Tutorial: Create calculated fields in Looker Studio

Goals

In this tutorial, you'll accomplish the following:

• Learn how to create a simple arithmetic calculated field.
• Create a conditional expression to evaluate your data and return different results.
• Learn different approaches to implementing calculated fields.

Scenario

Suppose you manage an online pet supply store. You might measure sales data, such product codes (SKU), item names, price, and quantity sold. Here's a simple example:

SKU	Item	Price	Qty Sold
D-001	Healthy Dog Dog Food	79.96	16
B-002	Parrot Perch	74.97	8
B-001	Pretty Bird Bird Seed	31.96	20
C-002	Hungry Kitty Cat Food	29.98	3
D-002	Playful Puppy Toy	17.97	11
C-001	Happy Cat Catnip	14.97	4

Calculated fields in Looker Studio can help you manipulate and extend this data. In this exercise, you'll use calculated fields to perform these tasks:

• Calculate the total value of each order.
• Apply a discount to orders over a certain amount.
• Categorize sales into departments.

Note: There can often be more than one way to achieve a particular result with calculated fields, depending on your needs and how you want to use those fields. This tutorial walks you through one approach (using separate fields for the calculations). At the end of this document, you'll find some alternative solutions.

Sample data

To complete this exercise as written, use the following sample data. Otherwise, use your own data (adjusting the field names accordingly). You'll need access to Google Sheets. Alternatively, you could use the File Upload connector to import the data into Looker Studio.

Copy and paste this data into a text file:

SKU,Item,Price,Qty Sold
D-001,Healthy Dog Dog Food,79.96,16
B-002,Parrot Perch,74.97,8
B-001,Pretty Bird Bird Seed,31.96,20
C-002,Hungry Kitty Cat Food,29.98,3
D-002,Playful Puppy Toy,17.97,11
C-001,Happy Cat Catnip,14.97,4

Step 1: Prepare the data

Goal: Create a Google Sheet using the sample data shown previously.

1. Copy the sample data in the previous box.
2. Open a text editor, paste in the sample data, and save the file as pet-store-data.csv.
   Important: Be sure to save this file as plain text; otherwise, Sheets won't be able to import the data.

   • On Windows, you can use Notepad.
   • On macOS, you can use TextEdit and then select Format > Make plain text.
   • On Chrome OS, you can use the Text app or Google Docs and then select File > Download and choose Plain Text.

• Create a new Google Sheet.

• In Sheets, select File > Import.

• Select Upload and then upload the sample data file you created in step 2.

• Select Replace spreadsheet.

• Name your spreadsheet Pet Store.

Step 2: Create a report and add the data

Goal: Connect a data source to the Pet Store spreadsheet and add it to a report.

1. Create a new report in Looker Studio.
2. In the Add data to report panel, select the Google Sheets connector.
3. Select the Pet Store spreadsheet and worksheet you just created.
4. Leave the default options selected.
5. Click ADD.

In a moment, you'll see the new report, with a table on the canvas that uses fields from the Pet Store data source.

Tip: If you don't see the Pet Store spreadsheet in the list, try reloading Looker Studio.

Step 3: Create the subtotal field

Goal: Create a field that calculates the order subtotal.

Note: You can create two kinds of calculated fields: chart-specific calculated fields and data source calculated fields. In this tutorial, you'll create data source calculated fields. The main benefits of data source calculated fields are that you can use them in any chart based on this data source and they can refer to other calculated fields.

Learn more data source versus chart-specific calculated fields.

1. In the menu, select Resource > Manage added data sources.

2. Locate the Pet Store data source and then click EDIT.

   The data source fields panel appears.

3. Click ADD A FIELD.

   The calculated field editor appears.

4. In Field Name, enter Subtotal.

5. In Formula, enter Price * Qty Sold.

   Tip: The formula editor autocompletes dimension, metric, or function names as you type. You can also drag fields from the Available Fields list into your formula.

6. Click SAVE.

7. Return to the main data source editor by clicking ALL FIELDS.

Step 4: Create the discount field

Goal: Create a field that applies a variable discount rate to orders of a certain value.

Let's say you want to give different discount rates depending on the value of the order. Create another calculated field, called Discount, that evaluates the Subtotal field and applies the following discounts.

Subtotal value	Discount rate
0 - 99	0
100 - 499	5%
500 or more	10%

Hints:

• In this step, you'll only calculate the discount. You'll apply it in the following step by multiplying the Subtotal field by the Discount field.
• Use the CASE expression to evaluate the Subtotal field.
  • Use a WHEN clause for each discount rate.
  • Use an ELSE clause to return the full price (0% discount).
• Express the discount as a decimal value. For example, a 25% discount would be .25.

Solution

CASE
WHEN Subtotal > 499 THEN .9
WHEN Subtotal > 100 THEN .95
ELSE 1
END

Note: WHEN clauses are evaluated in order, and the first one that is true is the one whose THEN clause is returned.

Step 5: Create the total field

Goal: Create a field that applies the discount rate to the subtotal.

Create another calculated field, called Total, that multiples the Subtotal field by the Discount field.

Solution

Subtotal * Discount

Step 6: Create the department field

Goal: Create a calculated field that categorizes sold items into departments.

Create a final calculated field, called Department, that parses the SKU field and assigns new values depending on the SKU. You'll group dog, cat, and bird related items into separate departments.

Hint: Use the CASE statement again, this time with the STARTS_WITH (or REGEXP_MATCH) function.

Solution

CASE
WHEN STARTS_WITH(SKU, "C") THEN "Cat"
WHEN STARTS_WITH(SKU, "D") THEN "Dog"
WHEN STARTS_WITH(SKU, "B") THEN "Bird"
ELSE "Misc"
END

Step 7: See your data in a report

Goal: Visualize your calculated fields.

1. After saving the Department field, on the left, return to the data source editor by clicking ALL FIELDS.
2. Click DONE and then close the manage data sources panel.

You can now add your new calculated fields to charts by using these steps:

1. Select the table.
2. Add each calculated field you created to the table by dragging them from the Data panel onto the table or into the table's Setup panel.

Alternative solutions

The previous solution breaks the problem up into individual chunks and creates discrete fields to handle each chunk, as you've done with the Subtotal, Discount, and Total fields.

Another approach is to perform all the calculations in a single calculated field. For example, you could combine steps 3 - 5 of this tutorial into one field:

CASE
WHEN Price * Qty Sold > 499 THEN (Price * Qty Sold) * .9
WHEN Price * Qty Sold > 100 THEN (Price * Qty Sold) * .95
ELSE Price * Qty Sold
END

There are pros and cons to each approach:

Breaking down complex formulas into separate fields can make your formulas easier to read and write as well as less error-prone. Separate fields can also be useful in more contexts. For example, using a separate field for the discount rate lets you use that field in other calculations or display it in your reports. One drawback to creating formulas with lots of discrete calculated fields is that it may not be obvious what each one does, so you'll need to edit them individually to see how they are calculated.

On the other hand, centralizing all the logic into one field can make simple formulas easier to understand and edit. But you also might have to do a lot of repetitive typing, and a complex formula may be harder to extend or maintain. For example, say you had 10 product tiers with different order quantity thresholds. Or say you wanted to use the same discounts for a different product line. In these cases, it might be easier or more efficient to use separate fields for those thresholds and discounts.

The middle path

This solution blends the two approaches described previously. It keeps the main logic in a single field while breaking out some of the dependent logic into separate fields:

CASE
WHEN Subtotal > Large Order THEN Subtotal * Large Order Discount
WHEN Subtotal > Medium Order THEN Subtotal * Medium Order Discount
ELSE Subtotal
END

For this solution, we've created separate fields to hold values for large and medium orders and corresponding discounts.

This solution has the advantage of being easy to read, flexible, and relatively easy to adjust as needed.

Related resources

• About calculated fields
• Function list
• Parameters