Looker
The agentic BI platform built on a trusted semantic layer
Move from static dashboards to governed, AI-driven action. Powered by Gemini, Looker pairs an industry-leading universal semantic layer with conversational analytics, MCP integration, and extensible APIs—so every user and AI agent works from a single source of truth.
Features
Conversational Analytics: move beyond static answers to trigger business actions
Conversational Analytics in Looker transforms static dashboards into active workspaces where governed agents interpret data and act on it. Powered by Gemini, any business user can move from a natural-language question to an automated decision in seconds—without waiting for a technical analyst. Deploy specialized Dashboard Agents directly within your BI canvases for instant AI-powered summaries and deep dives grounded in a single source of truth. Explore what’s new in Conversational Analytics and see how ALLO Fiber democratizes real-time insights across its workforce.
The universal semantic layer: a trusted foundation for agentic BI
Looker semantic layer sits directly above your cloud data warehouse, translating complex SQL into governed business metrics once in LookML. This single source of truth grounds both human analysts and AI agents—eliminating LLM hallucinations and ensuring metric consistency across dashboards, Model Context Protocol (MCP) workflows, and custom applications. See how PayPal connects agents such as, Looker MCP Server and how Intel unified enterprise KPIs with LookML.
Build custom data experiences and AI-first apps with Looker Embedded
Embedded analytics transforms raw data into deeply integrated, revenue-driving customer experiences. With Looker APIs and LookML, you can move rapidly from governed models to production-ready embedded data products. Integrate conversational AI within any application using low-code iframe embedding or extensible SDKs, and use the Looker Conversational Analytics API to build custom, multi-turn agentic workflows. See how Overdose Digital and Wego power interactive client and partner analytics with Looker.
Simplify and secure your analytics with Looker on Google Cloud
Looker on Google Cloud combines Looker enterprise analytics platform with the security, scale, and management of the Google Cloud Console. Provision instances in minutes with Google Cloud IAM single sign-on, Private Service Connect networking, customer-managed encryption keys (CMEK), native BigQuery integration, and unified billing. See how Thomson Reuters modernized enterprise reporting at scale with Looker on Google Cloud.
Empower every user with AI-driven self-service
Looker reimagines self-service BI for the agentic era, making complex data exploration intuitive across your organization. With Gemini-powered capabilities, users can use natural language to build visualizations, craft custom calculations, and launch deep dives with AI Quick Starts. Blend ad hoc CSVs and local files alongside governed LookML models in seconds, and explore the latest Google Data Cloud innovations to move from question to decision in your flow of work.
Create custom data and AI applications
Looker for conversational applications
Looker for conversational applications
To help you extend conversational capabilities beyond the standard UI, Conversational Analytics APIs are specifically designed to let you build trusted conversational experiences backed by Looker Explores directly within your customer-facing applications. By leveraging the Looker API, you can create multi-turn conversational workflows that offer AI-powered recommendations while providing the underlying SQL query and explanation for complete verifiability. Because it utilizes the existing user authentication and management of the Looker SDK, you can integrate agentic conversations anywhere in your app with minimal friction.
Tutorials, quickstarts, & labs
Looker for conversational applications
Looker for conversational applications
To help you extend conversational capabilities beyond the standard UI, Conversational Analytics APIs are specifically designed to let you build trusted conversational experiences backed by Looker Explores directly within your customer-facing applications. By leveraging the Looker API, you can create multi-turn conversational workflows that offer AI-powered recommendations while providing the underlying SQL query and explanation for complete verifiability. Because it utilizes the existing user authentication and management of the Looker SDK, you can integrate agentic conversations anywhere in your app with minimal friction.
A dynamic data analytics powerhouse
Looker for BigQuery
Looker for BigQuery
Looker and BigQuery together form a dynamic data analytics powerhouse, transforming raw information into actionable insights that drive business growth. BigQuery's unparalleled ability to store and process massive datasets seamlessly integrates with Looker's intuitive, Google-friendly platform.
With Looker's semantic modeling layer, complex data relationships are simplified, ensuring a single source of truth and fostering collaboration across your organization. From interactive dashboards and custom applications to real-time insights and AI-powered analytics, Looker and BigQuery empower you to make smarter decisions, faster, and stay ahead of the competition.
Tutorials, quickstarts, & labs
Looker for BigQuery
Looker for BigQuery
Looker and BigQuery together form a dynamic data analytics powerhouse, transforming raw information into actionable insights that drive business growth. BigQuery's unparalleled ability to store and process massive datasets seamlessly integrates with Looker's intuitive, Google-friendly platform.
With Looker's semantic modeling layer, complex data relationships are simplified, ensuring a single source of truth and fostering collaboration across your organization. From interactive dashboards and custom applications to real-time insights and AI-powered analytics, Looker and BigQuery empower you to make smarter decisions, faster, and stay ahead of the competition.
Monetize your business data
Looker for data monetization
Looker for data monetization
Data monetization is the process of leveraging the data your organization already collects to create new revenue streams or business value. Looker is ideal for data monetization because it allows you to create tailored data products, embed analytics seamlessly, scale with your business, and maintain data security.
Tutorials, quickstarts, & labs
Looker for data monetization
Looker for data monetization
Data monetization is the process of leveraging the data your organization already collects to create new revenue streams or business value. Looker is ideal for data monetization because it allows you to create tailored data products, embed analytics seamlessly, scale with your business, and maintain data security.
Reduce cross-cloud spending
Looker for cloud cost management
Looker for cloud cost management
Unify billing data across Google Cloud, AWS, and Azure into a single FinOps view. Looker prebuilt cloud cost management models give finance and engineering teams real-time visibility into multicloud spend—helping you catch high-cost anomalies early, eliminate slow-burn inefficiencies, and optimize commitment utilization.
Tutorials, quickstarts, & labs
Looker for cloud cost management
Looker for cloud cost management
Unify billing data across Google Cloud, AWS, and Azure into a single FinOps view. Looker prebuilt cloud cost management models give finance and engineering teams real-time visibility into multicloud spend—helping you catch high-cost anomalies early, eliminate slow-burn inefficiencies, and optimize commitment utilization.
Analyze marketing data
Looker for Google Marketing Platform
Looker for Google Marketing Platform
Analyze and activate first-party marketing data in a privacy-centric world. Looker pairs interactive campaign dashboards with governed exploration so marketers can unify cross-channel performance, build high-value audience segments from first-party data, and activate them directly in Google Analytics and Google Marketing Platform.
Tutorials, quickstarts, & labs
Looker for Google Marketing Platform
Looker for Google Marketing Platform
Analyze and activate first-party marketing data in a privacy-centric world. Looker pairs interactive campaign dashboards with governed exploration so marketers can unify cross-channel performance, build high-value audience segments from first-party data, and activate them directly in Google Analytics and Google Marketing Platform.
More productive collaboration
Looker for Workspace
Looker for Workspace
Bring governed analytics directly into Google Workspace. Explore live LookML-modeled data inside Google Sheets with Connected Sheets, build interactive visualizations with Data Studio, and monitor organization-wide adoption and security across Gmail, Drive, and Meet using prebuilt Looker Blocks for Google Workspace.
Tutorials, quickstarts, & labs
Looker for Workspace
Looker for Workspace
Bring governed analytics directly into Google Workspace. Explore live LookML-modeled data inside Google Sheets with Connected Sheets, build interactive visualizations with Data Studio, and monitor organization-wide adoption and security across Gmail, Drive, and Meet using prebuilt Looker Blocks for Google Workspace.
Pricing
| Looker pricing | Looker pricing has two components: platform pricing and user pricing. Contact sales to identify a solution that works for you. | |
|---|---|---|
| Looker product | Details | Cost |
Looker Core on Google Cloud | Platform pricing is the cost to run a Looker Core on Google Cloud instance and includes platform administration, integrations, and semantic modeling capabilities. User pricing is the cost for licensing individual users to access the Looker platform. These costs will vary based on the type of user and their permissions within the Looker Core on Google Cloud platform. | Work with sales to identify a solution that works for you. |
Edition pricing | Standard: A Looker Core on Google Cloud product for small organizations or teams with fewer than 50 users that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month. | Annual commitment. Work with sales to identify a solution that works for you. |
Enterprise: A Looker Core on Google Cloud product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month. | Annual commitment. Work with sales to identify a solution that works for you. | |
Embed: A Looker Core on Google Cloud product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month. | Annual commitment. Work with sales to identify a solution that works for you. | |
User licensing | Developer user: An end user provisioned on a Looker Core on Google Cloud platform for access to any combination of Looker interfaces including Administration, LookML Models (including Development Mode), Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, Scheduling, the Looker API interfaces, and access to Support. | Connect with our sales team to get a custom quote for your organization. |
Standard user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, and Scheduling Looker interfaces. Standard user privileges include data filtering, drill-to-row-level-detail, data downloads, Dashboard or Look creation, and view-only access to LookML. Standard user privileges do not include access to Development Mode, Administration, the Looker API interfaces, or Support. | Connect with our sales team to get a custom quote for your organization. | |
Viewer user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, and Looks (individual reports and charts) Looker interfaces. Viewer User privileges include data filtering, drill-to-row-level-detail, Scheduling, data downloads, and view-only access to LookML. Viewer user privileges do not include Dashboard or Look creation, or access to Development Mode, Administration, SQL Runner, Explore, the Looker API interfaces, or Support. | Connect with our sales team to get a custom quote for your organization. | |
Learn more about Looker pricing. View all pricing details.
Looker pricing
Looker pricing has two components: platform pricing and user pricing. Contact sales to identify a solution that works for you.
Looker Core on Google Cloud
Platform pricing is the cost to run a Looker Core on Google Cloud instance and includes platform administration, integrations, and semantic modeling capabilities.
User pricing is the cost for licensing individual users to access the Looker platform. These costs will vary based on the type of user and their permissions within the Looker Core on Google Cloud platform.
Work with sales to identify a solution that works for you.
Edition pricing
Standard: A Looker Core on Google Cloud product for small organizations or teams with fewer than 50 users that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.
Annual commitment. Work with sales to identify a solution that works for you.
Enterprise: A Looker Core on Google Cloud product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.
Annual commitment. Work with sales to identify a solution that works for you.
Embed: A Looker Core on Google Cloud product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 standard users, 2 developer users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.
Annual commitment. Work with sales to identify a solution that works for you.
User licensing
Developer user: An end user provisioned on a Looker Core on Google Cloud platform for access to any combination of Looker interfaces including Administration, LookML Models (including Development Mode), Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, Scheduling, the Looker API interfaces, and access to Support.
Connect with our sales team to get a custom quote for your organization.
Standard user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, and Scheduling Looker interfaces. Standard user privileges include data filtering, drill-to-row-level-detail, data downloads, Dashboard or Look creation, and view-only access to LookML. Standard user privileges do not include access to Development Mode, Administration, the Looker API interfaces, or Support.
Connect with our sales team to get a custom quote for your organization.
Viewer user: An end user provisioned on a Looker Core on Google Cloud platform for access to Folders, Boards, Dashboards, and Looks (individual reports and charts) Looker interfaces. Viewer User privileges include data filtering, drill-to-row-level-detail, Scheduling, data downloads, and view-only access to LookML. Viewer user privileges do not include Dashboard or Look creation, or access to Development Mode, Administration, SQL Runner, Explore, the Looker API interfaces, or Support.
Connect with our sales team to get a custom quote for your organization.
Learn more about Looker pricing. View all pricing details.
Frequently asked questions
Find answers to common questions about Looker agentic BI capabilities, semantic modeling, and deployment options.
What is Looker and how does it enable agentic BI?
Looker is Google Cloud enterprise platform for agentic business intelligence, data applications, and embedded analytics. Powered by Gemini, Looker combines a governed universal semantic layer with Conversational Analytics, Dashboard Agents, and Model Context Protocol (MCP) integration—allowing business users and AI agents to ask multi-turn questions in natural language and trigger trusted downstream actions.
What is LookML and why is a semantic layer important for AI?
LookML is Looker modeling language for defining dimensions, aggregates, calculations, and data relationships in a reusable, version-controlled semantic layer. Grounding AI agents and dashboards in LookML eliminates metric drift and prevents LLM hallucinations by ensuring every query uses governed, auditable business logic rather than unverified raw SQL.
What is the difference between Looker and Data Studio?
Looker is an enterprise agentic BI and embedded analytics platform built on a centralized LookML semantic modeling layer, extensible APIs, and enterprise-grade governance. Data Studio provides fast, self-service reporting and ad-hoc visualization. Using Looker alongside Data Studio lets teams combine central LookML governance with flexible, self-service data storytelling.
How does Looker integrate with AI agents and the Model Context Protocol (MCP)?
Looker MCP server and Conversational Analytics APIs allow Gemini Enterprise, third-party AI assistants, and custom agentic workflows to securely query Looker semantic model, retrieve verified SQL explanations, and generate visualizations with full user-level permission enforcement.
What is Looker on Google Cloud?
Looker on Google Cloud is the edition of Looker provisioned and managed directly within the Google Cloud Console. It includes direct integration with Google Cloud IAM, Private Service Connect, customer-managed encryption keys (CMEK), Cloud Monitoring, and unified Google Cloud billing.
Which databases and cloud data warehouses does Looker support?
Looker connects in-database to BigQuery, AlloyDB, Cloud SQL, Spanner, and more than 60 supported SQL dialects across multicloud and hybrid environments—including Snowflake, Amazon Redshift, Databricks, and Microsoft Azure Synapse Analytics—without requiring data movement or extracts.
