Toyota: piloting a website using Google Maps, entirely optimized for mobile devices

About Toyota

Toyota Motor Europe first started in 1963 when the first 400 Crowns were shipped from Japan to our 1st European distributor – Erla Auto. It now operates 9 manufacturing plants in 7 countries, employing more than 20,000 people across Europe with a network of 30 National Marketing and Sales Companies in 53 countries including over 3000 Toyota and Lexus authorised retailers.

Industries: Manufacturing, Retail & Consumer Goods
Location: England

The goal of the project was to provide a flexible dealer locator solution that would fully integrate with the existing back-end services and CMS across 26 markets. The team needed to create generic functionality, while being able to address particular requirements for select markets. In addition, Toyota needed to implement maps within the application and roll it out across Europe in very tight time frame with had a strict deadline.

Google Maps Platform Results

  • Website visitors were already familiar with Google Maps and were very comfortable with using it
  • Toyota easily customized the application for international websites

26 different markets now using Google Maps on their website

"Response time of Google Maps Platform is very good and it works very smoothly on mobile. We were able to implement it very quickly in our mobile site with minimum efforts as the same back-end is used for both platforms… Our website visitors are already familiar with Google Maps and were very comfortable with using it.”

Manuel von Rahden, Marketing Manager for e-Services, Toyota Motor Europe

Toyota Motor Europe decided to create a pilot website, entirely optimized for mobile devices. The goal was to create a full mobile version of the website instead of a scaled down, simplified version of the current website. The team developed a fully database driven car configurator, with an integrated “Dealer Finder” for the mobile site. Since Google Maps are available across multiple languages, the languages Toyota saved considerable translation work. The pilot site http://www.toyota.de/mobile/ went live on time, and all of the main site Dealer Finder applications were migrated to Google Maps successfully.

About Toyota

Toyota Motor Europe first started in 1963 when the first 400 Crowns were shipped from Japan to our 1st European distributor – Erla Auto. It now operates 9 manufacturing plants in 7 countries, employing more than 20,000 people across Europe with a network of 30 National Marketing and Sales Companies in 53 countries including over 3000 Toyota and Lexus authorised retailers.

Industries: Manufacturing, Retail & Consumer Goods
Location: England
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