Facebook Ads report transformation

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This document describes how your Facebook Ads reports are transformed when you run a Facebook Ads transfer to BigQuery.

Table mapping for Facebook Ads reports

When your Facebook Ads reports are transferred to BigQuery, the reports are transformed into the following BigQuery tables and views.

AdAccounts report

Meta API field name	Mapped BigQuery field name	Type	Description
id	ID [KEY]	String	The Id of Ad Account.
	Target	String	The target used to get ad accounts from. This value is `null` - to get all ad accounts.
account_id	AccountId	String	The Id of the Ad Account when viewed directly in Facebook.
account_status	AccountStatus	Integer	Status of the account. 1 = Active, 2 = Disabled, 3 = Unsettled, 7 = Pending Review, 9 = in Grace Period, 101 = temporarily unavailable, 100 = pending closure.
age	Age	Double	Amount of time the ad account has been open, in days.
amount_spent	AmountSpent	Integer	Current total amount spent by the account. This can be reset.
balance	Balance	Integer	Bill amount due.
business_city	BusinessCity	String	City for business address.
business_country_code	BusinessCountryCode	String	Country code for the business address.
business_name	BusinessName	String	The business name for the account.
business_state	BusinessState	String	State abbreviation for business address.
business_street	BusinessStreet	String	First line of the business street address for the account.
business_street2	BusinessStreet2	String	Second line of the business street address for the account.
business_zip	BusinessZip	String	Zip code for business address.
capabilities	Capabilities	String	Capabilities allowed for this ad account.
created_time	CreatedTime	Datetime	The time the account was created.
currency	Currency	String	The currency used for the account, based on the corresponding value in the account settings.
min_campaign_group_spend_cap	MinCampaignGroupSpendCap	String	The minimum campaign group spend limit.
name	Name	String	Name of the account; note that many accounts are unnamed, so this field may be empty.
offsite_pixels_tos_accepted	OffsitePixelsTosAccepted	String	Indicates whether the offsite pixel Terms Of Service contract was signed.
owner	OwnerId	String	Facebook ID of the owner for the Ad Account.
spend_cap	SpendCap	Integer	The maximum that can be spent by this account after which campaigns will be paused. A value of 0 signifies no spending-cap.
timezone_id	TimezoneId	String	ID for the timezone.
timezone_name	TimezoneName	String	Name for the timezone.
timezone_offset_hours_utc	TimezoneOffsetHoursUTC	Double	Time Zone difference from UTC.

AdInsights report

Meta API field name	Mapped BigQuery field name	Type	Description
	Target	String	The Id of the Account to get insights for.
date_start	DateStart	Date	The starting date to retrieve insights. In the Facebook UI, this is the Report Start field.
date_stop	DateEnd	Date	The ending date to retrieve insights. In the Facebook UI, this is the Report End field.
	TimeIncrement	String	The number of days of data aggregation. This value is set to 1.
	Level	String	The level to represent the results at. This value is set to `ad`.
account_currency	AccountCurrency	String	The currency that is being used by the ad account.
action_attribution_windows	ActionAttributionWindows	String	A comma separated list that determines what is the attribution window for the actions. For example, 28d_click means the API returns all actions that happened 28 days after someone clicked on the ad. This option is set at [1d_view,28d_click].
account_id	AdAccountId	String	The Id of the Ad Account that is associated with the report row.
account_name	AdAccountName	String	The name of the Ad Account that is associated with the report row.
campaign_id	CampaignId	String	The Id of the Campaign that is associated with the report row.
campaign_name	CampaignName	String	The name of the Campaign that is associated with the report row.
adset_id	AdSetId	String	The Id of the Ad Set that is associated with the report row.
adset_name	AdSetName	String	The name of the Ad Set that is associated with the report row.
AdId	ad_id	String	The Id of the Ad that is associated with the report row.
ad_name	AdName	String	The name of the Ad that is associated with the report row.
buying_type	BuyingType	String	The method by which target ads are paid for in your campaigns.
clicks	Clicks	Long	The total number of clicks on your ad. Depending on what you're promoting, this can include Page likes, event responses or app installs. In the Facebook UI, this is the Clicks (All) field.
conversion_rate_ranking	ConversionRateRanking	String	The conversion rate ranking.
cost_per_estimated_ad_recallers	CostPerEstimatedAdRecallers	Decimal	The average cost per additional person that we estimate will recall seeing your ad if asked within 2 days.
cost_per_inline_link_click	CostPerInlineLinkClick	Decimal	The average cost per click on links in the ad.
cost_per_inline_post_engagement	CostPerInlinePostEngagement	Decimal	The average cost per engagement on the post.
cost_per_unique_click	CostPerUniqueClick	Decimal	The average cost per unique click for these ads, calculated as the amount spent divided by the number of unique clicks received.
cost_per_unique_inline_link_click	CostPerUniqueInlineLinkClick	Decimal	The average you paid for each unique inline link click.
cpc	CPC	Decimal	The average cost per click for these ads, calculated as the amount spent divided by the number of clicks received.
cpm	CPM	Decimal	The average cost that you've paid to have 1,000 impressions on your ad.
cpp	CPP	Decimal	The average cost that you've paid to have your ad served to 1,000 unique people.
ctr	CTR	Double	The number of clicks you received divided by the number of impressions. In the Facebook UI, this is the CTR (All) % field.
estimated_ad_recall_rate	EstimatedAdRecallRate	Double	The estimated number of people who recall your ad divided by the number of people your ad reached.
estimated_ad_recallers	EstimatedAdRecallers	Double	The additional number of people that we estimate will remember seeing your ads if asked within 2 days.
frequency	Frequency	Double	The average number of times that your ad was served to each person.
impressions	Impressions	Long	The number of times that your ad was served. On mobile apps an ad is counted as served the first time it's viewed. On all other Facebook interfaces, an ad is served the first time it's placed in a person's News Feed or each time it's placed in the right column.
inline_link_clicks	InlineLinkClicks	Long	Total number of clicks on links in the ad.
inline_link_click_ctr	InlineLinkClicksCounter	Double	The click-through rate for inline clicks to link.
inline_post_engagement	InlinePostEngagement	Long	The total number of engagements on the post.
instant_experience_clicks_to_open	InstantExperienceClicksToOpen	Long	Corresponds to the instant_experience_clicks_to_open field from the META API.
instant_experience_clicks_to_start	InstantExperienceClicksToStart	Long	Corresponds to the instant_experience_clicks_to_start field from the META API.
instant_experience_outbound_clicks	InstantExperienceOutboundClicks	Long	Corresponds to the instant_experience_outbound_clicks field from the META API.
objective	Objective	String	The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.
quality_ranking	QualityRanking	String	The quality ranking.
reach	Reach	Long	The number of people your ad was served to.
spend	Spend	Decimal	The total amount you've spent so far.
	UniqueClicks	Long	The total number of unique people who have clicked on your ad. For example, if 3 people click the same ad 5 times, it counts as 3 unique clicks.
	UniqueCTR	Double	The number of people who clicked on your ad divided by the number of people you reached. For example, if you received 20 unique clicks and your ad was served to 1,000 unique people, your unique click-through rate would be 2%.
inline_link_clicks	UniqueInlineLinkClicks	Long	The number of unique inline link clicks that your ad got. In the Facebook UI, this is the Unique Clicks to Link field.
	UniqueInlineLinkClickCounter	Double	The click-through rate for unique inline clicks to link.
	UniqueLinkClicksCounter	Double	The unique click-through rate for clicks to link. The number of people who clicked on the link in your ad that directs people off Facebook divided by the number of people you reached. For example, if you received 20 unique clicks to link and your ad was shown to 1,000 unique people, your unique click-through rate would be 2%.
	Checkins	Int	The number of checkins attributed to the Ad.
	EventResponses	Int	The number of event responses attributed to the Ad.
inline_link_clicks	LinkClicks	Int	The number of link clicks attributed to the Ad.
	OfferSaves	Int	The number of receive offers attributed to the Ad.
outbound_clicks	OutboundClicks	Int	The number of outbound clicks attributed to the Ad.
	PageEngagements	Int	The number of page engagements attributed to the Ad.
	PageLikes	Int	The number of page likes attributed to the Ad.
	PageMentions	Int	The number of page mentions attributed to the Ad.
	PagePhotoViews	Int	The number of photo views attributed to the Ad.
	PostComments	Int	The number of post comments attributed to the Ad.
	PostEngagements	Int	The number of post engagements attributed to the Ad.
	PostShares	Int	The number of post shares attributed to the Ad.
	PostReactions	Int	The number of post reactions attributed to the Ad.
	PageTabViews	Int	The number of tab views attributed to the Ad.
	Video3SecondViews	Int	The number of video views attributed to the Ad. Views count if at least 3 seconds or the entire video (if the video is less than 3 seconds) were played.

AdInsightsActions report

Meta API field name	Mapped BigQuery field name	Type	Description
	Target	String	The Id of the Account to get insights for.
date_start	DateStart	Date	The starting date to retrieve insights for. In the Facebook UI, this is the Report Start field.
date_stop	DateEnd	Date	The ending date to retrieve insights for. In the Facebook UI, this is the Report End field.
	TimeIncrement	String	The number of days of data aggregation. This value is set at 1.
	Level	String	The level to represent the results at. The value is set at ad.
action_attribution_windows	ActionAttributionWindows	String	A comma separated list which determines what is the attribution window for the actions. For example, 28d_click means the API returns all actions that happened 28 days after someone clicked on the ad. The default option means [1d_view,7d_click]. Possible values include 1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, default.
	ActionCollection	String	The action collection to retrieve. The value is set at Actions.
account_id	AdAccountId	String	The Id of the Ad Account associated with the report row.
account_name	AdAccountName	String	The name of the Ad Account associated with the report row.
campaign_id	CampaignId	String	The Id of the Campaign associated with the report row.
campaign_name	CampaignName	String	The name of the Campaign associated with the report row.
adset_id	AdSetId	String	The Id of the Ad Set associated with the report row.
adset_name	AdSetName	String	The name of the Ad Set associated with the report row.
ad_id	AdId	String	The Id of the Ad associated with the report row.
ad_name	AdName	String	The name of the Ad associated with the report row.
actions.action_type	ActionType	String	The actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click the ad.
actions.value	ActionValue	Integer	Metric value of default attribution window.
actions.1d_click	Action1dClick	String	Metric value of attribution window 1 day after clicking the ad.
actions.1d_view	Action1dView	String	Metric value of attribution window 1 day after viewing the ad.
actions.7d_click	Action7dClick	String	Metric value of attribution window 7 days after clicking the ad.
actions.7d_view	Action7dView	String	Metric value of attribution window 7 days after viewing the ad.
actions.28d_click	Action28dClick	String	Metric value of attribution window 28 days after clicking the ad.
actions.28d_view	Action28dView	String	Metric value of attribution window 28 days after viewing the ad.
actions.dda	ActionDDA	String	Metric value of attribution window which is powered by data driven model.
actions.action_canvas_component_name	ActionCanvasComponentName	String	Name of a component within a Canvas ad.
actions.action_carousel_card_id	ActionCarouselCardId	String	The ID of the specific carousel card that people engaged with when they saw your ad.
actions.action_carousel_card_name	ActionCarouselCardName	String	The specific carousel card that people engaged with when they saw your ad. The cards are identified by their headlines.
actions.action_destination	ActionDestination	String	The destination where people go after clicking on your ad.
actions.action_device	ActionDevice	String	The device on which the conversion event you are tracking occurred.
actions.action_reaction	ActionReaction	String	The number of reactions on your ads or boosted posts.
actions.action_target_id	ActionTargetId	String	The id of destination where people go after clicking on your ad.
actions.action_video_sound	ActionVideoSound	String	The sound status (on/off) when user watches your video ad.