Allstate: Helping agents build better relationships with customers

About Allstate

The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America, serving more than 16 million households nationwide. Founded in 1931, Allstate has been dedicated to protecting our customers from life's uncertainties and preparing them for the future for more than 85 years.

Industries: Financial Services & Insurance
Location: United States

Allstate wanted to position itself as a clear leader in the home insurance industry by creating a rich, digital experience that would be valuable to everyone, regardless of whether or not they had a home insurance policy with Allstate. With Google Maps Platform, Allstate sought to build the GoodHome application, website that incorporates maps and home street views to show consumers innovative ways to protect their homes.

Google Maps Platform Results

  • A visitor who uses the GoodHome application is over 350% more likely to get a quote
  • 40% of people who use the application type in more than one address
  • On average, people stay on the site for 6 to 7 minutes
  • 90 days of development from concept to creation

20% of site visitors complete the GoodHome online experience

"We looked at everything from customization capabilities to the ability to draw layers, access to street view and point-of-view manipulation, and Google Maps Platform met our every need. The alternatives didn’t come up to par, so it was a no-brainer... It's all about personalization and relevance. My agent sending me a site with personalized information based on how I can better protect my home and family. That's powerful."

Elizabeth Schreier, Director of Digital and Social Engagement, Allstate

Allstate used Google Maps Platform to create a map that visualizes customers’ homes with location specific information about common and costly claims. They came up with additional features to make the tool more engaging and easier to use: geolocation, real-time weather animation, address autocomplete capabilities, city population statistics and specialized tips to help people protect their homes.

About Allstate

The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America, serving more than 16 million households nationwide. Founded in 1931, Allstate has been dedicated to protecting our customers from life's uncertainties and preparing them for the future for more than 85 years.

Industries: Financial Services & Insurance
Location: United States
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