Reimagine the retail value chain to drive business growth
Reimagine the retail value chain to drive business growth
Create a dynamic, intelligent, and autonomous shopping ecosystem that spans from discovery to payments.
Solution spotlight: Through dynamic, back-and-forth conversation, Conversational Commerce agent guides shoppers to purchase by allowing them to ask complex questions in their own words.
Conversational Commerce agent uses Google's search expertise and Gemini to deliver personalized guidance throughout the shopping journey through natural conversation. For retailers, the agent increases conversion rates, order sizes, and customer engagement, all while optimizing operational efficiency by handling routine interactions and providing valuable data insights. Coupled with Vertex AI Search for Commerce which leverages Google's query understanding and search expertise, this creates a powerful combination to enhance retail product discovery experiences.
The introduction of Agentic commerce fundamentally changes the shopping paradigm, moving beyond consumer navigation to autonomous AI agent interaction. Consumers experience a highly efficient, personalized, and coherent shopping experience across apps and devices. For retailers, this transformative shift enables new interaction models, allowing personal agents to engage with merchant agents to fulfill requests and source items—creating a powerful new network for collaboration and revenue capture.
The Agent Payments Protocol (AP2), is an open standard designed to enable secure, agent-led payments in AI-driven commerce. Shoppers benefit from a consistent, secure experience when using agents for smarter, personalized, or delegated purchases, while retailers gain opportunities for new sales and increased conversion by building a trusted foundation for agentic commerce.
Go deeper into solutions for retail:
Learn how Victoria's Secret & Co. brings the in-store experience home with generative AI.
Go deeper into solutions for retail:
Capture unified and agentic commerce growth
Create a dynamic, intelligent, and autonomous shopping ecosystem that spans from discovery to payments.
Solution spotlight: Through dynamic, back-and-forth conversation, Conversational Commerce agent guides shoppers to purchase by allowing them to ask complex questions in their own words.
Conversational Commerce agent uses Google's search expertise and Gemini to deliver personalized guidance throughout the shopping journey through natural conversation. For retailers, the agent increases conversion rates, order sizes, and customer engagement, all while optimizing operational efficiency by handling routine interactions and providing valuable data insights. Coupled with Vertex AI Search for Commerce which leverages Google's query understanding and search expertise, this creates a powerful combination to enhance retail product discovery experiences.
The introduction of Agentic commerce fundamentally changes the shopping paradigm, moving beyond consumer navigation to autonomous AI agent interaction. Consumers experience a highly efficient, personalized, and coherent shopping experience across apps and devices. For retailers, this transformative shift enables new interaction models, allowing personal agents to engage with merchant agents to fulfill requests and source items—creating a powerful new network for collaboration and revenue capture.
The Agent Payments Protocol (AP2), is an open standard designed to enable secure, agent-led payments in AI-driven commerce. Shoppers benefit from a consistent, secure experience when using agents for smarter, personalized, or delegated purchases, while retailers gain opportunities for new sales and increased conversion by building a trusted foundation for agentic commerce.
Go deeper into solutions for retail:
Learn how Victoria's Secret & Co. brings the in-store experience home with generative AI.
Go deeper into solutions for retail:
Transform data into value with customers at the center
Securely integrate campaign and product data to create production-quality content at scale and uncover rich insights to drive marketing performance and consumer engagement.
Customer feature: See how Puma is using Imagen to customize product photos on their website, saving time and ensuring they are locally relevant.
Google AI propels marketing from creative development to content generation to insights. Generative media models Gemini, Gemini Flash, Imagen, and Veo accelerate personalized content creation—whether copy, image or video—boosting productivity, conversions and brand loyalty. Global brands can expand their reach and accelerate worldwide rollouts by effortlessly translating and adapting entire marketing campaigns—from headlines to detailed descriptions—ensuring messages resonate authentically with local buyers, regardless of language or location.
Marketing analytics uncovers powerful insights to drive consumer acquisition and engagement, and improve marketing performance. Integrate Google Ads into marketing and business data to provide a holistic view of performance and business impact. This integration helps drive campaign ROI with intelligent, real-time data and enables the development of custom, differentiated audience segments.
Learn how L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation.
Go deeper into solutions for retail:
Create the connected store
Drive store performance and efficiency by equipping associates with real-time data agents.
Customer feature: FairPrice Group uses gen AI to ensure product availability and resolve potential hazards, creating a positive customer experience.
Workspace for Retail elevates your customer experience, improves operational efficiencies, and boosts employee engagement by empowering corporate and frontline workers with flexible, helpful retail collaboration tools. Store associates are empowered with AI agents and Google Search to boost decision-making speed and enhance store operations. Greater inventory visibility helps to improve fulfillment and deliver superior, customer-centric service.
With Google Distributed Cloud connected, retailers can leverage our multi-tiered, fully managed global infrastructure to securely and cost-efficiently run today's applications, optimizing store performance from a single pane of glass.
Learn how Luxury conglomerate LVMH worked with Google Cloud to develop a data and AI platform that helps their brands collaborate—without sacrificing the personal touch they’re known for.
Learn how Luxury conglomerate LVMH worked with Google Cloud to develop a data and AI platform that helps their brands collaborate—without sacrificing the personal touch they’re known for.
Go deeper into solutions for retail:
Drive sustainable and efficient operations
Reduce costs and optimize inventory using generative AI and data-driven insights.
Customer feature: Best Buy is making its contact center more human with gen AI, creating generate conversation summaries in real time, allowing contact center agents to give their full attention to understanding and supporting customers.
Customer Engagement Suite transforms customer and agent experiences by offering personalized, human-like engagement that accelerates resolution times and enhances customer satisfaction. Agents can instantly respond to inquiries in over 100 languages, and analytics and predictive insights help improve consumer sentiment and reduce costs.
Gemini Enterprise with Google-quality search, leverages your existing data to enable deeper insights and faster discovery across the organization, while bespoke and third-party agents automate routine and repetitive tasks, freeing up employees to focus on more strategic and creative work.
Go deeper into solutions for retail:
The Home Depot: Helping doers get more done through a data-driven approach.
Go deeper into solutions for retail:
Google Cloud AI is uniquely positioned to support retailers
Google Cloud AI is uniquely positioned to support retailers
Multimodal AI reasoning
Empower teams with state-of-the-art models no matter the data set to improve productivity and outcomes. Like humans, Google AI doesn't just understand words, but also images, videos, and sounds. This technology allows for a much richer understanding of information, leading to better decision-making, more efficient operations, and more personalized consumer experiences.
Learn more about Gemini →
A deep understanding of consumer intent that drives improved retail experiences
Partner with a company that knows how to design consumer experiences that achieve stronger acquisition and retention. Power your digital properties with Google-quality search, browse, recommendations, and conversational commerce, increasing conversions and reducing search abandonment.
Learn more about Vertex AI Search for commerce →
Integrated AI platform with optionality and choice
Capitalize on a unified platform to deploy AI agents and experiences quickly and securely. Build, deploy, and scale your retail solutions with Gemini and Google Cloud's flexible, end-to-end platform, Vertex AI. Work with any model, connect to any data, and accelerate innovation without limitations.
Learn more about Google AI →
Robust retail-specialized partner ecosystem for expedited deployment
Engage with a retail-specific agency and partner ecosystem for expedited deployment. Leverage specialized partner solutions, built with Google AI, to precisely cater for your unique AI needs.
Learn more about Google Cloud partners for retail →
See how leading retailers innovate with Google Cloud
Introducing an agentic commerce solution for merchants from PayPal and Google CloudBuilding on our goal of transforming commerce, PayPal and Google Cloud are thrilled to announce that we’re bringing agentic shopping experiences to life with a new offering that combines Google Cloud’s Conversational Commerce agent with payments powered by PayPal.Read now
Lowe’s innovation: How Vertex AI helps create interactive shopping experiencesLearn how AI recommendations are helping transform Lowe’s customer experiences today across many modes of communication—not just text but imagery, video, voice, and the combination of them all.Read now
Etsy: Connecting nearly 90 million buyers with special items using gen AIEtsy creates personalized experiences for its nearly 90 million shoppers by using Vertex AI, BigQuery, Dataflow, and Gemini models to better understand inventory, customer intent, and individual buyers.Read now
L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovationBy describing an idea with simple prompts, powered by Veo and Imagen models, teams can generate high-quality visuals perfectly aligned with their brand.Read now
Resources to help accelerate your AI and cloud journey
The ROI of AI in retail and CPGLearn how AI agents are helping engage shoppers across every touch point. Based on a survey of 585 senior leaders from retail and CPG organizations, this report unpacks the stats to give you a snapshot of how gen AI and agentic AI are delivering value today.Download now
The agentic era: Reshaping the future of business for retail and CPGLearn how AI agents are changing the way retail and CPG organizations operate, innovate, and connect with customers and clients.Download now
AI Trends 2025 retail and CPGDownload the AI trends 2025 report to get an overview of the five big AI trends set to reshape business in 2025, as well as Google Cloud’s predictions on how these trends will play out in the retail and CPG industriesDownload now
1,001 real-world gen AI use cases from the world's leading organizationsAI is here, AI is everywhere: Top companies, governments, researchers, and startups are already enhancing their work with Google's AI solutions.Read now
State of AI infrastructureThis report, based on a survey of 500+ global technology leaders, uncovers the key challenges and opportunities in building a robust, secure, and cost-effective AI-ready cloud.Download now
Delivering trusted and secure AILearn how Google Cloud’s approach to generative AI prioritizes enterprise-readiness with built-in mechanisms for robust data governance, privacy controls, IP indemnification, and responsible AI practices.Download now
Google Cloud for Retail playlistLearn about Google Cloud retail solutions and how customers drive transformation across their value chain.Watch and follow
New Way Now: Retail and CPG playlistDiscover how Google Cloud customers in retail are putting AI and cloud technology to work to transform their businesses and how they connect with customers.Watch and follow
- The AI aisle: More than a dozen reasons why retail and CPG are already seeing ROI on gen AILearn how many retailers and consumer goods companies are already putting gen AI into production—and seeing real returns across their operations.Read now
- Empowering retailers with AI for commerce, marketing, supply chains, and moreLearn how more than 20 ISV and services partners are utilizing Vertex AI, Gemini models, and other Google Cloud technologies to empower retail businesses with the tools they need to transform how employees work and shoppers engage with their brands.Read now
- How Best Buy is using generative AI to create better customer experiencesIn partnership with Google Cloud, Best Buy is building improved customer support tools and experiences using generative AI.Read now
- The agentic AI revolution: Reshaping retail and consumer interactionAn interview with Kapil Dabi, America's market lead for retail and consumer at Google Cloud.Read now
- AI agents: How to make them your new partners for business innovationAI agents, powered by generative AI, are rapidly transforming industries by acting as intelligent, collaborative partners that can interpret goals, plan multi-step actions, and work independently across systems, marking a significant shift in how businesses can find, understand, and act on their data.Read now
- How inference at the edge unlocks new AI use cases for retailersExplore how retailers can leverage inference at the edge to enhance their operations and customer experience, including how retailers can leverage the power of cloud infrastructure, AI, and edge hardware powered by Intel Xeon processors with Google Distributed Cloud.Read now
Reports and ebooks
- The ROI of AI in retail and CPGLearn how AI agents are helping engage shoppers across every touch point. Based on a survey of 585 senior leaders from retail and CPG organizations, this report unpacks the stats to give you a snapshot of how gen AI and agentic AI are delivering value today.Download now
- The agentic era: Reshaping the future of business for retail and CPGLearn how AI agents are changing the way retail and CPG organizations operate, innovate, and connect with customers and clients.Download now
- AI Trends 2025 retail and CPGDownload the AI trends 2025 report to get an overview of the five big AI trends set to reshape business in 2025, as well as Google Cloud’s predictions on how these trends will play out in the retail and CPG industriesDownload now
- 1,001 real-world gen AI use cases from the world's leading organizationsAI is here, AI is everywhere: Top companies, governments, researchers, and startups are already enhancing their work with Google's AI solutions.Read now
- State of AI infrastructureThis report, based on a survey of 500+ global technology leaders, uncovers the key challenges and opportunities in building a robust, secure, and cost-effective AI-ready cloud.Download now
- Delivering trusted and secure AILearn how Google Cloud’s approach to generative AI prioritizes enterprise-readiness with built-in mechanisms for robust data governance, privacy controls, IP indemnification, and responsible AI practices.Download now
Videos
- Google Cloud for Retail playlistLearn about Google Cloud retail solutions and how customers drive transformation across their value chain.Watch and follow
- New Way Now: Retail and CPG playlistDiscover how Google Cloud customers in retail are putting AI and cloud technology to work to transform their businesses and how they connect with customers.Watch and follow
Blogs
- The AI aisle: More than a dozen reasons why retail and CPG are already seeing ROI on gen AILearn how many retailers and consumer goods companies are already putting gen AI into production—and seeing real returns across their operations.Read now
- Empowering retailers with AI for commerce, marketing, supply chains, and moreLearn how more than 20 ISV and services partners are utilizing Vertex AI, Gemini models, and other Google Cloud technologies to empower retail businesses with the tools they need to transform how employees work and shoppers engage with their brands.Read now
- How Best Buy is using generative AI to create better customer experiencesIn partnership with Google Cloud, Best Buy is building improved customer support tools and experiences using generative AI.Read now
- The agentic AI revolution: Reshaping retail and consumer interactionAn interview with Kapil Dabi, America's market lead for retail and consumer at Google Cloud.Read now
- AI agents: How to make them your new partners for business innovationAI agents, powered by generative AI, are rapidly transforming industries by acting as intelligent, collaborative partners that can interpret goals, plan multi-step actions, and work independently across systems, marking a significant shift in how businesses can find, understand, and act on their data.Read now
- How inference at the edge unlocks new AI use cases for retailersExplore how retailers can leverage inference at the edge to enhance their operations and customer experience, including how retailers can leverage the power of cloud infrastructure, AI, and edge hardware powered by Intel Xeon processors with Google Distributed Cloud.Read now
Explore Google Cloud products driving retail transformation
- Gemini EnterpriseEmpower teams to discover, create, share, and run AI agents all in one secure platform.Learn more
- Vertex AI Search for commerceLeverage Google quality, multimodal search understanding to transform product discovery.Learn more
- Vertex AI PlatformBuild and scale applications with 200+ foundation models and an open and integrated platform alongside enterprise ready data governance, privacy, and safety.Learn more
- AI for marketingLearn how AI and agents are powering growth across five key areas of marketing. This how-to quickstart guide makes it easy for every marketer to use generative AI with actionable tips, prompts and use cases.Learn more
- Google Workspace for RetailDeliver exceptional customer experiences, accelerate product development, and digitize store operations.Learn more
- Customer Engagement Suite with Google AIDeliver exceptional end-to-end experiences, agent assistance, and operational insights with our most advanced conversational AI products and Gemini models—grounded in your organization's resources to ensure high accuracy.Learn more
- Gen AI for Digital CommerceLearn how to use AI to create personalized experiences throughout the buyer journey.Learn more
- Gemini Code AssistAI-powered assistance to help developers deploy, and operate applications throughout the software development lifecycle.Learn more
- Analytics Data Platform with BigQueryUnify multimodal data, accelerate innovation with AI, and simplify data analytics across all users in the enterprise.Learn more
- Looker for Business IntelligenceAccess, analyze, and act on the up-to-date, trusted version of your data to deliver trusted data experiences at scale and improve productivity, decision-making, and innovation by delivering more insights to more users.Learn more
- Google Distributed CloudA fully managed software and hardware solution for data centers and edge locations to address regulatory, local data processing, survivability, and low-latency needs.Learn more
- Partner Industry Solutions (iVN)These solutions combine Google Cloud's AI, data, and analytics products with SI partners' deep domain expertise and ISV offerings (where applicable) to enhance industry business processes and functional capabilities that accelerate time to value and lower risk.Learn more
Security and compliance retailers trust
For retailers, protecting customer data isn't just a requirement—it's the foundation of loyalty.
Google Cloud provides control and transparency to secure the organization and every part of the retail value chain, from ecommerce platforms and supply chains, to the in-store experience. Build on a secure-by-design foundation that defends against modern threats, maintains compliance, and protects your brand—all with the same rigor Google uses for its own security.
- Google Security OperationsIntelligence-driven and AI-powered security operations platform empowers security teams to better detect, investigate, and respond to cybersecurity threats.Learn more
- Google Threat IntelligenceGet comprehensive visibility and context on the threats that matter most to your organization.Learn more
- Mandiant Cybersecurity ConsultingIncident response and expert guidance so you can maintain confidence in business operations before, during, and after an incident.Learn more
Frequently asked questions
What are the benefits of ecommerce modernization on Google Cloud and how does it help adapt to market changes faster?
Working with Google Cloud on ecommerce modernization means transitioning from older, rigid systems to modular, microservices-based architectures. This allows for faster innovation and agility, which is critical in today's rapidly changing retail environment. This agility means retailers can adapt faster to shifts in customer behavior or economic conditions, staying competitive and responsive. By moving away from legacy platforms to composable architectures, retailers can launch new services or updates without disrupting their entire system, saving time and resources.
How does Google Cloud help retail businesses during peak seasons?
Google Cloud provides a reliable, secure, and scalable cloud platform that can handle high traffic volumes and peak demand periods. This ensures a smooth and seamless customer experience across all channels. By having a platform that can easily scale up or down as needed, retailers can avoid website crashes or slowdowns during busy periods like holidays or promotions. This reliability enhances customer satisfaction, as they can shop without frustration, leading to more completed purchases. Ultimately, this results in increased revenue and a positive brand image.
How can Google Cloud help retailers optimize their supply chain and reduce costs?
Google Cloud provides tools like Vertex AI for forecasting and BigQuery for data warehousing to improve demand forecasting, optimize inventory management, and reduce overall supply chain costs. The value for the retailer is significant: by using AI to predict demand accurately, retailers can avoid overstocking or stockouts, reducing storage costs and lost sales. Data analytics allow for deeper insights into supply chain operations, identifying bottlenecks, inefficiencies, and areas for cost reduction. This leads to a more agile and cost-effective supply chain, ultimately increasing profitability and customer satisfaction through better product availability.
How can Google Cloud’s associate productivity solutions empower our store employees and improve customer service?
Google Cloud provides AI-powered tools that equip store associates with real-time information and enable personalized assistance. The value for the retailer is improved employee efficiency and enhanced customer service. With these tools, associates can quickly access inventory information, product details, and customer preferences, allowing them to answer questions accurately and provide tailored recommendations. This not only improves the shopping experience but also reduces the time associates spend on manual tasks, allowing them to focus on direct customer interaction. Empowered and informed associates lead to happier customers and a more productive workforce.
How does Google Cloud support retailers in achieving their sustainability goals?
Google Cloud helps retailers achieve their sustainability goals by providing solutions to monitor and optimize energy consumption across their enterprise, stores, and distribution centers. These tools track and measure environmental impact, including carbon footprint, water usage, and waste. Google Cloud also assists in generating ESG reports, and offers 24/7 carbon-free energy, leading to lower operational costs, a sustainable future, and enhanced brand image through demonstrated environmental responsibility.
How does Google Cloud support multi-cloud strategies?
Google Cloud supports robust multi-cloud strategies through our commitment to openness and interoperable technologies. We provide consistent platforms like Google Kubernetes Engine (GKE) for managing applications across environments, and our Google Distributed Cloud solutions extend our infrastructure where you need it, ensuring you can leverage the best of all clouds without being locked in.
How long does it take to move to Google Cloud?
The time it takes to migrate to Google Cloud depends on the scope and complexity of the project. Factors like the amount of data across the organization and the specific migration strategy play a role in determining the overall timeline. Google Cloud and/or your partner of choice will help you scope your project, set priorities, and determine a realistic timeline.
