalCustomerId CriterionId (se asigna al campo ID en el informe de Google Ads)MonthMonthOfYearQuarterValuePerAllConversionWeekYear
Informe de rendimiento de palabras clave: tabla KeywordBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AveragePositionBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostDateDeviceExternalCustomerIdCriterionId (se asigna al campo ID en el informe de Google Ads)ImpressionsInteractionsInteractionTypesSlotViewThroughConversions
Informe de consultas orgánicas pagas: tabla PaidOrganicStats AdGroupId
AverageCpcAveragePositionCampaignIdClicksCombinedAdsOrganicClicksCombinedAdsOrganicClicksPerQueryCombinedAdsOrganicQueriesCtrDateDayOfWeekExternalCustomerIdImpressionsCriterionId (se asigna al campo KeywordId en el informe de Google Ads)MonthMonthOfYearOrganicAveragePositionOrganicClicksOrganicClicksPerQueryOrganicImpressionsOrganicImpressionsPerQueryOrganicQueriesQuarterQueryMatchTypeSearchQuerySerpTypeWeekYear
Informe de rendimiento del estado parental: tabla ParentalStatus AdGroupId
BaseAdGroupIdBaseCampaignIdBidModifierBiddingStrategyIdBiddingStrategyNameBiddingStrategyTypeCampaignIdCpcBidCpcBidSourceCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CpmBidSourceCriteriaCriteriaDestinationUrlExternalCustomerIdFinalAppUrlsFinalMobileUrlsFinalUrlsCriterionId (se asigna al campo ID en el informe de Google Ads)IsNegativeIsRestrictStatusTrackingUrlTemplateUrlCustomParameters
Informe de rendimiento del estado parental: tabla ParentalStatusBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesViewThroughConversions
Informe de rendimiento del estado parental: tabla ParentalStatusStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCostAverageCpcAverageCpmBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsCtrDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento del estado parental: tabla ParentalStatusConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento del estado parental: tabla ParentalStatusNonClickStats AdGroupId
AdNetworkType1AdNetworkType2AverageCpeAverageCpvBaseAdGroupIdBaseCampaignIdCampaignIdCriterionId (se asigna al campo ID en el informe de Google Ads)DateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdMonthMonthOfYearQuarterVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento por posición: tabla Placement source
AdGroupIdBaseAdGroupIdBaseCampaignIdBidModifierBiddingStrategyIdBiddingStrategyNameBiddingStrategyTypeCampaignIdCpcBidCpcBidSourceCpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)CpmBidSourceCriteriaCriteriaDestinationUrlDisplayNameExternalCustomerIdFinalAppUrlsFinalMobileUrlsFinalUrlsCriterionId (se asigna al campo ID en el informe de Google Ads)IsNegativeIsRestrictStatusTrackingUrlTemplateUrlCustomParameters
Informe de rendimiento por posición: tabla PlacementStats ActiveViewCpm
ActiveViewCtrActiveViewImpressionsActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCostAverageCpcAverageCpmBaseAdGroupIdBaseCampaignIdCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsCtrDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksImpressionsInteractionRateInteractionsInteractionTypesMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento por posición: tabla PlacementConversionStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClickTypeConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdGmailForwardsGmailSavesGmailSecondaryClicksMonthMonthOfYearQuarterValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento por posición: tabla PlacementNonClickStats AdGroupId
AdNetworkType1AdNetworkType2AverageCpeAverageCpvBaseAdGroupIdBaseCampaignIdCampaignIdCriterionId (se asigna al campo ID en el informe de Google Ads)DateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdMonthMonthOfYearQuarterVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento por posición: tabla PlacementBasicStats ActiveViewImpressions
ActiveViewMeasurabilityActiveViewMeasurableCostActiveViewMeasurableImpressionsActiveViewViewabilityAdGroupIdAdNetworkType1AdNetworkType2AllConversionsAllConversionValueBaseAdGroupIdBaseCampaignIdCampaignIdClicksConversionsConversionValueCostCriterionId (se asigna al campo ID en el informe de Google Ads)CrossDeviceConversionsDateDeviceExternalCustomerIdImpressionsInteractionsInteractionTypesViewThroughConversions
Informe de rendimiento de búsquedas: tabla SearchQueryStats AbsoluteTopImpressionPercentage
AdFormatAdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCostAverageCpcAverageCpeAverageCpmAverageCpvAveragePositionCampaignIdClicksConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCreativeIdCrossDeviceConversionsCtrDateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdImpressionsInteractionRateInteractionsInteractionTypesCriterionId (se asigna al campo KeywordId en el informe de Google Ads)MonthMonthOfYearQuarterQueryQueryMatchTypeWithVariantQueryTargetingStatusTopImpressionPercentageValuePerAllConversionValuePerConversionVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsViewThroughConversionsWeekYear
Informe de rendimiento de búsquedas: tabla SearchQueryConversionStats AdFormat
AdGroupIdAdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueCampaignIdConversionCategoryNameConversionRateConversionsConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCostPerConversionCreativeIdCrossDeviceConversionsDateDayOfWeekDeviceExternalCustomerIdCriterionId (se asigna al campo KeywordId en el informe de Google Ads)MonthMonthOfYearQuarterQueryQueryMatchTypeWithVariantQueryTargetingStatusValuePerAllConversionValuePerConversionViewThroughConversionsWeekYear
Informe de rendimiento de compras: Tabla ShoppingProductStats AdGroupId
AdNetworkType1AdNetworkType2AggregatorIdAllConversionRateAllConversionsAllConversionValueAverageCpcBrandCampaignIdCategoryL1CategoryL2CategoryL3CategoryL4CategoryL5ChannelChannelExclusivityClicksConversionRateConversionsConversionValueCostCostPerAllConversionCostPerConversionCountryCriteriaIdCrossDeviceConversionsCtrCustomAttribute0CustomAttribute1CustomAttribute2CustomAttribute3CustomAttribute4DateDayOfWeekDeviceExternalCustomerIdImpressionsLanguageCriteriaIdMerchantIdMonthOfferIdProductConditionProductTypeL1ProductTypeL2ProductTypeL3ProductTypeL4ProductTypeL5QuarterSearchAbsoluteTopImpressionShareSearchClickShareSearchImpressionShareValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento de compras: tabla ShoppingProductConversionStats AdGroupId
AdNetworkType1AdNetworkType2AggregatorIdAllConversionRateAllConversionsAllConversionValueBrandCampaignIdCategoryL1CategoryL2CategoryL3CategoryL4CategoryL5ChannelChannelExclusivityClickTypeConversionCategoryNameConversionTrackerIdConversionTypeNameConversionValueCostPerAllConversionCountryCriteriaIdCustomAttribute0CustomAttribute1CustomAttribute2CustomAttribute3CustomAttribute4DateDayOfWeekDeviceExternalCustomerIdLanguageCriteriaIdMerchantIdMonthOfferIdProductConditionProductTypeL1ProductTypeL2ProductTypeL3ProductTypeL4ProductTypeL5QuarterStoreIdValuePerAllConversionValuePerConversionWeekYear
Informe de rendimiento de video: tabla Video AdGroupId
CampaignIdExternalCustomerIdVideoDurationVideoIdVideoTitle
Informe de rendimiento de video: tabla VideoStats AdGroupId
AdNetworkType1AdNetworkType2AverageCpmCampaignIdClicksClickTypeConversionRateConversionsConversionValueCostCostPerConversionCreativeIdCreativeStatusCtrDateDayOfWeekDeviceExternalCustomerIdImpressionsMonthMonthOfYearQuarterVideoChannelIdVideoIdWeekYear
Informe de rendimiento de video: tabla VideoConversionStats AdGroupId
AdNetworkType1AdNetworkType2CampaignIdClickTypeConversionCategoryNameConversionsConversionTrackerIdConversionTypeNameConversionValueCreativeIdCreativeStatusDateDayOfWeekDeviceExternalCustomerIdMonthMonthOfYearQuarterVideoChannelIdVideoIdWeekYear
Informe de rendimiento de video: tabla VideoNonClickStats AdGroupId
AdNetworkType1AdNetworkType2AllConversionRateAllConversionsAllConversionValueAverageCpvCampaignIdCostPerAllConversionCrossDeviceConversionsCreativeIdDateDayOfWeekDeviceEngagementRateEngagementsExternalCustomerIdMonthMonthOfYearQuarterValuePerAllConversionVideoChannelIdVideoIdVideoQuartile100RateVideoQuartile25RateVideoQuartile50RateVideoQuartile75RateVideoViewRateVideoViewsWeekYear
Informe de rendimiento de video: tabla VideoBasicStats AdGroupId
AdNetworkType1AdNetworkType2CampaignIdClicksConversionsConversionValueCostCreativeIdCreativeStatusDateDeviceExternalCustomerIdImpressionsVideoChannelIdVideoIdViewThroughConversions