Google Cloud Marketplace private offer enhancements unlock enterprise and AI use cases. Learn how.

Sell on Google Cloud Marketplace

Independent Software Vendors (ISVs), data providers, channel partners, and resellers can reach more customers, accelerate deal cycles, and grow revenue by selling software and solutions on Google Cloud Marketplace.

How to get started Explore the marketplace

Introducing Marketplace Channel Private Offers

1:18

A partner-first and open cloud marketplace

Reach new customers and markets

ISV partners can extend reach to new markets and sell through their customers' preferred channel partners.

Empower channel growth

Channel partners are empowered to manage the customer relationship from billing, collections to revenue recognition.

Simplify procurement for customers

Partners can enable customers to simplify procurement and optimize spend by drawing down on Google Cloud commit.

How to sell on Google Cloud Marketplace

Learn how to sell solutions, accelerate deal cycles, and extend value on the Marketplace.

ISV and data provider partners

How to get listed and sell on the Marketplace

Resources by role

For alliances and sales
- Getting started guides
- Discover private offers
For technical decision-makers
- Technical integration guides
- How to offer datasets

Channel partner programs

How channel and ISV partners can collaborate on offers to customers

Resources by role

For alliances and sales
- Request a discount from an ISV
- Manage channel discounts
For billing administrators
- Manage resold customer accounts

Maximize your Google Cloud Marketplace opportunity

Introducing Marketplace Channel Private Offers

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Marketplace Channel Private Offers demo diagram

How Google Cloud Marketplace Channel Private Offers work

Watch the demo

Create multiple orders for ISV products on Google Cloud Marketplace

Enable flexible enterprise procurement with multiple orders

Watch the video

Industry leaders join The Ultimate Guide to Partnering podcast to discuss keys to GTM success with Google Cloud Marketplace

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Partners success stories

Video

"Google Cloud Marketplace benefits customers by making the purchase process simple." - Arijit Sengupta, CEO, Aible

1:38 minutes

Video

"The beauty of the Google Cloud Marketplace was that it was already where our customers were transacting and purchasing other solutions." - Christine Chang, Sr. Technology Alliances Manager, Fivetran

1:46 minutes

Video

"Being able to be on [Google Cloud] Marketplace, have an easy procurement cycle, allow customers to start POCs efficiently has really been a no brainer." - Alex Dubois, SVP Strategic Growth and Partnerships, HumanFirst

1:46 minutes

Video

"Going through Google Cloud Marketplace, all of the billing, all the collection, all the renewal, everything is all automated. That is a huge value proposition for us, our customers." - Sudhir Hasbe, CPO, Neo4j

1:38 minutes

Blog post

SingleStore uses Google Cloud Marketplace to drive great customer experiences.

4 minute read

Video

"One of the biggest advantages for us to be on Google Cloud Marketplace is that we can now get the reach as well as the speed of doing business." - Abhay Paranis, Founder & CEO, Typeface

1:38 min

See all partners

Through private offers on Google Cloud Marketplace we are collaborating to establish long term relationships, growth, and revenue. The partnership provides our joint customers with the ability to anticipate budgets along with the flexibility to address their business-critical requirements.

Kathy Barboza, Worldwide Head of Google Cloud Sales, NetApp

Read the blog