You can offer discounts as incentives to partners who resell your Cloud Marketplace products. This document describes the following:
- How Cloud Marketplace applies reseller discounts.
- How to configure reseller discounts for Cloud Marketplace.
Reseller discounts
You can include a reseller discount for a specific product when you create a private offer plan. This private offer plan can be single use, for a single resold customer purchasing a single product one time, or it can be multi-use, for multiple customers purchasing a product from a single reseller. For steps to create a reseller private offer plan with an included reseller discount, see Configure a reseller private offer plan.
You can also separately configure a reseller discount to apply to all purchases of your products by a resold customer that meet the following conditions:
The reseller or their customer makes the purchases through their linked Cloud Billing resold customer subaccount.
The discount was active at the time that the offer was accepted (for commitments and flat fees) or at the time that usage was invoiced (for usage-based charges).
When Google calculates billing and payments, we apply the discount to the total purchase amount before computing the revenue share. For more information about how the discount affects revenue share, view the example discount calculation that follows on this page.
When a customer purchases your product from a reseller, they don't see the amount of the discount that the reseller receives.
Before you begin
Verify that you've turned on reselling for your published products. If you don't turn on reselling, resellers can't use Cloud Billing accounts linked to their reseller Google Cloud account to purchase your Cloud Marketplace products.
Verify that you've configured access control for viewing, creating, and managing reseller discounts in Producer Portal.
Verify with the reseller which Cloud Billing account you should configure the discount to apply to. The Cloud Billing account must be a resold customer subaccount.
Configure a discount
To create a reseller private offer plan with an included reseller discount, see Configure a reseller private offer plan.
To configure a reseller discount that applies to all purchases of your products by a resold customer, complete the following steps:
In the Google Cloud console, go to Producer Portal's Reseller discounts page.
In the dropdown menu, select your Google Cloud organization.
If your Google Cloud organization has multiple Cloud Billing accounts associated with it, select the account that you want to use to create the reseller discount.
Click Configure reseller discount.
In the form that appears, enter the Cloud Billing account information that the reseller provided to you.
Specify the following details:
The percentage amount of the discount that you want to apply.
The start date for the discount.
Optionally, a scheduled end date for the discount. If you don't specify a scheduled end date, the discount continues until you cancel it.
Optionally, additional information for your reference. The reseller and their customer can't see this information.
Click Create.
After Google processes your request to configure the discount, Cloud Marketplace sends the reseller a notification in Partner Sales Console with details of the discount that you requested. To confirm acceptance of the discount, the reseller must accept the discount in Partner Sales Console before the discount's start date.
After the reseller confirms their acceptance of the discount, Google provisions the discount, and then sends you an email confirming that the discount has been provisioned. While the discount is provisioned immediately, it doesn't take effect until the start date that you specified.
Update an existing reseller discount
Reseller discounts can be created as part of a private offer plan, or they can be configured separately. To make changes to an existing reseller discount (which was not set up as part of a private offer plan), complete the following steps:
Cancel the existing reseller discount.
Follow the same steps that you followed when you initially configured the discount for that reseller.
Example discount calculation
The following example illustrates how a reseller discount affects the amount disbursed to you. In this example, you're selling a product for $100, and you've set up a 10% discount for customers of a reseller. The following table shows how disbursement is calculated when a customer of that reseller purchases your product:
| Description | Amount | Remaining amount to be disbursed to you |
|---|---|---|
| Product list price or private offer
price You specify this for your product or offer. |
$100 | $100 |
| Reseller program discount This is $10, because that's 10% of $100. |
-$10 | $90 |
| Revenue share paid to Google For this example, we're assuming a 3% revenue share. |
-$2.70 | $87.30 |
| Net amount disbursed to you | $87.30 |
In this example, the reseller pays $90, discounted 10% from $100, and you receive $87.30, applying Google's revenue share only to the amount that the reseller paid.