Compare AWS and Azure services to Google Cloud

Last updated: May 24, 2024

This table lists generally available Google Cloud services and maps them to similar offerings in Amazon Web Services (AWS) and Microsoft Azure. You can filter the table with keywords, such as a service type, capability, or product name. We welcome your feedback to help us keep this information up to date!

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Service category Service type Google Cloud product Google Cloud product description AWS offering Azure offering
App modernization CI/CD Cloud Build Build, test, and deploy on Google Cloud serverless CI/CD platform AWS CodeBuild, AWS CodeDeploy, AWS CodePipeline Azure DevOps, GitHub Enterprise
App modernization CI/CD Google Cloud Deploy Deliver continuously to Google Kubernetes Engine and Anthos. AWS CodeCommit, AWS CodeBuild, AWS CodeDeploy Azure DevOps
App modernization Execution Control Cloud Tasks Control and observe asynchronous service requests between independent applications using this zonal, execution-control service. Amazon EventBridge, Amazon Simple Notification Service (SNS) Azure Service Bus, Azure Storage Queues
App modernization Multi-cloud Anthos Migrate directly from VMs, build, deploy, and optimize apps on GKE, Anthos serverless landing zones and VMs anywhere—simply, flexibly, and securely Amazon EKS Anywhere, Amazon ECS Anywhere, AWS Outposts Azure Arc
App modernization Multi-cloud GKE Enterprise clusters Extend GKE to work in multiple environments, including attached clusters, AWS, Azure, bare metal, and VMWare. Amazon EKS Anywhere
App modernization Multi-cloud Config Management Automate policy and security at scale for your hybrid and multi-cloud Kubernetes deployments. AWS Systems Manager Azure App Configuration
App modernization Multi-cloud Config Connector Manage Google Cloud resources through Kubernetes. AWS Controllers for Kubernetes Azure Service Operator
App modernization Multi-cloud Container-Optimized OS Efficiently and securely run Docker containers on Compute Engine VMs. AWS Bottlerocket Azure Container Instances
App modernization Multi-cloud Google Distributed Cloud Extend Google Cloud’s infrastructure and services to the edge and your data centers. AWS Outposts Azure Stack
App modernization Multi-cloud Hybrid Connectivity Connect your infrastructure to Google Cloud on your terms, from anywhere. AWS Direct Connect Azure Express Route
App modernization Multi-cloud serverless Cloud Run for Anthos (Knative serving) Flexible serverless development for multicloud environments.
App modernization Service mesh Anthos Service Mesh Simplify, manage, and secure complex microservices architectures with this fully managed service. AWS App Mesh
App modernization Service mesh Cloud Router Dynamically exchange routes between your Virtual Private Cloud (VPC) and on-premises networks by using Border Gateway Protocol (BGP). Amazon VPC Azure VPN Gateway
App modernization Service mesh Istio on Google Kubernetes Engine Quickly create GKE clusters with all the components you need to create and run an Istio service mesh in a single step. Istio on Amazon EKS Istio in Azure Kubernetes Service
Artificial intelligence & machine learning Cloud cost optimization Recommender Optimize your Google Cloud usage with proactive, easily actionable recommendations. AWS Cost Optimization Azure Cost Management
Artificial intelligence & machine learning Conversational interface Dialogflow Lifelike conversational AI with state-of-the-art virtual agents. Amazon Lex Azure Conversational AI
Artificial intelligence & machine learning Document understanding Document AI Automate data capture at scale to reduce document processing costs. Amazon Textract Azure Form Recognizer
Artificial intelligence & machine learning Image recognition Vision AI Derive insights from your images in the cloud or at the edge, or use pre-trained Vision API models to detect emotion, understand text, and more. Amazon Rekognition Image Azure Computer Vision
Artificial intelligence & machine learning ML for structured data Vertex AI AutoML tabular models Automatically build and deploy state-of-the-art machine learning models on structured data. Amazon SageMaker AutoML in Azure ML Studio
Artificial intelligence & machine learning ML platform Deep Learning VM Images Preconfigured VMs for deep learning applications. Amazon SageMaker, Amazon EC2 P3 Azure Data Science Virtual Machines
Artificial intelligence & machine learning ML platform TensorFlow Enterprise Reliability and performance for AI applications with enterprise-grade support and managed services. Tensorflow on AWS Azure Databricks
Artificial intelligence & machine learning ML platform Vertex AI Train your machine learning models at scale, to host your trained model in the cloud, and to use your model to make predictions about new data. Amazon SageMaker Azure AI Platform
Artificial intelligence & machine learning ML platform Vertex AI AutoML models Train high-quality custom machine learning models with minimal effort and machine learning expertise. Amazon SageMaker Autopilot Azure Cognitive Services
Artificial intelligence & machine learning ML platform Vertex AI custom training Host your machine learning models and train them with the power and flexibility of TensorFlow, scikit-learn, XGBoost, and custom containers. Amazon SageMaker Azure Machine Learning
Artificial intelligence & machine learning ML platform Vertex AI custom-trained models Host your trained models so that you can send them prediction requests with the power and flexibility of TensorFlow, scikit-learn, and XGBoost. Amazon SageMaker Azure AI Platform
Artificial intelligence & machine learning ML platform Vertex AI Workbench Create instances running JupyterLab that come pre-installed with the latest data science and machine learning frameworks in a single click. Amazon SageMaker Azure Notebooks
Artificial intelligence & machine learning Natural language processing Natural Language AI Derive insights from unstructured text using Google machine learning. Amazon Comprehend Azure Text Analytics
Artificial intelligence & machine learning Personalization Recommendations Deliver highly personalized product recommendations at scale. Amazon Personalize Azure Personalizer
Artificial intelligence & machine learning Speech recognition Speech-to-Text Accurately convert speech into text using an API powered by Google's AI technologies. Amazon Transcribe Azure Speech to Text
Artificial intelligence & machine learning Speech synthesis Text-to-Speech Convert text into natural-sounding speech using an API powered by Google’s AI technologies. Amazon Polly Azure Text to Speech
Artificial intelligence & machine learning Translation Translation AI Dynamically translate between languages using Google machine learning. Amazon Translate Azure Translator
Artificial intelligence & machine learning Video intelligence Video Intelligence API Quickly categorize video content using thousands of predefined labels and creating additional custom labels to suit your specific needs. Amazon Rekognition Video Azure Video Indexer
Backup & disaster recovery SaaS Backup and DR Service Protect your data and business with this backup and disaster recovery offering that supports Google Cloud workloads as well as hybrid workloads like VMware, SAP HANA, Oracle, or SQL Server. AWS Resilience Hub Azure Backup and Disaster Recovery
Compute Core compute Cloud GPUs Train and run machine learning models faster than before. Amazon Elastic Compute Cloud (EC2) P3 GPU Optimized VMs
Compute Core compute Cloud TPU Train and run machine learning models faster than ever before. AWS UltraClusters Azure Virtual Machines
Compute Core compute Local SSD Support workloads that require high performance, low latency temporary storage. Local SSD disks are always-encrypted solid-state storage for Compute Engine VMs. AWS Nitro SSD NVMe disks
Compute Core compute Compute Engine Accelerate your digital transformation with high-performance VMs. Amazon Elastic Compute Cloud (EC2) Azure Virtual Machines
Compute Core compute Compute Engine Autoscaler Automatically add or delete VM instances from a managed instance group (MIG) based on increases or decreases in load. AWS EC2 Autoscaling Azure Autoscale, Azure Virtual Machine Scale Sets
Compute Core compute OS Login Manage SSH access to your instances using IAM without having to create and manage individual SSH keys. Amazon EC2 Instance Connect
Compute Core compute Persistent Disk Reliable, high-performance block storage for VM instances. Amazon Elastic Block Store (EBS) Azure Managed Disks
Compute Core compute SSH from the browser Connect to a Compute Engine virtual machine (VM) instance using SSH with the Google Cloud console in your web browser. AWS EC2 Instance Connect Azure Bastion
Compute Core Compute VM Manager Manage operating systems for large virtual machine (VM) fleets running Windows and Linux on Compute Engine. AWS Systems Manager
Compute Dedicated VMs Sole-tenant nodes Host your VMs on hardware dedicated only to your project. Amazon EC2 Dedicated Host Azure Dedicated Host
Compute Infrastructure modernization SAP on Google Cloud Run SAP on Google Cloud. SAP on AWS SAP on Azure
Compute PaaS App Engine Build highly scalable applications on a fully managed serverless platform. AWS Lambda, AWS Fargate, AWS App Runner Azure App Service
Compute VMware connectivity VMware Engine Migrate and run your VMware workloads on Google Cloud. VMware Cloud on AWS Azure VMware Solution
Containers CaaS Google Kubernetes Engine Secured and managed Kubernetes service with four-way autoscaling and multi-cluster support. Amazon Elastic Kubernetes Service (EKS), Amazon Elastic Container Service (ECS) Azure Kubernetes Service (AKS)
Containers Container registry Artifact Registry Store, manage, and secure your container images. Amazon Elastic Container Registry (ECR), AWS CodeArtifact Azure Container Registry, Azure Artifacts
Containers Container Security Binary Authorization Require images to be signed by trusted authorities during the development process and then enforce signature validation when deploying.
Containers Gaming Game Servers Deliver seamless multiplayer gaming experiences with simpler multicluster management. Amazon GameLift Azure for Gaming
Data analytics Business intelligence Looker Explore, share, and visualize your company's data so that you can make better business decisions. Amazon QuickSight Microsoft Power BI
Data analytics Data discovery and metadata management Dataplex Discover, understand, and manage data at scale with powerful search and seamless integration to BigQuery, Pub/Sub, and Cloud Storage, secured using IAM and Cloud Data Loss Prevention. AWS Glue Data Catalog Azure Purview, Azure Data Explorer
Data analytics Data integration / ETL Cloud Data Fusion Implement fully managed, cloud-native data integration at scale. Amazon AppFlow, Amazon Data Pipeline, AWS Glue Azure Data Factory
Data analytics Data processing Dataproc Deploy open-source data and analytics processing services (Apache Hadoop, Apache Spark, etc.) with improved efficiency and security. Amazon Elastic MapReduce (EMR), AWS Batch, AWS Glue Azure Data Lake Analytics, HDInsight
Data analytics Data warehouse BigQuery Serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility. Amazon Athena, Amazon Redshift Azure Synapse Analytics
Data analytics Data wrangling Dataprep by Trifecta An intelligent cloud data service to visually explore, clean, and prepare data for analysis and machine learning. AWS Glue Data Brew Azure Data Factory
Data analytics Messaging Pub/Sub Messaging and ingestion for event-driven systems and streaming analytics. AWS Kinesis, Amazon MQ Azure Service Bus Messaging
Data analytics Messaging Pub/Sub Lite Send and receive messages between independent applications using this zonal, real-time messaging service. Amazon Simple Notification Service, Amazon Simple Queueing Service Azure Service Bus Messaging
Data analytics Query service BigQuery Analyze petabytes of data at scale using ANSI SQL and gain 26%–34% lower three-year total cost of ownership (TCO) than competing cloud data warehouses. Amazon Redshift Spectrum Azure Synapse Analytics
Data analytics Stream data ingest Pub/Sub Create scalable messaging and ingestion for event-driven systems and streaming analytics. Amazon Kinesis Azure Event Hubs
Data analytics Stream data processing Dataflow Unify stream and batch data processing that's serverless, fast, and cost-effective. Amazon Kinesis Data Firehose Azure Stream Analytics
Data analytics Workflow orchestration Cloud Composer Author, schedule, and monitor pipelines that span across hybrid and multi-cloud environments using this fully managed workflow orchestration service built on Apache Airflow. Amazon Data Pipeline, AWS Glue, Managed Workflows for Apache Airflow Azure Data Factory
Database Document data storage Firestore Easily develop rich applications using a fully managed, scalable, and serverless document database. Amazon DocumentDB, Amazon DynamoDB Azure Cosmos DB
Database In-memory data store Memorystore Reduce latency with scalable, secure, and highly available in-memory service for Redis and Memcached. Amazon ElastiCache Azure Cache
Database NoSQL: Indexed Datastore A highly scalable NoSQL database for your web and mobile applications. Amazon DynamoDB Azure Cosmos DB
Database NoSQL: Key-value Bigtable Run large analytical and operational workloads using this fully managed, scalable NoSQL database service. Amazon DynamoDB Azure Cosmos DB
Database RDBMS AlloyDB for PostgreSQL Run transactional workloads 4x faster than standard PostgreSQL, and analytical queries up to 100x faster. Amazon Aurora Azure Cosmos DB for PostgreSQL, Azure SQL Database
Database RDBMS Cloud Spanner Manage relational data with massive scale, strong consistency worldwide, and up to 99.999% availability. Amazon Aurora Azure SQL Database
Database RDBMS Cloud SQL Manage relational data for MySQL, PostgreSQL, and SQL Server for workloads under 64 TB. Amazon Relational Database Service (RDS), Amazon Aurora Azure Database for MySQL and Azure Database for PostgreSQL
Database Relational Bare Metal Solution Lift and shift Oracle workloads to Google Cloud. Amazon RDS for Oracle Azure Oracle Database Enterprise Edition
Developer tools Client libraries Cloud SDK Tools and libraries for interacting with Google Cloud products and services. AWS SDKs Azure SDKs
Developer tools Cloud development IDE plugin Cloud Code for IntelliJ Write, debug, and deploy your cloud-based applications for IntelliJ, VS Code, or any browser. AWS Toolkit for IntelliJ Azure Toolkit for IntelliJ
Developer tools Cloud development IDE plugin Cloud Code for VS Code Write, debug, and deploy your cloud-based applications for IntelliJ, VS Code, or any browser. AWS Toolkit for Visual Studio Code Azure Tools for Visual Studio Code
Developer tools Cloud-based IDE Cloud Shell Manage your infrastructure and develop your applications from any browser. AWS CloudShell Azure Cloud Shell
Developer tools Command-line interface (CLI) Cloud SDK Tools and libraries for interacting with Google Cloud products and services. AWS CLI Azure CLI
Developer tools Error handling Error Reporting Real-time exception monitoring and alerting for your applications.
Developer tools Git Repositories Cloud Source Repositories Access fully featured, private Git repositories hosted on Google Cloud. AWS Code Commit Azure Repos
Developer tools Job scheduling Cloud Scheduler Fully managed cron job service. Amazon EventBridge Azure Logic Apps
Developer tools No-code AppSheet Enable anyone to build business applications and automated workflows, without coding. AppSheet, Amazon Honeycode Microsoft Power Platform
Developer tools Parallel task execution Cloud Tasks Control and observe asynchronous service requests between independent applications using this zonal, execution-control service. Amazon Simple Queue Service (SQS), Amazon Simple Notification Service (SNS) Azure Service Bus, Azure Storage Queues
Developer tools PowerShell Cloud Tools for PowerShell Full cloud control from Windows PowerShell. AWS Tools for PowerShell Azure Tools for PowerShell
Enterprise Abuse prevention reCAPTCHA Enterprise Help protect your website from fraudulent activity, spam, and abuse without creating friction. AWS WAF CAPTCHA, AWS Fraud Microsoft Dynamics Fraud
Enterprise Marketplace Marketplace Scale procurement for your enterprise via online discovery, purchasing, and fulfillment of enterprise-grade cloud solutions. AWS Marketplace Azure Marketplace
Enterprise ML workflows Tensorflow Enterprise Scale resources across CPUs, GPUs, and record-setting Cloud TPUs. Tensorflow on AWS Azure DataBricks
Enterprise Solutions catalog Private Catalog Control internal enterprise solutions and make them easily discoverable. AWS Service Catalog Azure Custom Images, Azure API Management
Government services Regulated services Assured Workloads Run more secure and compliant workloads on Google Cloud. AWS GovCloud Azure Government
Management tools API management API Gateway Develop, deploy, secure, and manage APIs with a fully managed gateway. Amazon API Gateway Azure API Management
Integration services API management Apigee API Management Design, secure, analyze, and scale APIs anywhere with visibility and control. Amazon API Gateway Azure API Management
Management tools Cost management Cost Management Tools for monitoring, controlling, and optimizing your Google Cloud costs. AWS Cost Explorer, AWS Budgets Azure Cost Management
Management tools Deployment Cloud Deployment Manager Create and manage cloud resources with simple templates. AWS CloudFormation, AWS Serverless Application Model (SAM), AWS Cloud Development Kit (CDK) Azure Deployment Manager
Management tools Monetization Apigee API Management Easy-to-use and flexible way to monetize your APIs so that you can generate revenue whenever your APIs are used. Amazon Publisher Services, Mobile Ads Azure API Management
Media AI Video AI Enable powerful content discovery and engaging video experiences. Amazon Rekognition Video Azure Video Analyzer for Media
Media Encoding and streaming Livestream API Encode and transform live video content for use across a variety of user devices. AWS MediaLive Azure Media Services
Media Encoding and streaming Transcoder API Convert video files and package them for optimized delivery to web, mobile, and connected TVs. AWS Media Convert Azure Media Services
Media Monetization Video Stitcher API Dynamically insert content and ads for targeted personalization of video-on-demand (VOD) and live content. AWS MediaTailor Azure Media Services, Azure Video Indexer
Migration Container migration Migrate to Containers Intelligently extract, migrate, and modernize applications to run natively on containers in GKE and Anthos clusters. AWS App2Container Azure Migrate
Migration Server migration Migrate to Virtual Machines Migrate VM instances to Google Cloud from AWS, Azure, or VMWare VSphere. AWS Server Migration Service Azure Migrate
Migration SQL database migration Database Migration Service Migrate databases to Cloud SQL from on-premises, Compute Engine, and other clouds. AWS Database Migration Service Azure Database Migration Service
Migration Storage migration Storage Transfer Service Complete large-scale online data transfers from online and on-premises sources to Cloud Storage. AWS Storage Gateway, AWS DataSync Azure Data Factory, Azure Storage Mover
Migration Storage migration Transfer Appliance Securely migrate large volumes of data to Google Cloud through physical shipments of large-capacity and cost-efficient storage transfer appliances. AWS Snowcone, AWS Snowball, AWS Snowmobile Azure Data Box
Networking CDN Cloud CDN Serve web and HTTP(S) content globally and in a secure manner using the low-latency, global Google Front End (GFE). Amazon CloudFront Azure Front Door
Networking CDN Media CDN Deliver exceptional media content through Google's planet-scale cache network. Amazon CloudFront Azure Front Door
Networking Domains and DNS Cloud DNS Publish your zones and records in DNS without the burden of managing your own DNS servers and software. Amazon Route 53 Azure DNS
Networking Domains and DNS Cloud Domains Register and configure a domain in Google Cloud. Amazon Route 53
Networking Firewall Google Cloud Armor Help protect your applications and websites against denial of service and web attacks. AWS WAF, AWS Shield Azure Web Application Firewall (WAF)
Networking Firewall Google Cloud Armor Managed Protection Plus Help protect your applications and websites against advanced denial of service and web attacks. AWS Shield Advanced Azure DDoS Protection
Networking Firewall Cloud Firewall Protect your network with firewalls that are fully embedded in the cloud networking fabric, highly scalable, and granular. AWS Network Firewall, AWS Security Groups, AWS network Access Control List (ACL) Azure Firewall
Networking Load balancing Cloud Load Balancing Efficiently distribute network traffic across Compute Engine, Google Kubernetes Engine (GKE), serverless applications, and multi-cloud services. Elastic Load Balancing Azure Load Balancer
Networking Network connectivity Cloud Interconnect Extend your on-premises network to Google's network through a highly available, low-latency connection. You can use Dedicated Interconnect to connect directly to Google or use Partner Interconnect to connect to Google through a supported service provider. AWS Direct Connect Azure ExpressRoute
Networking Network connectivity Cloud VPN Connect your peer network to your Virtual Private Cloud (VPC) network through an IPsec VPN connection. AWS Virtual Private Network (VPN) Azure Virtual Private Network (VPN)
Networking Network connectivity Network Connectivity Center Reimagine how you deploy, manage, and scale your networks on Google Cloud and beyond. Amazon Cloud WAN, AWS Transit Gateway Azure Virtual WAN
Networking Network connectivity Private Service Connect Create a private and secure connection from your VPCs to Google, third parties, or your own services. AWS PrivateLink Azure Private Link
Networking Network monitoring Network Intelligence Center Centralize your network monitoring functions to verify network configurations, optimize network performance, increase network security, and reduce troubleshooting time. AWS Network Manager Azure Network Watcher
Networking Premium networking Network Service Tiers, Premium Tier High-performing network experience using Google's global network. AWS Global Accelerator Internet egress (routed over the premium Microsoft global network)
Networking Premium networking Network Service Tiers, Standard Tier Cost-effective network for data transfers with performance that is comparable to the internet. AWS data transfer Internet egress (routed over the public Internet (ISP network)
Networking Service mesh Traffic Director Easily deploy global load balancing across clusters and VM instances in multiple regions, offload health checking from service proxies, and configure sophisticated traffic control policies. AWS App Mesh Open Service Mesh
Networking Services discovery (DNS) Service Directory Publish, discover, and connect services from a single directory. AWS Cloud Map Hashicorp Consul Service on Azure
Networking Virtual networks Cloud NAT Send and receive packets using Google Cloud private GKE clusters or Compute Engine VM instances with no external IP address. AWS NAT gateway Azure NAT Gateway
Networking Virtual networks Virtual Private Cloud Provide managed networking functionality for your cloud-based services running on Compute Engine VM instances, Google Kubernetes Engine, App Engine flexible environment instances, and other Google Cloud products built on Compute Engine VMs. Amazon Virtual Private Cloud (VPC) Azure Virtual Network
Operations Audit logging Cloud Audit Logs Log all user activity on Google Cloud. AWS CloudTrail Azure Audit Logs
Operations Logging Cloud Logging Manage logging and analysis in real time at scale. Amazon CloudWatch Logs Azure Monitor Logs
Operations Monitoring Cloud Monitoring Monitor the performance, availability, and health of your applications and infrastructure. Amazon CloudWatch Azure Monitor
Operations Performance tracing Cloud Trace Find performance bottlenecks in production. AWS X-Ray Azure Monitor Application Insights Distributed Tracing
Operations Profiling Cloud Profiler Understand resource consumption in your code and see the ways the code is actually called. Amazon CodeGuru Profiler Azure Monitor Application Insights Profiler
Security & identity Certificate management Certificate Authority Service Simplify the deployment and management of private certificate authorities without managing infrastructure. AWS Private Certificate Authority (AWS Private CA)
Security & identity CIAM Identity Platform Add Google-grade identity and access management to your apps. Amazon Cognito Azure Active Directory B2C
Security & identity Cloud provider access management Access Transparency and Access Approval Help expand visibility and control over your cloud provider with admin access logs and approval controls. Customer Lockbox for Microsoft Azure
Security & identity Container security Artifact Analysis Perform vulnerability scans on container images in Artifact Registry and Container Registry, and monitor vulnerability information to keep it up to date. Amazon ECR Image Scanning Azure Defender for container registries
Security & identity Data loss prevention (DLP) Sensitive Data Protection (including Cloud Data Loss Prevention and DLP API) Discover, classify, and help protect your most sensitive cloud data. Amazon Macie Azure Information Protection
Security & identity Encryption Confidential Computing Encrypt data in-use with Confidential Computing and Confidential GKE Nodes. AWS Nitro Enclaves, AMD Secure Encrypted Virtualization-Secure Nested Paging (AMD SEV-SNP) Azure Confidential Computing
Security & identity Exfiltration prevention VPC Service Controls Isolate resources of multi-tenant Google Cloud services to help mitigate data exfiltration risks. AWS PrivateLink Azure Private Link
Security & identity Key management Cloud KMS and Cloud HSM Host encryption keys and perform cryptographic operations in a cluster of FIPS 140-2 Level 3 certified hardware security modules (HSMs). AWS KMS (FIPS 140-2 Level 2) Azure Key Vault (FIPS 140-2 Level 2)
Security & identity Key management Cloud KMS and Cloud EKM Use keys that you manage within a supported external key management partner to protect data within Google Cloud. AWS KMS with AWS External Key Store (XKS), AWS CloudHSM with custom key store Azure Managed HSM
Security & identity IAM Cloud Identity A unified identity, access, app, and endpoint management (IAM/EMM) platform. AWS IAM Identity Center Microsoft Entra ID (Azure AD)
Security & identity IAM Identity and Access Management Provide fine-grained access control and visibility for centrally managing resources. Amazon Identity and Access Management Azure Identity Management
Security & identity IAM Identity-Aware Proxy (IAP) Use identity and context to guard access to your applications and VMs. AWS Verified Access Azure Application Proxy
Security & identity IAM Identity-Aware Proxy (IAP) TCP forwarding Establish an encrypted tunnel over which you can forward SSH, RDP, and other traffic to VM instances. AWS Systems Manager Azure Bastion Host
Security & identity IAM Managed Service for Microsoft Active Directory Use a highly available, hardened service running actual Microsoft Active Directory (AD). AWS Managed Microsoft AD Azure Active Directory Domain Services
Security & identity Resource access management Organization Policy Service Configure restrictions on how resources can be used. AWS Organizations policies Azure Policy
Security & identity Resource monitoring Cloud Asset Inventory View, monitor, and analyze all your Google Cloud and Anthos assets across projects and services using this metadata inventory service. AWS Config Azure Resource Graph
Security & identity Resource monitoring Resource Manager Hierarchically manage resources by project, folder, and organization. AWS Resource Access Manager, AWS Organizations Azure Resource Manager
Security & identity SIEM Google Security Operations SIEM Normalizes, indexes, correlates, and analyzes security and network data to provide instant analysis and context on risky activity. Amazon Security Lake Microsoft Sentinel
Security & identity SOAR Google Security Operations SOAR A platform that is designed to help organizations detect, investigate, and respond to security threats in real time. Microsoft Sentinel
Security & identity Secret management Secret Manager Store API keys, passwords, certificates, and other sensitive data. AWS Secrets Manager, AWS Systems Manager Parameter Store Azure Key Vault
Security & identity Key management Cloud Key Management Service (Cloud KMS) Manage encryption keys on Google Cloud. AWS Key Management Service (KMS) Azure Key Vault
Security & identity Security and risk management Security Command Center Security and risk management platform for Google Cloud. Amazon Guard Duty, AWS Security Hub, AWS Audit Manager, AWS Config Microsoft Defender for Cloud
Security & identity Zero trust BeyondCorp Enterprise Enable secure access to critical applications and services, with integrated threat and data protection.
Serverless Build Cloud Storage for Firebase Store and serve user-generated content from Firebase apps, such as photos or videos, including bandwidth-friendly transactions and automated ML, synced automatically in real time. AWS Simple Storage Service (S3) Azure Blob Storage
Serverless Build Firebase Auth Sign in users to your Firebase app, either by using Firebase UI as a complete drop-in authentication solution, or by using the Firebase Authentication SDK to manually integrate one or several sign-in methods into your app. Amazon Cognito Azure App Service authentication (Easy Auth)
Serverless Build Firebase Hosting Provides fast and secure hosting for your Firebase web app, static and dynamic content, and microservices, including a generous free tier. AWS Amplify Hosting GitHub Pages, Static Web Apps
Serverless Build Firebase Realtime Database Store and sync data from your Firebase application with our NoSQL cloud database. Data is synced across all clients in real time, and remains available when your application goes offline. Amazon DynamoDB, AWS AppSync Azure Cosmos DB
Serverless Containers without infrastructure Cloud Run Develop and deploy highly scalable containerized applications on a fully managed serverless platform. AWS App Runner, AWS Fargate, AWS Lambda Azure Container Apps, Azure Container Instances
Serverless Engage Firebase A/B Testing Deploy A/B experiments to test how a change to your application's UI, features, or engagement campaigns affects key metrics (like revenue) before you implement the change widely.
Serverless Engage Firebase Cloud Messaging Send and receive notifications across platforms with this reliable and battery-efficient connection between your server and devices, including iOS, Android, and the web. Amazon Device Messaging (ADM), Amazon Simple Notification Service (SNS) Azure Notification Hubs
Serverless Engage Firebase Messaging Campaigns (Firebase Cloud Messaging or Firebase In-App Messaging) Engage active users of your Firebase application by sending them targeted, contextual messages to complete key actions, such as beating a game level, buying an item, or subscribing to content. Amazon Simple Notification Service (SNS) Azure Notification Hubs
Serverless Engage Firebase Remote Config Control and optimize your app on the fly. AWS AppConfig Azure App Configuration
Serverless Engage Google Analytics for Firebase Make informed decisions regarding application marketing and performance optimizations by understanding user behavior using the Firebase SDK and integration with the Google ecosystem. AWS Amplify, Amazon Pinpoint
Serverless Event handling Eventarc Asynchronously deliver events from Google services, SaaS, and your own apps using loosely coupled services that react to state changes. AWS EventBridge Azure Event Grid
Serverless FaaS Cloud Functions Run your code with zero server management with this scalable, pay-as-you-go functions-as-a-service (FaaS) offering. AWS Lambda Azure Functions Serverless Compute
Serverless FaaS Cloud Functions for Firebase Run backend code for your Firebase applications in response to events that are triggered by Firebase and Google Cloud features, without managing servers. AWS Lambda Azure Functions Serverless Compute
Serverless Release & monitor Firebase App Distribution Distribute your Firebase apps to trusted testers quickly and easily. Azure App Center
Serverless Release & monitor Firebase Crashlytics Get real-time, actionable insight into Firebase application issues with this native crash reporting solution for iOS, Android, and Unity, including streaming data export. Azure App Center
Serverless Release & monitor Firebase Performance Monitoring Gain insight into your app's performance issues.
Serverless Release & monitor Firebase Test Lab Test your Firebase application on devices hosted in a Google data center. AWS Device Farm Azure App Center
Serverless Workflow orchestration Workflows Orchestrate and automate Google Cloud and HTTP-based API services with serverless workflows. AWS Step Functions Azure Logic Apps
Storage Block storage Persistent Disk Store data from VM instances running in Compute Engine or GKE, Google Cloud's state-of-the-art block storage offering. Amazon Elastic Block Store (EBS) Azure Disk Storage
Storage File storage Filestore Provide fully managed NFS file servers on Google Cloud for applications running on Compute Engine VMs (VMs) instances or GKE clusters. Amazon Elastic File System (EFS) Azure Files
Storage Infrequently accessed object storage Cloud Storage Archive Store infrequently accessed data using Google Cloud's ultra low-cost, highly durable, highly available archival storage. Amazon S3 Glacier Azure Archive Storage
Storage Object storage Cloud Storage Store any amount of data and retrieve it as often as you'd like, using Google Cloud's object storage offering. AWS Simple Storage Service (S3) Azure Blob Storage
Serverless Release & monitor Firebase App Check Help protect your API resources from abuse by preventing unauthorized clients from accessing your backend resources.
Serverless FaaS Firebase Extensions Deploy pre-built solutions to add new functionality to your app without managing servers or containers. New functionality includes payment processing, data syncing, and generative AI. AWS Serverless Applications
Serverless Build Firebase Machine Learning Use machine learning in your apps to solve real-world problems.
Security & Identity IAM Workload Identity Federation Use an external identity provider (IdP) to authenticate and authorize your users using IAM, so that your users can access Google Cloud services. AWS IAM Identity Center Azure Active Directory External Identities
Data analytics Stream data processing Datastream Synchronize data reliably, and with minimal latency, using a serverless change data capture (CDC) and replication service. AWS Glue, Amazon Aurora zero-ETL integration with Amazon Redshift, AWS DMS Azure Data Factory
iPaaS Integration platform Application Integration An Integration Platform as a Service (iPaaS) that automates business processes by connecting any application with point-and-click configurations. Amazon AppFlow Azure Logic Apps
Data analytics Data processing Dataform Develop and operationalize scalable data transformations pipelines in BigQuery using SQL.
Web proxy Egress security Secure Web Proxy Helps you secure egress HTTP(S) traffic as a proxy service. Azure Firewall Explicit proxy (preview)

What's next

Explore our resources for migrating to Google Cloud, including the following: