What is artificial intelligence (AI) in banking?

Artificial intelligence (AI) in banking plays a pivotal role by enhancing data analysis, predicting trends and fraud risks, and improving customer engagement. AI empowers various banking sectors—including retail, commercial, and investment banking—to deeply comprehend market dynamics and customer behaviors, analyze digital interactions, and offer engagement that resembles human intelligence and interaction but on a much larger scale.

How do banks use AI?

Banks can use AI effectively in five major ways: customizing services and products for individual needs, identifying new business opportunities, predicting and identifying risk and fraud, and streamlining operations.

What is generative AI in banking?

Generative AI is a category of AI that can create new text, images, video, audio, or code. Generative AI is powered by foundation models (large AI models) that can multitask and perform out-of-the-box tasks, including summarization, Q&A, classification, and more. Generative AI works by using an ML model to learn the patterns and relationships in a dataset of human-created content. It then uses the learned patterns to generate new content. Learn about additional use cases in banking.

Responsible AI in banking

While AI’s potential to improve the banking sector for both banks and their customers is significant, it should be developed and applied in a responsible manner. It’s especially important in the context of generative AI. That’s because some concerns about generative AI’s accuracy and security are particularly acute when talking about its use in regulated industries, such as the larger banking system. We identified four critical building blocks for generative AI in banking: explainability, regulation, privacy, and security. 

Applications: How AI can solve banking challenges

Speech recognition

Convert speech to text to improve your service with insights from customer interactions, such as contact center calls, and drive better customer service experiences.

Sentiment analysis

Analyze sentiment in a given text with prevailing emotional opinion using Natural Language AI, such as investment research, chat data sentiment, and more.

Anomaly detection

Detect anomalies, such as fraudulent transactions, financial crime, and cyber threats.

Anti-money laundering

Find suspicious, potential money laundering activity faster and more precisely with AI in retail and commercial banking. 

Recommendations

Deliver highly personalized recommendations for financial products and services, such as banking offers, based on customer journeys, peer interactions, risk preferences, and financial goals.

Translation

Make your content, such as financial news and apps multilingual with fast, dynamic machine translation at scale to enhance customer interactions and reach more audiences wherever they are.

Document processing

Extract structured and unstructured data from documents and analyze, search, and store this data for document-extensive processes, such as loan servicing and investment opportunity discovery.

Fraud mitigation with image recognition

Derive insights from images and videos to expedite customer onboarding with identity document verification.

Customer communications

Delight your customers with human-like AI-powered contact center experiences, such as a banking concierge or customer center, to lower costs and free up your agents' time. Transform personal finance and give customers more ways to manage their money by bringing smart, intuitive experiences to your apps, websites, digital platforms, and virtual tools.

Data science and analytics

Use data customer, risk, transaction, trading, or other data insights to predict specific future outcomes with a high degree of precision. These capabilities can be helpful in fraud detection, risk reduction, and customer future needs’ prediction.

Access a complete suite of data management, analytics, and machine learning tools to generate insights and unlock value from data for business intelligence and decision-making.

Predictive modeling

Use data customer, risk, transaction, trading, or other data insights to predict specific future outcomes with a high degree of precision. These capabilities can be helpful in fraud detection, risk reduction, and customer future needs’ prediction. 

Cybersecurity

Automate aspects of cybersecurity by continuously monitoring and analyzing network traffic to detect, prevent, and respond to cyberattacks and threats.

Engaging experiences with generative AI

Build new AI-powered search and conversational experiences by creating, recommending, synthesizing, analyzing, and engaging in a natural and responsible way. Watch this video to see how banks can transform the resolution of customer credit card concerns with generative AI. 

Benefits of AI in banking

Automation

AI can help automate workflows and processes and empower decision-making and service delivery. For example, AI can help a bank automate aspects of cybersecurity by continuously monitoring and analyzing network traffic. Or, it may enhance a bank’s client-first approach with more flexible, personalized digital banking experiences that meet client needs faster.

Accuracy

AI can help banks minimize manual errors in data processing, analytics, document processing, onboarding, customer interactions, and other tasks through automation and algorithms that follow the same processes every single time.

Efficiency

When AI is used to perform repetitive tasks, people are free to focus on more strategic activities. AI can be used to automate processes like verifying or summarizing documents, transcribing phone calls, or answering customer questions like “what time do you close?” 

Speed

AI can accelerate how information is processed, patterns are found, and relationships are discovered in data. That means faster insights to drive decision-making, trading communications, risk modeling, compliance management, and more.

Availability

With AI, you can help your customers complete financial tasks, find solutions to meet their goals and manage and control their finances whenever they want and wherever they are. AI and ML can continuously work on their assigned activities when running in the cloud.

Innovation

The ability to analyze vast amounts of data quickly can lead to unique and innovative product and service offerings that leapfrog the competition. For instance, AI has been used to modernize bank customer experiences without losing the human touch.

The future of AI in banking

AI is set to accelerate growth across the banking sector. Digital platforms are enabling banks to adopt new sales strategies, improve efficiency, focus on data utilization, and offer personalized, relationship-based customer interactions on a large scale. AI is crucial in facilitating customized customer responses, providing safer and more reliable product and service recommendations, and gaining trust through expanded concierge services accessible to customers at crucial moments.

Furthermore, banks must develop distinct, permission-based digital customer profiles. The challenge is that the necessary data often exists in isolated silos. By dismantling these silos, integrating AI, and combining it with human interaction seamlessly, banks can shape experiences that meet their customers’ individual needs while efficiently scaling to growth.

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Hear from our customers

Explore how banks use Google Cloud’s AI.

  • Deutsche Bank
  • Macquarie
  • HSBC
  • BNY Mellon
  • Wells Fargo
  • Keybank
  • OneUnited Bank logo
  • Scotiabank

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