5x faster response times for search queries, improving the user experience
50% cost reduction compared to previous technology
Dataflow pipelines ingest millions of data points daily
Faster development and integration with a more flexible architecture
Achieved SOC 2 compliance quickly and efficiently
Sightly built a scalable search solution using Google Cloud and Elastic to drive AI innovation across its suite of advertising and marketing offerings.
Sightly built a scalable search solution using Google Cloud and Elastic to drive AI innovation across its suite of advertising and marketing offerings.
Giving brands a competitive edge with real-time insights
With news cycles moving faster than ever, public opinions change quickly. Advertisers need to be ready to switch gears and take advantage of new trends and opinions to connect with their audiences. Sightly has long been at the forefront of this transformation, empowering brands to navigate the ever-changing landscape through the power of AI. The company’s core platform, Brand Mentality, uses AI to codify brand identity, curate content, analyze audiences, and optimize campaigns for advertisers in real time.
The key is data. Sightly processes massive volumes of data from news stories, social media, and video platforms to get a feel for the pulse of the culture through the lens of a brand. That’s hundreds of millions of records that need to be analyzed as quickly as possible to give advertisers the real-time results they’re looking for.
Operating on such a massive scale is no easy feat. Sightly wanted a way to achieve fast, consistent query speeds even as the amount of data grows. The company decided to build a new search layer with Elasticsearch, running on Elastic Cloud. The new architecture provides both the speed and scale needed to give Sightly’s customers the advertising insights they need now and in the future.
Elastic running on Google Cloud gives us a competitive advantage. It makes things quick and accurate, improving customer retention and winning over new customers.
Jason Pendrey
Director of Engineering, Sightly
Combining leading search and cloud technologies
The new architecture leverages a powerful combination of Google Cloud and Elastic technologies. Automated load balancing scales up and down to maintain peak performance while minimizing costs, while Cloud Run, Cloud Functions, and other Google Cloud infrastructure tools power efficient infrastructure. Through Vertex AI, Sightly also accesses machine learning models that help to take data ingested from vendors and enrich it with proprietary data feeds.
Dataflow plays a critical role in the Elastic ingest process. Sightly runs Dataflow jobs continuously, processing massive amounts of data every day. It efficiently transforms and feeds millions of documents from news and social data feeds into Elasticsearch, delivering a fast, scalable search experience.
Google Cloud and Elastic are a dream team. It allows a small company like ours to prepare for the future and scale to heights we’ve never seen before.
Jason Pendrey
Director of Engineering, Sightly
Developers work on Cloud Run for its ability to handle high-volume HTTP requests, responding to the growing Brand Mentality customer base effectively. Building applications on Google Cloud also makes it easier to maintain security and privacy. Sightly has already demonstrated compliance with SOC 2, and its ISO 27001 and GDPR certifications will be coming soon. This allows Sightly to more easily expand its business to clients around the world.
The powerful combination of Google Cloud and Elastic has enabled Sightly to accelerate development, enhance data quality, and expand its product features.
A strong foundation for generative AI and future growth
Sightly chose Elastic for its proven reliability, scalability, and rich feature set, which has delivered significant business value for the company and its customers. The implementation led to a 50% reduction in costs and a remarkable 5x improvement in response times. This boosted performance improves the user experience and makes it easier for Sightly’s teams to test and iterate new features.
Sightly is also using its new architecture to power growing generative AI initiatives. The company uses Elastic for retrieval augmented generation (RAG) to develop new features like its "Personas” feature and "Mentality Agent". These tools leverage Elastic's fast search capabilities to provide valuable, real-time insights to customers.
The partnership between Google Cloud and Elastic has given Sightly the solid foundation it needs to continue expanding its features and data sources so that its clients gain a critical competitive advantage in the fast-changing world of digital advertising.
Sightly is a growing company. We need a system that can keep up. Elastic on Google Cloud gives us the competitive edge we need.
Jason Pendrey
Director of Engineering, Sightly
Sightly is an ad-tech pioneer that helps brands navigate the complexities of modern advertising with its AI-powered Brand Mentality platform. The company’s core mission is to help brands understand, optimize, and adapt to real-time events with precision.
Industry: Technology
Location: United States
Products: Dataflow, Cloud Run, Vertex AI Platform
About Google Cloud partner — Elastic
Elastic integrates its deep expertise in search technology with artificial intelligence to help everyone transform all of their data into answers, actions, and outcomes.
