Taiwan Taxi: booking taxis more quickly and easily

About Taiwan Taxi

Taiwan Taxi, founded in September, 2005, is the largest taxi company in Taiwan. The company serves around 350,000 customers through the taxi dispatching platform receiving more than 120,000 hotlines per day. The company provides taxi service around the island with running more than 10,000 taxis, accounting for 19% in taxi industry in Taiwan.

Industries: Other
Location: Taiwan

Traditionally, hailing a taxi outside of major cities in Taiwan is challenging. Taxis in smaller cities queue outside the train and bus stations, but are few and far between otherwise. Passengers had to make a voice call and state their pickup location to book a taxi if they needed one. Even with automated options such as pre-registered locations, passengers incur call charges to complete a booking. Riding on the increasing popularity of mobile apps, Taiwan Taxi decided to be the first taxi company in Taiwan to offer passengers a more convenient way to book taxis.

Google Maps Platform Results

  • Boosted efficiency of bookings with visual tracking and assignment of taxis
  • Provided real-time visibility of routes, reducing the likelihood of disputes
  • Passengers using the mobile apps do not have to input a pickup location when they book a taxi
  • Taiwan Taxi processes over 100,000 taxi bookings per day

72% of bookings made through the map-based app

"Among all the mapping solutions in the market, Google Maps Platform is the most intuitive and easiest to code with. It supports cross-platform development and pinpoints locations in under five seconds. It is also highly reliable and the maps are always current... Passengers can be assured of their safety when they travel with us. Google Maps allows us to track their locations no matter where they are."

Len Nan, Senior Manager, Business Support Department, Taiwan Taxi

Passengers clearly like the mobile apps, with the proportion of bookings coming through the app increasing from 30% to 72% since 2012. As mobile data plans offer unlimited usage of data in Taiwan, passengers can save on call charges when they make an app-based booking. Passengers using the mobile apps do not have to input a pickup location when they book a taxi, which is extremely helpful when they are in unfamiliar neighbourhoods. They can also add landmarks to their mobile bookings so the drivers know exactly where they are. Once a taxi has been assigned, passengers can also estimate arrival times and their taxi's location on a Google Map.

About Taiwan Taxi

Taiwan Taxi, founded in September, 2005, is the largest taxi company in Taiwan. The company serves around 350,000 customers through the taxi dispatching platform receiving more than 120,000 hotlines per day. The company provides taxi service around the island with running more than 10,000 taxis, accounting for 19% in taxi industry in Taiwan.

Industries: Other
Location: Taiwan
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