Commercialize listings on Cloud Marketplace

As an Analytics Hub publisher, you can use the Analytics Hub integration with Google Cloud Marketplace to create revenue by listing your own data products on Cloud Marketplace. By using the Analytics Hub publisher-subscriber model, you can share data offerings with your customers at scale, without having to manage every transaction and subscription. You can configure aspects of the data product such as the kind of data you provide, the price of the subscription (paid, free, trial), and the duration.

As an Analytics Hub subscriber, you can use this integration to discover and consume a wide range of Google and third-party data products and commercial datasets.

Before continuing, you should be familiar with Analytics Hub data exchanges.

Before you begin

  1. Grant Identity and Access Management (IAM) roles that give users the necessary permissions to perform each task in this document.
  2. Enable the Analytics Hub API.

Required roles

To get the permissions that you need to use Cloud Marketplace-integrated listings, ask your administrator to grant you the following IAM roles:

For more information about granting roles, see Manage access to projects, folders, and organizations.

You might also be able to get the required permissions through custom roles or other predefined roles.

Enable the Analytics Hub API

To enable the Analytics Hub API, select one of the following options:

Console

Open the Analytics Hub API page for your Google Cloud project and enable it.

Enable the API

gcloud

Run the gcloud services enable command:

gcloud services enable analyticshub.googleapis.com

After you enable the Analytics Hub API, you can access the Analytics Hub page in the Google Cloud console.

Limitations

Cloud Marketplace-integrated listings have the following limitations:

  • All Analytics Hub limitations apply.
  • Publishers and subscribers must be located in a supported Cloud Marketplace Agency Jurisdiction.
  • Cloud Marketplace-integrated listings are indexed in Data Catalog, but you can't specifically filter for its resource type.
  • Billing usage metrics for Cloud Marketplace-integrated listings aren't captured in provider usage metrics.
  • Data clean rooms and Pub/Sub topics aren't supported for Cloud Marketplace integration.

Architecture and terminology

The following diagram shows the interaction between Cloud Marketplace and Analytics Hub for commercial listings:

A data subscriber searchs for a commercial listing on Analytics Hub and purchases it on Cloud Marketplace. Then a linked dataset is created in their project.

Data product on Cloud Marketplace

A Cloud Marketplace data product listing is created by selecting an Analytics Hub listing, choosing a pricing model, and submitting the product to Cloud Marketplace for review.

Cloud Marketplace-integrated listing on Analytics Hub

An Analytics Hub listing becomes a Cloud Marketplace-integrated listing when the Cloud Marketplace data product listing is approved and published, creating an integration link between Analytics Hub and Cloud Marketplace and making the listing eligible for purchase.

Linked dataset

When subscribing to a Cloud Marketplace-integrated listing, a linked dataset is created in the subscriber project. Access to the linked dataset is managed by active Cloud Marketplace orders.

Create a Cloud Marketplace-integrated listing

To create an Analytics Hub listing and publish it on Cloud Marketplace, do the following:

  1. In the Google Cloud console, go to the Analytics Hub page.

    Go to Analytics Hub

  2. Create a new Analytics Hub data exchange. Alternatively, choose an existing data exchange to retain existing subscriptions.

  3. Create listings in the data exchange. Alternatively, choose existing listings to retain existing subscriptions.

  4. In the row of your data exchange, click More actions > List on Marketplace. You are redirected to the Cloud Marketplace Producer Portal.

  5. Follow the instructions on the Cloud Marketplace Producer Portal to onboard your Analytics Hub listing as a data product.

  6. Navigate back to the Analytics Hub page. In the row of your data exchange, the phrase Not Published appears in the Marketplace column, indicating that your data product was created and submitted for approval. Clicking the phrase Not Published redirects you to the Cloud Marketplace Producer Portal where you can check the status.

  7. After approval, the word Published appears in the Marketplace column. Clicking the word Published redirects you to the listing in Cloud Marketplace.

Update a Cloud Marketplace-integrated listing

Updating a Cloud Marketplace-integrated listing follows the same process as updating a standard listing in a data exchange. You might also need to update the data product listing in the Cloud Marketplace Producer Portal, which might require another review and approval.

Manage subscriptions for a Cloud Marketplace-integrated listing

Commercial subscriptions to Cloud Marketplace-integrated listings are managed by Cloud Marketplace orders. You can still manually add and update subscribers by following the same process that you would with a standard listing, but the associated Cloud Marketplace transactions don't take place.

You can also manually revoke subscriptions by following the same process that you would for a standard listing and entering your Marketplace Service ID to accept the warning notification. However, be aware that revoking commercial subscriptions might impact your customers and violate the Cloud Marketplace Terms of Service. Additionally, revoking subscriptions doesn't remove the listing from Analytics Hub or Cloud Marketplace.

Delete a Cloud Marketplace-integrated listing

To delete a listing from Analytics Hub and Cloud Marketplace, do the following:

  1. Revoke all commercial subscriptions for your Cloud Marketplace-integrated listing by following the same process that you would for a data exchange. You can't delete Cloud Marketplace-integrated listings with active commercial subscriptions.
  2. Follow the standard process to delete a data exchange.
  3. When you are prompted with a warning notification, enter your Marketplace Service ID to accept, and then click Confirm.

Subscribe to a Cloud Marketplace-integrated listing

To subscribe to an Analytics Hub listing on Cloud Marketplace, do the following:

  1. In the Google Cloud console, go to the Analytics Hub page.

    Go to Analytics Hub

  2. Click Search listings.

  3. Browse listings and find one that you want to subscribe to.

  4. Click the listing.

  5. If your organization has already purchased the listing (the Subscribe button and purchase date are visible), do the following:

    1. Click Subscribe.
    2. Specify the project and linked dataset name.
    3. Click Save.

  6. If your organization hasn't purchased the listing (the Purchase via Marketplace button is visible), do the following:

    1. Click Purchase via Marketplace.
    2. From the Cloud Marketplace Order Summary page, specify your subscription plan, purchase details, and accept the terms if you agree with them.
    3. Click Manage on Analytics Hub. You are redirected back to Analytics Hub.
    4. Wait a few minutes, then click Subscribe on the Analytics Hub listing page.
    5. Specify the project and linked dataset name.
    6. Click Save.

Any project with the same billing account can also subscribe to the listing.

Pricing

Standard Analytics Hub pricing applies. Additionally, the Cloud Marketplace revenue sharing requirement applies for Cloud Marketplace-integrated listings. For more information about how subscribers are charged by publishers for use of data products, see Billing for Cloud Marketplace products.

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