Looker Product Family Documentation
The Looker family of products delivers the information you need to make data-driven decisions and gain insights from self-service analytics, embedded applications, and modern business intelligence environments.

Looker

WHAT

Looker is a business intelligence platform. It provides a data exploration and dashboarding interface for users, an IDE for data modelers, and rich embedding and API features for developers.

WHERE

Looker may be managed for you in Google Cloud, hosted by you in another cloud service, or hosted on your own servers. In each case data always remains in-database and is not copied to the Looker instance.

WHO

Looker is the right choice for customers who need the following:
  • Governance for key metric definitions
  • Robust data access permissions
  • Sharing, scheduling, and alerting
  • Operational analytics
  • Integration of analytics in existing tools and workflows
  • Custom applications

PRODUCT VARIATIONS

Looker (Google Cloud core)
Looker (Google Cloud core) offers all the same features as the original Looker, but has deeper Google Cloud integration, including the ability to provision and administer instances from the Google Cloud console.

Looker Studio

WHAT

Looker Studio is a free tool that turns your data into fully customizable dashboards and reports. It provides an easy-to-use drag-and-drop editor.

WHERE

Looker Studio is a Google Cloud service that is available at lookerstudio.google.com to anyone with a Google account.

WHO

Looker Studio is the right choice for customers who need the following:
  • Self-service analytics and visualizations
  • Interactive dashboards to more than 1,000 data sources
  • Report embedding for the web
  • One-off visualizations or reports
  • Single data source or pre-aggregated datasets

PRODUCT VARIATIONS

Looker Studio Pro
A Looker Studio Pro subscription gives Looker Studio users all the features of the no-cost version of Looker Studio, plus enhanced enterprise capabilities and access to technical help and support.