DPD: improving the package-tracking experience

About DPD

DPDgroup is the second largest international parcel delivery network in Europe. DPDgroup combines innovative technology and local knowledge to provide a flexible and user-friendly service for both shippers and shoppers. With its industry-leading Predict service, DPDgroup is setting a new standard for convenience by keeping customers closely in touch with their delivery. With more than 68,000 delivery experts and a network of more than 32,000 local Pickup points, DPDgroup delivers 4.8 million parcels to over 230 countries each day through the brands DPD, Chronopost, SEUR and BRT.

Industries: Other
Location: UK

Before they began using Google Maps, DPD built its own software to plot package drop-off locations on the DPD website. The application worked with digital maps — an important and innovative feature at the time — but DPD was dissatisfied with the cost and usability of the tool. By switching to Google Maps, DPD wanted to improve the parcel delivery experience, provide recipients various delivery options and emphasize transparency and flexibility in the delivery process.

Google Maps Platform Results:

  • Google Maps Platform helped DPD improve the usability of its location features, lower costs, and easily introduce new functions
  • Since moving to Google Maps and introducing live-tracking, website visitors have increased steadily. DPD now registers
  • 35,000 users and around 300,000 site views per day
  • 3.6 million parcels delivered every day
  • 50,000 delivery experts using the Maps-based app

27,450 pickup points registered on the map

"Google Maps is a major player in the market and is already a part of most users’ everyday internet experience. The APIs also offer developers numerous new opportunities to improve and tailor the delivery experience for customers’ busy schedules."

Stefan Müller, IT Project Manager, DPD

"Google Maps' live tracking makes waiting for a parcel an interactive experience. Every recipient can ensure their delivery fits into their daily routine."

Stefan Müller, IT Project Manager, DPD

DPD introduced Google Maps Platform to power its drop-off location finder and now uses the APIs to introduce a new service: live tracking for deliveries. This tracking feature is one of the most-used services on the DPD website and unique in the German delivery market. Both the package sender and recipient can look up the exact position of the package and follow its location on the online map. They can also see the arrival estimate, accurate within 30 minutes, and redirect the package if needed. The live-tracking display allows the user to follow the route of their delivery live on a PC or smartphone at any time.

About DPD

DPDgroup is the second largest international parcel delivery network in Europe. DPDgroup combines innovative technology and local knowledge to provide a flexible and user-friendly service for both shippers and shoppers. With its industry-leading Predict service, DPDgroup is setting a new standard for convenience by keeping customers closely in touch with their delivery. With more than 68,000 delivery experts and a network of more than 32,000 local Pickup points, DPDgroup delivers 4.8 million parcels to over 230 countries each day through the brands DPD, Chronopost, SEUR and BRT.

Industries: Other
Location: UK
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