3,600 developer hours saved so far during ongoing migration to Google Cloud
New tech partners and customers discovered through partnership with Google Cloud
20–85% reduction in infrastructure costs, depending on use case
Immersive technology company Infinite Reality is building an affordable, no-code platform for creating immersive 3D websites using the computing power of Google Cloud and lifelike "personal shoppers" powered by Vertex AI and Gemini 2.0. Its work with Google has also yielded community-building, marketing, PR, and sales opportunities resulting in lasting tech partnerships and new business.
Immersive technology company Infinite Reality is building an affordable, no-code platform for creating immersive 3D websites using the computing power of Google Cloud and lifelike "personal shoppers" powered by Vertex AI and Gemini 2.0. Its work with Google has also yielded community-building, marketing, PR, and sales opportunities resulting in lasting tech partnerships and new business.
Democratizing 3D ecommerce technology
Google Cloud's competitive pricing for the infrastructure that supports our products enables us to pass along our cost savings to customers, which will democratize access to our technology.
Karina Kogan
Chief Marketing Officer of Infinite Reality and President of Infinite Reality Studio
When Karina Kogan describes the culture at Infinite Reality, she uses adjectives like "audacious," "tenacious," and "fearless." And her words are well-chosen, because her company's mission is nothing short of transformational.
"The future of the internet is three-dimensional and conversational," she states. "We aim to be a key part of the power behind the immersive web, and you need those qualities when you're doing something hard that's never been done before."
Kogan, Chief Marketing Officer of Infinite Reality and President of Infinite Reality Studio, a no-code platform for building and deploying immersive projects, acknowledges that the roots of three-dimensional computing are in gaming: "Think of all those Gen Zers and Gen Alphas playing Roblox, Minecraft, and Fortnite," she comments, rattling off the names of some of the most popular console and massive multiplayer online games.
But it's 3D use cases like ecommerce and enhanced data — enabled by advances in computing power, extended reality technologies, and AI — to which Infinite Reality aspires.
While Infinite Reality does have an enterprise product for large multinational clients, Kogan wants to make those 3D ecommerce environments accessible to all users, not just customers with big budgets. To that end, her team is currently beta testing a self-service SaaS platform that will enable anybody with an internet connection to build a 3D website.
"Immersive technology requires a massive amount of storage and a mammoth content delivery network," Kogan explains, noting that the average file size for spatial rendering and streaming video is typically 10 to 100 times larger than an average web page. Indeed, live video chat uses data transfer and CPU bandwidth that scales quadratically with every user, and transcription and text-to-speech functionalities require enormous GPU usage.
"Google Cloud's competitive pricing for the expensive infrastructure that supports our platform enables us to pass along our cost savings to customers, which will democratize access to our technology." Kogan estimates that the migration to Google Cloud has lowered infrastructure costs between 20 and 85%, depending on the use case.
And she believes that making Infinite Reality's products widely affordable will ultimately improve customer acquisition, total addressable market expansion, and sales conversion rates, while lowering customer acquisition costs.
"There's a lot of jazz hands in the world of AI," Kogan observes wryly. "Innovation is fun. Making cool stuff is fun. But if companies can't afford it, and end users don't find it useful, what's the point? By partnering with Google, we can deliver technology people will be able to use."
Google Cloud and Gemini 2.0: Technology with a built-in community
But Kogan says the benefits of Infinite Reality's work with Google go far beyond cost savings. "Google is more than a cloud services provider, it's a multifaceted community, and we think of the Google team as an extension of our own," she reports.
As examples, she points to the product and marketing support Infinite Reality has received from Google. "And as part of the Google community, we've discovered other companies whose technologies complement our own," which, she reports, has led to new technology partnerships and even sales opportunities. "Introductions to brands interested in our offerings is a massive leg up for a startup like ours."
She also estimates Infinite Reality has saved over 3,600 developer hours — and counting — thanks to support services Google provided for the ongoing migration from its previous vendor to Google Cloud. That migration includes all Kubernetes clusters and nodes, memory and data storage, AI databases, and the content delivery network. Infinite Reality has also begun using Google Gemini and AI voice models for text-to-speech and speech-to-text functionality.
In addition, Kogan feels Google's technology vision is aligned with Infinite Reality's. "They're building tools like Genie 2 that we really want to use and products we want to integrate and build on because they're on the same groundbreaking journey we are."
Google is building tools we want to use and products we want to integrate because they're on the same groundbreaking journey we are.
Karina Kogan
Chief Marketing Officer of Infinite Reality and President of Infinite Reality Studio
Mission: Spur new technology adoption with lifelike AI
Google is helping Infinite Reality usher in a new internet era. It doesn't end with Google Cloud and Vertex AI: That's just the beginning.
Karina Kogan
Chief Marketing Officer of Infinite Reality and President of Infinite Reality Studio
Among those technologies is artificial intelligence in the form of the Gemini 2.0 large language model and the Vertex AI development platform, which Infinite Reality is leveraging to develop virtual sales assistants capable of lifelike conversations over the web that simulate interactions shoppers might have with a salesperson in a brick-and-mortar store.
"Historically, we associate ecommerce with browsing items laid out in a grid alongside product photos and details, but a 3D web store is exploratory and experiential as well as informational," she explains.
"A good personal shopper in a brick-and-mortar store doesn't just help you find what you're looking for, they upsell products you didn't even realize the store carries based on their ongoing relationship with you. Our virtual sales assistants aim to emulate that kind of intimate, engaging, high-touch experience."
And she's quick to note that this AI use case need not remain specific to ecommerce, but could be extended to customer service, community management, and even media consumption. "As the technology improves and proliferates, this kind of digital experience will become ubiquitous," she predicts, "much like today's digital natives take once-novel technologies like streaming video for granted."
Today, however, in-browser 3D environments are not only new, they're difficult to build, because the technology is data-intensive and expensive, and the engineering skills are hard to find. "We're using Gemini Pro and Vertex AI to create a no-code product with an AI-enabled customizable asset library that will unlock customer adoption," she says, "because the easier these environments are to build, the more people will build them."
Kogan concludes, "We want to become the platform that helps businesses build those spaces, and Google Cloud is helping us usher in a new internet era. It doesn't end with Google Cloud and Vertex AI: That's just the beginning."
Infinite Reality is powering the next generation of digital media and ecommerce through extended reality, artificial intelligence, and other immersive technologies. It provides enterprises and creators with the capability to build immersive experiences that redefine audience connections in the digital world.
Industry: Technology
Location: United States
Products: Google Cloud, Gemini 2.0, Vertex AI, Speech to Text, Text to Speech
