Compare AWS and Azure services to Google Cloud

Last updated: December 3, 2024

This table lists generally available Google Cloud services and maps them to similar or comparable offerings in Amazon Web Services (AWS) and Microsoft Azure. You can filter the table with keywords, such as a service type, capability, or product name. We welcome your feedback to help us keep this information up to date!

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Service category	Service type	Google Cloud product	Google Cloud product description	AWS offering	Azure offering
Serverless	CI/CD	Cloud Build	Build, test, and deploy to Google Cloud runtime environments.	AWS CodeBuild, AWS CodeDeploy, AWS CodePipeline	Azure DevOps, GitHub Enterprise
Container services	CI/CD	Cloud Deploy	Deliver continuously to services such as Google Kubernetes Engine and Cloud Run.	AWS CodePipeline, AWS CodeDeploy	Azure DevOps, GitHub Enterprise
Container services	Multi-cloud	Google Kubernetes Engine (GKE) Enterprise edition clusters	Extend GKE to work in multiple environments, including attached clusters, AWS, Azure, bare metal, and VMWare.	Amazon EKS Anywhere
Container services	Multi-cloud	Config Connector	Manage Google Cloud resources through Kubernetes.	AWS Controllers for Kubernetes	Azure Service Operator
Container services	Operating system	Container-Optimized OS	A Linux-based, security-optimized operating system for running in containers.	AWS Bottlerocket
Distributed cloud	Hybrid or connected	Google Distributed Cloud	Extend Google Cloud infrastructure and services to the edge and your data centers, with a connection to Google Cloud.	AWS Outposts	Azure Stack
Distributed cloud	Air-gapped	Google Distributed Cloud	Extend Google Cloud infrastructure and services to the edge and your data centers, without an internet connection.		Azure Stack
Serverless	Multi-cloud serverless	Knative serving	Flexible serverless development for multicloud environments.
Container services	Service mesh	Cloud Service Mesh	Simplify, manage, and secure complex microservices architectures with a fully managed service.	AWS App Mesh
Networking	Network connectivity	Cloud Router	Dynamically exchange routes between your Virtual Private Cloud (VPC) and on-premises networks by using Border Gateway Protocol (BGP).	AWS Transit Gateway, AWS Direct Connect	Azure Route Server, Azure VPN gateway, Azure ExpressRoute
Artificial intelligence & machine learning	Cloud cost optimization	Recommender	Optimize your Google Cloud usage with proactive, easily actionable recommendations.	AWS Cost Optimization	Azure Cost Management
Artificial intelligence & machine learning	Conversational interface	Dialogflow and Conversational Agents	Lifelike conversational AI with state-of-the-art virtual agents.	Amazon Lex	Azure Conversational AI
Artificial intelligence & machine learning	Document understanding	Document AI	Automate data capture at scale to reduce document processing costs.	Amazon Textract	Azure AI Document Intelligence
Artificial intelligence & machine learning	Image recognition	Vision AI	Derive insights from your images in the cloud or at the edge, or use pre-trained Vision API models to detect emotion, understand text, and more.	Amazon Rekognition Image	Azure Computer Vision
Artificial intelligence & machine learning	ML platform	Deep Learning VM Images	Preconfigured VMs for deep learning applications.	Amazon SageMaker, Amazon EC2 P3	Azure Data Science Virtual Machines
Artificial intelligence & machine learning	Container images	Deep Learning Containers	Preconfigured Docker containers for deep learning applications.	AWS Deep Learning Containers	Azure Machine Learning Curated Environments
Artificial intelligence & machine learning	ML platform	Vertex AI	Train your predictive and generative AI models at scale, host your trained model in the cloud, and use your model to make predictions about new data.	Amazon SageMaker	Azure AI Platform
Artificial intelligence & machine learning	ML platform	Vertex AI Workbench	Create instances running JupyterLab that come pre-installed with the latest data science and machine learning frameworks in a single click.	Amazon SageMaker	Azure Notebooks
Artificial intelligence & machine learning	Natural language processing	Natural Language AI	Derive insights from unstructured text using Google machine learning.	Amazon Comprehend	Azure Text Analytics
Artificial intelligence & machine learning	Personalization	Recommendations	Deliver highly personalized product recommendations at scale.	Amazon Personalize	Azure Personalizer
Artificial intelligence & machine learning	Speech recognition	Speech-to-Text	Accurately convert speech into text using an API powered by Google's AI technologies.	Amazon Transcribe	Azure Speech to Text
Artificial intelligence & machine learning	Speech synthesis	Text-to-Speech	Convert text into natural-sounding speech using an API powered by Google's AI technologies.	Amazon Polly	Azure Text to Speech
Artificial intelligence & machine learning	Translation	Translation AI	Dynamically translate between languages using general, fine-tuned, or generative models.	Amazon Translate	Azure Translator
Artificial intelligence & machine learning	Video intelligence	Video Intelligence API	Quickly categorize video content using thousands of predefined labels and creating additional custom labels to suit your specific needs.	Amazon Rekognition Video	Azure Video Indexer
Backup & disaster recovery	Data protection	Backup and DR Service	A centrally-managed backup and recovery service for Google Cloud workloads that helps protect backup data from ransomware and malicious or accidental deletion. Back up Compute Engine VMs, VMWare VMs, databases, and file systems in one place.	AWS Backup	Azure Backup
Compute	Core compute	Cloud GPUs	Train and run machine learning models faster than before.	Amazon Elastic Compute Cloud (EC2) VM family (Trn1, Inf1, and P5)	Azure ND VM family (H100, H200, MI300x, and others)
Compute	Core compute	Cloud TPU	Train and run machine learning models faster than ever before.	Amazon Elastic Compute Cloud (EC2) VM family (Trn1, Inf1, and P5)	Azure ND VM family (H100, H200, MI300x, and others)
Compute	Core compute	Local SSD	Support workloads that require high performance, low latency temporary storage. Local SSD disks are always-encrypted solid-state storage for Compute Engine VMs.	AWS Nitro SSD	NVMe disks
Compute	Core compute	Compute Engine	Accelerate your digital transformation with high-performance VMs.	Amazon Elastic Compute Cloud (EC2)	Azure Virtual Machines
Compute	Core compute	Compute Engine Autoscaler	Automatically create or delete virtual machines in a managed instance group (MIG) based on demand or resource utilization.	AWS EC2 Autoscaling	Azure Autoscale, Azure Virtual Machine Scale Sets
Compute	Core compute	OS Login	Use IAM to manage SSH access to your Linux VM instances without having to create and manage individual SSH keys.	Amazon EC2 Instance Connect
Compute	Core compute	Google Cloud Hyperdisk	Reliable, high-performance block storage for VM instances.	Amazon Elastic Block Store (EBS)	Azure Managed Disks
Compute	Core compute	SSH-in-browser	Connect to a Compute Engine virtual machine (VM) instance using SSH with the Google Cloud console in your web browser.	AWS EC2 Instance Connect	Azure Bastion
Compute	Core Compute	VM Manager	Manage operating systems for large virtual machine (VM) fleets running Windows and Linux on Compute Engine. A fully managed offering that lets you gather OS inventory, manage patching, and check for OS compliance, including the ability to detect vulnerabilities while the VM is running.	AWS Systems Manager	Azure Update Manager
Compute	Operations management	Workload Manager evaluations	A rule-based evaluation service that scans your workloads and detects deviations from standards, rules, and best practices to improve system quality, reliability, security, and performance.	AWS config	Azure Policy
Compute	Deployment	Workload Manager (Guided Deployment Automation)	Configure and deploy enterprise applications on Google Cloud.	AWS Launch Wizard	Azure Center for SAP solutions
Compute	Infrastructure modernization	SAP on Google Cloud	Run SAP on Google Cloud.	SAP on AWS	SAP on Azure
Compute	Infrastructure modernization	RISE with SAP	Run RISE with SAP on Google Cloud.	SAP on AWS	SAP on Azure
Serverless	Build	App Engine	Build highly scalable applications on a fully managed serverless platform.	AWS Elastic Beanstalk
Compute	VMware connectivity	Google Cloud VMware Engine	A VMware-as-a-service platform that lets you migrate and run your VMware workloads on Google Cloud. It uses a global VPC design, optimizes your ownership costs, and provides high resiliency.	VMware Cloud on AWS	Azure VMware Solution
Container services	CaaS	Google Kubernetes Engine (GKE)	Secured and managed Kubernetes service with four-way autoscaling and multi-cluster support.	Amazon Elastic Kubernetes Service (EKS)	Azure Kubernetes Service (AKS)
Artifact management	Container registry	Artifact Registry	Store, manage, and secure your container images.	Amazon Elastic Container Registry (ECR), AWS CodeArtifact	Azure Container Registry, Azure Artifacts
Container services	Container Security	Binary Authorization	Allows for monitoring, auditing, or enforcing a set of policies for runtime workloads, including signature validation. Binary Authorization aims to ensure that software is sourced, built, tested, and released according to internal best practices to reduce the attack surface.
Container services	Gaming	Game Servers	Deliver seamless multiplayer gaming experiences with simpler multicluster management.	Amazon GameLift	Azure PlayFab Multiplayer Services
Data analytics	Business intelligence	Looker	Explore, share, and visualize your company's data so that you can make better business decisions.	Amazon QuickSight	Microsoft Power BI
Data analytics	Data discovery and metadata management	Dataplex Universal Catalog	Discover, curate, manage, and trust distributed data at scale with powerful search and integration with BigQuery, Vertex AI, Cloud Storage, and operational databases. Dataplex Universal Catalog empowers comprehensive data discovery, end-to-end lineage tracking, enhanced data quality, and robust governance.	Amazon DataZone, AWS Glue	Azure Purview
Data analytics	Data integration / ETL	Cloud Data Fusion	Implement fully managed, cloud-first data integration at scale.	AWS Glue	Azure Data Factory
Data analytics	Data processing	Dataproc	Managed Hadoop and Spark services for data engineering, data science, and machine learning.	Amazon Elastic MapReduce (EMR), AWS Batch, AWS Glue	Azure Data Lake Analytics, HDInsight, Azure Databricks
Data analytics	Data warehouse	BigQuery	Serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility.	Amazon Redshift	Azure Synapse Analytics
Data analytics	Messaging	Pub/Sub	A highly scalable messaging service for publishing and subscribing.	Amazon Kinesis Data Streams, Amazon MQ	Azure Service Bus Messaging
Data analytics	Query service	BigQuery	Analyze petabytes of data at scale using ANSI SQL and gain significantly lower three-year total cost of ownership (TCO) than competing cloud data warehouses.	Amazon Athena	Microsoft Fabric
Data analytics	Stream data ingest	Pub/Sub	A streaming events ingestion service that integrates with Google Cloud data analytics and other open source software frameworks such as Apache Kafka and Apache Flink.	Amazon Kinesis Data Streams	Azure Event Hubs
Data analytics	Stream data processing	Dataflow	Unify stream and batch data processing that's serverless, fast, and cost-effective.	AWS Kinesis Data Streams with Amazon Managed Service for Apache Flink	Azure Stream Analytics
Data analytics	Workflow orchestration	Cloud Composer	Author, schedule, and monitor pipelines that span across hybrid and multi-cloud environments using this fully managed workflow orchestration service built on Apache Airflow.	Managed Workflows for Apache Airflow	Workflow Orchestration Manager for Azure Data Factory
Database	Document data storage	Firestore	Easily develop rich applications using a fully managed, scalable, and serverless document database.	Amazon DocumentDB, Amazon DynamoDB	Azure Cosmos DB
Database	In-memory data store	Memorystore	Reduce latency with scalable, secure, and highly available in-memory service for Valkey, Redis, and Memcached.	Amazon ElastiCache	Azure Cache
Database	NoSQL: Indexed	Datastore	A highly scalable NoSQL database for your web and mobile applications.	Amazon DocumentDB, Amazon DynamoDB	Azure Cosmos DB
Database	NoSQL: Key-value	Bigtable	Run large analytical and operational workloads using this fully managed, scalable NoSQL database service.	Amazon DynamoDB	Azure Cosmos DB
Database	RDBMS	AlloyDB for PostgreSQL	Run transactional workloads 4 times faster than standard PostgreSQL and 2 times faster than Amazon's comparable PostgreSQL service, and run analytical queries up to 100 times faster.	Amazon Aurora	Azure Cosmos DB for PostgreSQL, Azure SQL Database
Database	RDBMS, Multi-model	Spanner	Build intelligent apps using an operational and relational database that combines capabilities such as graph, key-value, and search with horizontal scalability, high global availability, and no maintenance windows.	Amazon Aurora, Amazon DynamoDB, Amazon Keyspaces, Amazon Neptune	Azure SQL Database, Azure Cosmos DB
Database	RDBMS	Cloud SQL	Manage relational data for MySQL, PostgreSQL, and SQL Server for workloads under 64 TB.	Amazon Relational Database Service (RDS), Amazon Aurora	Azure Database for MySQL, Azure Database for PostgreSQL, Azure SQL Database
Database	Relational	Bare Metal Solution	Lift and shift Oracle workloads to Google Cloud.	Amazon RDS for Oracle	Azure Oracle Database Enterprise Edition
Developer tools	Client libraries	Google Cloud SDK	Tools and libraries for interacting with Google Cloud products and services.	AWS SDKs	Azure SDKs
Developer tools	Cloud development IDE plugin	Cloud Code for IntelliJ	Write, debug, and deploy your cloud-based applications for IntelliJ.	AWS Toolkit for IntelliJ	Azure Toolkit for IntelliJ
Developer tools	Cloud development IDE plugin	Cloud Code for VS Code	Write, debug, and deploy your cloud-based applications for VS Code.	AWS Toolkit for Visual Studio Code	Azure Tools for Visual Studio Code
Developer tools	Cloud-based IDE	Cloud Shell	Manage your infrastructure and develop your applications from any browser.	AWS CloudShell	Azure Cloud Shell
Developer tools	Command-line interface (CLI)	Google Cloud SDK	Tools and libraries for interacting with Google Cloud products and services.	AWS CLI	Azure CLI
Developer tools	Error handling	Error Reporting	Real-time exception monitoring and alerting for your applications.
Developer tools	Git Repositories	Cloud Source Repositories	Access fully featured, private Git repositories hosted on Google Cloud.	AWS Code Commit	Azure Repos
Developer tools	Job scheduling	Cloud Scheduler	Fully managed cron job service.	Amazon EventBridge	Azure Logic Apps
Developer tools	No-code or low-code	AppSheet	Enable anyone to build business applications and automated workflows, without coding.		Microsoft Power Platform
Developer tools	Asynchronous task handling	Cloud Tasks	Control and observe asynchronous service requests between independent applications using this zonal, execution-control service.	Amazon Simple Queue Service (SQS), Amazon Simple Notification Service (SNS), Amazon Eventbridge	Azure Service Bus, Azure Queue Storage
Enterprise	Abuse prevention	reCAPTCHA Enterprise	Help protect your website from fraudulent activity, spam, and abuse without creating friction.	AWS WAF CAPTCHA, AWS Fraud	Microsoft Dynamics Fraud
Enterprise	Marketplace	Google Cloud Marketplace	Scale procurement for your enterprise using online discovery. Purchase enterprise-grade cloud solutions directly or through partners.	AWS Marketplace	Azure Marketplace
Enterprise	Solutions catalog	Service Catalog	Control internal enterprise solutions and make them easily discoverable.	AWS Service Catalog	Azure Marketplace, Azure Managed Applications, Private ARM Template Gallery
Government services	Regulated services	Assured Workloads	Run more secure and compliant workloads on Google Cloud.	AWS GovCloud	Azure Government
Management tools	API management	API Gateway	Develop, deploy, secure, and manage APIs with a fully managed gateway.	Amazon API Gateway	Azure API Management
API management	API management platform	Apigee	Design, secure, analyze, and scale APIs anywhere with visibility and control.	Amazon Publisher Services, Mobile Ads	Azure API Management
API management	Monetization	Apigee API Monetization	Create new revenue streams with flexible ways to monetize your APIs.		Azure API Management
API management	Portals	Apigee integrated portals	Support for several developer portal solutions, ranging from simple turn-key solutions to solutions that are fully customizable and extensible.	Amazon API Gateway	Azure API Management
API management	API security	Advanced API Security	Help protect your APIs from security threats, including attacks from malicious clients and abuse.		Azure Defender
API management	API portfolio management	Apigee API hub	Manage, govern, and observe all your APIs in one place.		API Center
Media	AI	Video AI	Enable powerful content discovery and engaging video experiences.	Amazon Rekognition Video	Azure Video Analyzer for Media
Media	Encoding and streaming	Live Stream API	Encode and transform live video content for use across a variety of user devices.	AWS MediaLive	Azure Media Services
Media	Encoding and streaming	Transcoder API	Convert video files and package them for optimized delivery to web, mobile, and connected TVs.	AWS Media Convert	Azure Media Services
Media	Monetization	Video Stitcher API	Dynamically insert content and ads for targeted personalization of video-on-demand (VOD) and live content.	AWS MediaTailor	Azure Media Services, Azure Video Indexer
Migration	Container migration	Migrate to Containers	Simplifies and accelerates application modernization by intelligently extracting and migrating applications to run on containers in GKE and GKE Enterprise clusters.	AWS App2Container	Azure Migrate: App Containerization
Migration	Server migration	Migrate to Virtual Machines	Migrate VM instances, disks, and images to Google Cloud from AWS, Azure, and VMware.	AWS Server Migration Service	Azure Migrate
Migration	Storage migration	Storage Transfer Service	Complete large-scale online data transfers from online and on-premises sources to Cloud Storage.	AWS Storage Gateway, AWS DataSync	Azure Data Factory, Azure Storage Mover
Migration	Storage migration	Transfer Appliance	Securely migrate large volumes of data to Google Cloud through physical shipments of large-capacity and cost-efficient storage transfer appliances.	AWS Snowcone, AWS Snowball, AWS Snowmobile	Azure Data Box
Networking	CDN	Cloud CDN	Serve web and HTTP(S) content globally and in a secure manner using the low-latency, global Google Front End (GFE).	Amazon CloudFront	Azure Front Door
Networking	CDN	Media CDN	Deliver exceptional media content through Google's planet-scale cache network.	Amazon CloudFront	Azure Front Door
Networking	Domains and DNS	Cloud DNS	Publish your zones and records in DNS without the burden of managing your own DNS servers and software.	Amazon Route 53	Azure DNS
Networking	WAF and DDoS	Google Cloud Armor	Help protect your applications and websites against denial of service and web attacks.	AWS WAF, AWS Shield	Azure Web Application Firewall (WAF)
Networking	WAF and DDoS	Google Cloud Armor Enterprise	Help protect your applications and websites against advanced denial of service and web attacks.	AWS Shield Advanced	Azure DDoS Protection
Networking	Firewall	Cloud Next Generation Firewall Enterprise (NGWF)	Protect your workloads from threats and malicious attacks including intrusion prevention service with TLS decryption, protecting from malware, spyware, and command-and-control attacks on your network.	AWS Network Firewall with Suricata	Azure Firewall premium
Networking	Firewall	Cloud Next Generation Firewall Standard	Use advanced firewall rules that simplify policy configuration and micro-segmentation to protect your cloud infrastructure and workloads.	AWS Network Firewall	Azure Firewall
Networking	Firewall	Cloud Next Generation Firewall Essentials	Use global network firewall policies and regional network firewall policies to achieve a zero-trust network posture using a fully-distributed, cloud-first firewall service.	AWS Network Firewall	Azure Firewall
Networking	Firewall	Cloud Intrusion Detection System (Cloud IDS)	Detect network-based threats such as malware, spyware, and command-and-control attacks.	Packet Mirroring with 3P	Packet Mirroring with 3P
Networking	Load balancing	Cloud Load Balancing	Efficiently distribute network traffic across Compute Engine, Google Kubernetes Engine, serverless applications, and multi-cloud services.	Elastic Load Balancing, AWS Application Load Balancer	Azure Load Balancer
Networking	Network connectivity	Cloud Interconnect	Extend your on-premises network to Google's network through a highly available, low-latency connection. You can use Dedicated Interconnect to connect directly to Google or use Partner Interconnect to connect to Google through a supported service provider.	AWS Direct Connect	Azure ExpressRoute
Networking	Network connectivity	Cloud VPN	Connect your peer network to your Virtual Private Cloud (VPC) network through an IPsec VPN connection.	AWS Virtual Private Network (VPN)	Azure Virtual Private Network (VPN)
Networking	Network connectivity	Network Connectivity Center	Reimagine how you deploy, manage, and scale your networks on Google Cloud and beyond.	Amazon Cloud WAN, AWS Transit Gateway	Azure Virtual WAN, Azure Virtual Network Manager
Networking	Network connectivity	Private Service Connect	Create a private and secure connection from your VPCs to Google, third parties, or your own services.	AWS PrivateLink	Azure Private Link
Networking	Network monitoring	Network Intelligence Center	Centralize your network monitoring functions to verify network configurations, optimize network performance, increase network security, and reduce troubleshooting time.	AWS Network Manager	Azure Network Watcher
Networking	Premium networking	Network Service Tiers, Premium Tier	High-performing network experience using Google's global network.	AWS Global Accelerator	Internet egress (routed over the premium Microsoft global network)
Networking	Premium networking	Network Service Tiers, Standard Tier	Cost-effective network for data transfers with performance that is comparable to the internet.	AWS data transfer	Internet egress (routed over the public Internet (ISP network)
Networking	Services discovery (DNS)	Service Directory	Publish, discover, and connect services from a single directory.	AWS Cloud Map	Hashicorp Consul Service on Azure
Networking	Virtual networks	Cloud NAT	Provides managed network address translation service for Google Kubernetes Engine clusters or Compute Engine VMs to reach external or internal IP destinations from Google Cloud.	AWS NAT Gateways	Azure NAT Gateway
Networking	Virtual networks	Virtual Private Cloud (VPC)	Provide managed networking functionality for your cloud-based services running on Compute Engine VM instances, Google Kubernetes Engine, App Engine flexible environment instances, and other Google Cloud products built on Compute Engine VMs.	Amazon Virtual Private Cloud (VPC)	Azure Virtual Network (VNet)
Operations	Audit logging	Cloud Audit Logs	Log all user activity on Google Cloud.	AWS CloudTrail	Azure Activity logs
Operations	Logging	Cloud Logging	Manage logging and analysis in real time at scale.	Amazon CloudWatch Logs	Azure Monitor Logs
Operations	Monitoring	Cloud Monitoring	Monitor the performance, availability, and health of your applications and infrastructure.	Amazon CloudWatch	Azure Monitor
Operations	Performance tracing	Cloud Trace	Find performance bottlenecks in production.	AWS Application Signals	Application Insights
Operations	Profiling	Cloud Profiler	Understand resource consumption in your code and see the ways the code is actually called.	Amazon CodeGuru Profiler	Azure Monitor Application Insights Profiler
Security & identity	Certificate management	Certificate Authority Service	Simplify the deployment and management of private certificate authorities without managing infrastructure.	AWS Private Certificate Authority (AWS Private CA)
Security & identity	CIAM	Identity Platform	Add Google-grade identity and access management to your apps.	Amazon Cognito	Azure Active Directory B2C
Security & identity	Cloud provider access management	Access Transparency and Access Approval	Help expand visibility and control over your cloud provider with admin access logs and approval controls.	Claims no access to customer data, even by request. Metadata access is logged using a Support Role in CloudTrail.	Customer Lockbox for Microsoft Azure
Security & identity	Container security	Artifact Analysis	Perform vulnerability scans on container images in Artifact Registry and Container Registry, and monitor vulnerability information to keep it up to date.	Amazon ECR Image Scanning	Azure Defender for container registries
Security & identity	Data loss prevention (DLP)	Sensitive Data Protection (including the DLP API)	Discover, classify, and help protect your most sensitive cloud data.	Amazon Macie, Amazon Bedrock Guardrails	Microsoft Purview
Security & identity	Encryption	Confidential Computing	Encrypt data in-use with Confidential VM and Confidential Google Kubernetes Engine Nodes.	AWS Nitro Enclaves	Azure Confidential Computing
Security & identity	Exfiltration prevention	VPC Service Controls	Isolate resources of multi-tenant Google Cloud services to help mitigate data exfiltration risks.
Security & identity	Key management	Cloud KMS and Cloud HSM	Host encryption keys and perform cryptographic operations in a cluster of FIPS 140-2 Level 3 certified hardware security modules (HSMs).	AWS KMS	Azure Key Vault
Security & identity	Key management	Cloud KMS and Cloud External Key Manager (Cloud EKM)	Use keys that you manage within a supported external key management partner to protect data within Google Cloud.	AWS KMS with AWS External Key Store (XKS), AWS CloudHSM with custom key store	Azure Managed HSM
Security & identity	IAM	Cloud Identity	A unified identity, access, app, and endpoint management (IAM/EMM) platform.	AWS IAM Identity Center	Microsoft Entra ID (Azure AD)
Security & identity	IAM	Identity and Access Management (IAM)	Provide fine-grained access control and visibility for centrally managing resources.	Amazon Identity and Access Management	Azure Identity Management
Security & identity	IAM	Identity-Aware Proxy (IAP)	Use identity and context to help enable secure access to web applications and services.	AWS Application Load Balancer with Cognito and Verified Access	Azure App Gateway with Entra ID and Application Proxy
Security & identity	IAM	Identity-Aware Proxy (IAP) TCP forwarding	Use identity and context to help enable secure SSH and RDP access to VMs in Google Cloud and other clouds.	AWS Session Manager	Azure Bastion Hosts
Security & identity	IAM	Managed Service for Microsoft Active Directory	Use a highly available, hardened service running actual Microsoft Active Directory (AD).	AWS Managed Microsoft AD	Azure Active Directory Domain Services
Security & identity	Resource access management	Organization Policy Service	Configure restrictions on how resources can be used.	AWS Config	Azure Policy
Security & identity	Resource monitoring	Cloud Asset Inventory	View, monitor, and analyze all your Google Cloud and Google Kubernetes Engine assets (including on other clouds and on-premises networks), across the projects and services that use this metadata inventory service.	AWS Config	Azure Resource Graph
Security & identity	Resource monitoring	Resource Manager	Hierarchically manage resources by project, folder, and organization.	AWS Organizations	Azure Resource Manager
Security & identity	SIEM	Google Security Operations SIEM	Normalizes, indexes, correlates, and analyzes security and network data to provide instant analysis and context on risky activity.	Amazon Security Lake	Microsoft Sentinel
Security & identity	SOAR	Google Security Operations SOAR	A platform that is designed to help organizations detect, investigate, and respond to security threats in real time.		Microsoft Sentinel
Security & identity	Secret management	Secret Manager	Store API keys, passwords, certificates, and other sensitive data.	AWS Secrets Manager, AWS Systems Manager Parameter Store	Azure Key Vault
Security & identity	Key management	Cloud Key Management Service (Cloud KMS)	Manage encryption keys on Google Cloud.	AWS Key Management Service (KMS)	Azure Key Vault
Security & identity	Security and risk management	Security Command Center	Security and risk management platform for Google Cloud.	Amazon Guard Duty, AWS Security Hub, AWS Audit Manager, AWS Config	Microsoft Defender for Cloud
Security & identity	Zero trust & secure enterprise browser	Chrome Enterprise Premium	Enable secure access to critical applications and services, with integrated threat and data protection.
Serverless	Build	Cloud Storage for Firebase	Store and serve user-generated content from Firebase apps, such as photos or videos, including bandwidth-friendly transactions and automated ML, synced automatically in real time.	AWS Amplify Storage	Azure Blob Storage
Serverless	Build	Firebase Authentication	Sign in users to your Firebase app, either by using FirebaseUI as a complete drop-in authentication solution, or by using the Firebase Authentication SDK to manually integrate one or several sign-in methods into your app.	Amazon Cognito	Azure App Service authentication (Easy Auth)
Serverless	Build	Firebase App Hosting	Provides fast and secure hosting for your Firebase web app, static and dynamic content, and microservices, including a generous free tier.	AWS Amplify Hosting	GitHub Pages, Static Web Apps
Serverless	Fully managed app platform	Cloud Run	Develop and deploy highly scalable containerized applications on a fully managed serverless platform.	AWS App Runner, AWS Fargate, AWS Lambda	Azure Container Apps, Azure Container Instances
Serverless	Engage	Firebase Cloud Messaging	Send and receive notifications across platforms with this reliable and battery-efficient connection between your server and devices, including iOS, Android, and the web.	Amazon Device Messaging (ADM), Amazon Simple Notification Service (SNS)	Azure Notification Hubs
Serverless	Engage	Firebase Messaging Campaigns (Firebase Cloud Messaging or Firebase In-App Messaging)	Engage active users of your Firebase application by sending them targeted, contextual messages to complete key actions, such as beating a game level, buying an item, or subscribing to content.	Amazon Simple Notification Service (SNS)	Azure Notification Hubs
Serverless	Engage	Firebase Remote Config	Control and optimize your app on the fly.	AWS AppConfig	Azure App Configuration
Serverless	Engage	Google Analytics for Firebase	Make informed decisions regarding application marketing and performance optimizations by understanding user behavior using the Firebase SDK and integration with the Google ecosystem.	AWS Amplify, Amazon Pinpoint, Amazon Kinesis
Serverless	Event handling	Eventarc	Asynchronously deliver events from Google services, SaaS, and your own apps using loosely coupled services that react to state changes.	AWS EventBridge	Azure Event Grid
Serverless	FaaS	Cloud Run functions	Run your code with zero server management with this scalable, pay-as-you-go functions-as-a-service (FaaS) offering.	AWS Lambda	Azure Functions Serverless Compute
Serverless	FaaS	Cloud Functions for Firebase	Run backend code for your Firebase applications in response to events that are triggered by Firebase and Google Cloud features, without managing servers.	AWS Lambda	Azure Functions Serverless Compute
Serverless	Release & monitor	Firebase App Distribution	Distribute your Firebase apps to trusted testers quickly and easily.
Serverless	Release & monitor	Firebase Crashlytics	Get real-time, actionable insight into Firebase application issues with this native crash reporting solution for iOS, Android, and Unity, including streaming data export.
Serverless	Release & monitor	Firebase Performance Monitoring	Gain insight into your app's performance issues.
Serverless	Release & monitor	Firebase Test Lab	Test your Firebase application on devices hosted in a Google data center.	AWS Device Farm
Serverless	Workflow orchestration	Workflows	Orchestrate and automate Google Cloud and HTTP-based API services with serverless workflows.	AWS Step Functions	Azure Logic Apps
Storage	Block storage	Google Cloud Hyperdisk	Store data from VM instances running in Compute Engine or GKE with Google Cloud's state-of-the-art block storage offering.	Amazon Elastic Block Store (EBS)	Azure Disk Storage
Storage	File storage	Filestore	Provide fully managed NFS file servers on Google Cloud for applications running on Compute Engine VMs instances or GKE clusters.	Amazon Elastic File System (EFS)	Azure Files
Storage	Object storage	Cloud Storage	Store any amount of data and retrieve it as often as you'd like, using Google Cloud's object storage offering.	AWS Simple Storage Service (S3)	Azure Blob Storage
Serverless	Release & monitor	Firebase App Check	Help protect your API resources from abuse by preventing unauthorized clients from accessing your backend resources.
Security & Identity	IAM	Workload Identity Federation	Use an external identity provider (IdP) to authenticate and authorize your users using IAM, so that your users can access Google Cloud services.	AWS Identity and Access Management Roles Anywhere	Workload identity federation in Microsoft Entra Workload ID
Data analytics	Stream data processing	Datastream	Synchronize data reliably, and with minimal latency, using a serverless change data capture (CDC) and replication service.	AWS Database Migration Service, Amazon Aurora zero-ETL integration with Amazon Redshift, AWS Glue	Azure Data Factory
iPaaS	Integration platform	Application Integration and Integration Connectors	An Integration Platform as a Service (iPaaS) that automates business processes by connecting any application with point-and-click configurations.	Amazon AppFlow	Azure Logic Apps
Data analytics	Data processing	Dataform	Develop and operationalize scalable data transformations pipelines in BigQuery using SQL.
Web proxy	Egress security	Secure Web Proxy	Helps you secure egress HTTP(S) traffic as a proxy service.		Azure Firewall Explicit proxy (preview)
Networking	Wireless networking	Spectrum Access System (SAS)	Control spectrum access for a Citizens Broadband Radio Service Device (CBSD).	AWS Private 5G
Security	User protection services	Web Risk	Let your client applications check URLs against Google's frequently-updated lists of unsafe web resources.
Networking	Wireless networking	Telecom Network Automation	Deliver carrier-grade, Kubernetes-based, multi-cloud, multi-vendor, and built-in cloud intent automation through common automation templates.	AWS Telco Network Builder	Azure for Operators
Security	Security and risk management	Mandiant Attack Surface Management	Discover and analyze your internet assets across dynamic, distributed, and shared environments.		Microsoft Defender External Attack Surface Management
Compute	Workload orchestration	Batch	A fully managed service that lets you schedule, queue, and run batch processing workloads for VMs or containers on Google Cloud at scale.	AWS Batch	Azure Batch
Security & Identity	Encryption	Confidential Space	A Trusted Execution Environment (TEE) for secure multi-party collaboration that lets organizations preserve the confidentiality and ownership of their data.	AWS Nitro Enclaves	Confidential Containers on AKS
Container Services	Container configuration management	Config Sync	A managed GitOps solution to deploy configs and applications across multiple clusters from a source of truth.		Azure Arc for GitOps
Security & Identity	Software supply chain	Assured Open Source Software (Assured OSS)	Enable users of open source software to incorporate the same trusted OSS packages that Google uses into their own developer workflows.
Storage	File storage	Parallelstore	A fully managed, low-latency distributed file system designed to meet the demands of AI and ML training, high performance computing (HPC), and other data-intensive applications.	Amazon FSx for Lustre	Azure Managed Lustre
Backup & disaster recovery	Data Protection	Backup for GKE	A service for backing up and restoring workloads in GKE clusters.		AKS backup
Management tools	Mobile tools	Google Cloud App	Monitor, manage, and troubleshoot your cloud resources from your Android or iOS devices. Receive alerts and respond to production issues from anywhere.	AWS Console Mobile Application	Azure mobile app
Artificial intelligence & machine learning	Search assistance	Vertex AI Search for retail	Provide search, browsing, conversational search, and recommendations to your ecommerce applications, helping to increase revenue on each visit and reducing search abandonment.	Amazon Lex for Retail, Amazon Personalize, Amazon Cloud Search	Dynamics 365 Commerce, Azure AI Search
Artificial intelligence & machine learning	Job search assistance	Cloud Talent Solution	Power your job search and candidate matching solutions with built-in machine learning algorithms.	AI Talent Search
Artificial intelligence & machine learning	Customer engagement support	Conversational Insights	Analyze customer conversations with topic modeling, sentiment analysis, and automatic conversation scoring to gain insights like emerging trends and pain points.	Contact Lens	Dynamics 365 Customer Service
Serverless	Database	Firebase Data Connect	Store and query data with secured, serverless GraphQL APIs to build and scale your apps using a fully managed PostgreSQL database that is powered by Cloud SQL.	AWS AppSync
Generative AI services	AI coding assistant	Gemini Code Assist	AI-powered assistance to help your development team build, deploy, and operate applications throughout the software development lifecycle.	Amazon Q Developer	GitHub Copilot
Generative AI services	AI-powered assistant	Gemini for Google Cloud	Help you be more productive and creative as your writing and coding assistant, creative designer, expert adviser, or data analyst.	Amazon Q Business	Azure Copilot
Management tools	Management tools	Config Connector (KCC)	An open source Kubernetes add-on that lets you manage Google Cloud resources through Kubernetes.	AWS Controllers for Kubernetes (ACK)	Azure Service Operator
Generative AI services	Model deployment	Vertex AI Studio	Rapidly prototype and test generative AI models.	AWS App Studio	Azure AI Studio
Security	Cloud provider access management	Key Access Justifications	View logged justifications for each access request to Cloud KMS keys and optionally set a policy to authorize key access requests based on the provided justification code.
Developer tools	SAP development	ABAP SDK for Google Cloud (on-premises or any cloud edition)	An on-premises or any cloud edition of ABAP SDK for Google Cloud that brings the power of Google Cloud to SAP developers in the ABAP programming language.	AWS SDK for SAP ABAP	ABAP SDK for Azure
Developer tools	SAP development	ABAP SDK for Google Cloud (SAP BTP Edition)	The SAP BTP edition of ABAP SDK for Google Cloud that brings the power of Google Cloud to SAP developers in the ABAP programming language.	AWS SDK for SAP ABAP (BTP Edition)
Developer tools	SAP development	Vertex AI SDK for ABAP	Let SAP developers seamlessly interact with Google's Vertex AI platform programmatically using ABAP.		AI SDK for SAP ABAP
Artificial intelligence & machine learning	ML platform	Vertex AI Vision	An AI-powered platform to ingest, analyze, and store video streaming data.
Artificial intelligence & machine learning	Customer service, contact center	Customer Engagement Suite with Google AI	An end-to-end customer experience application with industry leading conversational AI that delivers self-service, human agents assistance, and valuable operational insights.	Amazon Connect	Microsoft Dynamics 365 Contact Center
Artificial intelligence & machine learning	Machine learning models	Vertex AI Model Garden	A curated repository of foundational, open source, and fine-tunable models from Google and Google partners.	AWS JumpStart with Amazon Bedrock	Azure AI model catalog
Storage	File storage	Google Cloud NetApp Volumes	A fully managed, cloud-based data storage service that provides advanced data management capabilities and highly scalable performance to support SAP, SMB, and Linux based applications.	Amazon FSx for NetApp ONTAP	Azure NetApp Files
Security	Managed threat hunting	Mandiant Hunt	Offer continuous threat hunting conducted by specialized Mandiant experts, seamlessly integrating with your Google Security Operations and multicloud data sources.		Microsoft Defender Experts for Hunting
Migration	Data transfer	BigQuery Data Transfer Service	Automate secured data movement from data sources (including Cloud Storage, Amazon S3, Azure Blob Storage, and Salesforce) into BigQuery on a scheduled or on-demand basis.	AWS Appflow	Azure Data Factory
Migration	Migration platform	Google Cloud Migration Center	A unified platform that helps you discover and assess source resources migrations from on-premises or cloud environments to Google Cloud.	AWS Migration Hub	Azure Migrate
API management	Self-hosted lightweight API management	Cloud Endpoints	An API management system that helps you secure, monitor, analyze, and set quotas on your APIs using the same infrastructure that Google uses for its own APIs.	Amazon API Gateway	Self-hosted gateway in Azure API Gateway
Developer tools	Repository	Secure Source Manager	A regionally deployed, single-tenant managed source code repository hosted on Google Cloud that is designed to be highly secure.	AWS CodeCommit	Azure Repos
Identity	IAM	Access Context Manager	Configure access levels that map to a policy which is defined on request attributes. You can use these access levels with Identity-Aware Proxy, Identity-Aware Proxy for TCP, VPC Service Controls, and more.		Conditional Access
Artificial intelligence & machine learning	Customer support assistance	Google Cloud Contact Center as a Service (CCaaS)	An AI-driven Contact Center as a Service (CCaaS) platform that queues and routes customer interactions across voice and digital channels.	AWS Connect	Microsoft Dynamics Contact Center
Artificial intelligence & machine learning	Search as a service	Vertex AI Search	Build a Google-quality search app on data that you control.	Amazon Kendra, Amazon Bedrock Knowledge Bases	Azure AI Search
Artificial intelligence & machine learning	ML applications	Vertex AI RAG Engine	Facilitates Retrieval-Augmented Generation (RAG) and developing context-augmented large language model (LLM) applications.	Amazon Bedrock Knowledge Bases	Azure AI Language
Serverless apps	Artificial intelligence & machine learning	Vertex AI in Firebase	Build generative AI features securely and directly into your mobile and web apps by calling the Gemini API in Vertex AI from the client side of your iOS, Android, web, and Flutter apps.		Azure AI Studio
Serverless apps	Hosting	Firebase App Hosting	Streamline the development and deployment of dynamic Next.js and Angular applications, offering built-in framework support, GitHub integration, and integration with other Firebase products like Firebase Authentication, Firestore, and Vertex AI in Firebase.	AWS Amplify Hosting	GitHub Pages, Static Web Apps
Serverless apps	Database	Firebase Data Connect	Store and query data with secure, serverless GraphQL APIs to build and scale your app using a fully-managed PostgreSQL database powered by Cloud SQL.	AWS AppSync
Developer tools	Client development IDE plugin	Cloud Code for Cloud Shell	Write, debug, and deploy your cloud-based application for Cloud Shell Editor.
Developer tools	Development environment	Cloud Workstations	A fully customizable, managed development environment with built-in security that is provisioned in your VPC network on Google Cloud.	AWS Cloud9	GitHub Codespaces
Container Services	Cluster management	GKE Autopilot	A mode of operation that lets Google manage your cluster configuration, including your nodes, scaling, security, and other preconfigured settings.	AWS Fargate with Amazon EKS	Azure AKS Automatic
Generative AI services	Image generation	Imagen	Build next-generation AI products that transform your user's imagination into high-quality visual assets using generative AI.	AmazonTitan	Azure OpenAI Service
Generative AI services	Video generation	Veo	Generate high-quality resolution videos in a wide range of cinematic and visual styles.		Azure OpenAI Service
Generative AI services	Music generation	Lyria	Generate high-quality music with instrumentals and vocals, perform transformation and continuation tasks, and have nuanced control of the output's style and performance.		Azure OpenAI Service
Compute	Machine series	Memory-optimized machine family	The most compute and memory resources of the Compute Engine machine family with up to 32 TB memory and 99.95% reliability SLA.	Amazon EC2 High Memory U7i Instances	Azure M-series Mv3 family
Compute	Data framework	Google Cloud Cortex Framework	A foundation with packaged solution content to help you get started quickly with Data Cloud.
Artificial intelligence & machine learning	Anti-money laundering assistance	Anti Money Laundering AI (AML AI)	An API that scores AML risk. Use it to identify more risk, more defensibly, with fewer false positives and reduced time during reviews.	Amazon Fraud Detector
Container Services	Cluster management	Connect	Connect to Kubernetes clusters within your fleet, whether they reside in Google Cloud or other environments, even if they are not publicly accessible over the internet. The connect gateway lets you securely access and manage these clusters by providing consistent authentication and authorization mechanisms, regardless of their location.
Container Services	Cluster management	Fleets	A GKE fleet is a way to group together multiple Kubernetes clusters, whether they're on Google Cloud or not, so that you can manage them as one unit. Fleets helps to simplify management activies such as applying consistent configurations, enforcing security policies, and monitoring your workloads across all your clusters.		Azure Kubernetes Fleet Manager
Container Services	Cluster management	Fleet team management	Lets you define the subsets of resources (clusters and namespaces) within a fleet and assign them to specific teams. This management provides granular control over what teams can access and how teams can manage different parts of the fleet, enhancing security and organizational efficiency.
Artificial intelligence & machine learning	Customer support assistance	Agent Assist	Machine learning technology that provides suggestions to your human agents when they are in a conversation with a customer.	Amazon Q in Connect	Dynamics 365 Contact Center
Container Services	Security & Identity	Policy Controller	Enable the application and enforcement of programmable policies for your GKE clusters.		Azure Policy for Kubernetes
Container Services	Security & Identity	Custom organization policy for GKE	Create custom constraints for the Cluster or NodePool resources in GKE.		Azure Policy for Kubernetes
Migration	Data warehouse migration	BigQuery Migration Service	A comprehensive solution for migrating your data warehouse to BigQuery.	AWS Schema Conversion Tool
Data analytics	Metadata processing	Dataproc Metastore	A fully managed Apache Hive metastore (HMS) that runs on Google Cloud.	AWS Glue Catalog
Cloud services	Compliance and data sovereignty	Sovereign Controls by Partners	Provide data sovereignty controls for Google Cloud workloads, operated by partners	AWS European Sovereign Cloud	Microsoft Cloud for Sovereignty
Cloud services	Compliance and data sovereignty	Sovereign Controls for EU	Provide data sovereignty controls for Google Cloud workloads in the European Union (EU).	AWS European Sovereign Cloud	Microsoft Cloud for Sovereignty
Cloud services	Compliance and data sovereignty	Sovereign Controls for Kingdom of Saudi Arabia	Provide data sovereignty controls for Google Cloud workloads in the Kingdom of Saudi Arabia (KSA).

What's next

Explore our resources for migrating to Google Cloud, including the following:

• Migrate to Google Cloud: Get started
• Migrate from AWS to Google Cloud