Modernize and optimize your IT infrastructure
Spikes in traffic are great for business — if your infrastructure and operations can keep up. When every millisecond of uptime counts, global retailers are turning to Google Cloud Platform (GCP) for our flexible storage, reliable network, and powerful computing. Scale instantly to meet the demands of both preplanned sale days and unexpected surges in traffic. During slower sales cycles, GCP can easily scale down, and you only pay for the time you use. Our solutions are easily adaptable for multi-cloud or hybrid environments, and we have services to help you migrate quickly and securely.
Develop new applications to transform customer experiences
Retail consumers' expectations are constantly evolving and challenging retailers to adapt quickly and be more agile in how they serve their customers. Retailers today must recognize changes in consumer trends and respond to those trends in a timely manner with revamped consumer experiences and services. Google Cloud provides a breadth of products, such as App Engine and Firebase, that enable your organization to develop applications and deploy them to your customers without having to manage infrastructure.
Manage data at scale to build new capabilities
Data is the lifeblood of a retail organization. Successfully leveraging information from across the retail ecosystem can be a distinct competitive advantage. Google Cloud database, data warehouse, and storage capabilities allow you to unify your data and develop a single view of your operations, business, and customers so that you better your business processes and customer experiences across channels.
Generate insights from data with smart analytics
Data analytics, AI, and machine learning capabilities from Google Cloud allow you to pull new and valuable insights out of mountains of data and make predictions for your business. Advances in AI solutions, including Contact Center AI, help retailers train models to interact with customers and provide insightful direction for agents. BigQuery, our fully managed serverless data warehouse, auto scales for performance and runs blazing-fast queries on petabytes of data, getting you insights faster to fulfill your mission. Once your data is analyzed, create custom user-friendly reports with Google Data Studio or third-party visualization tools.
Transform how people work together
Empower your workforce and infuse agility into your organization with increased collaboration and improved productivity. Stay agile, attract new employees, and help keep your work more secure with Chrome and intelligent G Suite collaboration solutions like Gmail, Drive, Docs, Sheets, and Hangouts. Our cloud-based tools make it easy for your corporate employees to more securely access and share information with store managers in real time.
Retail value chain
Transformation of your business needs to span the entire retail value chain.
Flexible and scalable hosting capabilities for your ecommerce platforms. In addition the Google Cloud CRE program provides a white-glove experience with architecture reviews and support programs.
Digital shopping assistant
Build AI-driven digital assistant applications that walk the customer through their full journey in the store — from search to basket to checkout.
Vision product search
Deliver high-performing product recommendations at scale to help drive engagement and conversions.
The floral experts reinvented their ecommerce platform to improve customer experience.
Modernize to SAP Customer Activity Repository (CAR)
Migrate customers to CAR, a real-time, point-of-sale solution for cross-channel analytics.
Collect near real-time analytics on merchandise as it moves throughout the store to enable a more personalized customer experience.
Dynamic assortment planning
Utilize price benchmarks and product suggestions reporting to help optimize your retail strategy beyond advertising efforts.
The meal delivery company used big data to automate business decisions and streamline food inventory.
Utilize the collaborative power of G Suite along with social intranet capabilities to organize, engage, and inform the entire retail organization.
Make checkout frictionless with Android mobile point-of-sale devices, self-service kiosks, and secure checkout experiences.
On-shelf inventory tracking
Use AI and image recognition technologies to understand in-store inventory and improve your shelf-to-shopper strategy.
Woolworths employees use collaborative tools that help them stay connected, work together, and have fun.
Utilize advanced analytics and machine learning to improve demand forecasting capabilities.
California Design Den
The online fashion bedding brand used AI models to forecast buyer demand, so sought-after products stay in stock.
Real-time inventory management and analytics
Get real-time control and insights into the movement of products across channels to improve inventory accuracy and visibility.
Smart supply chain
Easily monitor KPIs, boost productivity, and build end-to-end visibility with improved supply chain planning.
The world’s largest online-only grocery retailer used machine learning to increase contact center efficiency by 3.5% and improve operational efficiency.
Cloud for Marketing (for retail)
Bring your datasets together so you can better understand the customer journey and personalize experiences for your shopper.
Targeted digital marketing platform
Use data to create personalized marketing experiences for your shopper.
Contact Center AI
Train a powerful AI model to speak and chat with customers, freeing your reps to handle more complex issues.
The fashion retailer uses Google Cloud ML to build real-time dashboards that personalize customer experiences.
Security and compliance
We do our part to help you protect your most sensitive data, including PII, transactions, billing, and payment card information by offering comprehensive data protection, identity management, network security, and threat detection and response capabilities. To earn your trust, we certify our products against the most rigorous global security and privacy standards like ISO 27001, ISO 27017, and ISO 27018, as well as industry-specific standards such as PCI DSS.learn more
News and events
Highlights from Next ’19
See how retailers are transforming their businesses with Google Cloud.
Work with Google
Tell us about your business, and our experts will help you build the right solution for your needs.
Work with a partner
Choose one of our global partners for help with development, deployment, consulting, support, training, and more.