Search Ads 360-Berichtstransformation (eingestellt)

Achtung: Dieses Dokument basiert auf der alten Search Ads 360 Reporting API. BigQuery unterstützt die alte Search Ads 360 Reporting API ab dem 31. Mai 2024 nicht mehr. Sie sollten Ihre Search Ads 360-Übertragungsworkflows migrieren, um die neue Search Ads 360-Version zu verwenden. Folgen Sie dazu dem Migrationsleitfaden für Search Ads 360. Informationen zum aktualisierten Search Ads 360-Übertragungsleitfaden, bei dem die neue Search Ads 360 Reporting API verwendet wird, finden Sie unter Search Ads 360-Übertragungen. Diese Version wird am 31. Mai 2024 verworfen.

Beta

Für dieses Produkt gelten die „Bedingungen für Pre-GA-Angebote“ im Abschnitt „Allgemeine Nutzungsbedingungen“ der dienstspezifischen Nutzungsbedingungen. Pre-GA-Produkte sind „wie besehen“ verfügbar und werden möglicherweise nur eingeschränkt unterstützt. Weitere Informationen finden Sie in den Beschreibungen der Startphase.

Tabellenzuordnung für Search Ads 360-Berichte

Beim Übertragen Ihrer Search Ads 360-Berichte (ehemals DoubleClick Search) an BigQuery werden die Berichte in die folgenden BigQuery-Tabellen und -Ansichten umgewandelt.

Wenn Sie die Tabellen und Ansichten in BigQuery aufrufen, wird der Wert für advertiser_id durch Ihre Search Ads 360-Werbetreibenden-ID ersetzt.

Google Search Ads 360-Berichte	BigQuery-Tabelle(n)	BigQuery-Ansicht(en)
account-Bericht	p_Account_advertiser_id p_AccountDeviceStats_advertiser_id p_AccountFloodlightAndDeviceStats_advertiser_id p_AccountStats_advertiser_id	Account_advertiser_id AccountDeviceStats_advertiser_id AccountFloodlightAndDeviceStats_advertiser_id AccountStats_advertiser_id
ad-Bericht	p_Ad_advertiser_id p_AdDeviceStats_advertiser_id p_AdFloodlightAndDeviceStats_advertiser_id	Ad_advertiser_id AdDeviceStats_advertiser_id AdFloodlightAndDeviceStats_advertiser_id
adGroup-Bericht	p_AdGroup_advertiser_id p_AdGroupDeviceStats_advertiser_id p_AdGroupFloodlightAndFeedItemStats_advertiser_id p_AdGroupFloodlightAndDeviceStats_advertiser_id p_AdGroupStats_advertiser_id p_AdGroupFeedItemStats_advertiser_id	AdGroup_advertiser_id AdGroupDeviceStats_advertiser_id AdGroupFloodlightAndFeedItemStats_advertiser_id AdGroupFloodlightAndDeviceStats_advertiser_id AdGroupStats_advertiser_id AdGroupFeedItemStats_advertiser_id
adGroupTarget-Bericht	p_AdGroupTarget_advertiser_id p_AdGroupTargetDeviceStats_advertiser_id p_AdGroupTargetFloodlightAndDeviceStats_advertiser_id	AdGroupTarget_advertiser_id AdGroupTargetDeviceStats_advertiser_id AdGroupTargetFloodlightAndDeviceStats_advertiser_id
bidStrategy-Bericht	p_BidStrategy_advertiser_id p_BidStrategyStats_advertiser_id	BidStrategy_advertiser_id BidStrategyStats_advertiser_id
campaign-Bericht	p_Campaign_advertiser_id p_CampaignDeviceStats_advertiser_id p_CampaignFloodlightAndFeedItemStats_advertiser_id p_CampaignFloodtlightAndDeviceStats_advertiser_id (Deprecating) p_CampaignFloodlightAndDeviceStats_advertiser_id p_CampaignStats_advertiser_id p_CampaignFeedItemStats_advertiser_id	Campaign_advertiser_id CampaignDeviceStats_advertiser_id CampaignFloodlightAndFeedItemStats_advertiser_id CampaignFloodtlightAndDeviceStats_advertiser_id (Deprecating) CampaignFloodlightAndDeviceStats_advertiser_id CampaignStats_advertiser_id CampaignFeedItemStats_advertiser_id
campaignTarget-Bericht	p_CampaignTarget_advertiser_id p_CampaignTargetDeviceStats_advertiser_id p_CampaignTargetFloodlightAndDeviceStats_advertiser_id	CampaignTarget_advertiser_id CampaignTargetDeviceStats_advertiser_id CampaignTargetFloodlightAndDeviceStats_advertiser_id
conversion-Bericht	p_Conversion_advertiser_id	Conversion_advertiser_id
feedItem-Bericht	p_FeedItem_advertiser_id p_FeedItemStats_advertiser_id p_FeedItemFloodlightStats_advertiser_id	FeedItem_advertiser_id FeedItemStats_advertiser_id FeedItemFloodlightStats_advertiser_id
floodlightActivity-Bericht	p_FloodlightActivity_advertiser_id	FloodlightActivity_advertiser_id
keyword-Bericht	p_Keyword_advertiser_id p_KeywordDeviceStats_advertiser_id p_KeywordFloodlightAndDeviceStats_advertiser_id p_KeywordStats_advertiser_id	Keyword_advertiser_id KeywordDeviceStats_advertiser_id KeywordFloodlightAndDeviceStats_advertiser_id KeywordStats_advertiser_id
negativeAdGroupKeyword-Bericht	p_NegativeAdGroupKeyword_advertiser_id	NegativeAdGroupKeyword_advertiser_id
negativeAdGroupTarget-Bericht	p_NegativeAdGroupTarget_advertiser_id	NegativeAdGroupTarget_advertiser_id
negativeCampaignKeyword-Bericht	p_NegativeCampaignKeyword_advertiser_id	NegativeCampaignKeyword_advertiser_id
negativeCampaignTarget-Bericht	p_NegativeCampaignTarget_advertiser_id	NegativeCampaignTarget_advertiser_id
productAdvertised-Bericht	p_ProductAdvertised_advertiser_id p_ProductAdvertisedDeviceStats_advertiser_id p_ProductAdvertisedFloodlightAndDeviceStats_advertiser_id	ProductAdvertised_advertiser_id ProductAdvertisedDeviceStats_advertiser_id ProductAdvertisedFloodlightAndDeviceStats_advertiser_id
productGroup-Bericht	p_ProductGroup_advertiser_id p_ProductGroupStats_advertiser_id	ProductGroup_advertiser_id ProductGroupStats_advertiser_id
productLeadAndCrossSell-Bericht	p_ProductLeadAndCrossSellFloodlightStats_advertiser_id	ProductLeadAndCrossSellFloodlightStats_advertiser_id
visit-Bericht	p_Visit_advertiser_id	Visit_advertiser_id

Spaltenzuordnung für Berichte zu Suchanzeigen

Die BigQuery-Tabellen, die durch eine Search Ads 360-Übertragung erstellt werden, bestehen aus den folgenden Spalten (Feldern):

BigQuery-Tabelle(n)	Spalten
account-Bericht: Account-Tabelle	account accountCurrencyCode accountEngineId accountId accountTimeZone accountType advertiserId agencyId creationTimestamp lastModifiedTimestamp status
account-Bericht: AccountDeviceStats-Tabelle	accountEngineId accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks cost ctr date deviceSegment impr visits
account-Bericht: AccountFloodlightAndDeviceStats-Tabelle	accountEngineId accountId advertiserId agencyId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
account-Bericht: AccountStats-Tabelle	accountEngineId accountId advertiserId agencyId date displayBudgetLostImpressionShare displayImpressionShare displayRankLostImpressionShare qualityScoreAvg searchBudgetLostImpressionShare searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg
ad-Bericht: Ad-Tabelle	accountId ad adDescription1 adDescription2 adDisplayUrl adEngineId adGroupId adHeadline adHeadline2 adId adLabels adLandingPage adPromotionLine adType advertiserId agencyId campaignId creationTimestamp effectiveLabels engineStatus isUnattributedAd lastModifiedTimestamp status
ad-Bericht: AdDeviceStats-Tabelle	accountId adEngineId adGroupId adId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment impr visits
ad-Bericht: AdFloodlightAndDeviceStats-Tabelle	accountId adEngineId adGroupId adId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
adGroup-Bericht: AdGroup-Tabelle	accountId adGroup adGroupBroadMaxCpc adGroupContentMaxCpc adGroupEndDate adGroupEngineId adGroupExactMaxCpc adGroupId adGroupLabels adGroupMobileBidAdjustment adGroupPhraseMaxCpc adGroupSearchMaxCpc adGroupStartDate advertiserId agencyId bidStrategyInherited bingAdsAdDistributions bingAdsLanguage campaignId cityTargets countryTargets creationTimestamp deviceTargets effectiveBidStrategyId effectiveCityTargets effectiveCountryTargets effectiveDeviceTargets effectiveLabels effectiveMetroTargets effectiveProvinceTargets engineRemarketingListTargetAll engineStatus lastModifiedTimestamp metroTargets provinceTargets status
adGroup-Bericht: AdGroupDeviceStats-Tabelle	accountId adGroupEngineId adGroupId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment effectiveBidStrategyId impr visits
adGroup-Bericht: AdGroupFeedItemStats-Tabelle	accountId adGroupEngineId adGroupId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks clicksWithFeedItemShowing cost costWithFeedItemShowing ctr date effectiveBidStrategyId feedId feedItemId feedType impr visits
adGroup-Bericht: AdGroupFloodlightAndDeviceStats-Tabelle	accountId adGroupEngineId adGroupId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId
adGroup-Bericht: AdGroupFloodlightAndFeedItemStats-Tabelle	accountId adGroupEngineId adGroupId advertiserId agencyId campaignId date dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId feedId feedItemId feedType floodlightActivityId floodlightGroupId
adGroup-Bericht: AdGroupStats-Tabelle	accountId adGroupEngineId adGroupId advertiserId agencyId campaignId date displayImpressionShare displayRankLostImpressionShare effectiveBidStrategyId qualityScoreAvg searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg
adGroupTarget-Bericht: AdGroupTarget-Tabelle	account accountId accountType adGroup adGroupId adGroupStatus adGroupTargetId advertiser advertiserId ageTargetAgeRange ageTargetBidModifier agency agencyId campaign campaignId campaignStatus creationTimestamp dynamicSearchAdsTargetConditions dynamicSearchAdsTargetCoverage dynamicSearchAdsTargetCpcBid dynamicSearchAdsTargetLandingPageUrl engineRemarketingList engineRemarketingListBidModifier genderTargetBidModifier genderTargetGenderType lastModifiedTimestamp locationTargetBidModifier locationTargetName status
adGroupTarget-Bericht: AdGroupTargetDeviceStats-Tabelle	accountId adGroupId adGroupTargetId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId ageTargetAgeRange ageTargetBidModifier agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment dynamicSearchAdsTargetConditions dynamicSearchAdsTargetCoverage dynamicSearchAdsTargetCpcBid dynamicSearchAdsTargetLandingPageUrl engineRemarketingList engineRemarketingListBidModifier genderTargetBidModifier genderTargetGenderType impr locationTargetBidModifier locationTargetName visits
adGroupTarget-Bericht: AdGroupTargetFloodlightAndDeviceStats-Tabelle	accountId adGroupId adGroupTargetId advertiserId ageTargetAgeRange ageTargetBidModifier agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions dynamicSearchAdsTargetConditions dynamicSearchAdsTargetCoverage dynamicSearchAdsTargetCpcBid dynamicSearchAdsTargetLandingPageUrl engineRemarketingList engineRemarketingListBidModifier floodlightActivityId floodlightGroupId genderTargetBidModifier genderTargetGenderType locationTargetBidModifier locationTargetName
advertiser-Bericht: Advertiser-Tabelle	advertiser advertiserCurrencyCode advertiserId agency agencyId creationTimestamp dfaAdvertiserId dfaNetworkId dfaNetworkTimeZone lastModifiedTimestamp status
advertiser-Bericht: AdvertiserDeviceStats-Tabelle	adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks cost ctr date deviceSegment dfaAdvertiserId dfaNetworkId impr visits
advertiser-Bericht: AdvertiserFloodlightAndDeviceStats-Tabelle	advertiserId agencyId date deviceSegment dfaActions dfaAdvertiserId dfaNetworkId dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
advertiser-Bericht: AdvertiserStats-Tabelle	advertiserId agencyId date dfaAdvertiserId dfaNetworkId displayBudgetLostImpressionShare displayImpressionShare displayRankLostImpressionShare qualityScoreAvg searchBudgetLostImpressionShare searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg
bidStrategy-Bericht: BidStrategy-Tabelle	advertiserId agencyId bidStrategy bidStrategyGoal bidStrategyId bidStrategyMaxBid bidStrategyMinBid cpaTarget creationTimestamp ersTarget floodlightActivityTargetIds floodlightOptimizationEnabled highPosition lastModifiedTimestamp lowPosition monthlySpendTarget roasTarget status
bidStrategy-Bericht: BidStrategyStats-Tabelle	adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos bidStrategyId clicks cost ctr date dfaActions dfaRevenue dfaTransactions dfaWeightedActions impr visits
campaign-Bericht: Campaign-Tabelle	accountId adRotation adWordsBidStrategy advertiserId agencyId bidStrategyInherited bingAdsBudgetType campaign campaignEndDate campaignEngineId campaignId campaignLabels campaignMobileBidAdjustment campaignStartDate campaignType cityTargets countryTargets creationTimestamp dailyBudget deliveryMethod deviceTargets effectiveBidStrategyId effectiveCityTargets effectiveCountryTargets effectiveDeviceTargets effectiveLabels effectiveMetroTargets effectiveProvinceTargets engineStatus excludedCityTargets excludedCountryTargets excludedMetroTargets excludedProvinceTargets keywordNearMatchEnabled languageTargets lastModifiedTimestamp metroTargets monthlyBudget networkTarget provinceTargets status yahooGeoTargets yahooJapanBidStrategy
campaign-Bericht: CampaignDeviceStats-Tabelle	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignEngineId campaignId clicks cost ctr date deviceSegment effectiveBidStrategyId impr visits
campaign-Bericht: CampaignFeedItemStats-Tabelle	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignEngineId campaignId clicks clicksWithFeedItemShowing cost costWithFeedItemShowing ctr date effectiveBidStrategyId feedId feedItemId feedType impr visits
campaign-Bericht: CampaignFloodlightAndDeviceStats-Tabelle	accountId advertiserId agencyId campaignEngineId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId
campaign-Bericht: CampaignFloodlightAndFeedItemStats-Tabelle	accountId advertiserId agencyId campaignEngineId campaignId date dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId feedId feedItemId feedType floodlightActivityId floodlightGroupId
campaign-Bericht: CampaignFloodtlightAndDeviceStats-Tabelle	accountId advertiserId agencyId campaignEngineId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId
campaign-Bericht: CampaignStats-Tabelle	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignEngineId campaignId clicks cost ctr date displayBudgetLostImpressionShare displayImpressionShare displayRankLostImpressionShare effectiveBidStrategyId impr qualityScoreAvg searchBudgetLostImpressionShare searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg visits
campaignTarget-Bericht: CampaignTarget-Tabelle	accountId advertiserId agencyId campaignId campaignTargetId creationTimestamp engineRemarketingList engineRemarketingListBidModifier lastModifiedTimestamp locationTargetBidModifier locationTargetName status
campaignTarget-Bericht: CampaignTargetDeviceStats-Tabelle	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId campaignTargetId clicks cost ctr date deviceSegment impr visits
campaignTarget-Bericht: CampaignTargetFloodlightAndDeviceStats-Tabelle	accountId advertiserId agencyId campaignId campaignTargetId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
conversion-Bericht: Conversion-Tabelle	account accountId accountType adGroupId adId advertiser advertiserConversionId advertiserId agency agencyId campaignId conversionAttributionType conversionDate conversionId conversionLastModifiedTimestamp conversionQuantity conversionRevenue conversionSearchTerm conversionTimestamp conversionType conversionVisitExternalClickId conversionVisitId conversionVisitTimestamp deviceSegment feedId feedItemId feedType floodlightActivity floodlightActivityId floodlightActivityTag floodlightEventRequestString floodlightGroup floodlightGroupConversionType floodlightGroupId floodlightGroupTag floodlightOrderId floodlightOriginalRevenue floodlightReferrer inventoryAccountId keywordId productChannel productCountry productGroupId productId productLanguage productStoreId productTargetId status
feedItem-Bericht: FeedItem-Tabelle	accountId advertiserId agencyId creationTimestamp engineStatus feedId feedItemId lastModifiedTimestamp locationBusinessName locationCategory locationDetails sitelinkClickserverUrl sitelinkDescription1 sitelinkDescription2 sitelinkDisplayText sitelinkLandingPageUrl status
feedItem-Bericht: FeedItemFloodlightStats-Tabelle	accountId advertiserId agencyId date dfaActions dfaRevenue dfaTransactions dfaWeightedActions feedId feedItemId floodlightActivityId floodlightGroupId
feedItem-Bericht: FeedItemStats-Tabelle	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks clicksWithFeedItemShowing cost costWithFeedItemShowing ctr date dfaActions dfaRevenue dfaTransactions dfaWeightedActions feedId feedItemId impr visits
floodlightActivity-Bericht: FloodlightActivity-Tabelle	advertiserId agencyId creationTimestamp floodlightActivity floodlightActivityId floodlightActivityTag floodlightConfigurationId floodlightGroup floodlightGroupConversionType floodlightGroupId floodlightGroupTag lastModifiedTimestamp status
keyword-Bericht: Keyword-Tabelle	accountId adGroupId advertiserId agencyId bidStrategyInherited bingKeywordParam2 bingKeywordParam3 campaignId creationTimestamp effectiveBidStrategyId effectiveKeywordMaxCpc effectiveLabels engineStatus isDisplayKeyword keywordClickserverUrl keywordEngineId keywordId keywordLabels keywordLandingPage keywordMatchType keywordMaxBid keywordMaxCpc keywordMinBid keywordText keywordUrlParams lastModifiedTimestamp qualityScoreCurrent status topOfPageBidCurrent
keyword-Bericht: KeywordDeviceStats-Tabelle	accountId adGroupId adId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment effectiveBidStrategyId impr keywordEngineId keywordId visits
keyword-Bericht: KeywordFloodlightAndDeviceStats-Tabelle	accountId adGroupId adId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId keywordEngineId keywordId
keyword-Bericht: KeywordStats-Tabelle	accountId adGroupId advertiserId agencyId campaignId effectiveBidStrategyId keywordEngineId keywordId qualityScoreAvg topOfPageBidAvg
negativeAdGroupKeyword-Bericht: NegativeAdGroupKeyword-Tabelle	accountId adGroupId advertiserId agencyId campaignId creationTimestamp engineStatus lastModifiedTimestamp negativeAdGroupKeywordId negativeAdGroupKeywordMatchType negativeAdGroupKeywordText status
negativeAdGroupTarget-Bericht: NegativeAdGroupTarget-Tabelle	accountId adGroupId advertiserId ageTargetAgeRange agencyId campaignId creationTimestamp dynamicSearchAdsTargetConditions engineRemarketingList genderTargetGenderType lastModifiedTimestamp locationTargetName negativeAdGroupTargetId status
negativeCampaignKeyword-Bericht: NegativeCampaignKeyword-Tabelle	accountId advertiserId agencyId campaignId creationTimestamp engineStatus lastModifiedTimestamp negativeCampaignKeywordId negativeCampaignKeywordMatchType negativeCampaignKeywordText status
negativeCampaignTarget-Bericht: NegativeCampaignTarget-Tabelle	accountId advertiserId ageTargetAgeRange agencyId campaignId creationTimestamp dynamicSearchAdsTargetConditions engineRemarketingList genderTargetGenderType lastModifiedTimestamp locationTargetName negativeCampaignTargetId status
productAdvertised-Bericht: ProductAdvertised-Tabelle	advertiserId agencyId creationTimestamp lastModifiedTimestamp productAgeGroup productAvailability productBrand productCategory productCategoryLevel1 productCategoryLevel2 productCategoryLevel3 productCategoryLevel4 productCategoryLevel5 productChannel productChannelExclusivity productColor productCondition productCostOfGoodsSold productCountry productCustomLabel0 productCustomLabel1 productCustomLabel2 productCustomLabel3 productCustomLabel4 productGender productGtin productId productItemGroupId productLandingPageUrl productLanguage productMaterial productMpn productPattern productPrice productSalePrice productSize productStoreId productTitle productTypeLevel1 productTypeLevel2 productTypeLevel3 productTypeLevel4 productTypeLevel5 status
productAdvertised-Bericht: ProductAdvertisedDeviceStats-Tabelle	adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks cost ctr date deviceSegment impr productId visits
productAdvertised-Bericht: ProductAdvertisedFloodlightAndDeviceStats-Tabelle	accountId adGroupId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId productId
productGroup-Bericht: ProductGroup-Tabelle	accountId adGroupId advertiserId agencyId bidStrategyInherited campaignId creationTimestamp effectiveBidStrategy effectiveBidStrategyId effectiveLabels effectiveProductGroupMaxCpc engineStatus lastModifiedTimestamp productGroup productGroupClickserverUrl productGroupId productGroupLandingPage productGroupMaxBid productGroupMaxCpc productGroupMinBid productGroupPartitionType status
productGroup-Bericht: ProductGroupStats-Tabelle	accountId adGroupId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId impr productGroupId visits
productLeadAndCrossSell-Bericht: ProductLeadAndCrossSellFloodlightStats-Tabelle	accountId adGroupId advertiserId agencyId campaignId crossSellAverageUnitPrice crossSellCostOfGoodsSold crossSellGrossFromUnitsSold crossSellGrossProfitMargin crossSellRevenueFromUnitsSold crossSellUnitsSold date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId leadAverageUnitPrice leadCostOfGoodsSold leadGrossProfitFromUnitsSold leadGrossProfitMargin leadRevenueFromUnitsSold leadUnitsSold productAverageUnitPrice productIdSold productId productRevenueFromUnitsSold productUnitsSold
visit-Bericht: Visit-Tabelle	account accountId accountType adGroupId adId advertiser advertiserId agency agencyId campaignId deviceSegment feedId feedItemId feedType inventoryAccountId keywordId productChannel productCountry productGroupId productId productLanguage productStoreId productTargetId status visitDate visitExternalClickId visitId visitNetworkType visitReferrer visitSearchQuery visitTimestamp

Search Ads 360-Match-Tables

Search Ads 360-Match-Tables sind Tabellen, die nur Attributfelder (Felder mit Einstellungen oder anderen festen Daten) enthalten und für Nutzer definiert werden, um Informationen zur Kontostruktur abzufragen.

Hinweis: Match-Table-Snapshots werden nicht aktualisiert, wenn Sie das Aktualisierungsfenster verwenden oder einen Backfill planen.

Search Ads 360-Match-Tables enthalten Folgendes:

• Konto
• Anzeige
• Werbetreibender
• AdGroup
• AdGroupTarget
• BidStrategy
• Kampagne
• CampaignTarget
• FeedItem
• FloodlightActivity
• Keyword
• NegativeAdGroupKeyword
• NegativeAdGroupTarget
• NegativeCampaignKeyword
• NegativeCampaignTarget
• ProductAdvertised
• ProductGroup
• ProductLeadAndCrossSellFloodlightStats