Vertex AI Search for commerce

Provide Google-quality search, browsing, recommendations, and conversational commerce on your digital properties, increasing conversions and reducing search abandonment.

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Power your digital commerce site or application with Google-quality capabilities highly tuned for e-commerce
Guide users to refine and narrow broad search queries through back and forth conversation
Deliver highly personalized recommendations at scale
Search for products with an image and receive a ranked list of visually and semantically similar items
Improve conversion and order value by personalizing the shopping experience

Benefits

Increase e-commerce revenue

Drive higher revenue per visit with AI-powered search that optimizes product ranking for increased conversions and sales.

Product discovery with a multi-modal approach

Guide users via text and images to provide real-time results of similar, or complementary, items from your product catalog.

Deliver relevant recommendations at scale

Understand nuances behind customer behavior, context, and SKUs in order to drive engagement across channels.

Key features

State-of-the-art AI

Take advantage of Google's expertise in AI that enables advanced query understanding and personalization. This produces better search and browse results as well as recommendations from even the broadest queries. In addition, you can effectively match product attributes with website content for fast, relevant product discovery with semantic and conversational search.

Optimized results

Leverage user interaction and ranking models to meet specific business goals. Customize recommendations leveraging page-level optimization, buy-it-again and revenue optimization capabilities to deliver your desired outcome: engagement, revenue, or conversions. Apply business rules to fine-tune what customers see, diversify product displays, and filter by product availability, custom tags, etc.

Fully managed

No need to preprocess data, train or hypertune machine learning models, load balance or manually provision your infrastructure to handle unpredictable traffic spikes. We do it all for you automatically. Plus, quickly connect data with your existing tools like Google Analytics 360, Tag Manager, Merchant Center, Cloud Storage, BigQuery.

Security, privacy and compliance

Security and privacy protocols that ensure your data is isolated with strong access controls - your data is yours alone. We support compliance with the General Data Protection Regulation (GDPR). See terms and the GDPR Resource Center for more information.

Work with experts to build shopping experiences with search

Work with Google Cloud Consulting to take the experience one step further and improve conversions by personalizing the shopping experience. Contact sales to get started or learn more about our entire consulting portfolio.

Customers