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The level of the Google Analytics account that determines which data is organized and stored together.
In the Google Analytics account hierarchy, a property represents an app or website, and is the collection point for data from the app or site. A property contains the reports you use to analyze that data, and includes options to set user permissions and create links to other products like Google Ads.
An account can contain one or more properties. A property can only belong to one account.
Related resources
Discover more about the Google Analytics 4 hierarchy and learn about organization, account, and property configurations on the G4 Google Analytics hierarchy documentation page.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[],[],null,["# Google Analytics property\n\nThe level of the Google Analytics account that determines which data is organized and stored together.\n\nIn the Google Analytics account hierarchy, a property represents an app or website, and is the collection point for data from the app or site. A property contains the reports you use to analyze that data, and includes options to set user permissions and create links to other products like Google Ads.\n\nAn account can contain one or more properties. A property can only belong to one account.\n\nRelated resources\n-----------------\n\nDiscover more about the Google Analytics 4 hierarchy and learn about organization, account, and property configurations on the [G4 Google Analytics hierarchy](https://support.google.com/analytics/answer/9303323) documentation page."]]
